COMPETITION SCAN – LIFE INSURANCE MAY – JUNE , 2015
Transcript
1. COMPETITION SCAN LIFE INSURANCE MAY JUNE , 2015
2. Bajaj Allianz
3. BRAND: Bajaj Allianz MESSAGE: Promotes Young Assure Policy
that secures the future of children and fulfills the dreams of
children irrespective of any eventuality.
4. BRAND: Bajaj Allianz MESSAGE: Showcases the high profits
that it has achieved in the financial year 2014-2015 in all its
fields.
5. BRAND: Bajaj Allianz MESSAGE:Demonstrates the plan called
Elite Assure. A plan that insures the future of the family and
protects in the times of financial problems.
6. BRAND: Bajaj Allianz MESSAGE: Invtes for registering in
Junior Football Camp. Register yourself and get opportunity to
learn football skills from professionals.
7. BRAND: Bajaj Allianz Message: Suggests to invest in the
Bajaj Allianz insurance and help yourself to save various hidden
taxes that eat away your income.
8. BRAND: Bajaj Allianz Message: The TVC is based on showing
different methods to save Taxes. It also indirectly promotes its
own services.
9. BRAND: Bajaj Alliaz Message: Demonstrates the different
activities done in its Defeat the Tax Monster Campaign like: Tax
Teasers, Online Campaign , Jio Befikar activity etc.
10. ICICI Prudential Life Insurance
11. BRAND: ICICI Prudential Life Insurance MESSAGE: Initiates
the new technology of Electronic Insurance Account that does not
require paper based documents. No more risk of loss of
documents.
12. BRAND: ICICI Prudential Message: Introduces Electronic
Policies and Account that helps to keep the documents safe. The TVC
urges the users to switch to E-policy OF ICICI Prudential Life
Insurance
13. BRAND: ICICI Prudential Message: This ad encourages the
existing Financial Advisors to become Insurance Advisors without
any Specific Legal Formalities through ICICI Life Insurance.
14. MAX Life Insurance
15. BRAND: Max Life Message: This as promotes its Legacy
Protection Solutions so that any unpleasant happening can not keep
the family in financial problem.
16. BRAND: Max Life Message: Shows you the benefits in insuring
through Max Life Insurance. 1. Ensures increasing life cover till
age of 100. 2. Protects your family. 3. Helps you build legacy for
your next generation.
17. BRAND: Max Life Insurance MESSAGE: Showcases Balance sheets
and P & L account for the year 2014-15 . Speaks about 15 years
of Promise and Relationship with the customers.
18. BRAND : Max Life Insurance Message: Promotes the new
technology of online term plan, in which all transactions can be
carried out online. And emphasizes on importance of life insurance
.
19. BRAND : Max Life Insurance Message: Emphasizes upon
securing the future of ones child through Max Life Child Solutions.
The ad is shown in an emotional and creates a need for buying the
service through creating anxiety and fear.
20. BRAND : Max Life Insurance Message: Introduces a plan
called Life Gain Premier This plan helps a customer to secure his
childs future in various aspects like: Education , Marriage and
Business.
21. Pnb MET Life Insurance
22. BRAND: pnb MetLife MESSAGE: This ad briefs about RWA
Badminton Championship organized by the brand to promote itself and
asks the customers to register and enjoy a day with the
family.
23. BRAND: pnb MetLife MESSAGE: This ad briefs about RWA
Badminton Championship organized by the brand to promote itself and
asks the customers to register and enjoy a day with the family.
Around 750 houses have registered for the same.
24. BRAND : pnb MET Life Insurance Message: This is an ad for
appealing to support METLIFEs CSR initiative of helping the under
privileged kids to achieve their dreams to become a master in
Badminton.
25. LIC
26. BRAND: LIC MESSAGE: Pursue your hobbies with the help of
LICs new group gratuity cash accumulation plan.
27. BRAND: LIC MESSAGE: Insure your childs future through LICs
Children Money Back Plan and get minimum of 1 lakh of return at
various levels of childs life.
28. BRAND: LIC MESSAGE: Invest in LICSs Jeevan Lakshya Plan and
assure your familys future without any worry. Live with Happiness,
Care , Security and Savings through investing.
29. BRAND: LIC MESSAGE: This Poster briefs about different
types of plans that LIC offers. It has plans for all type of people
of all age groups and income.
30. BRAND: LIC MESSAGE: This is a warning advertisement that
says to be aware of various Spurious Calls and Frauds that may try
to entice the customer through fake offers and plans.
31. BRAND: LIC MESSAGE: This ad briefs about basics of Life
Insurance and its need . It also demonstrates of how to register in
LIC and its advantages.
32. BRAND: LIC MESSAGE: This ad emphasizes that there is a plan
for everybody. Life Insurance can be availed by anyone and
demonstrates about Pradhan Mantri Jeevan Bima Yojana.
33. BRAND: LIC MESSAGE: This ad introduces Jeevan Sangam Plan
for
34. BRAND: LIC MESSAGE: This ad briefs about advantages of
becoming an LIC Agent.
35. BRAND: LIC MESSAGE: This ad briefs about LICs Jeevan Tarun
Plan. It has a money back policy for children and has various
maturity benefits in it for securing the childs future.
36. BRAND: LIC MESSAGE: Over 10 crore people have joined
Pradhan Mantri Jeevan Jyoti Yojna and the ad urges others to enroll
into the scheme.
37. BRAND: LIC MESSAGE: Over 7 crore people have joined Pradhan
Mantri Jeevan Jyoti Yojna and Atal Pension Yojna and the ad urges
others to enroll into the scheme.
38. NEW INDIA ASSURANCE
39. BRAND: New India Assurance MESSAGE: Road Safety Tip by the
company. Drive Slower Live Longer.
40. BRAND: New India Assurance MESSAGE: Road Safety Tip by the
company. To be alert and avoid accidents.
41. BRAND: New India Assurance MESSAGE: Road Safety Tip by the
company. Stay Happily Married and Leave the Speeding of
Vehicle.
42. BRAND: New India Assurance MESSAGE: This demonstrates about
the presence and reach and network of the company and promotes
itself.
43. BRAND: New India Assurance MESSAGE: Promotes Gruh Suvidha
Policy and insists to enroll in the Home Insurance.
44. BRAND: New India Assurance MESSAGE: Showcases the profit
and reach of the company. It reaches the 16000 Crore mark.
45. National Insurance Company Limited
46. BRAND: National Insurance Company Ltd. MESSAGE: Thanking
the customer for helping it to achieve 11000 Crore Target.
47. BRAND: National Insurance Company Ltd. MESSAGE: Proudly
Shares its achievement of winning the BML Munjal Business
Excellence Award.
48. SBI Life Insurance
49. BRAND: SBI Life Insurance MESSAGE: This is a warning
advertisement that says to be aware of various Spurious Calls and
Frauds that may try to entice the customer through fake offers and
plans. It informs about various Dos and Donts.
50. BRAND: SBI Life Insurance MESSAGE: The ad urges people to
invest in SBI life Insurance and live a worry free and fearless
life by insuring their life.
51. BRAND: SBI Life Insurance MESSAGE: This promotes Life
insurance for kids. It says to insure your kid and secure his
dreams with the plan and be a great dad.
52. Birla Sun Life Insurance
53. BRAND: Birla Sun Life Insurance MESSAGE: Invites everyone
for a lecture about investments Janoge Tabhi to Manoge
54. GeoJit BNP Paribas
55. BRAND : GeoJit BNP Paribas MESSAGE: Promotes its Portfolio
Management Services and describes itself as a game changer.
56. Rural Postal Life Insurance
57. BRAND :Rural Postal Life Insurance MESSAGE: Promotes its
insurance schemes that has low premium and high bonus. Showcases
various schemes for rural population
58. Observations The recent trends of TVCs and Print Ads
suggests the following: Companies try to show the achievements and
Financial Positions to win the trust. Brands often use the Anxiety
and Fear of future as a tool to convince the consumer and make them
to invest into the schemes. There is a high number of advertisement
for children schemes and family schemes rather than individual Life
Insurance Schemes. Companies like : LIC , Bajaj Allianz and SBI
invest more into the print ads as compared to TVCs. Companies like
: MET life and MAX Life invest more into TVCs rather than Print Ads
Max Life Insurance has the highest number of TVCs and according to
me has most attractive ads. It creates fear and anxiety for future
of life.