COMPANY STATEMENT

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Complete Electric is a company dedicated to servicing its community and surrounding areas with the upmost quality and care. Having been in business for over 15 years, this company has grown to understand its customers needs and takes great care to exceed these expectations. Both small businesses, homeowners and large corporations are all welcome as Complete Electric has the qualifications required to fulfill both large and small scale jobs.

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TABLE OF CONTENTS

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COMPANY STATEMENT

TABLE OF CONTENTS

ELEMENTS

COLOR

LOGO FORMS

GUIDELINES

TYPOGRAPHY

BUSINESS FORMS

APPLICATIONS

CD

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ELEMENTS

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There are three main elements in the Complete Electric Logo: the text, the lightening bolts, and the red line separating the lightening bolts. These elements represent the following. The italicized, sans serif text represents the companies mainstream, up to date business ethics. The lightening bolts represent the company’s field of work, electrical contracting. And the red line represents the division between the commercial and residential work that they do.

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SYMBOLITALICIZED TEXT

WORDMARK

EQUAL SPACING THROUGHOUT

SYMBOL EXTENDS SLIGHTLY BEYOND WORDMARK

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BRANDMARK

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COLORS

The colors used in this logo are simple and classic. Red, Yellow, Black and White. The yellow and red were also used in the original logo, and were kept in the redesign to show that the company is sticking to its roots.

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PANTONE 485 CPANTONE 395 CPANTONE 426 CPANTONE WHITE

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LOGO FORMS

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There are two logo options that may be used in six different forms. Deviating from these forms is not allowed under any circumstances. All of these applications can be found on the CD at the back of this manual.

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PRIMARY LOGO

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REVERSE OUT LOGO

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219.567.2674

LOGO WITH ADDITIONAL INFO

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ADDITIONAL VARIATIONSThis variation of the Complete Electric logo was created to be used in places that the complete company name would not be necessary. Such as products, company gear, promotions in areas where the company has already been well received, etc.

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GUIDELINES

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This section will detail the do’s and don’ts of Complete Electric’s logo, all of which should be followed to the letter, with no exceptions. This logo is not to be used or reproduced in any form without explicit permission from the company. All art and correct typfaces can be found in CD at back of manual.

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DO’S DONT’SDo keep the symbol and wordmarks together as a single entity.

Do make sure that the symbol is extends slightly beyond bottom and top of wordmarks.

Do keep all colors exactly as is.

Do stay true to typeface choices.

Don’t separate workmarks and symbol for any reason.

Don’t change proportions of symbol vs. wordmarks in anyway.

Don’t change or alternate colors.

Don’t use alternate typefaces.

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DO’S DONT’SDo keep brandmark as one single entity.

Do keep all proportions the same.

Do keep all colors exactly as is.

Do stay true to typeface choices.

Do not separate brandmark for any reason.

Don’t change proportions of brandmark in any way.Don’t change or alternate colors.

Don’t use alternate typefaces.

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TYPOGRAPHY

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This logo’s typography was chosen for its clean, streamlined look. The san serif adds to this look, as does the italicized, tall and slender letters.

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SF MOVIE POSTER REGULAR ABCDE FGH I JK LMNOPQRSTUVWXYZ abcde fgh i jk lmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0

SF MOVIE POSTER ITALIC ABCDE FGH I JK LMNOPQRSTUVWXYZ abcde fgh i jk lmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0

HEADING TYPE

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LANE NARROW ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TEXT TYPE

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BUSINESS FORMS

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Each piece of mail in this stationary set both exists as its own and as a cohesive set, the subtle watermark bringing out the yellow in the stationary, with the lightening bolt mark being a gray elsewhere. This subtle addition to the otherwise minimal set puts a emphasis on what the company does, as well as providing a strong visual element.

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STATIONARY

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BUSINESS CARD FRONT BUSINESS CARD BACK

APPLICATIONS

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The applications of the Complete Electric logo will range from work related gear to promotional and customer merchandise. Both original and shortened variations of the logo can be used.

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219.567.2674

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CD

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