CHAPTER -11.1 INTRODUCTION OF THE STUDY

MARKETING A market is general may described as a part (or) geographical area where buyers and sellers meet and a function goods (or) service are offered for sale and transfer of title of ownership. Marketing is process of planning and executing the conception, pricing, promotion and distribution of idea goods and services to create exchange that satisfied individual and organizational objectives. Marketing is exchange the value of goods and service in terms of money; Marketing is human activity direct at satisfying needs and wants through exchange process.Marketing is a sciatica process by which individuals and groups obtain what they need and through creating offers and exchanging products and services of value with others. Marketing has also been described as the art of selling products.The term marketing has changed and evolved over a period of time, today marketing is based round providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place.The Chartered Institute of Marketing define marketing as'The management process responsible for identifying, anticipating and satisfying customer requirements profitably'If we look at this definition in more detail Marketing is a management responsibility and should not be solely left to junior members of staff. Marketing requires co-ordination, planning, implementation of campaigns and a competent manager(s) with the appropriate skills to ensure success.Marketing objectives, goals and targets have to be monitored and met, competitor strategies analyzed, anticipated and exceeded. Through effective use of market and marketing research an organization should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization.Philip Kotler defines marketing as'satisfying needs and wants through an exchange process Within this exchange transaction customers will only exchange what they value (money) if they feel that their needs are being fully satisfied, clearly the greater the benefit provided the higher transactional value an organization can charge.

It is a process by which, One identifies the needs and wants of the people. One creates a product/service to meet the needs and wants. [PRODUCT] One determines a way of taking the product/service to the market place. [PLACE] One determines the way of communication to themarket [PROMOTIONS] One determines the value for the product. [PRICE] One determines the people, who have needs/ wants. [PEOPLE] Terms to understand 1. Product/Service means a product or service or idea to satisfy the peoples needs / wants. 2. Needs mean when a person feels deprived of something. 3. Wants mean when a persons need is formed / shaped by personality, culture, and knowledge. 4.Value means the benefits that the customer gains from owning and using the product and the cost of the product. 5.Satisfaction means the extent to which a product's perceived performance matches a buyer's expectation.Marketing is based on identifying, anticipating and satisfying customer needs effectively and profitably. It encompasses market research, pricing, promotion, distribution, customer care, your brand image and much more.

Sales,It is a process by which - the people, who have a need. [Prospecting] - the needs of the people.[ needs ] - a way of finding a solution to the problem.[ propose] - the way of communication to a solution. [Recommending] - the product for the prospect.[ advocating your product]. - sells benefits of the product [SELLING BENEFITS] - exchanging the product for a value. [CLOSING THESALE] - the buyer's needs [CREATING CUSTOMER SATISFACTION]

PRODUCTION CONCEPT:The product concept that consumers will favor those products those are wide available and low in cost. Management in production oriented organizations concentrate on achieving high production efficiency and wide distribution coverage. Marketing is native form in this orientation and it was assumed that a good product.PRODUCT CONCEPT:The product concept that consumers will favor those products that offers the most quality. Performance future management in these product oriented organizations. Focus their energy on making good product and improving them over time.SELLING CONCEPT:The sales concept maintenance that a company cannot expect its products to get picked up automatically by the customers. Company has to its product advertising, high power, personal selling, large scale, sales promotion, price, discount and strong publicity and public relation are the normal tools used by organization.MARKETING CONCEPT:The marketing concept was out of the awareness that marketing starts with the determination of consumer wants and with the satisfaction of those wants. The concept consumer both at the beginning and at end of the business cycle. The business firms recognize that there is only one value for the business purpose to create a customer.

1.2CONSUMER SATISFACTIONConsumer is the king in the modern business world. All the marketing activities are centered around the consumer. Now, it is felt the business lies in satisfying the consumers. The traditional concept of just producing and selling products has seen a see change. Most of the companies retain the consumers by offering various discount, rebates, attractive shames, door delivery, and etc., they do these works to satisfy the consumers and make them as brand loyal persons.

Consumer satisfaction involves the satisfying of the expectation the buyer of the consumer. In the word of PHILIP KOTLER, and GREY ARMSTSRONG, consumer satisfaction is the extent to which product perceived performance matches a buyers expectations.

Satisfied consumer is the best advertisement available for a firm; the effect of this advertisement would be far more beneficial then types of advertisement. Modern marketing refers to creating the consumer value and satisfying the consumer expects, he is satisfied. Otherwise, he would be dissatisfied. Good companies aimed at the consumers would make them happy by offering more then what they companies promise.

Consumer satisfaction will result repeated purchasing, board loyal consumers talking with others about the quality and the benefits of the product. A company wishes to get more market share and growth must satisfy the consumer. To achieve wishes to get more market share and growth must satisfy the consumer. No company may aloof without understanding and satisfying the needs of the consumers.

Generally the consumers consider the following while purchasing the product.a. Fair priceb. Better qualityc. Color, size and weight of the productd. Image of the company producing the product.e. Socio- economicIf he producer follows the suit of the consumer needs. He may satisfy the consumer efficiently. The importance of the consumer satisfaction has been emphasized by various scholars.According to peter F.DRUCKER, It is the consumer who determines what a business is.. What the consumer thinks he is buy in he consider value is decisive determinesWhat a business, what it producer and whether it proposerConsumer determines the product to be produced the consumer satisfaction is a never ending the continuous process.In this word of the president L.L.BEAN A lot of people have fancy things to say about consumer service. But it is his a day in, day out, ongoing, never ending unremitting, preserving compassionate type of activity. So companies accepting this truth would get reward and their business will propose.

CUSTOMER SATISFACTION IN 7 STEPS

1. Encourage face-to-face dealings.2. Respond to messages promptly & keep your clients informed.3. Be friendly and approachable.4. Have a clearly-defined customer service policy.5. Attention to detail (also known as the little niceties).6. Anticipate your clients needs & go out of your way to help them out.7. Honors your promises.

1.4 SCOPE OF THE STUDY

1. The scope of the study is that to find out the level of satisfaction among the consumer towards Complan.2. To identify the source and feature which influence the purchase of Complan.3. To identify the consumers views regarding quality and quantity.4. To find out the opinion from the consumers regarding the performance of Complan.

1.5 OBJECTIVES OF THE STUDY

To analysis the various factors of consumer satisfaction. To find out the reason for that attracted the consumer. To known about the brand loyalty among the consumer. To known about the advertisement affect of Complan heath drink. To know about the taste and preference of the consumer.

1.6 LIMITATIONS OF THE STUDY

Time given for collecting and analyzing the data is insufficient.

Lack of finance and man power has restricted the study.

The man probability conveyance methods as sampling techniques has in built limitations.

Level of response is low because four illiteracy of respondents.

2.1 COMPANY PROFILEINTRODUCTIONBorn:1950, in the US Complan has been established around the world as a trusted provider of nutritional supplements for more than 50 years.Complan was first developed by Glaxo in the 1950s as a powdered food for use in hospitals. When reconstituted with water, it provided all essential nutrients and could be fed to patients through a tube, as well as by mouth. Its name is derived fromCOMpletePLANned nutrition.Following its success in the hospital environment, Complan developed as a product suitable for outpatient care and eventually became available for purchase in pharmacies and shops.Complan has continued to develop over the years. Flavored varieties were first introduced in the 1970s and the range has since expanded and also includes savory varieties. By 1985, nutritional thinking had advanced and Complan was again reformulated to reflect this. The quantity and type of fat content was revised in line with a Department of Health report on diet and cardiovascular disease.All Complan sold in the UK is manufactured in the UK. There are variations in product make-up and methods of manufacture around the world. But wherever it is made, Complan consistently offers balanced nutrition in line with local nutritional requirements.Complan was launched byGlaxoin 1954. As part of Glaxo'sFarley Health Productssubsidiary, the Complan UK brand was sold toBootsin 1988. In India, Complan remained with Glaxo until 1994, when it was acquired by Heinz, who also acquired the UK brand in the same year.

Our mission Our mission is to help people to pursue healthy and active lives. Our products offer nutritionally-balanced, healthy options that can help people throughout every stage of their lives. This has been Complan's way for more than 50 years.

Brand story: From a drink that was supposed to promote a good nights sleep to one that can help children grow taller, stronger and sharper, Complan has come a long way. Simultaneously, its brand image, too, has changedfrom a fuddy-duddy, boring health drink recommended by doctors to something that is nourishing, and enjoyable.

In 1992, as its market share grew, the brand extended itself to a new productComplan Biscuits. In 1994, it started singing the micronutrient story; fool lowed by its smart nutrients campaign in 1998.The brand underwent a massive transformation in 2003, when almost everything about it changedfrom the taste and flavor to the packaging. It also changed its positioning: it was nourishing, yes, but also tasty.Another turning point came in 2005, when the brand released a clinical study which claimed that children who consumed Complan were taller, stronger, and sharper than those who did not. For the first time, the brand tried to communicate with children, not just their mothers.Beginning a major advertising and marketing campaign along that theme, new variants such as Complan Lite were launched, followed by the revamp of Junior Complan in 2006. The latest variant is Womens Complan, launched this year.Itwas 10.30 on a clear, calm, warm evening on the 13th of July 1942, as the merchant tramp steamer SS Sithonia ploughed steadily through the ocean bound for South America, its hold full of coal.

A floor already filling up with seawater. In the pitch blackness, all light having been extinguished by the force of the explosion, Brian fought and struggled to open his warped cabin door. With one foot on the ships wall, he gave a last almighty heave and finally found his way to the deck. A deck, he soon discovered, that was splitting in two - the Sithonia was being torn in half. Making his way to the bridge, he found the Captain and some crewmen trying frantically to free a trapped lifeboat. The ordered to retrieve the emergency radio transmitter from the Captain's cabin and so he headed down below. But without light, in a room filling with ever-deepening water, his hand only found the officer's brass-buttoned greatcoat which he grabbed as he rushed back on deck. There he found that the lifeboat had already been launched, and Brian took a six-foot leap to join his crewmates in the overcrowded craft. From there they all watched as the Sithonia sank. From the first impact to the last trace of the ship dipping beneath the waves, only four-and-a-half minutes had passed.

YOURHEALTHComplan contains a wide range of vitamins and minerals, Dr Frankie Phillips (PhD) - an independent Nutrition Consultant and Registered Dietician - gives you the good news about how these vitamins and minerals are essential for wellbeing.

VITAMINS Vitamin A- helps keep skin healthy; helps the immune system to function; important for healthy eyes and normal vision. Thiamin (B1)- helps to release energy from food; required for helping the nervous system and heart to work efficiently. Riboflavin (B2)- necessary for keeping skin and blood healthy; helps to release energy from food. Niacin- needed for healthy nerves; helps to release energy from food. Vitamin B6- keeps nerves and the immune system healthy; keeps red blood cells healthy/ reduce tiredness and fatigue. Vitamin B12- vital for healthy nerves and red blood cells. Folic Acid- helps the body to make healthy new cells; important for healthy blood; important during pregnancy. Biotin- helps to release energy from food; helps to keep skin healthy. Pantothenic Acid- helps to release energy from food. Vitamin C- an antioxidant which helps to protect the body's cells; contributes to healthy skin; helps the body to absorb iron. Vitamin D- vital for healthy muscles and a healthy immune system; important for helping you to absorb calcium to build and healthy bones and teeth. Vitamin E- acts as an antioxidant to protect body cells.

MINERALS Iron- needed to produce healthy red blood cells. Zinc- important for carbohydrate metabolism and protein synthesis; required for healthy skin and in wound healing. Calcium -essential for healthy bones and teeth.2.2 PRODUCT PROFILEWomens health drink of product During pregnancyDuring pregnancy, do you sometimes become choosy and sensitive about what you eat? Do you want something to give you a boost, but still don't always have the energy or the time to prepare a nutritious meal, but you want to avoid junk food and ready-meals.Complan is a great way to nourish yourself and your baby. It is a trusted, fortified nutrition supplement, providing protein and energy, packed with24 vitamins and minerals(including protein, calcium, iron and folic acid) that you need in your daily diet.Because if you're keeping healthy during pregnancy, you'll be keeping your baby healthy too.During breast feedingWhen you breastfeed, you are giving your baby the best start in life.But you have to take care of yourself as much as you take care of your baby. If you don't have enough time to eat properly while you are breastfeeding, then you will run low on your reserves of energy and strengthComplan is a great way to ensure you have the nourishment you need and to get an energy boost. Complan is a trusted, fortified nutrition supplement, providing protein and energy, packed with24 vitamins and mineralsthat you need in your daily diet. It provides complete nourishment when you need it (especially calcium, iron and folic acid).

With Complan in your daily diet you can: Get balanced nutrition while breastfeeding Balance your sugar levels Control your own weight, and food intake Spend less time on food preparation.

Mens health drink of product It is an easy and delicious way of boosting nutrition for people with busy lives who just don't have the time to stop for a meal, but who still want a balanced diet.Complan is a trusted, fortified nutrition supplement, providing protein and energy, packed with24 vitamins and mineralsthat you need in your daily diet. So if you're sometimes too busy to eat, keep fit and healthy with a nutritious energy boost from Complan.Childrens health drink of product Children of primary-school age are developing rapidly, both physically and mentally, so their food intake becomes a critical aspect of their growth and development. Published medical research shows that good nourishment not only makes children healthier, but it makes them emotionally more stable, can improve their concentration and help them to learn better at school.Complan offers a delicious and nutritious alternative to junk food and sweet drinks for growing children.It makes an excellent addition to breakfast - the most important meal of the day, and is also great for active children on the move - travelling on holiday and on school trips. It is a balanced mix of high-quality protein, fat and carbohydrate to provide energy, and is packed with24 vitamins and mineralsthat your children need in their daily diet. Complan offers a great source of extra stamina for active children, topping up their energy levels between meals.Help your children to be fit and healthy with a nutritious energy boost from Complan.

PRODUCTS

3.1 RESEARCH METHODOLOGY

Research methodology is purely and simply basic frame work for a study that guiders the collection of data and analysis of the data. In consumer surveys adopted this description research design in collection and analyzing of the data.METHODOLOGY: In order to collect the data I prepared a questionnaire with meaningful and easy understandable question types, which provided to the consumers BEHAVIOUR arokya milk ever and ask them to fill the form with the greater extent of accurateness and truth. Which help me to analysis the data and get a clear conclusion for this project.RESEARCH DESIGNA research design is purely and simply the basic frame work for a study that guides the collection of data and analysis of the data. A mixture of exploratory and descriptive of the study.Exploratory research studies studies are also termed as studies. This type of research design provides the opportunity for considering different aspect of the problem.Descriptive study is typically concerned with determining frequency with which something occurs or own two variables very together. Descriptive research process seeks to determine the answer to why? What? How? Who?

SOURCES OF DATA1. Primary data,2. Secondary data. PRIMARY DATA The primary data has been collected from the consumers directly through the help of questionnaire. The researcher had selected the personal interview method and prepared the self-administrated questionnaire with closed end question, direct question, choice question and opened question.SECONDARY DATAThe secondary data has been collected from the various journals, magazines and industry profile and some datas collected from the observation method by the researcher.QUESTIONNAIRE The term questionnaire usually refers to a self administrated process whereby the respondent himself herself reads the questions and records him\her answer without the assistance of an interviewer.Questionnaire is more highly structured and standardized. Questionnaire levels flexibility in working and sequencing the questions and hence in answering the questions.

3.2 REVIEW OF LITERATURECustomer satisfaction, according to Gene Murat ore, QIT America, is defined as: meeting specifications; guaranteeing on-time delivery; providing value, not just price; and making a commitment to the industry's future. Donnelly said, "The first step is to believe in the crisis. Then join in and tackle it head-on. Embrace change, be persistent and learn to operate in a system with a clear aim of adding value to the customer.The standards for customer satisfaction keep changing," says Warmness, "which makes customer satisfaction a moving target. What meets expectations today may not measure up tomorrow."Adrian Thompson says Customer service, like any aspect of business, is a practiced art that takes time and effort to master. All you need to do to achieve this is to stop and switch roles with the customer. What would you want from your business if you were the client? How would you want to be treated? Treat your customers like your friends and they'll always come back.

CHAPTER IV4.1 DATA ANALYSIS AND INTERPRETATION

ANALYSISAnalysis is the process of placing the data in an ordered form, combining them with the existing information and extracting the meaning from them. In other words, analysis is an answer to the question what message is conveyed by each group of data , which are otherwise raw facts and are unable to give a meaningful information. The raw data become information only when they are analyzed and put in a meaningful form.

INTERPRETATIONInterpretation is the process of relating various bits of information to other existing information. Interpretation attempts to answer, What relationship exists between the findings to the research objectives and hypothesis framed for the study in the beginning

CHAPTER-4 TABLE: 4.1GENDER S. NOPARTICULARSNO. OF RESPONDENTPERCENTAGE

1Male4747

2Female5353

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of gender level of the respondents.Interpretation:Among the 100 respondents, 53of respondents are female and 47 of respondents are male.

FIGURE: 4.1GENDER

TABLE: 4.2AGE

S. NOPARTICULARSNO. OF RESPONDENTPERCENTAGE

1Below 18 years3030

218-30 years2929

330-50 years2222

450 years & above1919

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of age group of the respondents.Interpretation:Among the 100 respondents, 30 of respondents are below 18 years, 29 of respondents are 18-30 years, and 22of respondents are 30-50 years, 19of the respondents are above 50 years.

FIGURE: 4.2AGE

TABLE: 4.3EDUCATIONAL QUALIFICATION

S. NOPARTICULARSNO. OF RESPONDENTPERCENTAGE

1Primary 2424

2Secondary 4040

3Graduate 2121

4Others 1515

Total100100

SOURCES: PRIMARY DATA Above table shows the educational qualification of the respondents.Interpretation:Among the 100 respondents, there educational qualification is 40 of them are secondary, 24 of them are primary and 21 of them are graduate and others are 15.

FIGURE: 4.3EDUCATIONAL QUALIFICATION

TABLE: 4.4MONTHLY INCOME

S. NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Below Rs70002424

2Rs7000-Rs 120004040

3Rs 15000-Rs 200002828

4Rs20000& above88

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of monthly income of the respondents.Interpretation:Among the 100 respondents, 40 of respondents are RS 7000-RS12000, 28 of respondents are 15000-20000, and 24 of respondents are below 7000, 8 of respondents are RS 20000 & ABOVE.

FIGURE: 4.4MONTHLY INCOME

TABLE: 4.5OCCUPATIONS. NOPARTICULARNO. OF RESPONDENTSPERCENTAGE

1Student1515

2Employee2020

3Agriculture 3232

4.Businessman 1515

4Others1818

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of Occupation of the respondents.Interpretation:Among the 100 respondents, 32of respondents are Agriculture, 20 of respondents are employees, and 15 of respondents are Student, 15 of respondents are Businessman and 18 of the respondents are others.

FIGURE: 4.5OCCUPATION

TABLE: 4.6HOW DO YOU KNOWN ABOUT THE BRAND

S. NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Media4949

2Neighbors2727

3Friends and relatives2424

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of known about the brand.Interpretation:Among the 100 respondents, 49of respondents are Media, 27 of respondents are Neighbors, and 24of respondents are Friends and relatives.

FIGURE: 4.6HOW DO YOU KNOWN ABOUT THE BRAND

TABLE: 4.7YOU HAVE SEEN THE ADVERTISEMENT

S.NOPARTICULARSNO.OF RESPONDENTPERCENTAGE

1Yes100100

2No00

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of do you have seen the advertisement.Interpretation:Among the 100 respondents, 100 of respondents are yes and 0of respondents are no.

FIGURE: 4.7YOU HAVE SEEN THE ADVERTISEMENT

TABLE: 4.8STATE THE LEVEL OF SATISFACTION OF THE BRAND

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Very good5252

2Good4141

3Fair77

Total100100

SOURCE: PRIMARY DATAThe above table shows the state the level of satisfaction of the brand.Interpretation:Among the 100 respondents, 52of respondents are very good, 41 of respondents are good 7of the respondents are fair.

FIGURE: 4.8 STATE THE LEVEL OF SATISFACTION OF THE BRAND

TABLE: 4.9HOW LONG YOU CONSUMING THE BRAND

S. NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Below 5 years3838

25to10 years4747

310 years & above1515

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of how long you using .Interpretation:Among the 100 respondents, 47 of respondents are 5-10 years, 38 of respondents are below 5 years, 15 of respondents are 10 years & above.

FIGURE: 4.9HOW LONG YOU USING THE BRAND

TABLE: 4.10DO YOU HAVE USING ANY OTHER BRAND

S. NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Boost2424

2Born Vita 4141

3Complan2828

4.Milo77

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of using OF brand.Interpretation:Among the 100 respondents, 41 of respondents are Born Vita, 28 of respondents are Complan, 24 of the respondents are Boost, and 7 of the respondents are Milo.

FIGURE: 4.10DO YOU HAVE USING ANY OTHER BRAND

TABLE: 4.11FACTORS WHICH INFLUENCE PURCHASE DECISION

S .NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Price1111

2Quality3939

3Quantity1919

4Taste 2222

5Flavor 99

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage Reason for using the brand.Interpretation:Among the 100 respondents, 39of respondents are quality, 22 of the respondents are Taste 18 is quantity 11 of the respondents is price and 9of the respondents are flavor.

FIGURE: 4.11FACTORS WHICH INFLUENCE PURCHASE DECISION

TABLE: 4.12RANGE OF PRICE

S. NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1High1212

2Normal8484

3Low44

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of range of price of the respondents.Interpretation:Among the 100 respondents, 84of respondents are normal, 12 of respondents are high and 4 are low.

FIGURE: 4.12RANGE OF PRICE

TABLE: 4.13YOU THINK IT UPGRADE QUALITY

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Yes8787

2No1313

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of it is maintains of tasty.Interpretation:Among the 100 respondents, 87 of respondents are YES and 13 told No.

FIGURE: 4.13YOU THINK IT UPGRADE THE QUALITY

TABLE: 4.14RANK THE QUALITY

S. NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1High8984

2.Normal 1111

3Low00

Total100100

SOURCE: PRIMARY DATAThe above table shows the percentage of range of quality.Interpretation:Among the 100 respondents, 89 of respondents are high, 11 of respondents are normal, and 0 of them are low.

FIGURE: 4.14RANK THE QUALITY

TABLE NO: 4.15

REGULAR BUYER OF THIS PRODUCT

ParticularsNo. of respondentsPercentage

YES8080%

NO2020%

TOTAL100100%

Source Primary Data:Interpretation:From the above table, 80% of the respondents are regular buyers and 20% of respondents do not regular is buy from the company.

CHART NO: 4.15

REGULAR BUYER OF THIS PRODUCT

TABLE NO: 4.16REASON FOR PREFERENCE OF PRODUCT

ParticularsNo. of respondentsPercentage

SERVICE QUALITY8585%

PRICE1515%

AVAILABILITY00%

OTHERS0 0%

TOTAL100100%

Source of Primary Data:Interpretation: From the above table, 53% of the respondents prefer the product for service quality, 47% of the respondents prefer for price.

CHART NO: 4.16

REASON FOR PREFERENCE OF PRODUCT

TABLE NO -4.17EMPLOYEES ATTITUDE DURING THE TRAINING

ParticularsNo. of respondentsPercentage

VERY GOOD8585%

GOOD1515%

VERY BAD00%

BAD00%

TOTAL100100%

Source of Primary Data:Interpretation: From the above table, 85% of the respondents feel very good about service quality and 15%of the respondents good of the service quality.

CHARTNO: 4.17

EMPLOYEES ATTITUDE DURING THE TRAINING

CHAPTER-55.1 findingsThe analysis is based on the primary data collection from respondents of various factors of consumers preference on Complan in Harur town.

According to the survey the majority of respondents are female that is 53%. Majority of the respondents are belongs to the age group is 18 years that is 30% of the respondents has using Complan compare to others. 44% of the respondents are SSLC educational qualification. 40% of the respondents of Complan monthly income of below7000 to 12000 32% of the respondents are agricultural. 49% of the respondents they know about the brand through media 100% of the respondents told they saw the advertisement 52% of the respondents state the satisfaction of the brand is good 47% of the respondents are using the brand above 5 to 10 years 41% of the respondents also using bon vita 39% of the respondents use for quality. 84% of the respondents rank the price is normal 87% of the respondents told it update the quality. 89% of the respondents told quality is high.

5.2 SUGGESTIONS

Majority of the respondents suggested that change to be made in package design. According to the survey the research feels that improvement may be made in package & price reduction. Majority of the respondents to reduce the price. Some of the respondents suggest improve the quality. Some of them told they need new flavor.

5.3 CONCLUSION

To succeed in marketing, any firm should understand the complex satisfaction of the consumers.

To understand the consumers and their satisfaction, information should be gathered in a scientific way. The information should take the following factors into account needs, wants, and value of the customers.

A study on the consumers of Complan.Help to know the reasons for purchasing a Complan., delicious making of the respondents. This study proves that a good understanding of consumer SATISFACTION leads to success

BIBLIOGRAPHY

1. Philip Kotler, Marketing management,2000,Prentice Hall of India- New Delhi.1. C.R.Kothari,ResearchMetholody, vishwa publication, New Delhi, 1990.1. Dr.D.Sharma,Marketing research, 1998, sultanchand and son New Delhi.1. Irrigation management and practice Dr. Michel and Dr. Sharma vishwa publication, New Delhi, 1995.1. Agricultural Business Management Dr. K. Uma, and Dr. K. Mahandaren. 1997, sultanchand and son New Delhi.

a study on consumer satisfaction towards Complan with special research on HARURquestionnaire1. name2. address 3. sex1. male.[]1. female.[]4. age.1. below 18years.[]1. 18-35 years[]1. 35 -50.[]1. 50 aboves.[]5. educational qualification1. primary[]1. sslc[]1. graduate []1. others[]6. occupation A. studant []B. employee[]C. agricultural[]D. businessman []E. others []7. monthly income A. below 7000[]B. 7000-12000[]C. 12000-15000[]D. 15000-20000[]E. 20000 & above []8. how did you know about the product A. Media[]B. Neighbors[]C. friennds & relatives[]D. Others []9. have you seen the advertisement A. yes[]B. no[]10. please rank your satisfaction towards THE BRANDA. good[]B. fair[]C. poor []

11. how long your consuming the brand A. below 5 years []B. 5-10 years []C. 10 years above []

12. Do you know about the following brand A. Boost []B. Born vita []C. Complan []D. Milo []13. Please rank the factors which influence your purchase decisionA. PRICE[]B. QUALITY []C. QUANTITY []D. TASTE[]E. FLAVOR[]14. Do you have any idea to switch over to other brandA. Yes []B. No[]If yes, which brand, why?.15. Rank your level of satisfaction towards price A. High []B. normal []C. low []16. YOU THINK IT UPGRADES THE quality?A. YES[]B. NO[]17. RANGE OF quality?A. HIGH.[]B. NORMAL.[]C. LOW.[]18. Any suggestion to improve the quality of this product

19. ARE YOU A REGULAR BUYER OF THIS PRODUCT? A. YES B. NO 2O. HOW WOULD YOU RATE THE QUALITY OF COMMUNICATION BETWEEN THE DESIGNS OF PRODUCT? A. NOT BAD B. EXCELLENT C. GOOD

21.IF YES, REASON FOR THE PREFERENCE OF PRODUCT? A. PRODUCT QUALITY B. PRICE C. AVAILABILITY

CONTENTSCHAPTER NOPARTICULARSPAGE NO

I1.1 INTRODUCTION

1.3 VISION

1.4 MISSION

1.5 SCOPE OF THE STUDY

1.6 OBJECTIVES OF THE STUDY

1.7 LIMITATIONS OF THE STUDY

II2.1 COMPANY PROFILE

2.2 PRODUCT PROFILE

III3.1 RESEARCH METHODOLOGY

3.2 REVIEW OF LITERATURE

IV4.1 DATA ANAYSIS AND INTERPREATION

V5.1 FINDINGS

5.2 SUGGESTIONS

5.3 CONCLUSION

BIBLIOGRAPHY

VI6.1 QUESTIONNAIRE

LIST OF TABLES TABLE NOPARTICULARSPAGE NO

1.1GENDER

1.2AGE GROUP

1.3EDUCATIONAL QUALIFICATION

1.4MONTHLY INCOME

1.5OCCUPATION

1.6 KNOWN ABOUT THE BRAND

1.7 SEEN THE ADVERTISEMENT

1.8LEVEL OF SATISFACTION

1.9CONSUMING THE BRAND

1.10USINFG ANY OTHER BRAND

1.11INFLUENCE PURCHASE DECISION

1.12RANGE OF PRICE

1.13UPGRADE THE QUALITY

1.14RANK THE QUALITY

1.15REGULAR BUYER OF THIS PRODUCT

1.16PREFERENCE OF PRODUCT

1.17EMPLOYEES ATTITUDE DURING THE TRAINING

LIST OF FIGURES TABLE NOPARTICULARSPAGE NO

1.1GENDER

1.2AGE GROUP

1.3EDUCATIONAL QUALIFICATION

1.4MONTHLY INCOME

1.5OCCUPATION

1.6 KNOWN ABOUT THE BRAND

1.7 SEEN THE ADVERTISEMENT

1.8LEVEL OF SATISFACTION

1.9CONSUMING THE BRAND

1.10USINFG ANY OTHER BRAND

1.11INFLUENCE PURCHASE DECISION

1.12RANGE OF PRICE

1.13UPGRADE THE QUALITY

1.14RANK THE QUALITY

1.15REGULAR BUYER OF THIS PRODUCT

1.16PREFERENCE OF PRODUCT

1.17EMPLOYEES ATTITUDE DURING THE TRAINING

18