Compétitive AnalysisLeading Online Property Portals in India

Report by Nadim Tamboli - 9021312345

Executive Summary

This is a Competitive Analysis of 5 Predominant Players in the Online Property Portal Space.This analysis will give you a glimpse of the market standing of each player basis their score on basicparameters like Index Pages, Page View etc…

The idea is to have a comparative analysis of their performances in 2015 Vs 2014 on each parameter which will give us an insight of their growth path and future movements.

I have been tracking and monitoring their movements quarter on quarter so that gives me some data to show relative growth with respect to these parameters.

I have

This data is purely for reference purpose and data which is being showed is extracted by using third party analytical tools.

• This is the number of pages on your website that are indexed by search engines.

• The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

• A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website.

• You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Indexed Pages

Housing Magicbricks 99acres Commonfloor Indiahomes2014 85200 244244 312300 244236 81202015 250791 300997 805081 600077 38329

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Indexed Pages

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.

Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Backlinks

Housing Magicbricks 99acres Commonfloor Indiahomes2014 221000 455455 468000 281000 127002015 194559 1051646 827097 201255 3568

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Backlinks

Housing Magicbricks 99acres Commonfloor Indiahomes2014 21000 217218 307000 123433 56132015 313823 233472 349325 150020 47046

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FB Likes

Housing Magicbricks 99acres Commonfloor IndiahomesGoogle+ 4602 4142 3244 2187 176Circle In 3325 2172 2111 1287 6

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Google +

Alexa Rank

• A low rank means that your website gets a lot of visitors.

• Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

• Reviewing the most visited websites by country can give you valuable insights.

Housing Magicbricks 99acres Commonfloor Indiahomes2014 513 231 146 176 54162015 400 175 140 154 1656

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Alexa – India Ranking

Housing Magicbricks 99acres Commonfloor Indiahomes2015 83.30% 7.10% 3.09% 2.10% 29.70%

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Adword Traffic

This is an estimation of the traffic that is being bought through

AdWords™ vs. unpaid Organic Traffic.

Housing Magicbricks 99acres Commonfloor Indiahomes2015 $442,506 $1,200,000 $1,200,000 $1,000,000 $66,885

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Estimated website traffic net worth

Housing Magicbricks 99acres Commonfloor IndiahomesDaily Page Views 202,057 540,275 560,938 478,053 30,541

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Daily Page Views

Popularity by CityCity Ranked Views (%) Users (%) Views Per User

OTHER 0 6.9 11.2 5.7Bombay, IN 87 47.2 29.3 15Bangalore, IN 191 12.4 16.4 7Chennai, IN 232 3.9 6.2 5.8Thane, IN 235 1.8 0.7 22Roorkee, IN 274 0.2 0.4 4Pune, IN 353 2.5 2.9 8Hyderabad, IN 371 7.7 8.4 8.5Gurgaon, IN 416 3.2 4.1 7.1Faridabad, IN 485 0.6 0.6 9Thrissur, IN 494 0.1 0.2 5Delhi, IN 518 8 10.3 7.2Noida, IN 575 0.6 1 5.1New Delhi, IN 754 2.4 3.5 6.4Surat, IN 1,003 0.2 0.3 6Ghaziabad, IN 1,221 0.2 0.4 5Chandigarh, IN 1,684 0.6 0.8 7Dubai, AE 2,127 0.6 0.5 12Kolkata, IN 2,547 0.3 0.8 3.4Jaipur, IN 3,174 0.3 0.3 8Ahmedabad, IN 6,403 0.1 0.4 1.8Singapore, SG 8,842 0.1 0.3 5Seattle-Tacoma, WA, US 13,987 0.1 0.2 2.7San Francisco, CA, US 17,395 0.1 0.4 3New York, NY, US 68,458 0 0.2 1.9

Popularity by CityCity Ranked Views (%) Users (%) Views Per User

OTHER 0 8.4 12.1 2.8Ulhasnagar, IN 21 0.4 0.2 9

Sangrur, IN 46 0 0.2 1Nasik, IN 63 0.4 0.2 6Pune, IN 77 7.5 4.8 6.2

Vadodara, IN 89 1 0.5 8Thane, IN 91 1.4 0.9 5.9

Bombay, IN 93 19 14.1 5.4Chennai, IN 97 5.3 7.4 2.9

Faridabad, IN 102 1.1 1 4.5Coimbatore, IN 110 0.3 0.7 1.7

Gurgaon, IN 125 5.7 5.1 4.4Bangalore, IN 132 12.4 10.5 4.7

Delhi, IN 138 14.6 15.8 3.7Ambala, IN 140 0.1 0.1 2.7

New Delhi, IN 157 6.1 5.9 4.1Hyderabad, IN 179 5.9 8.6 2.7

Noida, IN 179 1 1.1 3.6Ahmedabad, IN 207 2.2 1.7 5.3

Thrissur, IN 211 0.2 0.2 2.9Lucknow, IN 214 0.6 0.5 4.2

Rajahmundry, IN 220 0.1 0.1 3Kalyan, IN 226 0.1 0.1 1.6Mysore, IN 259 0.1 0.2 1.4

Chandigarh, IN 269 2.2 1.4 6.4Kolkata, IN 274 1.3 2 2.6

Ghaziabad, IN 319 0.4 0.6 2.8Mohali, IN 321 0.2 0.1 7

Guwahati, IN 335 0.1 0.1 2.8Jaipur, IN 367 0.7 1 2.9

Amritsar, IN 507 0.2 0.2 4Ludhiana, IN 662 0.2 0.6 1.5Warangal, IN 663 0 0.1 1

Surat, IN 680 0.2 0.2 3.2Vijayawada, IN 687 0.1 0.1 3

Bhopal, IN 708 0.1 0.2 1.3Indore, IN 1,167 0.1 0.2 1.3

Bhubaneswar, IN 2,444 0.1 0.3 1.1Singapore, SG 7,532 0.1 0.2 1.8

San Francisco, CA, US 8,531 0.2 0.4 2.6Seattle-Tacoma, WA, US 10,019 0.1 0.1 2.6

New York, NY, US 18,395 0.2 0.2 2.9Los Angeles, CA, US 28,401 0.1 0.1 3.4

Popularity by CityCity Ranked Views (%) Users (%) Views Per User

OTHER 0 8.7 10.5 4Dadri, IN 14 0.2 0.2 5

Bombay, IN 83 18.6 15.2 5.9Chennai, IN 93 5.8 7.3 3.9

Pune, IN 93 4.4 4.6 4.6Noida, IN 98 1.7 2 4.2

Faridabad, IN 107 0.7 1 3.5Delhi, IN 108 23.4 18.8 6Thane, IN 108 0.7 0.9 3.8

Gurgaon, IN 117 4.8 5.7 4.1New Delhi, IN 128 6 7.1 4.1Bangalore, IN 148 8.1 9.8 4

Coimbatore, IN 164 0.3 0.4 4.5Dehra Dun, IN 169 0.1 0.1 2.3

Kolkata, IN 176 2.9 2.3 6.1Ghaziabad, IN 187 0.7 0.9 3.9

Thrissur, IN 218 0.2 0.2 5Hyderabad, IN 224 6.4 5.9 5.2Vadodara, IN 230 0.3 0.3 5

Ahmedabad, IN 298 1.1 1.5 3.6Lucknow, IN 302 0.4 0.4 5

Secunderabad, IN 308 0.1 0.2 3Manama, BH 326 0.2 0.2 4Guwahati, IN 333 0.1 0.1 2

Jaipur, IN 343 1.1 0.9 5.6Chandigarh, IN 391 1.1 1.1 5.1

Surat, IN 405 0.4 0.3 6Vijayawada, IN 485 0.2 0.2 6Jalandhar, IN 524 0.1 0.2 1.9Ludhiana, IN 565 0.4 0.5 3.6

Indore, IN 1,592 0.1 0.1 4Bhubaneswar, IN 1,926 0.1 0.3 2.6

Singapore, SG 7,123 0.1 0.2 1.8San Francisco, CA, US 8,479 0.2 0.3 3.3

Seattle-Tacoma, WA, US 9,862 0.1 0.1 3.7New York, NY, US 17,392 0.2 0.2 3.3

Los Angeles, CA, US 29,756 0.1 0.1 3.2

Popularity by CityCity Ranked Views (%) Users (%) Views Per User

OTHER 0 6.9 11.3 2.7Mathura, IN 42 0.1 0.4 1Bangalore, IN 53 43.1 23.2 8.1Coimbatore, IN 54 1.6 1.2 6.2Bray, IE 54 0.1 0.3 1Chennai, IN 60 10.7 11.9 4Pune, IN 125 4.2 3.6 5Faridabad, IN 132 0.7 0.9 3.5Guntur, IN 146 0.1 0.3 1Bombay, IN 155 9.4 10.6 3.9Kottayam, IN 181 0.1 0.3 1Guwahati, IN 182 0.2 0.2 6Sivaganga, IN 199 0 0.1 1.3Hyderabad, IN 214 4.6 8.6 2.3Thane, IN 222 0.3 0.6 2.4Delhi, IN 277 7.6 10.4 3.2New Delhi, IN 284 2.6 4.6 2.5Gurgaon, IN 293 2 3.3 2.7Mysore, IN 305 0.1 0.2 3Noida, IN 327 0.5 0.9 2.6Roorkee, IN 330 0.1 0.2 1.8Ghaziabad, IN 332 0.4 0.7 2.3Vadodara, IN 364 0.3 0.2 6Kolkata, IN 473 0.9 1.4 3Surat, IN 553 0.2 0.3 2.6Lucknow, IN 646 0.1 0.4 1.4Jaipur, IN 705 0.3 0.7 2Ahmedabad, IN 916 0.6 0.7 3.5Chandigarh, IN 924 0.7 0.6 5Colombo, LK 1,703 0.1 0.3 1.2Ludhiana, IN 2,218 0.1 0.3 1.4Bhubaneswar, IN 2,512 0.1 0.3 1.3Singapore, SG 3,064 0.4 0.3 5.3Seattle-Tacoma, WA, US 6,289 0.2 0.2 3.5San Francisco, CA, US 7,783 0.3 0.4 3.6Boston, MA, US 12,739 0.1 0.1 1.7New York, NY, US 19,697 0.2 0.2 3.3