Compelling Reasons for Small Business to Blog

Five Compelling Reasons For Small Business To Blog

presents

Chris Baggott

“Why” should a small (or any) businesses Blog?

1. Online Competition with the Big Boys2. Search Engine Optimization3. Higher Prospect Interaction and Conversion4. Email Acquisition5. Employee Retention/Customer Engagement

Online journal-like content, organized in reverse chronological order.

What’s a Blog??

#1 Online Competition with the Big Boys

VS.

Technology Empowers Marketing Democracy

•Blogging•Search•Email•Voice•Web Site

The Human Factor

VS.

Symbol of CEOExcess

Symbol ofIntegrity

VS.

#2 Blogging for Search

Source: Pew Internet & American Life Project

What we all do online

*Not online

As Much As 80% of all web interactions begin with search

Presenter

Presentation Notes

91% of all US Internet users activley engage in Email and Search. They are the most popular activities online by a long shot. Compare this chart to where we are hearing the most marketing buzz. Video, text and social media. The noise is all at the right end of the spectrum, but the customers are at the left. If you are considering blogging only for the Social media aspects you are missing the biggest opportunity to add value to your company.

•80% to 95% of all clicks on a page happen in the Organic Results

• Titles• Keywords • Recent Content• Lots of Content• Links• Relevance

Why Blogging works for SEO

Presenter

Presentation Notes

And this becomes the most important and measurable objective to Corporate Blogging. Search Engine Optimization is a Content Strategy above all else. The key elements of SEO are keywords, page titles matching keywords, recent and frequent content updates, inbound links and most importantly relevance. What Compendium uniquely offers is an easy to use system to empower all of your employees or constituents to participate in content generation and then through our algorithms, organizes that content around specific topics or keywords.

#3 Higher Prospect Interaction and Conversion

Social Conversion - Employee Blogging

Benchmark Your Engagement

Other Engagement Metrics:

1. Bounce Rates/Read Rates

2. Click Throughs

3. Email Addresses

#4 Email Acquisition

#4 Employee Retention/Customer Engagement

34% Higher Retention Among Bloggers

Contact Information:Chris BaggottCEO/Co-founderCompendium [email protected] – Chris Baggott

mailto:[email protected]

Date post:	30-Aug-2014
Category:	Business
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