PREFACE

I am extremely happy to place before the esteemed teacher the report on

COMPETITIVE ANALYSIS OF SAMSUNG MOBILE. It is an attempt make

by me to find out the leading brands in Sagar City.

The Project Report has on objective to get the B.B.A. Studetns

familiar with real life buisness situations and gives an opportunity to the

student’s to understand the theoretical concepts of marketing and finance in

practical way.

The research starts with a short introduction of the company

followed by the line of the objective and research methodology.

Next Chapter Deals with the data analysis and interpretation that is

based on questionnaire. Then comes the limitation, suggestions conclusion of

the research report.

Student’s name : ANIL PATEL

Class :BBA IIISEM.

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ACKNOWLEDGEMENT

I Wish to express my deep sense of gratitude to all who generously helped in successful

completion of the project work by sharing their valuable time and knowledge.

I t thankfully acknowlege Mr. Manish Jain (HOD BBA Dept) GISM Sagar for

giving me the opportunity to conduct and survey.

I Would like to express my sincere thanks to “MISS SHILPI

CHOUBEY” LecturerBBA Dept) and all other faculty members, GIMS sagar

who directly and indirectly rendered me all possible hlep and guidance for

preparing the report.

Finally I would like to thanks my parents, my friends without whom completion of my project report would not have been possible.

ANIL PATEL

BBA IIIRD SEM

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CERTIFICATE

The Project Report titled COMPETITIVE ANALYSIS OF SAMSUNG

MOBILE is prepared by SHILPI PATEL under The guidance of MISS SHILPI

CHOUBEY is a satisfactory in respect to comments

Contents and presentation of the Subject Matter.

Language

Submission with in due date.

Signature of Supervisor Signature of Examiner

Signature of HOD

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DECLARATION BY THE CANDIDATE

Date:

I declare that the project report titled “COMPETITIVE ANALYSIS OF

SAMSUNG MOBILE” is my own work conducted under the supervision of

MISS SHILPI CHOUBEY ,Gyanveer Institute of Management and Science

Sagar. To the best of my knowledge the report does not contain any work,

which has been submitted for the award of any degree, anywhere.

. ANIL PATEL BBA IIIRD Semester

-

-

-

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TABLE OF CONTENTS

Preface

Acknowledgement

Certificate

Declaration by the Candidate

TOPIC NAME PAGE NO.CHAPTER – 1 INTRODUCTION

(A) COMPANY PROFILE

(B) HISTORY

(C) KEY PERONS

CHAPTER – 2 OBJECTIVE

CHAPTER – 3 RESEARCH METHODOLOGY

(A) TYPE OF RESEARCH

(B) SOURCE OF RESEARCH

CHAPTER – 4 PRODUCT & SERVICE DETAILS

CHAPTER – 5 DATA ANALYSIS AND INTERPRETATION

CHAPTER – 6 COMPETITIVE ANALYSIS

CHAPTER – 7 SWOT ANALYSIS

CHAPTER – 8 LIMITATION

CHAPTER – 9 SUGGESTION AND CONCLUSION

CHAPTER – 10 BIBLIOGRAPHY

CHAPTER – 11 QUESTIONNAIRE

INTRODUCTION

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Before the liberalization of the Indian economy, only a few companies like

Kelvinator, Godrej and Voltas were the major players in the consumer durables

market, accounting for no less than 90% of the market. Then, after the

liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo,

and Aiwa came into the picture.

Today, these players control the major share of the consumer durables market.

Consumer durables market is expected to grow at 10-15% in 2007-2008. It is

growing very fast because of rise in living standards, easy access to consumer

finance, and wide range of choice, as many foreign players were entering in the

market with the increase in income levels, easy availability of finance, increase

in consumer awareness, and introduction of new models, the demand for

consumer durables has increased significantly. Products like Phone es, air

conditioners, microwave ovens, color televisions (PHONE ) were no longer

considered luxury items. However, there were still very few players in

categories like vacuum cleaners, and dishwashers Consumer durables sector is

characterized by the emergence of MNCs, exchange offers, discounts, and

intense competition. The market share of MNCs in consumer durables sector is

65%. MNC's major target is the growing middle class of India. MNCs offer

superior technology to the Consumers whereas the Indian companies compete

GIMS6

on the basis of firm grasp of the local market, their well-acknowledged brands,

and hold over wide distribution network. However, the penetration

Level of the consumer durables is s till low in India. 

Indian Consumer durables market used to be dominated by few domestic

players like Godrej, Voltas, Allwyn and Kelvinator. But post liberalization

many foreign companies have entered into Indian market dethroning the Indian

players and dominating Indian market the major categories being CTV,

REFRIGRATOR, MICROWAVE OVEN and PHONE ES.

India being the second largest growing economy with huge consumer class has

resulted in consumer durables as the fastest growing industries in India. LG,

SAMSUNG the two Korean companies have been maintaining the lead in the

market with LG being leader in almost all the categories.

The rural market is growing faster than the urban market, although the

penetration level is much lower .The CTV segment is expected to the largest

contributing segment to the overall growth of the industry. The rising income

levels double-income families and consumer awareness were the main growth

drivers of the industries.

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INDUSTRY PROFILE

The Consumer Durables industry consists of durable goods and appliances for

domestic use such as televisions, refrigerators, air conditioners and Phone es.

Instruments such as cell phones and kitchen appliances like microwave ovens

were also included in this category. The sector has been witnessing significant

growth in recent years, helped by several drivers such as the emerging retail

boom, real estate and housing demand, greater disposable income and an overall

increase in the level of affluence of a significant section of the population. The

industry is represented by major international and local players such as BPL,

Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool, etc.

The consumer durables industry can be broadly classified into two segments:

Consumer Electronics and Consumer Appliances. Consumer Appliances can be

further categorized into Brown Goods and White Goods. The key product lines

under each segment were as follows.

Industry Size, Growth, Trends

The consumer durables market in India was estimated to be around US$ 5

billion in 2007-08. More than 7 million units of consumer durable appliances

have been sold in the year 2006-07 with colour televisions (CTV) forming the

bulk of the sales with 30 per cent share of volumes. CTV, refrigerators and Air-

conditioners together constitute more than 60 per cent of the sales in terms of

the number of units sold.

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In the refrigerators market, the frost-free category has grown by 8.3 per cent

while direct cool segment has grown by 9 per cent. Companies like LG,

Whirlpool and Samsung have registered double-digit growth in the direct cool

refrigerator market.

In the case of Phone es, the semi-automatic category with a higher base and

fully-automatic categories have grown by 4 per cent to 526,000 units and by 8

per cent to 229,000 units, respectively. In the air-conditioners segment, the sales

of window ACs have grown by 32 per cent and that of split ACs by 97 per cent.

Since the penetration in the urban areas for these products is already quite high,

the markets for both PHONE and refrigerators were shifting to the semi-urban

and rural areas. The growth across product categories in different segments is

assessed in the following sections.

Consumer Electronics

The CTV production was 15.10 million units in 2007-08 and is expected to

grow by at least 25 per cent. At the disaggregated level, conventional CTV

volumes have been falling while flat TVs have grown strongly. Market sources

indicate that most CTV majors have phased out conventional TVs and have

been instead focusing more on flat TVs. The flat segment of CTVs now account

for over60 per cent of the total domestic TV production and is likely to be

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around 65 per cent in 2007-08.High-end products such as liquid crystal display

(LCD)and plasma display CTV grew by 400 per cent and 150 per

Cent respectively in 2009–10 following a sharp decline in prices of these

products and this trend is expected to continue. The audio/video player market

has seen significant growth rates in the domestic market as prices have dropped.

This trend is expected to continue through 2009- 2010, as competition is likely

to intensify to scale and capture the mass market.

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COMPANY PROFILE

SAMSUNG –   Introduction

Our Vision

Samsung is guided by a singular vision: to lead the digital convergence

movement.

We believe that through technology innovation today, we will find the solutions

we need to address the challenges of tomorrow. From technology comes

opportunity for businesses to grow, for citizens in emerging markets to prosper

by tapping into the digital economy, and for people to invent new possibilities.

It’s our aim to develop innovative technologies and efficient processes that

create new markets, enrich people’s lives and continue to make Samsung a

trusted market leader

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Our Mission

Everything we do at Samsung is guided by our mission: to be the best “digital-

Company”.

Samsung grew into a global corporation by facing challenges directly. In the

years ahead, our dedicated people will continue to embrace many challenges

and come up with creative ideas to develop products and services that lead in

their markets. Their ingenuity will continue to chart Samsung’s course as a

profitable, responsible global corporation.

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SAMSUNG HISTORY

2008

Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics

Launched OMNIA phone  Completed establishing TV manufactory in Russia

Kaluga Became the official sponsor of 2010 Guangzhou

Asian Game Developed the world's first 2Gb 50 NANO Samsung takes No. 1 spot in U.S. cellphone market Opened Global Brand PR Centre ‘Samsung D'light'

No.1 worldwide market share position for TVs achieved for the 9th quarter in a row

2007

No.1 worldwide market share position for TVs achieved for the seventh quarter in a row

Developed the world's first 30nm-class 64Gb NAND Flash™ memory

BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.

Attained No.1 worldwide market share position for LCD for the sixth year in a row

2006 Developed the world's first real double-sided LCD Developed the worlds' first 50nm 1G DRAM Unveiled 10M pixel camera phone Launched "Stealth Vacuum," a vacuum cleaner with

the world's lowest level of noises Launched the worlds' first Blu-Ray Disc Player

Developed 1.72"Super-Reflective LCD ScreenSeptember,

2005

The India Retail Forum has awarded Samsung as the Best

Retailer of the year 2005 in the consumer Durables

category. James Damian, SVP, Best Buy and his team

handed over the award to Mr. Ravinder Zutshi, Dy MD

and Samsung India at the India Retail award function held

in Mumbai on 16th September.

February 2005 Mr. S. H. Oh appointed as the President and Chief

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Executive Officer of Samsung South West Asia.

November 2004 Samsung received the Golden Peacock Special

commendation Certificate for Corporate Social

Responsibility (Private Sector) for the year 2004 from Mr.

Shivraj Patil, Union Home Minister.

February 2004 India made regional headquarters for Samsung Southwest

Asia.

February 2004 Mr. K. S. Kim appointed as the First President and Chief

Executive Officer of Samsung South West Asia.

November 2003 Inaugurated Samsung's new, High-Tech, advanced

Refrigerator facility.

August 2003 Commencement of production at refrigerator facility in

Noida.

June 2003 Merger of SIEL with SEIIT.Software technology park set up at Noida

December 2002 Construction commences for 5,000,000 refrigerator plant

in Noida

October 2002 Samsung unveils new technology for Consumer Home

Entertainment (DNIe™)

June 1996 Foundation Stone laid for CTV Factory at Noida, Uttar

Pradesh.

May 1996 Launch in South

Home Appliances Launch

December 1995 Samsung India Electronics (SIEL) products launched in

India.

August 1995 Certificate for commencement of business received by

Samsung

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GROWING TO BE THE BEST 

Samsung India aims to be the ‘Best Company’ in India by the Year 2006. ‘Best

Company’ in terms of both the internal workplace environment as well as the

external context in which the Company operates. Samsung aims to grow in

India by contributing to the Indian economy and making the lives of its

consumers simpler, easier and richer through its superior quality products.

“Our aim is to gain technological leadership in the Indian marketplace even as

our goal is to earn the love and respect of more and more of our Indian

consumers.” Mr. S.H. Oh, President & CEO Samsung South-West Asia

Regional Headquarters.

Samsung in India

Samsung India is the hub for Samsung’s South West Asia Regional operations.

The South West Asia Regional Headquarters looks after the Samsung business

in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung

India, which commenced its operations in India in December 1995, today

enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the

country.

Headquartered in New Delhi, Samsung India has a network of 19 Branch

Offices located all over the country. The Samsung manufacturing complex

housing manufacturing facilities for Colour Televisions, Colour Monitors,

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Refrigerators and Phone es is located at Noida, near Delhi. Samsung ‘Made in

India’ products like Colour Televisions, Colour Monitors and Refrigerators

were being exported to Middle East, CIS and SAARC countries from its Noida

manufacturing complex. Samsung India currently employs over 1600

employees, with around 18% of its employees working in Research &

Development. 

SAMSUNG GLOBAL

The DNA of Digital Innovation

Samsung Electronics is a global leader in semiconductors, telecommunications,

digital media and digital convergence technologies with 2004 parent company

sales of US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000

people in over 90 offices in 48 countries, the company has of 5 main business

units: Digital Appliance Business, Digital Media Business, LCD Business,

Semiconductor Business and Telecommunication Network Business.

Recognized as one of the fastest growing global brands, Samsung Electronics

Corporation is the world’s largest pro ducer of Colour Monitors, Colour TVs,

Memory Chips and TFT LCD’s. 

GIMS17

 Customized products for Indian Consumers

Samsung understands the local cultural sensibilities to customize its products

according to the Indian market. It has set up a “usability lab” at the Indian

Institute of Technology in New Delhi to customize Samsung products to meet

the specific needs of Indian consumers. This industry-institute partnership is

helping Samsung to study and analyze consumer response in aspects of product

design, including aesthetics, ergonomics and interface.

Through its research done on consumer preferences in India, Samsung has

concluded that Indian consumers want more sound oriented products. Thus, the

Samsung televisions for India have a higher sound capacity than their foreign

counterparts.

For the semi-automatic segment of Samsung Phone es, Samsung has

introduced for the first time in India a feature called Super Dry. It is present in

three of Samsung’s semi automatic models and dries the clothes better than the

rest.

Samsung Phone es have an additional menu that takes care of the local Indian

wardrobes. They also have a ‘memory re-start’ that takes care of the frequent

power failures in India.

GIMS18

KEY PERSON OF SAMSUNG

Oh-Hyun Kwon

•  Vice Chairman & CEO, Samsung Electronics,

Gee-Sung Choi

•  Head, Corporate Strategy Office (2012~Present)

Ju-Hwa Yoon

•  President & CFO, DMC Management Office, Samsung Electronics, 

Dong-Min Yoon

•  Attorney at Law, Kim & Chang Law Office (1999~Present) 

•  Director, Social Protection and Rehabilitation Bureau at the Ministry of Justice (1998~1999) 

In-Ho Lee

•  Corporate Advisor, Shinhan Bank (2009~2011) 

GIMS19

Han-Joong Kim

•  Professor Emeritus, Yonsei University (2012~Present) 

Byeong-Gi Lee•  Professor of Electrical Engineering, Seoul National University (1986~Present) 

GIMS20

OBJECTIVES OF THE PROJECT

To Know the about Samsung Phone.

To Know the product details of Samsung Phone.

To know about the Competitors of Samsung phone

To know about the Competitive analysis of Samsung phone.

To Know the customer satisfaction.

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RESEARCH METHODOLOGY

According to Green and Tall “A research design is the specification of the

methods and procedures for acquiring the information needed. It is the overall

operational pattern or framework of the project that stipulates which

information is to be collected, from where it is to be collected and by what

procedures”

This research process based on primary data analysis and secondary data

analysis will be clearly defined to meet the objectives of the study.

I chose the primary sources to get the data. A questionnaire was designed

in accordance with our mentor in SAMSUNG. I chose a sample of about

20 corporate customers

I collected some data from the secondary sources like published

Company documents, internet etc.

Research Design

“A research design is the arrangement of conditions for collections and analysis

of data in a manner that aims to combine relevance to the research purpose with

economy in procedures”. It is a descriptive cross sectional design .It is the

conceptual structure with in which research is conducted; it constitutes the

blueprint for the collection, measurement and analysis of data.

It is needed because it facilitates the smooth sailing of the various research

operations, thereby making research as efficient as possible yielding maximal

information with minimal expenditure of effort, time and money.

GIMS22

In the preliminary stage, my research stage constituted of exploratory study by

which it is clear that the existence of the problem is obvious .So, I can directly

head for the conclusive research.

Sampling Plan

“Sampling plan” is a distinct phase of research process. In this stage I have to

determine who is to be sampled, how large should be the needed sample and

how sampling unit is to be selected.

Population

In my research, I have defined my population as a complete set of customers of

SAGAR City.

Sample Survey

As compared to census study, a sample study has been conducted by us because

of:

Wide range of population, it was impossible to cover the whole

population

Time and money constraints.

Sample Unit

In this survey I took the list of customers from the dealers of SAMSUNG .

Sampling Technique

Sampling technique implies the method of choosing the sample items, the two

methods of selecting sample are:

Probability method.

Non-probability method.

“Probability method” is those in which every item of the universe has an equal

chance of the inclusion in the sample. “Non-probability methods” are those that

do not provide every item in the universe with known cause of being included in

the sample. The selection process is partially subjective.

GIMS23

For my study, I employed the Non-probability sampling technique, in which I

got the data of the customers from the dealer of SAMSUNG.

Instrument of collection of data

I have used one set of questionnaire to collect data from the customers. This

questionnaire is structured and highly ordered. This includes both close ended

and open ended questions. The close ended questions included both

dichotomous and multiple choice questions.

Data analysis and interpretations

Large volumes of raw data were collected through questionnaires in my

research study. This raw data has been further converted into significant

statistical information before further interpretation so that I can answer my

research objective well.

The collected raw data was then edited and coded by the researchers to

eliminate errors and to assign data to pertinent categories. The data was then

tabulated and presented with the help of bar diagrams and pie charts.

GIMS24

PRODUCTS AND SERVICE DETAILS

Wide Video MP3 Player (YP-P2)

Equipped with Bluetooth and a touch screen interface,

the YP-P2 lets consumers enjoy vivid videos on a 3-inch

wide LCD screen. Samsung’s proprietary DNSe 2.0

technology with EmoTure™ UI enhances the ultimate multimedia experience.

VRT Front Loading Washer

Designed with Vibration Reduction TechnologyTM (VRT),

our washer dramatically reduces barrel vibration—even

at the highest speed. It also reduces energy and water

GIMS25

consumption to the world’s lowest levels. Further, we’ve

enhanced washing performance and eco-friendly performance

with a diamond-shaped embossing drum.

6-in-1 Steam Oven

Simple, yet stylish, our 6-in-1 steam oven combines all of

the features of a conventional oven with advanced steam

cooking technology to stimulate healthier eating.

Samsung’s versatile steam cooking solution adds a

steam function to the conventional oven, grill and microwave,

as well as dry heat and fermenting.

Haptic Touch Screen Phones (SC H-W420/W4200)Built with TouchWiz UI software, our Haptic model promisesa unique user experience, one that touches all of thesenses. The Samsung Haptic features one-touch access,a widget for creating customized desktops and a G sensor

GIMS26

for automatic horizontal rotation of photos and videos.It is designed for the innovative, ‘on-the-go’ user whodemands cutting-edge multimedia features, including a web browser.

Ultra-messaging BlackJack II (SG H-i617)

Microsoft’s Windows Mobile software-enabled HSDPA

smart phone boasts a bigger screen than the BlackJackI and includes a jog wheel. The phone also has cuttingedgefeatures such as a touch screen, Bluetooth, GPS and wireless LAN

PRODUCTS

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GIMS29

COMPETITIVE ANALYSIS OF SAMSUNG

The Key players in the Telecom Market in India

1. Nokia

2. Motorola

3. LG

4. Micro max

5. Lava

6. I- boll

7. Apple

Nokia

In 1865, an engineer named Fredrik Idestam established a wood-pulp mill

and started manufacturing paper in southern Finland near the banks of a river.

Those were the days when there was a strong demand for paper in the industry,

the company’s sales achieved its high-stakes and Nokia grew faster and faster.

The Nokia exported paper to Russia first and then to the United Kingdom and

France. The Nokia factory employed a fairly large workforce and a small

community grew around it. In southern Finland a community called Nokia still

exists on the riverbank of Emäkoski.

Finnish Rubber Works, a manufacturer a Rubber goods, impressed with

the hydro-electrcity produced by the Nokia wood-pulp (from river Emäkoski),

merged up and started selling goods under the brand name on Nokia. After

World War II, it acquired a major part of the Finnish Cable Works shares. The

Finnish Cable Works had grown quickly due to the increasing need for power

transmission and telegraph and telephone networks in the World War II.

Gradually the ownership of the Rubber Works and the Cable Works companies

consolidated. In 1967, all the 3 companies merged-up to form the Nokia Group.

GIMS30

The Electronics Department generated 3 % of the Group’s net sales and

provided work for 460 people in 1967, when the Nokia Group was formed.

Motorola

MOTOROLA Electronics a wholly owned subsidiary of MOTOROLA Electronics wasestablished in January,

2003 after clearance from the Foreign Investment Promotion Board(FIPB). The trend of beating industry norms started with

the fastest ever-nationwide launch byMOTOROLA in a period of 4 and 5 months with the commencement of operations in

May 2003.

MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 2004, with an

investment of Rs 500 Crores. During the year 2001, MOTOROLA also commenced the home production for its eco-friendly

Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit.

The Greater Noida manufacturing unit line has been designed with the latest technologies at

par with internatinal standards at Korea and is one of the most Eco-friendly units amongst all MOTOROLA

manufacturing plants in the world.

Samsung

The Samsung Group is the world's largest conglomerate. It is South Korea's largest

chaebol and composed of numerous international businesses, all united under the Samsung

brand, including Samsung Electronics, the world's largest electronics company, Samsung

Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering &

Construction, a major global construction company. These three multinationals form the core

of Samsung Group and reflect its name - the meaning of the Korean word Samsung is

"tristar" or "three stars".

The Samsung brand is the best known South Korean brand in the world and in 2005,

Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and

became part of the top twenty global brands overall. It is also the leader in many domestic

industries, such as the financial, chemical, retail and entertainment industries. Samsung's

GIMS31

strong influence in South Korea is visible throughout the nation, and is sometimes called the

'Republic of Samsung'.

LG

The LG Group is South Korea's third largest chaebol and is a multinational

conglomerate that

produces electronics, mobile phones, and petrochemical products and operates

subsidiaries like LG Electronics, LG Telecom, Zenith Electronics and LG Chem in over 80

countries.LG Group founder Koo In Hwoi established Lak Hui Chemical Industrial Corp. in

1947. As the company expanded its plastics business, it established GoldStar Co., Ltd.,

(currently LG Electronics Inc.) in 1958.In 1959, Goldstar produced Korea's first radio. Many

consumer electronics were sold under the brand name GoldStar, while some other household

products (not available outside South Korea) were sold under the brand name of Lucky. The

Lucky brand was famous for its hygiene products line such as soaps and Hi-Ti laundry

detergents, but most associated with its Lucky and Perioe toothpaste.I n 1995, it was renamed

"LG", the abbreviation of "Lucky GoldStar". More recently, the company associates its

tagline "Life's Good", with the letters LG.Since 2001, LG has two joint ventures with Royal

Philips Electronics: LG Philips Display and LG.Philips LCD. LG has entered into a joint

venture with Nortel Networks and has created LG-Nortel Co. Ltd.LG also has a joint venture

with Hitachi, Hitachi-LG Data Storage, which manufactures optical data storage products like

DVD-ROM drives, CD writers, etc. LG acquired American television manufacturing

company Zenith in 1999.

GIMS32

ANALYSIS……..ANALYSIS……..

1.Which model is best?

Answer No: of peopleNokia 60Samsung 40

INTERPRETATION

GIMS33

Out of 100 respondents 60 says Nokia mobile phones are best while 40 were says Samsung.

2.Why do you prefer Nokia or Samsung?

Answer No : of peopleFeature 36Look 12Quality 37Price 15

INTERPRETATIONOut of 100 respondent 36 prefer their mobiles for features, 12 prefer look , 37 prefer their mobile quality & 15 prefer their price in the market.

3.Which provide you better touch?

Answer No: of people

Nokia 53

Samsung 47

GIMS34

INTERPRETATION

Out of 100 respondent 53 says Nokia touch is better while 47 says Samsung.

4.Which among has more features?

Answer No: of peopleNokia 61Samsung 39

GIMS35

INTERPRETATION

Out of 100 respondent 61 says Nokia has more features rather than Samsung.

5.Are you satisfied with price of Nokia or Samsung?

Answer No: of peopleYes 78No 22

GIMS36

INTERPRETATION

Out of 100 respondent 78 respondents are satisfied with their particular mobile while only 22 were not satisfied.

6. Which among these provide you better after sale?

Answer No: of peopleNokia 74Samsung 26

GIMS37

INTERPRETATION

Out of 100 respondents 74 says Nokia provides better service after sale while only 26 says Samsung.

7.What will more prefer in NOKIA LUMIA 800 or SAMAUNG NOTE?

Answer No: of peopleLumia price less than Samsung NOTE

34

Look 54Weight 12

GIMS38

INTERPRETATION

Out of 100 respondent 34 prefer Nokia Lumia 800 because their price less than Samsung Note, while 54 prefer their models because of their Look, & 12 respondents prefer their models for weight.8.Which provide good battery back-up?

Answer No: of peopleNokia 69Samsung 31

GIMS39

INTERPRETATION

Out of 100 respondent 69 says Nokia provides better battery back-up while 31 says Samsung.

9.Which provide more accessories with it?

Answer No: of peopleNokia 55Samsung 45

GIMS40

INTERPRETATION

Out of 100 respondent 55 says Nokia provide more accessories with it while only 45 says Samsung provide more accessories with it.

10. Which would you prefer business point of view?

Answer No: of peopleNokia 55Samsung 45

GIMS41

INTERPRETATION

Out of 100 respondent 55 says Nokia handsets best business point of view while only 45 says Samsung mobiles business point of view.

GIMS42

SWOT ANALYSIS

Strengths Weaknesses

1. Hardware integration with many open

source OS and software

2. Excellence in engineering and

producing hardware parts and consumer

electronics

3. Innovation and design

4. Focus on environment

5. Low production costs

6. Largest share in mobile phones and 2

place in smartphones sales

7. Ability to market the brand

1. Patent infringement

2. Too low profit margin

3. Main competitors are also largest

buyers

4. Lack its own OS and software

5. Focus on too many products

Opportunities Threats

1. Growing India’s smartphone market

2. Growing mobile advertising industry

3. Growing demand for quality

application processors

4. Growth of tablets market

5. Obtaining patents through

acquisitions

1. Saturated smartphone markets in

developed countries

2. Rapid technological change

3. Declining margins on hardware

production

4. Breached patents

5. Apple’s iTV launch

6. Price wars

GIMS43

LIMITATION OF STUDY

Although I tried my best in preparation of this project, but this study has some

limitation:

1.The period of the project was not sufficient to study all the factors in deep. 

2.Visiting various places for the study consumed a lot of time.

3. We cannot say that what the consumer have revealed will be right for each

and every situation because their perception is influenced by many factors.

4.Many consumer showed less interest in providing information and haven’t

cooperated.

5.Some of confidential information viz. credit period, schemes, policies and

sales figure were not disclosed by the competitors.

GIMS44

SUGGESTIONS & CONCLUSION

Company should improve the after sales service of products as it is the main factor for the sales of consumer products.

If the SAMSUNG Ltd. reduces their product price like LG and VIDEOCON then SAMSUNG will take over the LG in all categories.

Company should distribute free key chain, calendar, t-shirts for making brand popular among people.

Prompt of service in time.

Advertisements of the company’s products should focus on quality rather

then price.

With respect to the above study and the findings thereby, the company

has definitely entrenched into the urban market.

With few more concerted efforts, the said organization needs to enter the

rural market in order to completely establish itself all over.

GIMS45

BIBLIOGRAPHY

1- http://www.samsung.com/in/aboutsamsung/index.html

2- http://www.samsung.com/in/aboutsamsung/corporateprofile/index.html

3- http://www.samsung.com/in/aboutsamsung/corporateprofile/history.html

4- http://www.samsung.com/in/aboutsamsung/corporateprofile/

visionmission.html

5- http://www.samsung.com/in/consumer/index.html

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Questionnaire

Respondents may QUESTIONNAIREQUESTIONNAIRE CONSUMER SURVEYCONSUMER SURVEY

1. Which model is best ?□ Nokia □ Samsung

2. Why do you prefer Nokia or Samsung ?∆ Best features ∆ Best look∆ Best Quality ∆ Price

3. Which provide you better touch?Nokia םSamsung ם4. Which among has more features?

Ὸ NokiaῸ Samsung

5. Are you satisfied with price of Nokia or Samsung?⌂ Yes⌂ No

6. Which among these provide you better after sale service? ∆ Nokia ∆ Samsung

7. What will be more preferred in Nokia LUMIA 800 or Samsung NOTE? ⌂ Lumia price less then Samsung Note ⌂ Look ⌂ Weight

8. Which provide good battery back-up?

⌂ Nokia ⌂ Samsung9. Which provide more accessories with it?○ Nokia ○ Samsung10. Which would you prefer for business point of view?◊ Nokia ◊ Samsung11. Which among these have more models & designs?□ Nokia □ Samsung12. Which gives better camera clarity?Nokia ם Samsung ם 13 Which gives more GPRS speed ? ∆ Nokia ∆ Samsung14 Which cell companies have better sound quality?⌂ Nokia ⌂ Samsung15 Which company provides best Dual sim cell phones?

⌂ Nokia ⌂ Samsung

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16 Which companies provide better 3G/WI-Fi services?◊ Nokia ◊ Samsung

17 Which mobile is comfort carriying? ◊ Nokia ◊ Samsung

18 Which company provides a more models with touch screen & keypad? ⌂ Nokia ⌂ Samsung

19 Which company provides better flap cell phones?⌂ Nokia⌂ Samsung

20 Which company provides more Service sale counter nearby?○ Nokia ○ Samsung

21 Which companies have a more cell memory storage? ○ Nokia ○ Samsung

22 Which companies have technical maintaince & additional (like long life)? □ Nokia □ Samsung23 Which are the reasons for using the NOKIA LUMIA 800 or SAMSUNG NOTE?◊ Wap ◊ GPRS functions◊ Just to talk on it ◊ Receive email & Mms◊ Download files ◊ others

24 Why you like brand you choose above?∆ Advertisement ∆ Appearance∆ Functions ∆ Price ∆ Brand Name ∆ Quality

25 What kind of model you prefer? ⌂ Slim ⌂ Medium ⌂ Thick ⌂ Light ⌂ Large ⌂ Heavy

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