Social message campaigns- Competitor Analysis

Here they are clearly trying to entice there target audience which is ‘Teens’ by using social media as we all know teens are always on there phones on twitter, YouTube, Instagram extra.

They have used bright colors and made it look like its been drawn by someone to draw attention to there logo

Again they’ve tried to make the website teenage friendly by adding the hash tag which is very ‘in’ at the moment due to twitter

I really like the way the drop boxes ask a question they the dropdown options answer them questions. I think this is really effective and efficient. The audience will find it easy to navigate around the website

Here they are targeting teenagers through the use of graffiti and the green army style colors

There are two rhetorical questions the website is asking the audience. They are trying to make the audience aware of what they would do in these situations the right or wrong thing?

They are using these comic illustrations and bright colors, videos, games and bios to entice their target audience which is clearly teenagers

The colors are very boring, nasty, and they do not appeal to the target audience

There is not enough pictures and nothing interactive to entice the audience

Navigation round this website is not clear and easy to use

There is way to much writing in large portions, the type of audience they are trying to attract do not want to be reading paragraphs

Helpful tips on what kids should and shouldn't’t do. However it is very dul and boring to look at.

Colours not enticing at all more colours and pictures needed to make it look less boring and dul

Good links to other websites for more information on safety.

Drop boxes are complicated and doesn't make It easy to navigate around the website

Social networking sites being included this will attract their target audience