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Competition for Top Students
Board of VisitorsSeptember 19, 2008
Stephen FarmerOffice of Undergraduate [email protected]
Competition for Top Students
Improvement in our entering class
Our current competitors
Our challenges
Our possible responses
Improvement in Entering Class
Market share of North Carolinians scoring 1400+ on SAT
Improvement in Entering Class
Change in common indicators of student quality
2002 2007
% in top 10 percent of HS class 71% 76%
SAT 75th percentile 1370 1400
SAT 25th percentile 1180 1210
% underrepresented 11% 12%
Yield 57.0% 55.6%
Applications 17,141 20,090
% admitted 34.8% 35.4%
Improvement in Entering Class
Rank in improvement among top-30 national and top-5 public universities
Current Competitors
Top overlap schools for Fall 2008 admitted students
Challenge: Aid
Other top schools are enhancing need-based aid
We overlap heavily with these schools
Students admitted to UNC and any of 35 aid-enhanced schools
Challenge: Aid
One-year changes in yield for students cross-admitted to Carolina and at least one of 35 aid-enhanced schools
Challenge: Growth
Enrollment growth
Art & Science study: growth by itself won’t necessarily hurt us
Any perceived decline in the quality of the student body will definitely hurt us
Any perceived decline in the quality of the student experience will definitely not help us
Responding to Challenges
What would help?
Raise money for aid, and direct that money strategically
Tell our story, and especially the stories of our best students
Develop opportunities that aren’t available elsewhere, and offer those opportunities to our best students at the time of admission
Make recruitment a University-wide priority