By Lan Mi, Stanley He and Elise Drake

Our PhilosophyOur Philosophy

“Educating people about the long term effects of unhealthy eating and how they can take

action in preventing health risks in the future.”

What is the Issue?What is the Issue?

Tracking your diet is tedious

Manually archive each item

Typical programs cannot sustain users

Dieting becomes more of a chore

What is ComplateMe?What is ComplateMe?

New way to track and customize meals

Engaging and innovative user interface

Making healthy eating a positive experience

Existing CompetitorsExisting Competitors

Over 250+ diet applications

Many with similar concepts

Lack of nutritional education

All require lots of data inputted manually

Weight Watchers Daily Burn

The Main IngredientsThe Main Ingredients

Identifies what is missing in your meal

Educates with nutritional facts

Queries personal preferences over time

Rewards by unlocking badges and other features

My Data

Who Uses ComplateMe?Who Uses ComplateMe?

American adults (18+ years)

Anyone needing help improving their diet

Those who buy their own groceries

The FactsThe Facts

Since 2009 63.1% of adults are either overweight or obese in America

For adults (18+ years): Over 78% are “actively trying to eat a more

healthful diet” On average 42% of those on a diet do not

use prescription products

Motivated by guilt to change diet

Courtesy of www.mintel.com

Potential GrowthPotential Growth

Extra features

Customized shopping cart

Food label scanner

All add directly to profile

Revenue StreamsRevenue Streams

Sell data to scientific researchers

Business to Business focus

Partner with established grocery retailers

Export ComplateMe shopping list

Suggest products or coupons from partnered retailers

Resources NeededResources Needed

Data already exists

USDA food composition are public domain Nutrition facts labels required by law

Need developer for mobile application and website