Comparison of Royal Caribbean, Norwegian Cruises, Carnival Cruises, Holland America Line and Other...

Cruise Lines on Facebook in Q2-2015

Apr 01, 2015 - Jun 30, 2015

Top Cruise Lines in USA on Facebook Q2-2015

In this report we looked at the top 10 US Cruise Lines on Facebook.

Read on to find out how their social media performance stacked up against the

competition.

Key Findings

• Among the 10 brands, Disney Cruise Line was engaging best with their Fans.

• With a growth rate of 7.3%, Royal Caribbean International

enjoyed the highest Fan Growth Rate among US Cruise Lines.

• 18,359 new Posts were written across these 10 ‘brand walls’. That’s an average of 20.2 Posts per day - per wall!.

• Among the 10 US Cruise Lines brands, Royal Caribbean International posted the most “non brand related” content on their wall.

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Fans

Carnival Cruise Lines had the largest fan base of 3,128,518 while Royal Caribbean International showed the highest fan growth of 7.29%.

Comparison of US Cruise Lines

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K

Gro

wth

%

Number of Fans

Celebrity Cruises Carnival Cruise Lines Princess Cruises Royal Caribbean InternationalAzamara Club Cruises Holland America Line Viking River Cruises Norwegian Cruise LineSeabourn Cruise Disney Cruise Line

Fans - Geography

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Celebrity

Cruises

Disney Cruise

Line

Viking River

Cruises

Seabourn

Cruise

Holland

America Line

Azamara Club

Cruises

Royal

Caribbean

International

Princess

Cruises

Carnival

Cruise Lines

Norwegian

Cruise Line

United States Philippines Countries < 2% Canada Spain

Brazil Australia Other Countries Netherlands United Kingdom


Conversations

Azamara Club Cruises had the highest PTAT of 2.57% as a percentage of its average number of Fans during this time period.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Celebrity Cruises Carnival Cruise Lines Princess Cruises Azamara Club CruisesRoyal Caribbean International Viking River Cruises Holland America Line Seabourn CruiseNorwegian Cruise Line Disney Cruise Line


Engagement - Posts

Azamara Club Cruises published the greatest number of posts (255). Disney Cruise Line had the highest average engagement, with a score of 792.

0 50 100 150 200 250 300

0 100 200 300 400 500 600 700 800 900

Celebrity…

Carnival…

Princess…

Royal…

Azamara…

Holland…

Viking River…

Norwegian…

Seabourn…

Disney…

Number of Posts

Engagement Score

Engagement Score Number of Posts


Engagement Breakdown

0 100000 200000 300000 400000 500000 600000 700000 800000

Celebrity Cruises

Carnival Cruise Lines

Princess Cruises

Royal Caribbean International

Azamara Club Cruises

Holland America Line

Viking River Cruises

Norwegian Cruise Line

Seabourn Cruise

Disney Cruise Line

Likes Comments Shares

Carnival Cruise Lines received the most number of Likes (670,522), Carnival Cruise Lines got the most number of Comments (51,441) and Disney Cruise Line had the most number of Shares (58,082).


Most Engaging Brand Posts


Wed, Jun 24 at 10:20 AM EDT

Not all cruises are created equal. Visit www.azamaraclubcruises.com to discover voyages

for true tra ..

Engagement Score

Likes Comments Shares Sentiment

1,000

15,822

192

939

Positive

Disney Cruise Line

Sat, Jun 20 at 7:30 PM EDT

Set sail with Disney Cruise Line this fall on a Halloween on the High Seas cruise:


Sun, Jun 7 at 10:54 AM EDT

#Travel is best when you're with the one you love! Book by June 30 and receive 50% off the cruise fa ..

Engagement Score


1,000

27,629

3,078

10,696

Positive

Engagement Score


1,000

12,187

182

760

Positive


http://www.facebook.com/191979232143/posts/10153062926357144







Disney Cruise Line

Mon, May 18 at 11:35 AM EDT

From skyscrapers to the southwest, set your sights on the sea with exciting new itineraries for Disn ..

Engagement Score


1,000

33,968

2,013

7,278

Positive


Wed, Apr 29 at 2:05 PM EDT

If you haven’t met our newest ship yet, now’s the time! Carnival Vista is taking us on a virtual tou ..


Thu, Apr 23 at 3:55 PM EDT

Smaller ships mean better parking. When we visit Venice, we dock within walking distance to everythi ..

Engagement Score


1,000

27,927

7,290

20,021

Positive

Engagement Score


1,000

5,375

197

535

Positive








Fan Posts

0 1000 2000 3000 4000 5000 6000


Celebrity Cruises

Princess Cruises





Seabourn Cruise


Disney Cruise Line

Number of Fan Posts

Carnival Cruise Lines's Facebook Page saw the highest number of Fan posts (5,099).


Sentiment Analysis

Seabourn Cruise received the highest percentage of Positive Sentiment (57.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Seabourn Cruise

Celebrity Cruises

Princess Cruises





Disney Cruise Line

Negative Neutral Positive


Brand Responses

Carnival Cruise Lines responded to the highest percentage of Fan posts (50.26%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0 500 1000 1500 2000 2500 3000% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Carnival Cruise Lines Viking River Cruises Seabourn Cruise Celebrity CruisesPrincess Cruises Azamara Club Cruises Royal Caribbean International Holland America LineNorwegian Cruise Line Disney Cruise Line


Share Of Voice – Volume of Posts

Azamara Club Cruises published the most with 255 posts, among US Cruise Lines.

9%

7%

9%

5%

11%

11% 5%

24%

3%

16%

Royal Caribbean International Disney Cruise Line Princess Cruises Holland America Line

Celebrity Cruises Carnival Cruise Lines Viking River Cruises Azamara Club Cruises


Share Of Voice – Likes

Carnival Cruise Lines received the largest volume of Likes (670,522), among US Cruise Lines.

15%

16%

12%

4% 4%

28%

2%

4%

0% 15%




Share Of Voice – Comments

Carnival Cruise Lines received the largest volume of Comments (51,441), among US Cruise Lines.

12%

12%

13%

5% 5%

36%

2%

2% 1% 12%




Share Of Voice – Shares

Disney Cruise Line received the largest volume of Shares (58,082), among US Cruise Lines.

11%

27%

9%

2%

3%

26%

2% 4%

1% 15%




Analysis of Royal Caribbean International Facebook Page

Apr 01, 2015 - Jun 30, 2015

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Brand Overview


Fans 2,969,625

New Fans 201,760

Fan Growth 6.79%

Country United States

Demographics Mostly Older, Female and Attached.

Royal Caribbean International has 201,760 new Likes and an audience base of 2,969,625 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User

Engagement Score 383 Total Fan Posts 2,929

Total Posts 95 Brand Response Rate 14.37%

Total Likes 356,151 Average Reply Time 6 hrs, 39 mins

Total Comments 17,419 General Sentiment Neutral

Total Shares 23,247

Royal Caribbean International had 95 new Posts, and their most recent campaign is #VowToWOW.

Content & Campaigns

Most Engaging Content Type Photos Most Engaging Campaign #QuantumOfTheSea

s

Least Engaging Content Type Travel Destination

Information Most Recent Campaign #VowToWOW

Most Prolific Content Type Like

This/Engagement Oriented Posts

Fan Growth

2,650,000

2,700,000

2,750,000

2,800,000

2,850,000

2,900,000

2,950,000

3,000,000

Royal Caribbean International had a growth rate of 6.79% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 2,969,625

New Fans 201,760


Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Royal Caribbean International had an engagement of 383 and the highest engagement was 1000.


Community Analysis

Royal Caribbean International fans are mostly Older, Female and Attached.

Royal Caribbean International fans are largely from United States followed by Canada.

Fan Demographics Distribution of Fans


30%

70%

male female

0% 5% 10% 15% 20% 25%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

United States

Canada

Portugal

Norway

Ireland

Romania

Ecuador

Tunisia

South Africa

Germany

0

1

2

3

4 Royal Caribbean International posted a

total of 95 Posts between Apr 01, 2015 and

Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Seas 9

adventure 7

Anthem 5

Photo thanks 4

Caribbean 3


54%

46%

Brand Participation Brand Non Participation

98%

1% 1%

Posititve Negative Neutral

Brand Posts - Engagement

Royal Caribbean International responded to 51 conversations generated by the 95 Posts they published.

Royal Caribbean International receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts




The newest addition to the Royal family. Welcome, Anthem of the Seas.

Engagement Score


1,000

100,636

3,865

5,186

Positive

Mon, Jun 1 at 3:00 PM EDT

Cruise, beach, sleep, repeat.

Sat, May 30 at 3:05 PM EDT

Not enough weekend, never enough cruise.

Engagement Score


759

8,569

552

983

Positive

Engagement Score


647

7,826

258

636

Positive








0 20 40 60 80

0 100 200 300 400 500

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Royal Caribbean International posts were Photos, and posts with Photos received the highest engagement.

Most of Royal Caribbean International posts were published on Thursday and posts on Wednesday received the highest engagement.

Brand Post Types

Days of the Week


0

10

20

30

40

50

60

70

80

90

100

1-Apr 8-Apr 15-

Apr

22-

Apr

29-

Apr

6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun17-Jun24-Jun

Positive Neutral Negative Users posted a total of 2,929 Posts

between Apr 01, 2015 and Jun 30, 2015 on

Royal Caribbean International's wall.

User Posts


Frequency


1702

Seas 1056

cruise 607

ship 358

day 326


15%

85%


43%

4%

53%


User Posts - Engagement

Royal Caribbean International responded to 426 conversations generated by the 2,929 Posts fans published.

Royal Caribbean International appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts


Content Intel

0 5 10 15 20 25 30 35

0 100 200 300 400 500 600

Brand News

Others

Deals

Travel Destination…

Event

Food

Photos

Contest

Social Cause/Good…

Question to fans

Facebook App

Occasion driven deals

Like This/Engagement…

Number of Posts

Engagement Score


Most of Royal Caribbean International posts were around 'Like This/Engagement Oriented Posts', and posts around 'Photos' received the highest engagement.


0 1 2 3

0 100 200 300

Sector News

Fact

Others

Advice/Tips

Travel Destination…

Event

Question to fans

Number of Posts

Engagement Score


0 1 2 3

0 50 100 150 200

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetin…

Technology

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Posts about Hospitality,Royal Caribbean International Question to fans posts received the highest engagement.

In Posts about General Happenings,Royal Caribbean International Festival/Greetings received the highest engagement.

About Hospitality About General Happenings


0 10 20 30 40

0 200 400 600 800

#VowToWOW

#QuantumOfTheSeas

#royalwow

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Overall, #QuantumOfTheSeas engaged the best out of the recent 3 campaigns run by Royal Caribbean International.

Entire Campaign


Analysis of Carnival Cruise Lines Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 3,128,518

New Fans 111,844

Fan Growth 3.57%



Carnival Cruise Lines has 111,844 new Likes and an audience base of 3,128,518 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User





Total Shares 56,275

Carnival Cruise Lines had 115 new Posts, and their most recent campaign is #Guessthedestination.

Campaigns

Most Engaging Campaign Fun-a-thon

Most Recent Campaign #Guessthedestinatio

n


Fan Growth

2,940,000

2,960,000

2,980,000

3,000,000

3,020,000

3,040,000

3,060,000

3,080,000

3,100,000

3,120,000

3,140,000

Carnival Cruise Lines had a growth rate of 3.57% between Mar 31, 2015 and Jun 30, 2015.


New Fans 111,844


Engagement

0

200

400

600

800

1,000

1,200


Carnival Cruise Lines had an engagement of 567 and the highest engagement was 997.


Community Analysis

Carnival Cruise Lines fans are mostly Older, Female and Attached.

Carnival Cruise Lines fans are largely from United States followed by Canada.



26%

74%

male female

0% 5% 10% 15% 20% 25%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K

United States

Canada

Australia

Puerto Rico

Philippines

India

Indonesia

Mexico

United Kingdom

0

1

2

3

4 Carnival Cruise Lines posted a total of 115

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Frequency

CarnivalCruise 29

cruise 13

answer 13

Funsetters 12

Full terms 12


2%

98%


100%

0% 0%



Carnival Cruise Lines responded to 2 conversations generated by the 115 Posts they published.

Carnival Cruise Lines receives more positive than negative vibes from comments on their Posts.





If you haven’t met our newest ship yet, now’s the time! Carnival Vista is taking us on a virtual tou ..

Engagement Score


1,000

27,927

7,290

20,021

Positive

Fri, May 8 at 10:01 PM EDT

Tonight, the water slide rests. Tomorrow, it’s back to being a wild ride.

Sun, Jun 7 at 5:03 PM EDT

Ooh, this is sexy. Someone cue up a 90’s slow jam real quick. #Heeeeeeeeyyyyy #sunsetsunday #Carniv

..

Engagement Score


973

37,016

1,085

1,331

Positive

Engagement Score


966

38,774

834

977

Positive








0 20 40 60 80 100

0 200 400 600 800 1,000

Plain Text

Photos

Videos

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Carnival Cruise Lines posts were Photos, and posts with Videos received the highest engagement.

Most of Carnival Cruise Lines posts were published on Friday and posts on Wednesday received the highest engagement.

Brand Post Types

Days of the Week


0

20

40

60

80

100

120

140

160

180

1-Apr 8-Apr 15-

Apr

22-

Apr

29-

Apr

6-May 13-

May

20-

May

27-

May




Carnival Cruise Lines's wall.

User Posts


Frequency

Carnival Cruise Lines 1244

Carnival 872

cruise 791

days 527

time 522


50%

50%


42%

7%

51%



Carnival Cruise Lines responded to 2,563 conversations generated by the 5,077 Posts fans published.

Carnival Cruise Lines appears to participate more when Fan conversations have greater positive vibes than negative.



0 5 10 15

0 500 1000 1500

#Guessthedestinatio

n

#ThanksAndGiving

Fun-a-thon

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Overall, Fun-a-thon engaged the best out of the recent 3 campaigns run by Carnival Cruise Lines.

Entire Campaign


Analysis of Disney Cruise Line Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Disney Cruise Line

Fans 1,505,393

New Fans 63,206

Fan Growth 4.20%



Disney Cruise Line has 63,206 new Likes and an audience base of 1,505,393 fans who are mostly Older, Female and Attached.

Disney Cruise Line

Brand Overview

Posts

Brand User

Engagement Score 792 Total Fan Posts 811


Total Likes 370,332 Average Reply Time 0 sec


Total Shares 58,082

Disney Cruise Line had 77 new Posts.

Disney Cruise Line

Fan Growth

1,400,000

1,420,000

1,440,000

1,460,000

1,480,000

1,500,000

1,520,000

Disney Cruise Line had a growth rate of 4.20% between Mar 31, 2015 and Jun 30, 2015.


New Fans 63,206

Disney Cruise Line

Engagement

0

200

400

600

800

1,000

1,200


Disney Cruise Line had an engagement of 792 and the highest engagement was 1000.

Disney Cruise Line

Community Analysis

Disney Cruise Line fans are mostly Older, Female and Attached.

Disney Cruise Line fans are largely from United States followed by Canada.


Disney Cruise Line

14%

86%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

United States

Canada

United Kingdom

Mexico

Brazil

Puerto Rico

Philippines

India

Australia

New Zealand

0

1

2

3 Disney Cruise Line posted a total of 77


2015.

Brand Posts


Frequency

Disney Cruise Line 30

DisneyCruise 26

Norway 7

Fall 6

Disney Magic 6

Disney Cruise Line

0%

100%


99%

1% 0%



Disney Cruise Line responded to 0 conversations generated by the 77 Posts they published.

Disney Cruise Line receives more positive than negative vibes from comments on their Posts.


Disney Cruise Line


Sat, Jun 20 at 7:30 PM EDT

Set sail with Disney Cruise Line this fall on a Halloween on the High Seas cruise:

Engagement Score


1,000

27,629

3,078

10,696

Positive

Mon, May 18 at 11:35 AM EDT

From skyscrapers to the southwest, set your sights on the sea with exciting new itineraries for Disn ..

Tue, Apr 21 at 10:15 AM EDT

Disney Cruise Line is dreaming a little bigger this fall. Beginning with the October 26, 2015 sailin ..

Engagement Score


1,000

33,968

2,013

7,278

Positive

Engagement Score


1,000

28,472

2,051

10,085

Positive

Disney Cruise Line







0 10 20 30 40

0 200 400 600 800 1,000

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Disney Cruise Line posts were Photos, and posts with Videos received the highest engagement.

Most of Disney Cruise Line posts were published on Wednesday and posts on Saturday received the highest engagement.

Brand Post Types

Days of the Week

Disney Cruise Line

0

5

10

15

20

25

30

1-Apr 8-Apr 15-Apr22-Apr29-Apr6-May 13-

May

20-

May

27-

May


Positive Neutral Negative Users posted a total of 811 Posts between

Apr 01, 2015 and Jun 30, 2015 on Disney

Cruise Line's wall.

User Posts


Frequency

Disney Cruise Line 264

cruise 164

Disney 99

2016 59

Dream 47

Disney Cruise Line

0%

100%


41%

3%

56%



Disney Cruise Line responded to 0 conversations generated by the 811 Posts fans published.

Disney Cruise Line appears to participate more when Fan conversations have greater positive vibes than negative.


Disney Cruise Line

Analysis of Holland America Line Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 1,263,844

New Fans 12,861

Fan Growth 1.02%



Holland America Line has 12,861 new Likes and an audience base of 1,263,844 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User



Total Likes 86,532 Average Reply Time 1 day, 24 mins


Total Shares 5,224

Holland America Line had 56 new Posts.


Fan Growth

1,240,000

1,245,000

1,250,000

1,255,000

1,260,000

1,265,000

Holland America Line had a growth rate of 1.02% between Mar 31, 2015 and Jun 30, 2015.


New Fans 12,861


Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Holland America Line had an engagement of 339 and the highest engagement was 932.


Community Analysis

Holland America Line fans are mostly Older, Female and Attached.

Holland America Line fans are largely from United States followed by Canada.



25%

75%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

United States

Canada

United Kingdom

Netherlands

Indonesia

Australia

Philippines

Puerto Rico

India

Poland

0

1

2

3 Holland America Line posted a total of 56


2015.

Brand Posts


Frequency

Alaska 6

Holland America 5

Voyage 4

sailing 4

Alaska cruise vacation

3


54%

46%


96%

0%

4%



Holland America Line responded to 30 conversations generated by the 56 Posts they published.

Holland America Line receives more positive than negative vibes from comments on their Posts.





Sun, Jun 7 at 5:00 PM EDT

Santorini dreaming. Make this dream a reality: http://bit.ly/1Qqr5DL

Engagement Score


932

11,286

604

611

Positive

Fri, Jun 26 at 2:15 AM EDT

All of us at Holland America Line are incredibly saddened by this news. Our thoughts and prayers are

..

Thu, May 7 at 12:00 PM EDT

The Amsterdam docked in Ft. Lauderdale last week signaling the end of the 2015 Grand World Voyage.

..

Engagement Score


758

1,502

606

627

Positive

Engagement Score


736

6,637

161

265

Positive







0 10 20 30 40 50

0 100 200 300 400 500 600

Links

Photos

Plain Text

Videos

Polls

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Holland America Line posts were Photos, and posts with Links received the highest engagement.

Most of Holland America Line posts were published on Monday and posts on Sunday received the highest engagement.

Brand Post Types

Days of the Week


0

5

10

15

20

25

30

35

40

45


May

20-

May

27-

May




Holland America Line's wall.

User Posts


Frequency

Holland America Line 449

cruise 309

day 122

HAL 105

ship 101


30%

70%


32%

4% 64%



Holland America Line responded to 353 conversations generated by the 1,165 Posts fans published.

Holland America Line appears to participate more when Fan conversations have greater positive vibes than negative.



Analysis of Princess Cruises Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Princess Cruises

Fans 1,643,816

New Fans 16,517

Fan Growth 1.00%



Princess Cruises has 16,517 new Likes and an audience base of 1,643,816 fans who are mostly Older, Female and Attached.

Princess Cruises

Brand Overview

Posts

Brand User





Total Shares 18,503

Princess Cruises had 96 new Posts.

Princess Cruises

Fan Growth

1,615,000

1,620,000

1,625,000

1,630,000

1,635,000

1,640,000

1,645,000

1,650,000

Princess Cruises had a growth rate of 1.00% between Mar 31, 2015 and Jun 30, 2015.


New Fans 16,517

Princess Cruises

Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Princess Cruises had an engagement of 474 and the highest engagement was 867.

Princess Cruises

Community Analysis

Princess Cruises fans are mostly Older, Female and Attached.

Princess Cruises fans are largely from United States followed by Canada.


Princess Cruises

21%

79%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

United States

Canada

Australia

United Kingdom

Philippines

Puerto Rico

India

New Zealand

Serbia

0

1

2

3 Princess Cruises posted a total of 96 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

sea 9

Alaska 6

sea days 3

Glimpse 3

Serenity 3

Princess Cruises

28%

72%


99%

0% 1%



Princess Cruises responded to 27 conversations generated by the 96 Posts they published.

Princess Cruises receives more positive than negative vibes from comments on their Posts.


Princess Cruises


Princess Cruises

Fri, May 15 at 8:00 PM EDT

Which of these top 10 Caribbean beaches is your favorite?

Engagement Score


867

6,944

689

845

Positive

Mon, Apr 6 at 8:00 PM EDT

Fill in the blank: sea days are __________.

Sat, Apr 18 at 8:00 PM EDT

The perfect day is on deck.

Engagement Score


764

3,645

1,650

155

Positive

Engagement Score


757

6,801

293

493

Positive







0 20 40 60 80 100

0 100 200 300 400 500 600 700

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Princess Cruises posts were Photos, and posts with Links received the highest engagement.

Most of Princess Cruises posts were published on Monday and posts on Friday received the highest engagement.

Brand Post Types

Days of the Week

Princess Cruises

0

5

10

15

20

25

30

35

40

45

50


May

20-

May

27-

May




Princess Cruises's wall.

User Posts


Frequency

Princess Cruises 567

cruise 282

day 182

Princess 167

ship 163

Princess Cruises

32%

68%


36%

5%

59%



Princess Cruises responded to 513 conversations generated by the 1,607 Posts fans published.

Princess Cruises appears to participate more when Fan conversations have greater positive vibes than negative.


Princess Cruises

Analysis of Norwegian Cruise Line Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 1,239,998

New Fans 59,787

Fan Growth 4.82%



Norwegian Cruise Line has 59,787 new Likes and an audience base of 1,239,998 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User





Total Shares 32,570

Norwegian Cruise Line had 172 new Posts.


Fan Growth

1,140,000

1,150,000

1,160,000

1,170,000

1,180,000

1,190,000

1,200,000

1,210,000

1,220,000

1,230,000

1,240,000

1,250,000

Norwegian Cruise Line had a growth rate of 4.82% between Mar 31, 2015 and Jun 30, 2015.


New Fans 59,787


Engagement

0

100

200

300

400

500

600

700

800

900


Norwegian Cruise Line had an engagement of 449 and the highest engagement was 822.


Community Analysis

Norwegian Cruise Line fans are mostly Older, Female and Attached.

Norwegian Cruise Line fans are largely from United States followed by Canada.



28%

72%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

United States

Canada

Philippines

United Kingdom

Puerto Rico

Germany

India

Australia

Italy

Japan

0

1

2

3

4

5 Norwegian Cruise Line posted a total of

172 Posts between Apr 01, 2015 and Jun

30, 2015.

Brand Posts


Frequency

Share 15

TGIF 10


10

beach 9

cruise 8


11%

89%


100%

0% 0%



Norwegian Cruise Line responded to 19 conversations generated by the 172 Posts they published.

Norwegian Cruise Line receives more positive than negative vibes from comments on their Posts.





Wed, Jun 24 at 11:52 AM EDT

New photos from the shipyard! #NorwegianEscape is getting closer to her debut.

Engagement Score


947

6,376

490

1,311

Positive

Fri, Apr 24 at 10:30 AM EDT

Share if you would like to spend all day at Magens Bay. #StThomas #BeachBucketList

Wed, Apr 22 at 11:11 AM EDT

BREAKING NEWS: Norwegian Sky will be All-inclusive beginning 2016! Enjoy free dining, entertainment ..

Engagement Score


883

4,207

274

1,011

Positive

Engagement Score


879

2,982

367

1,060

Positive







0 50 100 150 200

0 200 400 600 800

Photos

Links

Plain Text

Videos

Polls

Number of Posts

Engagement Score


0 10 20 30 40

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Norwegian Cruise Line posts were Photos, and posts with Links received the highest engagement.

Most of Norwegian Cruise Line posts were published on Tuesday and posts on Wednesday received the highest engagement.

Brand Post Types

Days of the Week


0

10

20

30

40

50

60

70

80

90


May

20-

May

27-

May




Norwegian Cruise Line's wall.

User Posts


Frequency

Norwegian Cruise Line 1126

days 720

cruise 521

Can't wait 329

NCL 318


10%

90%


30%

5% 65%



Norwegian Cruise Line responded to 304 conversations generated by the 3,109 Posts fans published.

Norwegian Cruise Line appears to participate more when Fan conversations have greater positive vibes than negative.



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Date post:	15-Aug-2015
Category:	Social Media
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