KOTEX, WHISPER, MODESS, CHARMEE

A

PAPER

SUBMITTED TO THE

DEPARTMENT OF COMMUNICATION

UNIVERSITY OF THE EAST

RECTO AVENUE, MANILA

IN

PARTIAL FULFILLMENT

OF THE

REQUIREMENT FOR THE COURSE

BC 413

THESIS PROPOSAL

BY

TAPALLA, GIAN CARLO C. 2007 – 01 – 63892

ESTRADA, ROBINSON 2007 – 01 – 03730

DULDULAO, JEROME MARK 2007 – 01 – 23090

OQUENDO, JOHN PAULO 2007 – 01 – 15296

SANITARY NAPKIN

What is a Sanitary Napkin?

Wikipedia defines “Sanitary Napkin, sanitary towel, sanitary pad, menstrual pad, maxi

pad, or pad as an absorbent or porous disposable item worn by a woman while she is

menstruating, recovering from vaginal surgery, for lochia (post birth bleeding), abortion, or any

other situation where it is necessary to absorb a flow of blood from a woman's vagina.”

History of Sanitary Napkin

The use of Sanitary Napkin can be clearly understood if history is traced. Women’s

desire to protect themselves from menstrual flow made them use earlier forms of sanitary

napkins. The Museum of Menstruation, which can be found at Washington DC, have the earliest

forms menstrual protection such as grass, rabbit skin, wood shavings, menstrual aprons, rags,

sponges, sanitary belts, and home – made knitted pads secured with safety pins. During those

times, women were becoming more and more concerned on their gynecological hygiene which

led to the invention of “disposable sanitary napkins.”

There are numerous sources telling what the first disposable sanitary napkin was. In The

History of the Sanitary Napkin, Giles Slade , Ph. D. said that Germany had Disposable Sanitary

Napkins as early as 1880s. The said napkins were not made available to American women

because of the Comstock Law – A law passed in the United States in 1873, that campaigns for

legislating public morality. Ideas, materials, and products that somehow promote sexuality,

sexually transmitted diseases, and birth control to name a few, were banned during that time.

Another claim by The Museum of Menstruation and Women’s Health that Hartmannn’s

pad was the first disposable pad and was made in Germany. Surprisingly, even at the existence of

Comstock Law in the United States, the same pads were also advertised in one of the catalogs by

Harrod’s at London in 1895. It was called “Hartmann’s Hygienic Towelettes for Ladies”, making

Hartmann to be considered as the first multinational pad maker. The said pads were believed to

be made of Rayon or Viscose, a synthetic material made of ether and acetone, more popularly

known at that time as Artificial Silk.

In the United States, the first commercially produced disposable sanitary napkin was the

Lister’s Towels created by Johnson and Johnson in 1896. The Lister’s Towels were made of

cotton covered with gauze.

In 1920, Lewis Manufacturing Co. produced Curads as a competing brand for Lister’s

Towels. The said napkin is also made of cotton covered with gauze.

In the same year, Kimberly Clark a producer of bandages made from wood pulp or Cellu

– cotton, introduced the brand Kotex. The name Kotex was derived from COTten – like

TEXture and became a widely sold disposable pad for menstruation. Before the existence of the

brand, these bandages were used to cover wounds of American soldiers during World War I.

Later on, women to be specific, nurses used the said bandage for menstrual flow because it was

more absorbent than gauze covered – cotton, and it was disposable because of its cheapness.

PRODUCT

The researchers focused on the four leading brands of sanitary napkins here in the

Philippines – Kotex, Whisper, Modess, Charmee.

KOTEX

By Gian Carlo Tapalla

What is Kotex?

Here in the Philippines, Kotex is a brand of feminine hygiene products which includes

Maxi pads, Ultrathin pads, Luxe, Overnight pads, and panty Liners. Kotex is owned by Kimberly

– Clark Philippines Inc. located at San Pedro, Laguna, Philippines.

What are the Kotex Sanitary Napkins?

Kotex sanitary napkins have 4 existing variants namely: Kotex® Maxi Plus, Kotex®

Ultrathin Pads, Kotex® Overnight Pads, and Kotex Luxe*. For the Kotex® Maxi Pads and Kotex®

Ultrathin Pads, these can be to Wing and Non Wing. To help us learn more about each variant, a

description of each will be presented later.

Wing vs. Non Wing

Kotex Napkins with wings are made with flaps at both sides at the middle of the pad. The

wings secure and lock the napkin in place. The wings also extend the napkin to its maximum

stretching point so that the napkin will have more space for absorption. A non wing napkin

basically doesn’t have these flaps.

What makes a Kotex pad?

“Our pads are made mostly of wood cellulose fibers – the same raw materials paper is made

from. (We “fluff” these fibers to make the material absorbent and soft.) The outer cover and the

moisture-proof shields are made with a moisture-proof plastic such as polypropylene or

polyethylene, to help minimize leakage.” – kotex.com.ph

The KOTEX Variants

Kotex Maxi Plus

This pad is perfectly designed for the start of your menstrual cycle where usually

menstruation is in full – swing or the heaviest.

Thicker for extra absorbency, Kotex Maxi pads give you extra reassurance with extra, extra protection.

1. Maximum absorbency and dryness for the day.

- Extra absorbency for those heavy flow days.

- Blue safety zone absorbs fluid and traps it instantly.

- Quick absorbing pores help speed up absorption.

2. Secure and protects against leaks

- Double anti-leakage channels to prevent leaks and stains all around.

- Stays in place and keeps its shape.

- Body curve shape for perfect fit.

Kotex Maxi Plus - Soft and Smooth is available in packs of:

- Maxi 8 s

- Maxi Wings 8s

- Maxi Sachets 1s

It is manufactured by Kimberly Clark Vietnam Co. Ltd. and imported here by Kimberly Clark

Philippines Inc.

Kotex Maxi Plus - Soft and Smooth

It measures 23 x 9 centimeters at both ends but it has 7 cm width at the center. It’s available in

Wing or Non Wing. It has no scent. It has a soft and smooth texture. It has a soft cottony cover.

Cutting it across the middle, you will see cotton – like fibers inside the pad.

The Napkin Parts

Found at the back of the pack:

New Anti – leak channels for improved all – round protection from leaks and stains.

Quick –absorb Dri Blue Layer traps fluid instantly to help keep you dry

Body cuved to fit you and for greater comfort

Soft and gently cottony cover for delicate skin

Inside of the Napkin

I tested the pad; it can absorb a maximum 120 ml of fluid. Maybe adding a little more would

make the other side of the pad wet. I cut the pad at the middle again and the cotton – like fibrous

are intact and absorbed much of the fluid but not all fluid because as I cut the pad, some fluid

started dripping out from the pad.

After 120 ml of Liquid

After the Experiment

Kotex Maxi Plus – Dri Comfort

This pad is just the same with soft & smooth. What makes this different is the Dry Net

Cover of the pad unlike the previous one which has soft cottony cover.

It measures 23 x 9 centimeters but it’s middle width measures 7 centimeters. It’s

available in Wing or Non Wing. It has no scent. It has a shiny texture. It has tiny geometrical

patterns on it as well.

Found at the back of the pack:

New Anti – leak channels for improved all – round protection from leaks and stains.

Quick –absorb Dri Blue Layer traps fluid instantly to help keep you dry

Body cuved to fit you and for greater comfort

Dermatologically – tested Dry Net Cover for extra dryness

The Napkin Parts

Inside of the Napkin

I conducted the same experiment for this pad. The pad can also absorb up to 120 ml of fluid. The

inside of the pad is also fibrous but it is more intact compare to Maxi Soft & Smooth.

After the Experiment

Kotex Ultra Thin

It’s a compact pad. Slim and can absorb just like a maxi pad but with less bulk. Kotex

Ultra Thin just like a Maxi Pad, has two kinds: Soft and Smooth and Dri – Comfort, available in

Wing only.

Taken from the website, this is the description of Kotex Ultra Thin:

If you’re looking for a pad that’s ultra dry, ultra comfortable and ultra thin, nothing beats

Kotex® Ultrathin pads with micro <MAX TECHNOLOGY. Micro - An ultrathin pad so thin,

that it feels like you’re wearing nothing at all. MAX - Super absorbent materials for maximum

protection.

1. Instant and long-lasting dryness for the day.

- Quick-absorb blue layer for instant dryness that really lasts.

- Blue safety zone absorbs fluid and traps it instantly.

- 23cm pad, just the right length for day use.

2. Helps prevent leaks and stains.

- Double anti-leakage channels and side leakage barrier to prevent leaks and stains all

around.

3. Incredibly thin!

- Super discreet and comfy.

It is manufactured by Kimberly Clark Vietnam Co. Ltd. and imported here by Kimberly

Clark Philippines Inc.

The napkin has:

Superior protection – Double Anti – Leak Channels and side leakage barrier

Quick – Absorb Dri – Blue Layer traps fluid instantly

Soft and gentle cottony cover for delicate skin (Soft and Smooth only)

Super dry net cover that provides lasting dryness and helps prevent skin irritation

Ultra Thin – Soft and Smooth

It measures 23 x 9 cm and the middle of it measures 7 centimeters. It is only 1.5 – 2 mm

thick compared to maxi pad which is 3 – 4 mm. It has no scent. It has dots all over and floral

embeds as design. It has a smooth and cottony texture. Cutting it across the middle of the pad,

you’ll see cotton – like fibers yet more compressed than the maxi pad and somehow looks like a

whole pad instead of loose cotton – like material. What is very noticeable for this variant are the

anti leak channels. This variant has a whole anti leak channel unlike the maxi pad that has broken

anti – leak channels.

Napkin Parts

Inside of the Napkin

The same liquid test was conducted for this variant. It turned out that the Ultra Thin Pad –

Soft and Smooth is not that absorbent compared to the maxi pad. After pouring 60ml of fluid on

it, the pad can’t support the weight anymore. The fluid started dripping out from the pad and the

bottom side became wet.

Ultra Thin – Dri Comfort

It measures 23 x 9 cm and its middle width measure 7cm. It is only 1.5 – 2 mm thick

compared to maxi pad which is 3 – 4 mm. It has no scent. It has diamond dots all over. It has a

shiny and net texture. This variant also has a whole anti leak channel. The inside of the pad is

pretty much the same with Ultra Thin – Soft and Smooth.

Napkin Parts

Inside of the Napkin

I conducted the

same liquid test for this variant. Thos Ultra Thin – Dri Comfort pad is a little bit more absorbent

than the Ultra Thin – Soft and smooth. The shiny net cover of the pad somehow prevented the

fluid from leaking. It can only hold fluid at a maximum of 60ml.

Kotex Overnight

This pad is longer among any Kotex pads. It is 28 x 9 cm at one side and 10cmm at the

other side. It looks like a foot because of its shape. The anti – leak channels are different from

the other pads. It is a lot deeper and has a different pattern. The Blue Safety Zone is not at the

middle but at the lower side where the width is 7 cm. It has no scent. The blue zone has dots on

it. It has a soft cottony texture just like a Kotex pad that is Soft and Smooth. It’s always available

with Wings. It’s available in packs of 5.

Perfect for nights or even heavy flow days, Kotex Overnight pads are a reassuring 28cm

long with contoured back channels and a blue safety zone.

1. MAXimum absorbency and dryness @ Night.

- 28cm pad - Longer & wider for extra protection vs. regular pads.

- Blue safety zone absorbs fluid and traps it instantly.

- Quick absorbing pores help speed up absorption.

2. Helps prevent back leaks and stains

- Contoured back channels prevent back leaks.

- Double anti-leakage channels all around to prevent leaks and stains.

3. Secure @ Night

- Stays in place and keeps its shape while you sleep.

- Body curve shape for perfect fit.

Napkin Parts

Inside of the Napkin

Of course, this product cannot pass without undergoing my fluid test. I was surprised to find out

that this pad can absorb as much as 150ml of fluid.

When I cut it open, the cotton like material inside are intact. It looked like a pile of flattened wet

tissues.

Kotex Luxe Ultra Thin

This pad is the newest among the variants. It comes with a black box. This pad has a

combination of cottony texture and dry net.

The Kotex website describes this variant as:

Kotex Luxe*, the first ultrathin pad that gives you breakthrough Fusion Technology*

combining dryness and comfort with just 1 pad. No more compromises!

1. Fusion Technology*

- A revolutionary combination of dry-net and cotton-like covers to help you get the dryness

of net and the softness of cotton.

2. MicroMax® Core

- Super absorbent ultrathin core to help maximize protection.

3. Longer Wings

- Provide better side coverage that helps prevent side leaks and stains

4. Anti-leak channels

- Channel fluid within the pad to help prevent leakage all around.

It’s a combination of Soft and Smooth and Dri – Comfort features. The anti – leak guards are

broken dots. It measures 23 x 9 cm with 7 cm as the middle measure. The outer lining has a

diamond pattern with cotton plant prints. The middle has a 4 cm vertical strip of dotted dry net

and the rest is cottony in texture. It still has the Quick Absorb Blue Layer at its center. Compared

to other winged pads, this pad has longer wings. It has no scent. It’s available in packs of 5 and

always with wings. It is manufactured by Kimberly Clark Vietnam Co. Ltd. and imported here

by Kimberly Clark Philippines Inc.

Napkin Parts

Inside of the Napkin

The Blue Absorbent Layers is thicker and the cotton like material inside looks like a pile of

pressed tissues.

This pad cannot escape my fluid test and to my surprise, this pad is really a revolutionized pad. It

can hold as much as 80ml of fluid – a lot tougher than the regular Ultra thin pad.

On this picture you can see the diamond patterns on the wings and the cotton plant pattern. You

can also from this picture the dots that form he Fusion Technology. The anti – leak channels are

a bit deeper on this picture.

Whisper

By Robinson Estrada

It is another brand of sanitary napkins. Wikipedia gave this simple answer.

In 1983, the world’s first Whisper napkin was launched to the market.

In 1993, Whisper launched first napkin with Wings. Since then, the wings provide better side

leakage protection to female.

In 2004, Whisper launched new line-up “Super Soft Instant Clean”, which can quickly absorb 6

times, gush to give you dryness at any moment with petal-like softness feeling.

In 2007, Whisper launched new campaign “Have A Happy Period” to let you embrace

womanhood positively. I believe it resounds into your head because it’s included on their

commercial.

In the past 10 years, whisper has been the no. 1 feminine care product in HK market.

Variants of Whisper

1. Whisper MAXI

- Experience super clean and dry whisper protection! With flexi curves that allows the

pad to follow your body movements.

2. Whisper REGULAR FLOW WITH-for regular days/WOUT WINGS

- for light flow days

- hug wings that helps secure the pad in case of superior leakage protection

-Fresh scented core that keeps you dry

-Blue stay flat bands: prevent the pad from bunching to protect you from side and back leakage

-instant absorbent core

-Dri- weave: absorbs fluid and prevent it from going back to the surface

3. Whisper HEAVY FLOW OVERNIGHT WITH WINGS

- hug wings that helps secure the pad in case of superior leakage protection

- extra long to protect you back from leakage

-Blue stay flat bands: prevent the pad from bunching to protect you from side and back leakage

-instant absorbent core

4. Whisper ULTRA

- less bulk, doesn’t have to mean less absorbency. If you like the comfort and fit of a thin non-

bulky pad, you’ll love whisper ultra.

-400 absorbent funnels that help full in the wetness even after hours.

-wide, secure stretchable wings for protection from side leakage.

5. Whisper ULTRA EXTRA HEAVY FLOW AND OVERNIGHTS

-ultra pad for discreet protection for heavy flow and overnights.

-fan-shaped baackguard: Wide backguard for better protection from back leakage.

6. Whisper ULTRA REGULAR FLOW-NON WING

- ultra pad for discreet protection for light flow days

-Duo Protect System: Advanced system that absorbs more in the middle, and protects at the sides

so you feel clean and dry

7. Whisper ULTRA HEAVY FLOW AND OVERNIGHTS

- ultra pad for discreet protection for heavy flow and overnights.

-Extra long: Helps you protect from back leakage even in toughest situation

- Duo Protect System: Advanced system that absorbs more in the middle, and protects at the

sides so you feel clean and dry

8. Whisper ULTRA REGULAR FLOW WITH WINGS

- ultra pad for discreet protection for regular days

- Duo Protect System: Advanced system that absorbs more in the middle, and protects at the

sides so you feel clean and dry

9. Whisper COTTONY CLEAN

-Get cottony comfort and 100% leakage protection with the new Whisper Cottony Clean

- gives you all-side leakage protection and better absorption through its Circles of Protection, an

all-new channel design in the front, back and sides that help direct the flow of your period and

prevent leakage.

Modess

By Jerome Mark Duldulao

MODESS VARIANTS

Modess Pads Ultra thin with wings

No side leakage and no back leakage close fitting all side, super smooth

Adhesive sides for movement purposes high quality prevents overflow, absorbs flow

instantly and quickly. Keep you dry and comfortable fan shape back end to ensure fitting

& all side channels confirm you maximum security for every active movement. Strong

Wide Adhesive Keep the napkin intact and in place for every active movement all the day.

Newly-designed breathable back sheet effectively evacuates the dampness and keeps you

comfortable. Elastic Wings make the wings in wider range.

Also the upper covering does not easily tear, unlike some pads. The fact that it’s really

thin so it can wear fit pants and shorts and it won’t be

obvious the period. Also the wings really help keep it in

place and lessen the chances of stains. And since it is thin,

it is also light. And what I like most is its cover. When it

absorbs the flow, it lets the fluid stay inside the pad. The

cover is just like a sieve. So whatever liquid is trapped in the pad, it does not continually

rub on the skin.

It’s also not messy to use, and is travel friendly. Also there are some pads which can

irritate the skin and make it itchy. 

Modess Cottony Soft Regular Non-Wing Sanitary Napkin

Super soft, provides scent for freshness and absorbs flow instantly and quickly Keep you

dry and comfortable because of cotton top sheet; dry

weave perforated also a twin blue core Lock and focus

flow in middle. Rapidly absorb fluid before it can roll off

to the side, Helps prevent leakage.

Also available in sari sari store for the convient of the

users! The modess non wings sanitary napkin with total proctection system that gives you

complete proctection during the period. And the sanitary napkin contains odor neutralizer to

helps prevent the control odor of the blood stain.

Anti-Leak Channel Pad has a unique network of channels that

actively directs the flow of fluid into the pad and traps it

in. Clean Comport Cover that’s delicately smooth and soft to

touch. Plus it provides a cleaner surface for an even more comfortable protection throughout the

period. Raised-Center, Body-Fit Design Gently Raised-Center design is more fit to the body

thus, fluid is absorbed instantly into the pads center to prevent leakage. 

Modess Overnight

Suited for long hours of sleep, absorbs the flow instantly. No leakage because of

its large pads that secure the flow in the middle. A longer pad to allow for more

protection while the wearer is lying down, the size is little longer than regular pad, Night

pads with an absorbency suitable for overnight use.

Also it’s offered for extra protection or for larger

women whose woman's undergarments might not be

completely protected by regular length pads ways-like

pattern on surface, scented, high absorption suited for

overnight use.

Helps skin breathe to relieve hot, stuffy feeling so you feel fresher Cottons Ultra-

Thin Pads are highly effective and discreet, but unlike other pad brands it have a unique

100% cotton coversheet, which makes them very

comfortable and hypo-allergenic. All Nights pads

now feature a bigger and wider absorbency area at

the back of the pad for maximum protection while

you sleep. Cottons Pads are highly effective, and the

unique 100% cotton coversheet makes them

particularly comfortable for overnight use.

Modess Dry Max Ultra Thin with wings Napkins

Feels smooth because of its cottony soft and very comfortable, because it is thin in size,

unlike the other napkin, adhesive sides for movement

purposes.

Our advanced anti-leak core and unique fast lock

pockets absorb fluid twice as fast as before and lock it

away to leave you feeling dry and protected. Now

come with a thermo control cover that allows excess humidity to be drawn away. They also

offer better air breathability, helping your skin to feel more comfortable and non-irritated.

With Fast-Lock Pockets and an Anti-Leak Core to prevent leakage, adding healthcare

medicine and deodorizing fragrance to restrain the growth of

bacteria and the smell of the blood flow.

For added security and stay in place protection Dry-Touch Layer

quickly draws fluid in to help you feel drier and prevent odor, in a thin

discreet pad format. Specifically designed for women who require

extra protection, likes female student and employees who have extra

activities to deal with.

This product suits them, because the blood flow with keep in

middle and the napkin with be intact, because of the adhesive

that had been put in the product aside from the thermo control.

Charmee

By John Paulo Oquendo

Charmee Feminine Pads will give you the protection and assurance you need most during

you’re your monthly period. You’ll feel fresher and drier while letting you be yourself no matter

what you do anytime of the day.

Charmee is exclusively distributed by Unitrade Merchandise, Incorporated located at

Ortigas Center, Pasig City.

VARIANTS OF CHAMEE

1. Charmee Heavy Flow/ Night Use Pads

Features:

- It has All-around Flow Guard that prevents liquid from leakage

- Soft comfortable cover that keeps you feeling clean and comfortable

- It has super absorbent gel that traps liquid inside the pad

-Wings that keeps the pad securely in place

- It can easily fit into your pocket

Descriptions:

Package Color: Deep Blue Length: 280 mm

Pads: 8 pads with wings

2. Charmee All Flow Cottony Pads

Features:

-Its Leak Control Channels allow even distribution of flow to maximize usage of pad. 

-Its super absorbent pad absorbs and locks the liquid inside the pad as it is turned into gel. 

-Its comfortable cotton cover provides a clean, fresh feeling without irritation.

Descriptions:

Package Color: Yellow Length: 235 mm

Pads: 8 pads with wings

3. Charmee All Flow Dry Net

Features:

- Its Leak Control Channels allow even distribution of flow to maximize usage of pad. 

- Its super absorbent pad absorbs and locks the liquid inside the pad as it is turned into gel

- Net-like cover that has tiny holes which rapidly absorbs fluid for a drier and more comfortable

feeling.

Descriptions:

Package Color: Violet Length: 235 mm

Pads: 8 pads, no wings/with wings

4. Charmee All Flow Cottony Pad

Features:

-Its Leak Control Channels allow even distribution of flow to maximize usage of pad. 

-Its super absorbent pad absorbs and locks the liquid inside the pad as it is turned into gel. 

-Its comfortable cotton cover provides a clean, fresh feeling without irritation.

Descriptions:

Package Color: Transparent with yellow and white Length: 235 mm

Pads: 12 pads, with wings, individually wrapped

5. Charmee All night plus

Features:

- Its Wetness Protection System absorbs from the center as it locks in wetness giving a dry and

fresh feeling.

- Its All-around Flow Guard prevents fluid from leakage.

- Its Breathable Backsheet allows circulation of air giving skin a long-lasting fresh feeling.

- Its Soft Comfortable Cover provides a clean and comfortable feeling that prevents skin

irritation.

- Its Key-hole shape provides wider coverage to avoid back leaks and Extra long pad for superior

all night protection.

Descriptions:

Package Color: Purple Length: 325 mm

Pads: 4 pads, with wings

5.1. Charmee Feminine Pads Wetness Protection System

Descriptions:

Package Color: Transparent

Pads: 20 pads, no wings

6. Charmee Light Pads

Features:

- It has liquid control channels to evenly distribute the liquid on the pad.

- It also has super absorbent core that turns liquid into gel.

- Soft cottony cover to prevent irritation and provide a clean and comfortable feeling.

Package Color: Light blue Length: 235 mm

Pads: 8 pads, with wings

TESTING CHARMEE

When I dip a Charmee Heavy Flow pad into the water, it does not sag rather it maintains

its form. It also doesn’t easily break even if you stretch it really hard. I also dip the pad to the

water and when I touch it, the texture is very soft. I also stretch the wings of the pad and it

doesn’t tear easily. To test the effectiveness of the pad, I also dropped a soy sauce into the pad

and it easily penetrated. The soy sauce stayed there and had less odor.

PRICE

The prices below are based from a specific store; therefore, the prices are just suggested

retail prices and not definite. All prices were gathered recently (August 6 - 11, 2010) and are

subject to changes according to stores’ prerogatives.

KOTEX

Type of Pad / Range

Kotex® Soft & SmoothCool and comfortable with a soft cottony cover that’s gentle even on delicate skin.

*Price Kotex® Dri-ComfortSuper Dry Net Cover keeps you dry and comfortable, while helping to prevent skin irritation.

*Price Kotex® LuxeBreakthrough Fusion Technology-- a revolutionary combination of cotton-like cover and dry-net cover in one pad.

*Price

Ultra Thin

Med-heavy flow. micro<MAX TECHNOLOGY

5s Wing

P 26. 50

5s Wing

P 27.25

5s Wing

P 32.75

Maxi

Heavy Flow Get Maximum Protection 

8s Non wing

P 24.75

Singles

P 3.10

8s Wing

P 29.75

Singles

P 3.81

8s Non Wing

P 30. 75

Singles

P 3.85

8s Wing

P 34.75

Singles

P 4. 40

Overnight

Heavy flowPerfect for nights or even heavy flow days. 

5s Wing

P 37.75

*Prices are based from Robinsons Supermarket, Ortigas

WHISPER

Whisper Clean and Dry P 51.75P 27.75

12 pcs per pack8 pcs per pack

Whisper Cottony CleanRegular Flow With Wings

P 30.25P 51.75

8 pcs per pack12 pcs per pack

Whisper Regular Flow P 27.75 8 pcs per packWhisper ULTRA cleanAnd dry

P 34.75 5 pcs per pack

Whisper Heavy Flow P 41.75 4 pcs per packWhisper Cottony CleanRegular Flow Without Wings

P 27.75 8 pcs per pack

*Prices are based from SM Hypermart

MODESS

Modess Pads Ultra thin with wings Suggested Retail Price 3pesos per piece/ 34 pesos 10per pack

Modess Cottony Soft Regular Non-Wing Sanitary Napkin Suggested Retail price: 3pesos per piece/ 32pesos 8per pack

Modess All Night Suggested Retailed Price 3.50 per piece/ 35pesos 8per pack

Modess Dry Max Ultra Thin with wings Napkins Suggested retail Price 3pesos/ 25pesos per pack 8pcs

CHARMEE

Charmee Variant Price

1. Charmee Heavy Flow/ Night Use Pads 20.50Php

2. Charmee All Flow Cottony Pads 20.50Php

3. Charmee All Flow Dry Net 20.50Php

4. Charmee All Flow Cottony Pad 27.95Php

5. Charmee All night plus 22.90 Php

6. Charmee Feminine Pads Wetness Protection

System

43.50Php

7. Charmee Light Pads 17.50Php

Prices are based from GrocerE Supermart Cainta, Rizal

PLACE

Kotex, Whisper, Modess, and Charmee brands are available in all leading supermarkets,

grocery stores, convenience stores, and drugstores nationwide.

PROMOTION

KOTEX

With the help of a Push Girl, or someone who stands by the aisle of a specific product

and convinces you to buy their product, I was able to understand the new promotional campaign

Kotex pads – “tri MAX technology”.

This promotional campaign started June 2010 and is on process of having a full blast of

promotional campaigns as soon as the new commercial is finished. The tri MAX technology has

three concepts: Maximum Comfort, Maximum Dryness, and Maximum Protection. For

Maximum comfort, Kotex has improved the material by making it more soft and gentle to skin.

For Maximum Dryness, Kotex now has new and improved Dry net comfort that is

Dermatologically tested and guaranteed to keep you dry. For Maximum Protection, Kotex now

has now additional or new anti leak channels all around the pad to prevent side leaks.

As part of the promotions, Kotex has now changed its packaging to more vibrant package

yet in trendy colors. For the first batch of produced napkins, it comes with a label of the “I Know

Movement”.

The I Know Movement is a worldwide campaign of Kimberly Clark to break body myths

and educate women about biological sexuality. The campaign is very active in all network sites

encouraging women to share what do they know or what do they want to learn. Aside from this,

all Kotex websites of different South East Asian countries are identical to each other when it

comes to content and layout.

Kotex Maxi and Ultra Thin pads come with a label with a picture of Nikki Gil wearing

the “I Know” baller ID and of course, the baller IDitself. The I Know baller is a sign that you

support the I Know Movement and you are willing to learn, to share, and to pass what you will

know.

Since I’ve mentioned it, I made some research and it revealed that Nikki Gil will be the

new endorser of Kotex pads and their working on the commercial and print ads that will be

published in major magazines and broadsheets.

Another promotion they have is for Kotex Luxe. Since it is just new in the market, its

introductory price is P 32.75, and after that it will be at P 35.75. You can also buy two boxes of

Kotex Luxe for P 69.75 and it comes with a free napkin tin can.

WHISPER

Whisper’s newest products are the whisper cottony clean and super clean and dry.

Whisper’s packaging has always three colors mainly green, white and blue. The color under their

design changes for every variant.

Anne Curtis was game enough to answer all revealing questions confidently and take on

the challenge to dance, play twister and do yoga in front of everybody at the Whisper Dares

Anne Curtis event at Sofitel. The event was to prove how their latest variant Whisper Cottony

Clean enables women of all ages to do things they never dared before even during their period

because its less bulky and has the clean and fresh feeling to it.

Aside from that the new Whisper Cottony Clean proves all sides leakage protection and better

absorption through its Circles of Protection, an all-new channel design in the front, back and

sides that help direct the flow of your period and prevent leakage.

Aside from the latest variant Whisper still has the Super Clean and Dry variant which Kim

Chiu endorses.

The all new whisper cottony clean has a blue design on its packaging with falling cottons added.

Their usual designs and colors are still used with the image of a napkin seen on the lower right.

While the newest whisper super clean and dry has a very simple violet design on its packaging

with the usual whisper attachments of logos.

MODESS

For packaging: You can buy a napkin in a pack with 8pads the on the side of the pack is

the company name who is the distributor and on the lower side of the pack is the component that

had been used, inside each pad is cover with a white cloth and each panel of the pads is folded on

both side and also the front and back of the pads is folded after the side. The pads have a printed

background of pink butterflies and a line pointed to the butterfly faces. The pads are made of

white absorbed materials like cotton and fiber with an adhesive on each side if it’s with wings.

The new promo that Modess has is the “Reinvent yourself every 28 days” this is a joint

project of Carefree and Modess as they are the leading brands in the feminine hygiene this is

done thru a website that would help them to achieve their goals and also it will track and manage

the menstruation cycle, but before they can join they should buy a 28-day kit.

The last promo that Modess had is the free movie ticket on the twilight saga New Moon

on November 2009, and they target market is obviously female who loves to follow the movie.

CHARMEE

Charmee’s brand personality is young, fun, energetic and smart.

One of the newest promos of Charmee is guessing Who is the Next Charmee Girl? In this

promo, you need to guess the new Charmee girl for a chance to win kikay kits and a secret grand

prize. Ten girls who answer correctly will win a gift pack from Charmee and one lucky girl will

win the secret grand prize. This promo unveils Charmee’s newest endorser who is Shaina

Magdayao. She was chosen because she embodies Charmee’s personality--- young, fun,

energetic and smart. Shaina is the newest endorser of Charmee’s All Flow Dry Net Pads. The

product has Quick Dry Funnels that absorb liquid faster, leak control channel to evenly distribute

the liquid on the pad and storng adhesive strips to keep the pad securely in place. Shaina already

made a commercial where you can see her as a very dynamic woman not afraid to face any

challenges.

Another anticipated promotion of Charmee was the Charmee Supahstar Campus Search.

It’s a tour on Manila campuses to look for the Charmee Campus Jock and Charmee Campus

Dansa Gals. They invite students from different colleges and universities within Metro Manila to

join and become the representatives of their school. To cast your vote, you need to give a

Charmee wrapper and one vote will be given to your choice.

SOURCES:

http://en.wikipedia.org/wiki/Sanitary_napkin

http://www.kotex.com.ph

http://www.mum.org/pastgerm.htm

http://lifestyle.iloveindia.com/lounge/history-of-sanitary-napkins-1681.html

http://en.wikipedia.org/wiki/Rayon

http://www.mum.org/CuradsKotexads.htm

http://www.kotex.com/NA/

http://www.diytrade.com/china/4/products/4906193/

Sanitary_Napkin__Jonhson_Johnson_Modess_Series_sanitary_pads_feminine_napkin_l.html

http://yumeimise.com/store/advanced_search_result.php?keywords=Modess+&x=0&y=0

http://www.productreview.com.au

http://health-beauty.shop.ebay.com

http://www.f1movies.com/sanitary+napkin/

http://www.jsunitrade.com/prod_charmee_feminine_pads_wings_1.asp

http://www.charmee.com.ph/

http://www.facebook.com/note.php?note_id=124215837621986&comments

http://www.beinggirl.co.in/yourbody/whisper.php