E-commerce and Brick and Mortar Format ComparisonMARKETING RESEARCHBricksandmortarreferstobusinessesthathave physical(ratherthanvirtualoronline)presence.In other words,Stores(builtof physicalmaterial such as bricksandmortar)thatyoucandrivetoandenter physically to see, touch, and purchase merchandise.INT!"#$TI!NBrick and %ortarBene&ts'ace(to(face interaction)ood customer serviceNew businesses and &*ed costs+ 'or new starter businesses it will be harder to keep up with these costsInconvenient for customers with busy lifestyles,*pensive products compared to online shops-ider stock availability online"rawbacksThe buyin. and sellin. of product or service over electronic systems such as the Internet and other computer networks,($ommerce ($lick and %ortar)Types of ,($ommerce Business to Business (B/B) Business to $onsumer (B/$) $onsumer to $onsumer ($/$) !vercome )eo.raphical 0imitations )ain New $ustomers -ith Search ,n.ine 1isibility 0ower $osts ,liminate Travel Time and $ost 2rovide $omparison Shoppin. emains !pen 3ll the Time3dvanta.es0imitations $omplicated operatin. systems #nlikelihood to replace traditional shoppin. environment 0ess internet penetration because of .lobal income ine4uality0iterature eviewSource+ %ichel 0aroche et al , 5Internet versus bricks(and(mortar retailers+ 3n investi.ation intointan.ibility and its conse4uences6, 7ournal of etailin. 89 (:, /;;QscQch;U.pdf