Date post: | 03-Jan-2016 |
Category: |
Documents |
Upload: | evan-daniels |
View: | 227 times |
Download: | 2 times |
2
Introduction
Profit maximization
Behavior of a firm in a competitive market:In the short run (SR)
In the long run (LR)
3
Profit maximization
π(q) = R(q) – C(q)
2 steps:What is the output level, q*, which
maximizes profits (minimises losses) ?
Is the firm better off producing q* or shutting down?
4
Output decision
What do you think is the typical shape of a profit curve?
At q*, what is the slope of this curve?
Conclusions?
π
qq*
5
A firm maximizes profits when:
MC = MR
If MC < MR, how can the firm increase its profits?
What if MC > MR?
The single MOST important thing
6
Perfect competition
A competitive firm is said to be a « price taker »
Explain.
A competitive firm faces a demand curve which is perfectly elastic.
7
Conditions for perfect competition
Five conditions:
Large number of firms and consumers
Identical product sold across firms
Free entry and exit in the market
Perfect information
No transaction costs
8
Competition in the short run
MC = MR
Yet, R = p x q
and « price taker »
Hence, profit is max if:
MC = _____
firm’s internal structure
market structure
MR = ____
Profit maximization (graph.)
Shade the area corresponding to the firm’s maximum profit.
Compute the value of this maximum profit?
q
$/q
MR=P
MC
q*=280
P=8
AC
0
6.5
6
q
$R
q*
C
π
11
Shutdown decision
Should a firm shut down if π(q*) < 0 ?
Ex1: At q*, R = $2,000, VC = $1,000 and F = $3,000
Ex2: At q*, R = $500, VC = $1,000 and F = $3,000
Conclusion ?
12
Output decision (cont.)
A firm should continue to operate in the short run if its revenue covers its variable cost.
Shutdown if: R < VC
14
Shutdown decision (graph.)
If the firm produces q* units, what will be its profit (or its loss)?
If the firm shuts down, what will it lose?
q
$/qMC
q*
P
AC
0
AVCA
B
15
Three regions
q
p MC AC
0
AVC
π > 0
π < 0
π < 0
oper
ate
shut
dow
n
break-even point
shutdown point
17
Market supply curve
Horizontal sum of individual firms’ supply curves (like D)
Ex: 2 firms, Q = q1 + q2.
q1
s1
q2
s2
Q
S = s1 + s2
100 100 200400 300 700
p p p
18
Price-elasticity of supply
Similar to the price elasticity of demand:
Interpretation: The price elasticity of supply represents the percentage change in Qs when P changes by 1%.
% change in Qs ∆Qs/Qs
Esp = --------------------------- = ----------------
% change in P ∆P/P
20
Competition in the long run
Recall: all costs are variable Profit maximization: MC = MR MC = P Shutdown decision: R < C,
(selling below cost is not sustainable in the long-run).
Hence, shutdown if R < C π < 0.
In the LR, a firm only produces if it does not incur any losses
22
LR market supply curve
As before: horizontal sum of individual curves…
BUT… how many firms are there?
If the market is profitable (π > 0 p > AC), what will happen?
Else, if π < 0 (LR loss), describe the sequence of events.
24
Zero profits in the long run ???
Recall: We’re talking about economic profit
(π = πaccounting – Copportunity)
π < 0 I could earn more money elsewhere
Hence, when π = 0, the firm « makes money » (πaccounting > 0), but no more than it would if it utilized its resources differently: it is making normal profits.
25
Conclusion
Behavior of a competitive firm
MC = MR : Reconciling the internal structure of the firm with current market conditions
Next: Supply and demand, a cooperative process
Example (1)A pizza shop in a perfectly competitive environment with the following total costs produces six pizzas.
Quantity Total Costs ($)0 101 152 253 404 605 856 1157 150
What is the price of a a pizza in this industry?
Example (1)
Perfect competition Firm is a price taker so it sets q such that MC=P
Quantity Total Costs ($) MC0 10 ---1 15 52 25 103 40 154 60 205 85 256 115 307 150 35
At q=6, MC=30, the price is 30$
Example (2)You operate Econsultants. One of your clients, Handspring, has recently decided to start a cell phone division in addition to producing handheld personal organizers. Unfortunately, this division of the company is not doing as well as they had hoped and has asked you to assess whether or not they should continue to operate in the short run. The current market price for a cell phone is $100/phone and at this price, Handspring would like to supply 100 phones. However, at a quantity of 100 phones, Handspring has an ATC of $110/phone and an AVC of $75/phone. Starting a cell phone division involved many one-time costs (i.e. the building of factories). In the short run, would you suggest that Handspring continue to operate this division of the company? Explain your answer.
Example (2)
Operate in SR or not? Represent graphically.
P=100$ q=100 ATC=110$ AVC=75$
The question assumes that q is such that P=MC, the firm is optimizeing.
SR decision is P > than AVC?
Yes Operate in the short run to eat some of the fixed costs.
Example (3)
The owner of a firm wants to know if it should change the level of output and/or if it should stay in the business in the short and long run. You are given the following information.
Rev=3,000$ AVC is @ min
FC=500$ TC=3125$ P=40$
Example (3)1. Is P=MC?
MC=AVC because it is @ min. We need AVC.
VC=TC-FC 3125$-500$=2625$.
AVC=VC/Q, We need Q.
Rev=P*Q 3,000$=Q*40$
Q=3,000$/40$=75
AVC=2625$/75$=35$
P (40$) > AVC (35$)!!!!! This means that the level of output is not chosen optimally. Output needs to be raised before decisions about SR and LR are to be taken.