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Compassion. Action. Change.
Innovative Student-Based ProgramsThe California Mental Health Services Authority
Senior Program Manager, MSWCalifornia Mental Health Services Authority (CalMHSA)
October 14, 2014
Compassion. Action. Change.
• A 2004 California Voter-Approved Initiative (Prop 63) that provides an average of $1 Billion in annual funds to support community-based mental health services
Suicide Prevention
How did California Mental Health Services Act Begin?
20% of funds goes to Prevention and Early Intervention (PEI) statewide projects
Counties through CalMHSA implement statewide prevention programs
Compassion. Action. Change.
Suicide Prevention
Student Mental Health
Stigma and Discrimination Reduction
The CalMHSA MHSA Prevention and Early Intervention Projects
Nearly 15 years ago the US surgeon general identified the stigma of mental illness as the formidable obstacle to progress in improving mental health …
What is Stigma? - Negative beliefs - Prejudicial attitudes - Discrimination
But now we know how to address it…
Tackling the Root Cause…
What is Each Mind Matters?
Lime Green has emerged as the national color for mental health awareness
Provides a platform to promote mental health and wellness, suicide prevention and health equity
The lime green ribbon allows for a dialogue to begin about people’s stories
Educate parents and caregivers to provide stigma-free environment
Outreach to local parent bloggers with customized SDR messaging in English and Spanish
Latino family forums to encourage open dialogue
Adults(Age 25+)
Stigma and Discrimination and Suicide Prevention CampaignsEach Mind Matters—California’s Mental Health Movement
Tweens (Age 9-13)
Lifespan Approach + Diverse Audiences
Parent & Caregivers(Age 0-8)
Transition-Age Youth
(Age 14-24)
Early intervention with adolescents to prevent formation of stigma
Fill key gaps in knowledge and debunk myths through website, school-based performances, take-home materials and advertising/ education campaigns
Mobilize age group to seek and provide online support within their peer group
ReachOutHere.com (English-language) and BuscaApoyo.com (Spanish-language) to access online forums for peer support and to engage as peer-supporters
Targeted messaging to adults with influence over people with mental health challenges
Provide credible, local, targeted and continuous contact with people with mental health challenges
Reinforce hope, recovery and resilience
Tween Campaign Baseline Data
Baseline data collection completed on attitudes and beliefs:• Nearly 650 Youth (age 11-13)
were interviewed in Malls through CA in English and Spanish
• Majority of answers reflected misconceptions and stereotypes
• 2/3 surveyed believed that “violent behavior is a form of serious mental illness”
• 58% surveyed believed “people with mental illness are required to take medication and get counseling for the rest of their lives”
• 80% surveyed believed that, “people with mental illness are more likely to act in ways you don’t expect”
Compassion. Action. Change.
Statewide Campaign Educational Goals:• Target audience 9-13 yr. old students• Mental health challenges are common;• There are different kinds of mental health
challenges• Recovery is possibleGoals• Encourage asking questions about mental
health• Encourage help-seeking behavior• Reduce stigma, discrimination, and bullying
with mental health challenges
Website MediaPerformance
I identify with Ethan because I have ADHD, and it doesn’t matter what mental health challenge you have because everyone is unique in their own way and it just adds to who you are. – Student in Modesto
“The performance is great. The kids were singing the songs and a few were still singing them as they exited. The play fits right into our bully prevention curriculum. – School Psychologist, Chico Unified School District
18,000 students viewed performance. 45,436 students engaged on website.“
”
Compassion. Action. Change.
• In a pre-post evaluation, RAND found significant positive shifts occurred after the performance and knowledge about mental health drastically increased.
• 96% of teachers reported materials provided were useful.
• A survey revealed that a key strength of this tour appear to be in its ability to spark conversation about mental health in and out of the classroom.
• Nine Week Statewide Tour (Aug. 2013 – Oct. 2013)
• 60 Elementary and Middle Schools
• 95 Performances• 18,800 Students • 32 Counties
Evaluation
• Facilitation Guide: Introducing Mental Health to Students• Classroom Activities: Dice of Wellness & Compliment Catcher• Lesson Plans • Letter to Parents (English and Spanish) • Coming In June 2014 – Webinar: How to Integrate Walk In
Our Shoes in the Classroom
Resources for TeachersFollowing Presentation…
Lucy’s StoryVisit walkinourshoes.org for more stories…
Video will be played here.
Design- In-classroom presentation given by
people with lived experience- Designed for middle school students- Includes stories, educational slides,
videos, and discussion - In 2014, 12,775 children reached
through the CA National Alliance on Mental Illness
Goals:- Educate children about importance
of mental health- Reduce stigma and discrimination- Promote help-seeking behavior
Compassion. Action. Change.
• Engaged 996 students• Representing 112
schools and 31 counties• Films have been viewed
online over 31,235 times and downloaded 434 times.
The 2nd annual Directing Change Film Contest Impact:
Compassion. Action. Change.
For more information visit: Directingchange.org
Compassion. Action. Change.
Directing Change Video from Santa Clara
• Video will be played here
Compassion. Action. Change.
Thank you everyone so much for all the kind words! It means a lot to have a community that shows this much support. I don't even know any of you personally but I still feel like I'm not alone in this.
Number of CA ReachOut visits:
345,102(May 2012-August 2014)
Compassion. Action. Change.
Suicide Prevention: My3 App
Compassion. Action. Change.
Know the Signs: www.suicideispreventable.org, www.elsuicidioesprevenible.com
• Pre-K-12 – County Consortia to promote best practices and provide training for educators, online clearinghouse www.regionalk12smhi.org– State policy workgroup resulted in
credentialing standards– “Training Educators Through
Recognition and Identification Strategies” (TETRIS) and Training for Trainers (TOT)
– Campus-based grants for counties
Examples of SMH Capacities Developed
Compassion. Action. Change.
• CalMHSA our organization: http://calmhsa.org/
• Walk In Our Shoes: www.walkinourshoes.org
• Ponte En Mi Zapatos: www.ponteenmizapatos.org
• Reach Out Here: www. Reachouthere.com
• Busca Apoyo: www.buscaapoyo.com
• Directing Change: www.directingchange.org
• Know the Signs: www.suicideispreventable.org, www.elsuicidioesprevenible.com
• Reconozca la Senales: www.elsuicidioesprevenible.org
• My3 Suicide Prevention Mobile App: www.my3app.org
• Your Voice Counts Suicide Prevention Resources: www.yourvoicecounts.org
• Each Mind Matters: www.eachmindmatters.com
• K-12 regional:www.regionalk12smhi.org
Resources
Compassion. Action. Change.
Contact Information
Stephanie WelchSenior Program Manager, CalMHSA
