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Tr
en
ds
:
Health &Wellness
Implications
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Intro
Macro
Culture
Consequence
Delivery
Close
Overview Trend Map
Health ofthe nation
DemographicChanges
Ageing Happiness
HedonisticLifestyles
Ambitionvs.Behaviour
Ethics 2.0
WoefulWaistline
In theBlood
DataDemocracy
MobileEverywhere
QuantifiedSelf
Summary
Intro
Macro
Culture
Consequence
Delivery
Close
WellnessServices
NewProhibition
The NewNicotine
Impact onthe NHS
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Intro
Macro
Culture
Consequence
Delivery
Close
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Macro
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Good37%
Reasonable
40%
Poor
23%
Customershad an
average of16
healthcareneeds overthe past 12
months
48% describethemselves as unfit
Intro
Macro
Culture
Consequence
Delivery
Close
Health of the Nation
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Intro
Macro
Culture
Consequence
Delivery
Close
Health of the Nation
Condition Prevalence Unmet
1 PMT 11% 81%
2 Concentration 16% 79%
3 Psoriasis 5% 78%
4 Prematureejaculation
3% 75%
5 Fertility 3% 75%
6 Scar reduction 8% 74%
7 Memory loss 20% 73%
8 Smoking 15% 73%
9 Staying asleep 57% 71%
10 Lack of energy 57% 70%
Condition Prevalence Unmet
11 Rosacea 3% 69%
12 Diff. falling asleep 50% 67%
13 Mood swings 36% 67%
14 Overweight 47% 66%
15 Low sex drive 21% 65%
16 Weight maintenance 43% 65%
17 Acne 11% 64%
18 Feeling run down 58% 64%
19 Prostate health 3% 64%
20 Serious dry skin 24% 62%
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11.8% (941,000)more family formers
7.3% (120,000)more single parent households
3% (111,000)more working mums
Intro
Macro
Culture
Consequence
Delivery
Close
Demographic Landscape
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60s baby-boomers reaching
their half century
9.8% (800,000)More 45-54 yr olds 7.9% (668,000)
more carers
More parents and family
members to be cared for
Intro
Macro
Culture
Consequence
Delivery
Close
Demographic Landscape
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1.2 millionmore 65-99s
3,000more 100+ year olds
Life expectancy84 years for men
86 years for women
Intro
Macro
Culture
Consequence
Delivery
Close
Demographic Landscape
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32% of the population are over 50
40% of consumer spending = 145bn a
year
80% of nations wealth & 60% of all
savings
CURRENTLY IN THE UK
80%
50%
of 65+ have atleast one chroniccondition
have at least two
Intro
Macro
Culture
Consequence
Delivery
Close
Ageing Population
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Sight & Eye Health
Memory / CognitionHearing
Hair Greying & Loss
DentalSkin Thinning /
Wrinkles
Back Pain
Joint Pain
Bone Density
Prostate
Menopause
Cardiovascular Disease
DiabetesBlood Pressure
Organ Failure
Hips
Knees
Varicose Veins
Less Sleep
Less Energy
Slower Recovery
Intro
Macro
Culture
Consequence
Delivery
Close
Ageing Population
Cholesterol
Incontinence
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UK adults scoredthemselves 7.4 out of10 on the happiness
scale. A drop from 7.6 in2003
Intro
Macro
Culture
Consequence
Delivery
Close
Happiness
http://www.happyplanetindex.org/explore/historical.html8/7/2019 COMPLETE DECK v1
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Culture
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Intro
Macro
Culture
Consequence
Delivery
Close
Healthy Hedonism
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I t
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Intro
Macro
Culture
Consequence
Delivery
Close
Ethics2.0
Intro
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Intro
Macro
Culture
Consequence
Delivery
Close
Kids Teens Adults
New Prohibition
C
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Co
nse
que
nc
e
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Intro
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In the BloodIntro
Macro
Culture
Consequence
Delivery
Close
2.5m
Diagnosed with diabetes
mEstimated undiagnosedpeople with diabetes
EyeDisease
Cardio-
vascular
Disease
Depression
Sexual
Dysfunctio
n
Lack of
Energy
Neuropathy
Kidney
Disease
Amputation
Intro
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The New NicotineIntro
Macro
Culture
Consequence
Delivery
Close
1951 1st largescale studylinking lungcancer to smoking
2010 21%of
population(12.6m)smoke2007 England
goes smokefree,
purchase agegoes up to 18
2005Tobacco
sponsorshipbanned
2006Picture
warnings onpack2003 Health
warningsappear on
pack
1969 1st HEC
anti-smokingcampaign45% of population
(25m) smoke
1950 2010
1981 Cigarettetax up 14p perpack highestrise since 1947
Intro
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The New NicotineIntro
Macro
Culture
Consequence
Delivery
Close
20??2010
2010 6m multi-media warningdrinkers of theunseen damage
Healthwarnings on
pack
Irresponsible' drinks
offers banned
x3 tax on alcopops- average price ofa bottle goes up
by 60p
Ban cheap drinkdeals: targetinggrocers selling
alcohol at a loss
Intro
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The New NicotineMacro
Culture
Consequence
Delivery
Close
Consumer Motivations to Quit or Reduce
Health Recovery Fertility Cosmetic
I know I drink too much, but I can stop whenever Iwant...
Intro
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Macro
Culture
Consequence
Delivery
Close
Impact on the NHS
60 years of the NHS
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Delivery
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Intro
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Macro
Culture
Consequence
Delivery
Close
Mobile Everywhere
Intro
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Macro
Culture
Consequence
Delivery
Close
Quantified Self
Intro
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Macro
Culture
Consequence
Delivery
Close
Quantified Self
Digital plaster offersconstant patient
monitoring
Wearable heart ratemonitor
Intro
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Macro
Culture
Consequence
Delivery
Close
Mobile Everywhere
+ + MobileInternet
Device
WearableBiometrics
Diagnostic&
LifestyleSoftware
Intro
M
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Macro
Culture
Consequence
Delivery
Close
Quantified Self
Intro
M
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Macro
Culture
Consequence
Delivery
Close
Quantified Self
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Intro
Macro
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Macro
Culture
Consequence
Delivery
Close
Wellness Services
Intro
Macro
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Macro
Culture
Consequence
Technology
Close
Summary
Were getting older, fatter and more demanding
We have a constant thirst for information, and we want itimmediately
Our product and service expectations are always increasing wanting things quicker, more convenient and more effective
Our government want us to be healthier (so we dont cost somuch)
...but in the meantime they will tax us to pay for thehealthcare and advertising
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