INDIAN Lube Industry

• Indian lube industry is 5th largest lube industry in world

• It is around Rs.17000 crores in size.• It is annually growing @ 5%, compared to

around 2% global growth.• The top 4 players in India are:IOCL- 35%Castrol India Ltd.- 20%

Top Players contd…

BPCL-17%HPCL-18%

Public sector60%

MNC5%

Unorganized sector35%

revenue

IOCL- The Market Leader• Indian Oil’s SERVO is the market leader in

lubricant market of India• It is declared the consumer super brand by

super brand council of India.

Success Factors for IOCL

• Brand image• Distribution Channels• Margins and discount schemes• Price and promotion

Castrol India Ltd.

• It is the 2nd largest player in the lube industry.• It commands 20 % market share as compared

to just 6 % in 1993.• It was the first company to promote &

advertise lube oil.• It operates in various segments like passenger

car engine oils, premium 2- stroke & 4- stroke oils & multi grade diesel engine oils.

Contd…

• The company’s top brands include “Castrol Edge”, “Castrol Active”, “Castrol GTX”, “Castrol CRB Turbo”, “Castrol CRB Plus“ and “Castrol CRB Prima”.

• Success factors for CIL:• Innovative and attention grabbing

advertisement.• Wide distribution network.• Operates in various segments.

HPCL

• It ranks 3rd in lube industry.• Its various products are:HP laal ghoda .HP Milcy Turbo.HP Cruise .HP Racer 4 .

Success Factors for HPCL

• Quality centered.• Associations with players like:M/s Escorts Yamaha Motors ltd. M/s Royal Enfield Motors. M/s Bajaj Auto.M/s Hyundai Motors India.M/s Mahindra & Mahindra Ltd.

BPCL

• Bharat Petroleum offers a full range of Automotive Engine Oils, Gear Oils, Transmission oils, Specialty Oils and Greases.

• Bharat Petroleum is an exclusive distributor of AeroShell lubricant.

• BPCL has segmented its engine oils into three level series of silver, gold and diamond based on their performance levels

• Various products of BPCL are:• Automol for engine oils for cars.• MAK for diesel vehicle• Glide for 2 wheeler• Autochamp for autorickshaws• Spirol for all vehicle

Success factors for BPCL

• Continuously working towards improving its automotive lubricants portfolio.

• It is focusing on names, packaging and products to build long term brand loyalty.

Contd…

• Various facilities offered by BPCL:• Lubes Shop• MAK Garage• Hero Honda Service Stations• TASS• VCC• MAK Quik Lube Oil Change