Voice | Internet | Television | Network Services | Cloud Services

Compiling Competitive Portfolios:

Why Telecom Agents Are Choosing Cablecos

o Forward-thinking agents anticipate market trends and advanced customer needs.

o They seize opportunity and identify the most promising providers.

o Compile competitive portfolios that offer innovative products, tailored services, scalability, and redundancy.

o They search for state-of-the-art infrastructure, top-notch customer care, and costs that suit their bottom lines.

Forward-thinking agents are choosing

CABLECOS

Portfolio upgrades serve newmarket demands.

Traditional telcos have left market niches under-served.

Though the demand for telecom services is growing, the number of telcos is shrinking:

“That’s the highest volume of telecom mergers at this point of the year since 2000,” reports The Wall Street Journal.

Worldwide this year, there has been $308.2 billion in telecom consolidation deals.

• Cableco B2B revenues are forecasted to continue strong growth in 2013 and beyond

• For cableco Time Warner Cable Business Class (TWCBC) has seen 13 consecutive quarters of 20+% of year-over-year revenue growth.

• Channel Partners has called cablecos the “dark horse in the race to win market share” of the business sector.

• Cablecos re-invest those revenues in network expansion and B2B telecom services.

Cable’s attention on B2B couldn’t be morefixed as they expand & innovate.

“Telecom agents are becoming increasingly interested in alternatives to the telcos as suppliers…. Cable companies have emerged as the logical choice.”(Channel Partners)

In the Channel Partners’ 2013 State of the Market report, big changes were noted in channel partners’ perceptions of cableco services. One of the most significant was their recognition of cablecos as reliable network providers—an increase of 30% from last year alone.

Forward-thinking agents already are recognizing the ace-in-the-hole opportunity that cablecos offer:

Cablecos offer forward-thinking agents growth potential via an established base of clients.

When the Hilton Palm Springs Hotel wanted to upgrade to a Dedicated Internet Access (DIA) fiber service, the GM looked to TWCBC, with whom the hotel had a 23-year partnership.

Health care constitutes a growing percentage of cableco revenues. As hospitals comply with federal mandates to digitize records, they will be required to upgrade to broadband and dedicated fiber—and security will top their list of demands.

From the university-level to elementary school, cablecos already serve the education sector. NYU Law School adopted Metro Ethernet, for example, and Green Dot Public Schools recently upgraded to an Ethernet Wide Area Network (EWAN) solution for its California campuses.

Forward-thinking agents offer

competitive, diversified portfolios.

They serve the needs of their clients— increasingly, those needs are met by cablecos.

Innovative products from cablecos threaten to outpace the competition.

• Cablecos were Ethernet trendsetters with EPL, EVPL, and ELAN service.

• Metro Ethernet is a staple of cableco services & many are Metro Ethernet Forum (MEF) certified.

• Increased security ranks high on cablecos’ lists—from Managed Security services to IP VPN solutions that encrypt data.

• Well-versed in Cloud services—from online backup to hosted exchange—cablecos like TWCBC also offer advanced Cloud services (such as NaviSite.)

Cablecos are fluent in customer care; they deliver advanced communications solutions & offer 24/7 personalized service.

Bandwidth upgrades can be executed within a few business day’s time.

“Network is down” becomes an antiquated saying: With wholly-owned,facilities-based networks, cablecos like TWCBC provide an alternate route for data traffic, limiting the possibility of outages.

Forward-thinking agents serve clients’ needs by offering providers whose flexibility, scalability, and redundancy translate to customer satisfaction.

Forward-thinking agents choose providerswho own and operate state-of-the-artinfrastructure.

• Last year, TWCBC completed a $120 million fiber-optic cable upgrade in Southern

California.

• Owning and operating the “last mile” has never been important for cablecos.

Forward-thinking agents pay attention to costs that suit everyone’s bottom lines.

With cablecos’ ability to bundle services,the cost savings is remarkable—

Cablecos “are able to save end customers oodles of money, which in turn enables them to build out their locations and move to next-generation technology sooner rather than later.”(Channel Partners)

And TWCBC rewards that investment back to the partner:

TWCBC’s Partner Program offers online tools and

marketing support, attractive compensation, and

program benefits such as online order management,

pre- and post-sales support, field sales support,

online training, automated commissions, and

extensive marketing materials.

Forward-thinking agents choose

For more information on Time Warner Cable, see “Cablecos Emerge as the Telecom Provider of Choice for Agents & Businesses Alike” at http://www.slideshare.net/BusinessCableCollaboration/cablecos-emerge-as-the-telecom-provider-of-choice-for-agents-businesses-alike-final.

The choice is clear.