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A PROJECT REPORT
On
“COMPARATIVE ANALYSIS OF VARIOUSBRANDED FOOTWEAR IN DELHI”
Submitted towards Partial Fulfillment of
BACHELOR OF BUSINESS ADINIS!RA!ION
"AFFILIA!ED !O C#C#S# UNI$ERSI!%& EERU!'
"()*)+()*,'
SUBI!!ED B%-
o.d# Adnan Ansari
BBA / $I SE
ROLL NO# 0123451 "BBA ()*)+()*,'
UNDER !HE 6UIDANCE OF
E7ternal Su8er9isor- Internal su8er9isor-
r# SACHIN ALHO!RA Dr# E6HA $IAL 6UP!A
Manger Manager Faculty, ManagementDIMS, Meerut
DEWAN INSTITUTE OF MANAGEMENT STUDIES,
MEERUT
1
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DECLARA!ION
I OHD# ADNAN ANSARI .ereb: declare that the project titled ;COPARA!I$E
ANAL%SIS OF $ARIOUS BRANDED FOO!ult: of
DIS& eerut# The esearch report was undertaken as the part of course curriculum of !!"
# $I Sem programme, CCS Uni9ersit: eerut# This has not %een su%mitted to any other
other e&amination %ody earlier'
o.d# Adnan Ansari
BBA / $I SE
ROLL NO# 0123451
"BBA ()*)+()*,'
(
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AC?NO
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-.T/.TS
*# /&ecutive Summary 0
+' iterature eview 2
3' esearch Methodology 12
0' 4oodland Shoes 5ompany 6rofile (3
7' ompetitor)s 6rofile +8
• Mir9a Tanners 31
• M : ! Footwear 3+
• ee%ok 37
• .ike 3;
• Franco leone 0<
• "didas 01
• Marco icci 0(
7. Data "nalysis 03
• "nalysis of data collected %y various dealers 00
• "nalysis of data collected %y customers 21
3
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;' Suggestions 2;
8' onclusion ;1
1
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Identifying untapped dealer and market that can keep 4oodland %rand in
their store'
Identifying critical features in choosing a %randed shoe'
For the aforesaid two *uestionnaires were designed' The *uestionnaire used for the
study had a judicial mi& of structured and un@structured *uestions to get into the
depth of the pro%lem area' " sample of 3+ dealers and 1
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LI!ERA!URE RE$IE<
2
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Resear>. Dilemma- ompetitive "nalysis of Shoe industry in Delhi : .
Literature Re9iew
India is the second largest producer of footwear in the world, after hina' The
industry comprises of a very large un%randed segment and a small %ut increasingly
crowded %randed segment'
The te&tileAgarment and leatherAshoes industries were two of the main industries of
the "l%anian
economy during the 187
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%ovines, has e&perienced a growing level of e&ports of semi@final products'
.ational trademarks are missing and relations with suppliers and marketing
channels are poor, e&cept for re@e&ported products, which are marketed %y
investors and foreign dealers'
The production of leatherAshoes industry has increased during the 1888@(
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eather surfaces, also known as shoe uppers, make up the dominant part of total
leatherAshoes industry e&ports B00C' These semi@final re@e&ported products
intensively employ handiwork' Their destination is almost e&clusively Italy B88
of e&portsC' aw hides Bclass 31C also occupy a significant part B13'0C of this
industry)s total e&ports' Their destination is usually Italy, Turkey or reece'
6rocessed hides of %ovine Bespecially %ull hidesC are the most important ones
among hides) e&ports as raw material' This is possi%le %ecause of low processing
costs in "l%ania, as a result of violations of environmental legislation' They consist
of domestic processed hides or imported processed hides under outward processing
regime'
The leather industry utili9es a %yproduct of slaughterhouses and transforms the raw
materials into various types of leather and manufactured end products' The leather
production@consumption chain has three processing stages, each re*uiring different
com%inations of material inputs, la%our and capital' The first stage is the recovery
of raw materials, that has direct links with animal production activitiesG hides and
skins are recovered from dairy, draught animals or animals from slaughter houses'
eather tanning and finishing is the second stage that involves relatively capital@
intensive operations while the third stage, which is the production of leather
1
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products, is a more la%our intensive activity' These three processing stages are
linked to key commercial components of the chain, the marketing of intermediate
inputs, components and end products, and trade and consumption' Inputs to the
chain without which the chain cannot operate under competitive %asis areH
*ualified la%our, design and art centers, component production, access to
chemicals, technical and administrative support institutions, research and
development, training as well as a set of ade*uate policies'
The leather industry depends on the availa%ility of raw materials, which in turn is
regulated %y the animal population, the off@take ratio and the weight per hide and
skin recovered' !etween 1883 and 1887, 20 of the %ovine herd was located in
developing countries, which produce 07 of hides on a numerical %asis and 3+
of the world hide output %y weight
11
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Com8etiti9eness in t.e 8rodu>tion of footwear
"t the %eginning of the 8
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states would fall and the possi%ility for hina to negotiate worldwide reductions on
import duties would %e open'
The glo%al supply chain of footwear which developed in the last decade and which
is replacing the traditional pattern of integrated shoemaking Bleather processing,
tanning, finishing and shoe manufacturing in many developed countriesC has %een
an agent for the transfer of designs, the introduction of modern management
practices, *uick response, and technology and *uality improvement to producing
developing countries participating in outsourcing, and has provided the producer
countries with indirect access to major markets'
ompetitiveness in the production stages of the chain has %een addressed, in many
instances, through the promotion of collective efficiency %y enterprises operating
within clusters and industrial districts as discussed in other sections of the paper
The design and managing of different types of marketing and distri%ution glo%al
chains represent the challenge of the present decade to stay competitive in a fast
changing world'
Reional s.are in
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Indian Footwear Industr:
The Footwear Industry is a significant segment of the eather Industry in India'
India ranks second among the footwear producing countries ne&t to hina' The
industry is la%our intensive and is concentrated in the small and cottage industry
sectors' 4hile leather shoes and uppers are concentrated in large scale units, the
sandals and happals are produced in the household and cottage sector' India
produces more of gents) footwear while the world)s major production is in ladies
footwear' In the case of happals and sandals, use of non@leather material is
prevalent in the domestic market'
The major production centers India are hennai, anipet, "m%ur in Tamil .adu, ,
Mum%ai in Maharashtra, anpur in J'6' , Kalandhar in 6unja%, "gra and Delhi'
!.e followin table indi>ates >on>entration of units in 9arious 8arts of t.e
>ountr:-
Reion
Lare
edium S>ale
SSI House.old
13
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Tamil .adu 73 +1 2Delhi : up .orth 3 ; ("gra, anpur 8 +3 13alcutta 1 + 18!angalore 7 + 3Mum%ai + 11-thers 1+ 1< +
Reion+wise s.are of total estimated >a8a>ities is as follows-
Reion
Leat.er
S.oes
Non+
leat.er
S.oes
Leat.er
S.oe
U88ers
Leat.er
Sandals
Non
Leat.er
Sandals
Percentage
Tamil .adu (7 0 03 1 <Delhi : up .orth 1< 22 3 1 7<"gra, anpur 30 < +( 7( <alcutta 1( < ( + <!angalore + + 3 < <Mum%ai 3 ( 1 +( <
-thers < 1+ + 1 3<Total 1
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play a lead role in the glo%al trade, the Indian leather industry is focusing on key
delivera%les of innovative design, consistently superior *uality and unfailing
delivery schedules'
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OBEC!I$ES OF !HE S!UD%
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OBEC!I$ES OF !HE S!UD%
-n the %asis of esearch 6ro%lem, following o%jectives have %een identifiedH
4hat is the market share of different products in market?
4hich is the most selling !rand?
4hich price range is most preferred %y the customer?
Measuring ustomer Satisfaction
Identification of pro%lems of 4oodland Shoes
6roviding the company immediate solutions to their pro%lems
"pprising e&isting dealers of new schemes and promoting sales'
Identifying untapped dealer and market that can keep 4oodland %rand in
their store'
Identifying critical features in choosing a %randed shoe'
1;
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RESEARCH E!HODOLO6%
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E!HODOLO6%
Resear>. Desin
Exploratory Research has %een done as an initial study to find out various facets
of the Marketing esearch pro%lem, such as the possi%le factors that may %e
responsi%le for dissatisfaction' I consulted ustomers and various dealers' This was
followed %y Descriptive Research where%y personal interviews were conducted
with customers
Data Colle>tion
The primary data has %een collected %y administering a structured *uestionnaire to
the customers : dealers' The *uestionnaire was undisguised in the sense that
*uestions would directly refer to the o%jective of the study'
uestionnaire Desin
The *uestionnaire used for the study had a judicial mi& of structured and un@
structured *uestions to get into the depth of the pro%lem area'
(
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anaement De>ision Problem-
1C 4hat measures should the company take to attain a greater satisfaction level
amongst customers?
(C 4hat measures should company take to increase its market presence and market
share?
ar@etin Resear>. Problem-
Identification of Market Share of 4oodland and other major %rands of footwear in
Delhi and ., and understand the strategies of competitors of 4oodland'
Sam8le Desin
Target Population
ElementsH Individuals who %uy %randed footwear and M!-)s'
Sam8lin UnitH Shops : Individuals'
E7tentH The residents : dealers .ew Delhi, Delhi : .'
!imeH Third week of May@ Second week of Kuly
Sam8lin FrameH
The data%ase of dealers who keep multiple %randed footwear in their stores'
(1
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Sam8lin !e>.niue-
The sampling would %e without replacement i'e' once an element is selected for
inclusion in sampleG it is removed from the sampling frame' The sampling
techni*ue used will %e convenient sampling'
((
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Sam8le SiGeH
Sample si9e was of 3+ Dealers and 1
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COPAN% PROFILE
A E R O 6ROUP OF COPANIES
"
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Brief .istor:
In 187< Started as a small shoe manufacturing company'
In 187( ac*uired first retail outlet in prime location in .ew Delhi'
In 1870 First e&port of complete shoes from India'
In 187; first fully mechani9ed BermanC shoe plant installed'
In 182< !eginning of ussian e&ports on regular !asis'
In 182( First leather tannery in MadrasBhennaiC'
In 182; huge e&pansion in shoe upper manufacturing capacities to cater to
growing ussian market'
In 18;< Second leather tannery in Kalandhar'
(0
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In 18;3 First Indian company to set up trading office in JSS'
In 18;7 e&panded retail shoe stores in Delhi'
In 18;; First protocol with the government of JSS' arge scale e&pansion
in leather Industry in former JSS'
In 188< First turn@key contract for JS L 2; million signed with JSS'
overnment for setting up leather comple& in a9akhistan had to %e
a%andoned due to force @ manure conditionsH collapse of JSS'
In 188( aunched Bown productionC shoes for Indian domestic market for
the first time'
In 188( /&panded complete shoe manufacturing facilities to meet the
growing demand of =woodland> shoes'
In 188+ aunched =woodland> %rand and finali9ed distri%ution network' Set
up a su%sidiary company in anada and ac*uired a shoe manufacturing
(7
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factory in ue%ec to serve .orth "merican market' Finali9ed =ee%ok>
manufacturing colla%oration'
In 188+ Introduced =woodland> apparels set up manufacturing facilities'
In 1883 ontinuous e&pansion of =woodland> concept stores'
In 1883 ee%ok manufacturing plant commissioned for e&port to JS"
In 1880 Developed concept for =woodland> concept stores with a J %ased
Design ompany'
In (
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A e r o
CENTRAL
SER$ICES
DOES!IC
OPERA!IONSEPOR!S
OVERSEAS
OPERA!IONS
(;
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Central ser9i>es
orporate strategies
Finance : %anking
"udits, accounting
Ta&ation, e&cise Bvat'C
6ersonnel, staff welfare
Technical H electrical, mechanical, machinery
aintenan>e& s8ares et>#
Produ>t de9elo8ment / s.oes a88arels
6u%lic relations : government liaison
Stores Bcomponents, materialsC
Shipping Be&port : importsC
eal estates management
O9erseas o8erations
Canada - large winter %oots factory in ue%ec *ty'
Eigh *uality uppers from aero, .ew Delhi
(8
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asting A finishing in ue%ec using "merican lasts A soles A
fittings @ Marketing in JS" A anada Bspecialty in winter %oots
and 4oodland type casual shoes'C $olume (asual s.oe#
-il pull up leather, trp soles : in # %uilt comfort engineering introduced to
Indian market for the first time %y =woodland>'
Target audience young 13@3< years
4ell knit distri%ution system, own concept stores, franchise, independent
retailers Bshop @ n @ shopC type'
Full advertising and promotional support in print and audio media,
national A metro channel, Star tv, M tv, !!, Sahara tv, Sony tv : Nee tv'
6oint of sales merchandise : standardised window display system'
Training : education of floor level sales personnel'
+
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+1
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Do!estic operations
!anneries- Two captive tanneries at Madras : Kallandhar specialty heavy
B%ovineC leathers, oil pull@ups, nu%uc, gla9ed cow, white leather for
ee%ok sports shoes'
Retailin- 4oodland concept etail shoe : apparel Stores'
!e7tile- aptive plant to Manufacture fine synthetic fur fa%ric for shoe lining,
stuffed toys : other applications' Eigh technical Kapanese : Italian
machinery e*uipped knitting plan' Manufacturing up market knitted
garments in cotton, acrylic : wool'
+(
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shoes have %een rated num%er two ne&t to
!ata, who %y their sheer si9e : longevity had a first recall value'
4--D".D shoes with a small turn over of s'2'2 Million in 188( have crossed
s'1
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COPAN% PROFILE / AERO SHOES NE< DELHI
Aero S.oes is 8art of t.e >losel: .eld Aero 6rou8 of Com8anies which are
into the %usiness of ife Style 6roducts for over forty years' The roup with a%out
(
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The company has current consolidated annual production capacity of 1'0 million
pair shoes' Full facilities for T6Aeather sole manufacturing e&ist in@house'
"lthough, a good num%er of soles are sourced from /uropean companies to keep
us with the seasonalAspecific market trends' The footwear are manufactured for
adies, ents and hildren range in all age groups' In addition to e&ports to
/urope : Middle /ast countries the domestic sale of our
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-ur address isH "ero Shoes
urdwara oad,
arol !agh,
.ew Delhi # 11<
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Footwear for the domestic
Market'
Set up H
Unit
Name
No# of
Em8lo:ee
Fa>tor:
SiGe
Produ>tion
Ca8a>it:
Produ>t
Strent.
a>.iner:
"ero
lu%@I
1+1 1
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Full: me>.aniGed im8orted >on9e:er in ea>. fa>tor:#
!anner: - 4e have our own tanneries
1C Kallandhar B6unja%C
(C hennai BEaving capacity # ial Audit B: - arrefour, France A "6 ,JS"'
Countries a88ro7# business
ain Bu:ers Name Countr: A88ro7# Business "In
USJ'
"ndre, uelle, asino :
"uchan
France (
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;
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COPE!I!ORS
PROFILE
3
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aor Com8etitors-
The esearch finding states that major competitors of 4oodland shoes are
ed Tape BMir9a TannersC
ID Shoes B M'! FootwearsC
ee ooper Shoes B M ! FootwearsC
Franco eone
"didas, ee%ok and .ike are not the direct competitors of %rand as their
positioning is as a sports shoe while woodland is known as stylish casual footwear
%rand'
31
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IRKA !ANNERS LII!ED
Com8an:Profile
Mir9a Tanners is into %usiness of manufacturing and selling shoes' The company is
one of the largest shoe manufacturers in the world' The company is a government
recogni9ed e&port house' The company is largest e&porter of shoes from India' The
company e&ports its shoes, which are sold %y leading shoe manufacturers glo%ally'
The company also sells its shoes under %rand name of ed Tape, -9ark and -ak
idge' The company won two e&ports awards during the year from ouncil of
eather e&ports' ast year only the company forayed into domestic market' The
company sells 7
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ii' " Shoe@Jpper : eather goods factory at Kuhi, anpur with a capacity to
produce 0 ac pairs of Shoe@uppers and eather goods valuing appro&'
s'1
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B Footwear
4ith (1 years of in@depth e&perience in the Indian market, B Footwear is
perhaps the only company that has access to more than 7
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Since then it was always there at the %ack of his mind to launch a signature line of
shoes under the %rand name of i@D in the Indian footwear market'
The ranges of I+D shoes were launched in India in No9ember ())('
Fran>.ise Store- In Septem%er,
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!a S.oes
Founded in 1828 %y the late Mr' K'D' Singh Musafir, Taj Shoes was the first Indian
company to sign up an Italian colla%oration for the sale of footwear in the country'
The unveiling of its eponymous flagship store in .ew Delhi marked the arrival of
international footwear fashion in India' 4ithin a short span of time, Taj emerged as
a premium shoe %rand for discerning men and women in the domestic market' !y
188(, the %rand was availa%le in all major cities throughout India'
Taj Shoes is the retail platform of M:! Footwear, through which it launches :
test markets all its %rands'
Lee Coo8er
Eaving esta%lished a firm foothold in the domestic retail segment, M:! Footwear
signed an e&clusive license deal with ee ooper icensing imited of J for
manufacturing and marketing shoes under the internationally renowned ee
ooper %rand name in India' 6ositioned as MOriinal Euro8ean S.oes sin>e
*0)1M, the %rand is aimed at trendy males in the age group 1; to +0' The
personality of the %rand is that of a street smart guy who keeps in step with
international fashion trends'
37
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The ee ooper range offers a wide variety of styles from
Der%yQs, !oat Shoes, and !ump toes to oodyear 4elted,
Sports !asics and sandals' Since its launch, the %rand has
%ecome the market leader in the casual footwear segment
in India, and is sold through more than 7
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e&ports' The operating income has continued to register growth in the current year'
The company has %een a%le to efficiently manage its working capital, resulting in a
decline in de%t levels' The resultant reduction in interest cost, %esides the improved
scale of operations had led to an improvement in profita%ility and coverage
indicators for the year ended Decem%er (
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licensees, and su%sidiaries in appro&imately 1(< countries worldwide' .ike
was incorporated in 187; and is head*uartered in !eaverton, -rgeon'
0
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Fran>o Leone S.oes
Franco eone Shoes B6C td# Is in the line of manufacturing high *uality footwear
for men and children for the last 0< years' Franco eone produces shoes in more
than +
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Adidas
!.e foundation
Adidas is registered as a company, named after its founderH Q"diQ from "dolf and
QDasQ from Dassler
Hi.er
Driven %y a desire to help all athletes committed to performance, adidas
manufactures e*uipment for what some consider Rfringe sportsR' Jnconventional
high jumper Dick Fos%ury launches himself up and over in adidas footwear'
0(
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lo%ally, Marco icci is a young %rand, %ut one created %y professionals with long
years of e&perience in the fashion industry' Its products therefore com%ine a
vi%rant, youthful attitude with sophistication and polish'
ar>o Ri>>i in India
Marco icci stepped into India feet first' Its shoes and %oots have taken the country
%y storm, from the time they were first shown at a launch conference for footwear
professionals at the Taj, Mum%ai, on Fe%ruary 10, (
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and Metro, and at The oft' Marco icci accessories are also availa%le at select
outlets across the country'
ar>o Ri>>i S.oes
Marco icci aims at providing international *uality to every footwear segment'
There is something for every%odyH casuals, semi@formals, formals and %oots' Made
from top grain, non@pigmented leather, we use state@of@the@art wa&es and dyes to
give the leather a rich, distinctive look' Supple construction, with e&tra@soft, shock@
a%sor%ing cushions inside, make for a supremely comforta%le e&perience'
The soles are of three kinds' Eighly formal pumps have leather soles' Soles for
semiformal shoes are made of thermoplastic ru%%er or T6, the new international
normH light, fle&i%le, slip@resistant, shock@a%sor%ent, and strong' asuals are made
of ethyl vinyl acetate or /$", which is lightweight, fle&i%le and great for shock
a%sorption'
03
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DA!A ANAL%SIS
00
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Anal:sis of t.e data >olle>ted b: 9arious dealers of branded footwear
ost A9ailable Brand in t.e ar@et
NIKE
FRANCO
ADIDAS
REEBOK
ID
LEE
WOODLAND
REDTAPE
Findins
-ut of the 3+, M!-)s ee ooper is availa%le at +( -utlets in Delhi :
.'
4oodland is availa%le at more than (0 outlets'
07
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ost sellin Brand in t.e mar@et
Franco
Reebok
ID
Lee Cooper
Woodland
Red Tape
Findins
ed tape is clear market leader' It is the most selling %rand in the market'
The market share of red tape is more than 30'
-n other hand Id shoes is least selling %rand among the %randed footwear'
02
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ost Preferred Pri>e rane b: t.e >ustomers
1500!500
10001500
belo" 1000
Findins
1
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. brand 8ro9ides t.e .i.est 8rofit marin
Findins
ee ooper and Franco eone provide the highest profit margin to the
dealers' The margin given to dealers %y these %rands is (;
4oodland gives the lowest margin to dealers'
08
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Pair of s.oes sold in a mont.
100 and abo#e
5100
$050
15$0
1015
belo" 5
Findins
-ut of the 3+ M!-)s more than 70 of the M!-)s Sell More than 1
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a7imum S.are in total Sale
Franco
Ad%da&
Reebok
Lee Cooper
Woodland
Red Tape
Findins
ed tape is clear market leader' It is the most selling %rand in the market'
The market share of red tape is more than 30'
-n other hand "didas shoes is least selling %rand among the %randed foot
wears
71
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Dis>ount offered b: Dealers
15$0'
1015'
510'
No
Findins
0@1
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Does woodland .as 9ariet: a>>ordin to needs of t.e >ustomers
No Idea
(e&
no
Findins
.ear a%out 3
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Pri>e of 8rodu>t in t.e e:es of dealers
E)cellen*
+ood
A#era,e
No Idea
Findins
More than half of the dealers had said that, the price of the product of
4oodland is "verage'
More than (0 of the dealers had said that, the price of the product of
4oodland is ood'
70
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Comfort le9el in footwear of
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$alue for one: in footwear of
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Distribution networ@ of
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A9ailabilit: of 8rodu>t in t.e e:es of dealers
E)cellen*
+ood
A#era,e
No Idea
Findins
More than 0
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Inno9ation in
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How man: 8eo8le in different ae rou8 are satisfied wit. t.e footwear t.e:
wear
SATISF-
No-e& C
o . n *
!0
10
0
A+E
/nder 1
1!
!5$1
$!$
Abo#e $
Findin
1; people %etween the age group 1;@(3 are satisfied and the same num%er of
people are not satisfied the %rand they wear'
In the age group (0@+1more people are not satisfied with the %rand they wear
then the num%er of satisfied people'
2+
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From w.ere :ou first >ame to @now about t.e brand :ou wear
Findin
3
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How man: 8air of s.oes do :ou >urrentl: .a9e
Findin
-ut of 1
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. Personalit: :ou asso>iate t.e brand :ou use
27
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FINDIN6S
22
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FINDIN6S
" %rand am%assador or %rand icon represents a %rand' Ee is certainly a
motivational factor for purchase' In order to understand which is the most favorite
icon the researcher tried to find it through the respondent'
Sachin is certainly a %rand icon for many' !ut it is great to know that "mita%h has
not lost its charm till date' It is increasing day %y day rather' "s (( of the
respondent opted for "mita%h !achan'
"s far far as %uying a shoe is concerned other ine stars Salman khan, "amir khan
and Sanjay Dutt are also popular among the people'
2;
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SU66ES!IONS
28
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SU66ES!IONS
1' "ll Designs are not always availa%le'
(' 4oodland doesn)t has shoes to cater every segment'
+' Margins are lesser in comparison to other competitive %rands' Many dealers
are not keeping 4oodland only %ecause margins provided to them are not
sufficient' Increase margins is said repeatedly %y owner of Del>o S.oes
ajpat .agar'
3' =Distri%utor is Eopeless> said the owner of POSH SHOES' Many Dealers
are not satisfied with the distri%utor' They want more distri%utors'
0' 4oodland has a policy of providing heavy discounts in its own outlet' Many
stores in DelhiA. remain on sale throughout the year which hampers
Dealers Sale'
7' 4oodland has am%iguous policy for dealers and its own outlet' /ntire range
is not made availa%le to dealers' /ven During the annual sale of 4oodland
Dealers are not considered and no incentive is provided to them to
participate in sale'
2' The Designs of the 4oodland are not in tune with their competitor' They are
little higher on price front as well'
;
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;' = I do not feel like keeping 4oodland shoe in my store %ecause !rand
"ppeal is lacking> Bowner, ulati Shoes' ajpat .agarC 4oodland should
work on its %rand image' !rand perception has come down in last few years'
8' 6rice of 4oodland is higher in comparison to ID which is its close
competitor'
1
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CONCLUSION
;(
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CONCLUSION
"fter collecting the data and doing analysis through statistical tools following
conclusions are madeH
!rand e*uity of 4oodland is not very impressive and it is perceived
as mediocre range of %rand in premium category footwear market
Bmainly ! or ! were perceived %y respondents'C
Dealers of 4oodland are worried of the am%iguous policies of
4oodland' Dealers are not provided with complete range of 4oodland
products' They are not included in annual sale and other promotional
scheme' The aforesaid is confined to their e&clusive outlet'
Some of the dealers want distri%utors to %e increased and want
ompany to listen to their valua%le views and suggestion'
4oodland has limited presence in Delhi market' Many dealers who
were earlier catering to the %rand has stopped due to various reasons'
.ew dealers who have opened their outlets in recent past have not
%een tapped'
In few areas !rand is omnipresent with almost all dealers where as
few are still un@represented'
;+
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" few dealers have ha%it of providing discounts to customers'
Discount is as %ig as (
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Dealers uestionnaire
1' 4hich of the following %rands are availa%le at your showroom?
ed tape 4oodland ee ooper ID
ee%ok "didas Franco eone .ike
(' 4hich %rand of shoes do you sell the most?
ed tape 4oodland ee ooper ID
ee%ok "didas Franco eone .ike
+' 4hich price range is most preferred %y the customer?
U !elow 1
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0' -n an average how many pairs of shoes you sell in a month?
U !elow 0 U 0@1< U 1
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8' Does 4oodland has the variety and designs "ccording to need of the
customers?
U Pes
U .o
1
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Distri%ution .etwork V "verage V ood V
/&cellent
"vaila%ility of 6roduct V "verage V ood V /&cellent
Innovation V "verage V ood V /&cellent
;!.an@s for %our $aluable !ime Suestion=
;8
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Customers uestionnaire
1' 4hich type of shoes do you wear?
U !randed
U .on@!randed
(' Eow many pair of shoes do you currently have?
U -ne U Two@ Three U Many
+' 4hich is your favorite !rand?
U ed tape U 4oodland U ee ooper U ID
U ee%ok U "didas U Franco eone U .ike
3' From where you first came to know a%out the %rand you wear?
U .ewspaper U Television U Friend or Family Mem%er
U Internet
0' "re you satisfied with the shoes you wear?
U Pes U .o
If Pes,why WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
7' 4hat features do you perceive in your footwear? ank them as per your
preference'
8
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!rand .ame WWWWWW
Design and Style WWWWWW
6rice WWWWWW
omfort WWWWWW
2' Eow often do you %uy your footwear?
U $ery -ften U -ften U arely
;' 4hat do you think is the %est time to purchase it?
U .ew "rrival
U During Festival Season
U During Sales
U "s per need
8' Eow fre*uently do you visit Shopping Malls?
U /very 4eekend U -nce a FortnightU -nce a Month U-ccasionally
U .ever
1
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11' "ccording to you' 4hich is the %est !rand of shoes "vaila%le in the Indian
Market?
WWWWWWWWWWWWW
Reasons
•
•
;!.an@s for %our $aluable !ime Suestion=
8(
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BIBLIO6RAPH%
8+
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BIBLIO6RAPH%
eference %ook
• Malhotra ' .aresh, =ar@etin Resear>.H "n "pplied -rientation>A/ditionH
fourthA6u%licationA6earson /ducation
• Marketing Management %y 6hilip otlerA/ditionH 1(th A6u%licationH 6earson
/ducation
• etailing Management %y Swapna 6radhanA/ditionH 1(th A6u%licationH!S
pu%lication'
• Food 6rocessing Industry -ffering Scope for .ew Investment, B188;C,Industrial
esearcher'
• overnment of India, B188+C, Ministry of Food 6rocessing in Industry,
• Food 6rocessing Industries in IndiaH Investment -pportunitiesX.ew Delhi'
• /ntrepreneurs in an Imperfect Marketplace, Sage 6u%lications, India'
• 6rasad, !' B1883C, =ompetitiveness analysis of early product introduction and
technology insertion,> 6/D@$ol' 7;@1,
• Musselwhilte, ' B188 Training : Development Kournal, Kanuary, p' 00
83
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4e%sites
• www'footwear'com
• www'google'com
•www'indianfootwear'com
http://www.footwear.com/http://www.google.com/http://www.indianfootwear.com/http://www.footwear.com/http://www.google.com/http://www.indianfootwear.com/