Comparing Newspapers

Mort Buss

New York City

Comparing Newspapers

New York Times| USA Today | Erie Times-News

New York City

The Times core purpose is to enhance society by creating, collecting, and distributing high-quality news, information and entertainment.

New York Times

A daily morning newspaper published in New York City, long the newspaper of record in the United States and one of the world’s great newspapers. Its strength is in its editorial excellence; it has never been the largest newspaper in terms of circulation.

Awarded 128 Pulitzer Prizes and citations

2010 revenues of $2.4 billion

Comparing NewspapersNew York Times2800 Employees

1997-First use of Color on the front page 1996 New York Times goes online

Largest Newspaper on record: 1987--12 pounds--1,612 pages

Established in 1851

The New York Times Building

52 Stories Cost over $1 Billion

1.6-million-sq.-foot tower--Finished in 2007

The Times cost was about $604 to 624 million (They occupy floors 2 to 27)

Co-owned in a condominium arrangement with developers Forest City Ratner Companies

50 Web Sites

New York Times

18 Daily Newspapers

Comparing Newspapers

Hoefler Titling FontDesigned and created by Hoefler & Frere-Jones

February 9, 2011 Page 15

Comparing Newspapers1837 employees---McLean, VAUSA Today circulation: 1.8 million-2011

Circulation 2010-1.3 million, overtaken by the Wall Street Journal (2.1 Mil) as the largest circulation newspaper in the U.S.

Highest circulation: 3.6 mil during 2008.

Daily readership of 3.3 million readers

Print Sites 34 in the U.S., one in Hong Kong, one in London, one in Frankfurt, Germany, and one in Charleroi, Belgium.

PagesThe four sections of the newspaper are NEWS (A), MONEY (B), SPORTS (C) and LIFE (D).

Advertising RatesFull-page b&w worldwide: $117,810, M-Th; $142,710, FFull-page four-color worldwide: $178,700, M-Th; $217,900, F (Weekend rates are higher, reflecting the weekend edition's larger circulation.) (USA Today Media Kit Press Room )

Comparing Newspapers

Daily circulation of about 56,124 and Sunday circulation of about 75,680

Founded as the Erie Daily Times on April 12, 18887 day home delivery + 7 day access to the eEdition--Only $16.95 per montheEdition 7 day subscription $9.95 per montheEdition Sunday subscription $5.39 per montheEdition 6 day subscription + Sunday home delivery $8.95 per montheEdition 5 day subscription + Saturday & Sunday home delivery $10.70 per montheEdition Sunday + 6 day home delivery $11.89 per month

Workforce of 250 people, when they shutdown their press in a few months-200 people

Times Publishing Company owns CyberInk, GoErie.com, Peacock Printing, Coaxial Cable In Edinboro and Cambridge Springs and weeklies in Cleveland and Louisville, Ky,

International/World News Coverage ChartTopic/Observation New York Times USA Today Erie Times-NewsTypical Number of Pages

12 pages 2-3 Pages 1 Page, sometimes 2

Typical number of stories(not counting briefs)

17 Average Stories 5 Average Stories 4 Average Stories

Briefs 7 Average Briefs 4 Average Briefs 6 Average BriefsFront Page Coverage Always an

International Story on the Front Page

Usually a Front Page International Story

Breaking National or World News only on Front Page

Placement Pages 3-14, Page 1, Section A

Page 1, Inside of Section A, Mixed with National News

Back of section A or Inside of section A

In-House Reporting or Associated Press Coverage

Always use their own Reporters, Mix of AP and NYT Photographers

Use their own Reporters, use AP Photography

Use AP stories and AP Photography

Comparing NewspapersNew York Times : USA Today : Erie Times-News