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Complete mba course outline adnan ali (1)

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Term-1 st MBA Course Outlines 1 Course Title: ACCOUNTING Course Objectives: This course is designed to introduce basic Principles and practices of accounting system. It aims at equipping the students to understand the knowledge & mechanism and design of accounting system use in sole proprietor business. Course Contents: Accounting, Nature & purpose of Accounting, the accounting equation. Journal, Ledger, Trial Balance. Measuring business Income, Financial Statements, Adjusting and closing entries, work sheet. Accounting for purchases and sales, Manual Accounting system, controlling accounts and subsidiary ledgers. The control of cash transaction and preparation of bank reconciliation statement. Recommended Books: 1. Meigs, Walter B., Accounting, the Basis for Business Decisions, New York, Mc Graw-Hill. 2. Heronanson, Roger H., Accounting Principles, Special Edition, Texas, Business Publication. 3. Larson, Kermit D., Fundamental Accounting Principles, Homewood IL, Irwin.
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Page 1: Complete mba course outline adnan ali (1)

Term-1st MBA Course Outlines 1

Course Title: ACCOUNTING

Course Objectives:

This course is designed to introduce basic Principles and practices of accounting

system. It aims at equipping the students to understand the knowledge &

mechanism and design of accounting system use in sole proprietor business.

Course Contents:

Accounting, Nature & purpose of Accounting, the accounting equation. Journal,

Ledger, Trial Balance. Measuring business Income, Financial Statements,

Adjusting and closing entries, work sheet. Accounting for purchases and sales,

Manual Accounting system, controlling accounts and subsidiary ledgers. The

control of cash transaction and preparation of bank reconciliation statement.

Recommended Books:

1. Meigs, Walter B., Accounting, the Basis for Business Decisions, New York, Mc

Graw-Hill.

2. Heronanson, Roger H., Accounting Principles, Special Edition, Texas, Business

Publication.

3. Larson, Kermit D., Fundamental Accounting Principles, Homewood IL, Irwin.

4. Fees, Philip E and Niswonger, C. Rollin, Accounting Principles, Chicago, South-

Western Publishing co.

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Term-1st MBA Course Outlines 2

Course Title: PRINCIPLES OF MANAGEMENT

Course Objectives:

The Main objective of this course is to apprise the students about the management functions and different schools of thoughts of Management. This knowledge would form a basis for other advance courses of management.

Contents:

Evolution & Schools of thought in management, Conceptual understanding of Functions, Processes, Goal, Planning, Decision making, Leading, Motivation.

Recommended Books:

1. Ricky W. Griffin, Management, Houghton Mifflin Company.

2. Harold Knootz & Heins Weihrich, 1994, New York, Management, McGraw Hill.

3. Morehead, Organization Behavior (Theory & Practice), Houghton Mifflin.

4. Principle & Practice of Management: Terry.

5. Drucker, 1989, P.F, The Practice of Management. Oxford, Heineman professional.

6. Stephen P. Robbins and Mary Coultar, Management, Prentice Hall.

7. Judith R. Gordon, 1987, Organizational Behavior, Prentice Hall.

8. Davis and Newstrom, Human Behavior at ‘Work: Organizational Behavior, McGraw Hill.

9. Robert Kreitner & Angelo Kinicki Organizational Behavior, IRWIN

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Term-1st MBA Course Outlines 3

Course Title: MARKETING

Course Objectives:

Main objective of the course is to develop the students’ understanding of basic

marketing concepts. To appreciate the importance of the separate marketing

functions, the management of these functions, and how each function affects

other functions within the marketing structure? The major functions are

marketing management, new product development, marketing mix and consumer

and business buying behavior. The course will emphasize on to change the

traditional concept of marketing from selling or advertising to customer

satisfaction and value providing system. The course will also emphasize on how

to maximize customer satisfaction and practice marketing ethically and morally.

Contents:

Marketing: Managing Profitable Customer Relationship

What is marketing? Understanding the marketplace and consumer needs Designing a customer driven marketing strategy

Building customer relationship Capturing value from customers The new marketing landscape

Company and Marketing Strategy:Partnering to Build Customer Relationships

Companywide strategic planning: Defining marketing role Planning marketing: parenting to build customer relationships Marketing strategy and marketing mix Managing the marketing efforts

Marketing Environment

The company’s microenvironment The company’s microenvironment Responding to the marketing environment

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Term-1st MBA Course Outlines 4

Managing Marketing Information

Assessing marketing information needs Developing marketing information Marketing research Analyzing marketing information

Consumer Markets and Consumer Buyer Behavior

Model of consumer behavior Characteristics affecting consumer behavior The buyer decision process The buyer decision process of a new product

Business markets and Business Buyer Behavior

Business markets Business buyer behavior Institutional and government markets

Segmentation, Targeting and Positioning: Building the Right Relationship with the Right Customers

Market segmentation Target marketing Positioning for competitive advantage

Product, Services and Branding Strategy

What is a product? Product and service decisions Positioning fro competitive advantage

New Product Development and Product Life Cycle Strategies

New product development strategy Product life cycle strategies

Pricing Products: Pricing Considerations and Approaches

What is a price? Factors to consider when setting prices

Pricing Products: pricing Strategies

New product pricing strategies Product mix pricing strategies Price adjustment strategies

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Term-1st MBA Course Outlines 5

Marketing Channels and Supply Chain Management

Supply chain and value delivery network Channel behavior and organization

Retailing and Wholesaling Retailing Wholesaling

Integrated Marketing Communication Strategy

The marketing communication mix Integrated marketing communication

Advertising, Sales Promotion, Public Relations Advertising Sales promotion Public relations

Personal Selling, and Direct Marketing

Personal selling Managing the sales force The personal selling process Direct marketing

Creating Competitive Advantage

Competitor analysis Competitive strategies

Marketing in the Digital Age Digitalization and connectivity Marketing strategy in the digital age

Recommended Book(s):

Principles of Marketing 11th Edition by Philip Kotler and Gary Armstrong

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Term-1st MBA Course Outlines 6

Course Title: PRINCIPLES OF ECONOMICS

Course Objectives:

The objectives of this course are to introduce students to the basic principles of

economics and develop their ability to think about “real world” problems in terms

of an economic framework.

Contents:

The course is divided into two parts.

Part one:- Production possibilities, demand and supply, consumer theory and the

determinates of forces on the standard classical model and modern approach and

includes the following topics: Fundamental of Economics with introduction, basic

concepts, definition, methods used, Micro, Macro, basic economic problems,

limitation, assumption demand, production theory and the determinants of supply,

factor markets, saving, and competitive equilibrium. Part B examines some of the

consequences of relaxing the assumptions of the model and therefore focuses on

monopoly. imperfect compel it ion, and risk and in formation

Reading List:

1. David N. Hayman, Economics Homewood, Irwin New York

2. Smelson, Paul, A& Nordlhaus, Willaim D., Economic (International Edition)

McGraw Hill Inc.

3. Dewett, K.K., Modern Economic Theory, New Delhi: S. Chand & Co. Ltd.

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Term-1st MBA Course Outlines 7

Course Title: BUSINESS COMMUNICATION

Objectives:

The course enables the students to understand the concept, principles, forms & techniques of communication in business. It also aims at enabling them to write precisely & speak correctly after searching thoroughly and also to listen carefully.

Contents:

1. The concept & Scope of communication.

Definition & Forms

Importance for organization and Individual

Directional Flow

2. Non-Verbal communication

Appearance

Body language

Silence, Time & Space

3. Components of Communication

Context

Sender

Message

Medium

Receiver

Feedback Barriers to Communication

4. Barriers to Communication

Conventions of Meaning

Perceptions of Reality

Values, attitudes & Opinions

5. The Principles of Communication

Completeness

Conciseness

Consideration

Concreteness

Clarity

Courtesy

Correctness

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Term-1st MBA Course Outlines 8

6. The Process of preparing Effective Business Messages

Planning steps

Organizational plans

Composing the Message

7. Business Letters & Memorandums Standard Parts

Styles: Block, Full Block & semi Block

8. Letter Writing:

Goodwill Messages & Direct Requests

Good news Messages

Bad news Messages

9. Persuasive Requests

Sales Letters and other Persuasive Messages

10. Job-related communications

Resume

Cover letter

Interviews

11. Oral Presentations

Importance

Preparing

Delivering

12. Listening Skills:

13. Meetings

Calling Meetings: Agenda & Notice

Conducting Meetings

Minutes

14. Report Writing

Definition & Importance

Types

The Process of Report Writing

Parts of Business Reports

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Term-1st MBA Course Outlines 9

Suggested Text Books:

1. Murphy, Herta A, (1998), Effective Business Communications, 7th Edition. The

McGraw-Hill companies

2. Rehman, Ataur Sh. (1999), Elective B ness Communications And Report writing,

Revised Edition, Lahore Farrukh & Brother,

Reference Books/Magazines etc.:

1. Ober, Scot (1992) Go, o Business Communications 1st Edition, Houghton Mifflin

Company Boston, Toronto Course

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Term-1st MBA Course Outlines 10

Course Title: BUSINESS STATISTICS

Course Objectives:

The course is intended for students, in all areas of business and management. Statistical method and techniques for research and effective decision-making are discuned.

Course contents:

Introduction to statistics descriptive and inferential statistics population and

sample data collection methods data organizing measures of control tendency and

dispersion various approaches to probability sample space experiment event

complement rule, normal

probability distribution, sampling techniques, sampling distribution, central limit

theorem, point and interval estimation, sample size, chi-square test, simple

regression and correlation, index numbers.

Recommended book:

1. Anderson, D. R. Sweeney, D. J. and W. Williams, T.A. (1991) “introduction to statistics; concepts and applications” west publishing company, New York.

2. Levin. R. I “statistics for management”, Englewood cliffs, prentice-Hall, New York, 1993.

3. GM Clarke and Arnold (1992), “A Basic course in statistics”.

Reference Books (Suggested Readings):

1. Manified, E. “statistics for Business and Economics; Meshid, and Applications,” New York, W.W. Norton and Co.

2. Daniel, W. W. Terrel, J. C, “Business statistics; book concept, and methodology”, boton, Houghton Mifflin Co.

3. Bowen, E. K., Jessen, R. J, “Basic statistics for business and Economics” Auckland, McGraw-Hill

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Term-2nd MBA Course Outlines 11

Course Title: MONEY BANKING AND FINANCECourse Objectives:

Familiarize the student with the basic concept of money, banking and financial market. To equip the student with appropriate tools for applying theory into practice. To enable the student to understand he complex working for financial markets with reference

to close integration of market under globalization.

Course Contents:

MONEY AND ITS EVALUATION Definition function and characteristics of money. Classification and evolution of money

MONETARY STANDARDS The gold standard and its types Bimetallism Gresham’s law Paper currency standard

THEORIES OF DEMAND FOR MONEY Quantity theory of demand by Irving Fisher. Quantity theory of demand by Cambridge version

Quantity theory of demand by Milton Freidman Liquidity preference theory by J. M. Keynes

MONEY SUPPLY Definition of money supply Determinants of money supply

INFLATION Definition and measurement of inflation Theories of inflation: Demand pull inflation Cost push inflation Structural inflation Philips curve Effect and control of inflation

MONETARY POLICY Meaning and objectives of monetary policy Tools and instruments of monetary policy Effectiveness of monetary policy in boom and recession Effectiveness of monetary and fiscal policy in the IS-LM framework

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Term-2nd MBA Course Outlines 12

COMMERCIAL BANKING Meaning and evolution of commercial banking Functions of commercial banks Essential of sound commercial banking Portfolio management theories Credit creation Role of commercial banks in developing countries

CENTRAL BANKING Meaning and characteristics of central banks Functions of central banks Role of central bank in economic development

UNDERSTANDING OF INTEREST RATE Meaning and measuring of interest rate Distinction between nominal and real interest rate The loan able find theory of interest rate

The liquidity preference theory of interest rate Risk structure of interest rate Term structure of interest rate

THE OVERVIEW OF FINANCIAL SYSTEM The function of financial market The structure of financial market

Financial market instruments: Money market instruments Capital market instruments

INTERNATIONAL MONETARY ARRANGEMENTS Exchange rate Euro-market IMF and its recent developments Euro and its significance for the global economy

VIVA, PRESENTATIONS

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Term-2nd MBA Course Outlines 13

Recommended Books:

1. Frederic S. Mishkin: The Economics of Money, Banking and Financial Market, 5th

Edition.

2. M.L. Jhingan: Monetary economics, 6th Edition.

Reference Book/s:

1. Stephen G. Cecchetti: Money, Banking and Financial Market.

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Term-2nd MBA Course Outlines 14

Course Title: MARKETING MANAGEMENT

Course Objectives:

To introduce the students of multi-disciplinary academic backgrounds, with the

introductory concepts of marketing and to prepare them for taking relatively

advance courses in the future.

Course Contents:

1. An Overview of Marketing

2. Defining & Delivering Customer Value & Satisfaction. (Philip Kotler)

3. Consumer Markets & Buying Behaviour

4. Market Segmentation, Targeting & Positioning

5. Product Planning & Development.

6. Brands, Packaging & other Product Features

7. Price Determination

8. Channels of Distribution

9. Integrated Marketing Communications

Recommended Books

Text Book:

1. Stanton J. Williams, 2001, Marketing Management, New York, McGraw Hill Inc.

Supplemental Readings:

1. Kotler Philip, 2000., Marketing Management, New Jersey, Prentice Hall

2. Kotler Philip, Armstrong Gary, 1997, Principles of Marketing, New Jersey,

Prentice Hall

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Term-2nd MBA Course Outlines 15

Course Title: COST ACCOUNTING

Course Objectives:

The Course is designed to impart knowledge about record maintain specially in

manufacturing field and provide cost data to the Management for prompt decision

making.

Course Contents:

The nature of cost accounting, scope and importance of cost accounting,

Preparation of income statement and balance sheet, The concept of cost,

classification of cost, the cost accounting system, cost accounting cycle, the

factory ledger and general ledger., Job orders costing and process costing

including the preparation cost of production report and the treatment of beginning

inventory, By-products and Joint Products, Methods of allocation of joint cost.

Recommended Books:

1. Matz, Adolph and Usry, Milton F., Cost Accounting, Planning and Control,

Chicago, South-Western Publishing Co.

2. Jain, S.P. and Narang, K. L., Practical Problems in Cost Accounting, New Delhi,

Kalyani Publishers.

3. Horngren, Charles T., Cost Accounting, A Managerial Emphasis, New Delhi,

Prentice Hall of India, Private Limited

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Term-2nd MBA Course Outlines 16

Course Title: HUMAN RESOURCE MANAGEMENT

Objectives:

The Management of human resource has changed significantly during the past decades. New approaches are applied to handle the diversified human resource in modern organization. Organizations are made up of “man (human)” and “material” that need a knowledge and skill to put them in the best possible formation for higher productivity and employees’ satisfaction. This course is designed to focus more on the management of human (employees) side of the organization in term of their recruitment, maintenance, and development for higher productivity and satisfaction. Topics are chosen to introduce the students to general management whose job inevitably will involve responsibility for managing people along with organizational assets.

Contents:

Basic concepts of Human Resource Management

New issues and Challenges in Human Resource Management

Human Resource Functions

Human Resource Management in Transition

Job Analysis and Human Resource Planning

Recruiting and selection

Staffing

Training and development

Performance appraisal

Career Management

Compensation: Direct and Indirect

Motivational strategies

Managerial Ethics

Safety and Health programs

Collective Bargaining and Unions

International dimensions of Human Resource Management

Recommended Books:

1. Wayene F. Cascio, Managing Human Resources, fourth International Edition, 1996.

2. William B. Werther & Keith Davis, Human Resource & Personnel, McGraw Hill Boston. 1997

3. Bernardin & Russell, Human Resource Management 2nd edition, McGraw Hill

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Term-2nd MBA Course Outlines 17

4. Fred Luthans, 1996. Organizational Behavior, 8th edition, McGraw Hill.

5. Decenzo- P. Robins, 1999, New York. Personnel Mgt:

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Term-2nd MBA Course Outlines 18

Course Title: COMPUTER FOR EXECUTIVES

Course Objectives: To familiarize students with the basics concepts of Word processing and spread Sheets.

Course Contents

MS-Word:

Introduction to interface, Basic concepts & features: Creating, Saving, Editing & Printing

Documents, Text Formatting: Working with Fonts, Pragraphs, Bullets & Numbering, Columns,

Spelling Checking, Inserting Page Nos., Date, Time, Comments, Break, Picture, Text Box,

Hyperlink, Working with Tables: Draw, Insert, Delete, Changing Text to Tables and Vice Versa,

Merging, Splitting Cells, Foot Note, End Note, Bookmarks, Text Box, Changing the Direction of

Texts, Formula, Auto Text, Toolbar and its Types, Headers and Footers, etc.

MS-Excel:

123

Introduction To Interface, Basic Concepts & Features: Creating, Saving, Editing &

Printing Sheets, Lists: Auto List, Custom List, Formatting: Row, Columns, Sheets, Cells,

Conditional Formatting, Inserting: Cells, Rows, Columns, Comments, Functions, Picture,

Hyperlinks, Chart, Data Manipulation: Goal Seek, Scenarios, Auditing, Macro, Sharing, Sorting,

Filtering, Form, Subtotals, Validation, Table.

Power Point:

Creating Presentation Slides, Slides Transitions, Applying visual and sound Effects on

Presentation Slides, Inserting new Slide, Applying different Design Templates on Slides,

Running Slide Show, Implementing time Intervals. Using Mouse events in slides.

Recommended books:

Stephen L. Nelson, 1999, Office 2000 The Complete Reference, Osborne/McGraw-Hill,

Berkeley, California 94170 USA.

Gini Courter, 1999, Annette Marquis, Microsoft Office 2000, BPB Publications, New Dehli, India.Ed Bott, 2000, Woody Leonhard, Using Microsoft Office 2000, QUE Series Special Edition, Prentice Hall, India.

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Term-3rd MBA Course Outlines 20

Course Title: FINANCIAL MANAGEMENT

Course Objectives:

The objective of this course is to develop among students an understanding of the

pervasive nature of finance in the overall management and policy formulation of

an organization.

Course Contents:

Nature and scope of Financial Management, Time value of Money, Cost of

capital, Determining incremental cash flows, Capital budgeting Techniques,

Managerial options in Capital Budgeting, Valuation of a firms shares in an

effectual Market frame work based on portfolio analysis and CAPM, Capital

structure planning, Dividend policy, Working capital Management, Short term,

Intermediate term & Long term Financing.

Recommended Books:

1. Schall, Lawrence D. and Haley, Chales W., Introduction to Financial

Management, New York, McGraw Hill.

2. Van Home, James C., Financial Management and Policy, Englewood Cliffs, N.J.,

Prentice Hall.

3. Viscione, Jerry A, and Roherts Gordon S., Contemporary Financial Management,

New York, Maxwell Macmillan.

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Term-3rd MBA Course Outlines 21

Course Title: BUSINESS RESEARCH METHODS

Course Objectives:

To familiarize students with basic research process.

To familiarize students with application of research in business at each step.

To train students so that they can conduct a small research themselves.

To familiarize students with internship process and to train them to write internship report.

Course Contents:

Introduction to Research

What is Research? Type, need and usefulness of business Research.

Need of Research for Managers

Hallmarks of Scientific Research

Research Process

Broad Problem Area

Preliminary data collocation

Problem definition

Theoretical Framework

Hypotheses development

Elements of Research design and type of Research design. Qualitative Research, Quantitative Research. Case study Research, action Research, survey Research.

Measurement of variables

Data collection Methods

Observation

Interviews

Overbomarse

Data Analysis and interpretation

Research Report Writing

Internship Process and Internship Report Writing

Course Text Books:

1. Sekran, Uma (1999) Research Methods for Business. A skill building approach, third edition. New York: John Wiley E Sons, Inc.

2. Ziauddin (2003) Management Internship Manual. Peshawar: Institute of Management Studies, University of Peshawar.

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Term-3rd MBA Course Outlines 22

Reference Books:

1. Zirmud, Willian G.L Business Research Methods, Seconds Edition. New York:

The Dryden Press

2. Shahnaz Arifullah, K. M. Bhath. 1998 Research Process Simplified, Peshawar,

Shaheen Books.

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Term-3rd MBA Course Outlines 23

Course Title: BUSINESS LAW

Objectives:

To develop an insight about the business laws & regulations as practiced in Pakistan.

To educate the course participants about the business culture & corporate culture in Pakistan.

To give the students an exposure of the principles of Contract act, & the interpretation of contracts.

To study the principles underlying the sales of goods.

To teach the students about the principles of the companies Ord. 1984

To study the Principles of Negotiable instruments.

Contents:

1) The importance of business sector in any economy with special reference to Pakistan.

2) The business sector in the wake of internationally developing market economy.

3) Business Laws & Regulations as practiced in Pakistan.

4) The Contract act.

The importance of contracts, its ingredients, interpretation, enforceability, novation, substitution.

5) Sales of Goods Act.

The principles underlying the sales of goods, the concept of agency, the rights & duties of the principal & agent.

6) Companies Ord. 1984.

The meaning scope & subject matter, formation of company, election of directors, memorandum & Articles of association of company, special resolution, working of a company, winding up of a company.

7) Negotiable instruments Act.

A brief analysis of the negotiable instruments types of instruments, honouring & dishonoring of negotiable instruments.

Text books:

a. The Corporate Culture in Pakistan

b. The Companies Ord. 1984.

c. The Sales of Goods Act.

d. Negotiable Instruments ACT.

e. The Contract Act ___________________ Farani

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Term-3rd MBA Course Outlines 24

f. The Principles of Contract Act ___________ Shaukat Mehmood.

Journals/Magazine:

CLD (Corporate Law Digest) Annual

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Term-3rd MBA Course Outlines 25

Course Title: ORGANIZATION THEORY AND BEHAVIOR (OTB)

Course Objectives:This course is designed to introduce the students to basic mechanics and dynamics of organizations which mainly emphasize the relationship between organizations and people in term of their perception, motivation, back ground differences and the ways they behave in organization. This course, in a way, is a multidisciplinary approach in which topics like culture and modern management issues are discussed.

Course Contents: Introduction to the nature and study of organization Contemporary issues of modern organizations in the fast changing world. Employees Perceptions and its impacts on organizational efficiency. Group discussions on related case studies Personality and attitude Motivation in organization Group dynamics Leadership Group discussions on related case studies Decision Making Stress Interpersonal and intra-organizational conflicts Communication Group discussions on related case studies Organizational Change and Development Work force diversity and Modern organizations

Recommended Books:1. Jit S. Chandan (2001) Organizational Behavior, Vikan Publishing House New

Delhi.

2. Stephen P. Robbins (1998) Organizational Behavior, New Jersay, Prentice-Hall.

3. Fred Lothan (1998) Organizational Behavior, (10th Edition), New York, McGraw-

Hill.

4. Marshall Sashkin, (1984) Organization Behavior, Restor Publishing Company

Virginia.

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Term-4th MBA Course Outlines 26

Course Title: STRATEGIC MANAGEMENT

Course Objectives:

To gain an awareness of the need for business directional co-ordination of the

business functions, also the context within which business strategy management is

based, to become familiar with the theoretical modules of strategic management;

to gain an appreciation of the process of business strategy management and the

relevant techniques for strategy formulation and implementation.

Course Contents:

Strategic Management (an overview concepts and techniques), Strategy

Formulation, stages of industry maturity and strategy options, strategies for

diversified companies Mission, Vision, and Objectives, Industry and company

analysis: tools and techniques, competitive advantage, Implementation, Strategic

Control, Case Analysis.

Recommended Books:

1. Certo and Peter, 1990, Strategic Management: Concepts and Applications. New

York, McGraw Hill.

2. Gluck and Jauch, Business Policy and Strategic Management, McGraw Hill.

3. Syed Amjad Khwaja, Managerial Policy, Institute of Management Sciences.

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Course Title: MANAGERIAL ECONOMICS

Objectives:

To familiarize students with the principles of economic theory.

To equip the students with appropriate tools of analysis of decision science.

To enable the students to understand and solve decision making problems faced by management.

Contents:

i. Introduction to Managerial Economics

ii. Economic Optimization

iii. Demand Analysis

iv. Demand Estimation

v. Demand Forecasting

vi. Production Theory and Estimation

vii. Cost Theory and Estimation

viii. Linear Programming

ix. Market Structure

x. Pricing Practices

- Cost-Plus Pricing

- Incremental Analysis in Pricing

- Price Discrimination

- Profit Maximization under Price Discrimination

- Multiple-Product Pricing

- Case Studies

xi. Decision Making under Uncertainty

- Risk in Economic Analysis

- Utility Theory and Risk Aversion

- Adjusting the Valuation Model for Risk

- Further Techniques for Decision Making under Uncertainty

- Case Studies

xii. Capital Budgeting

- The Capital Budgeting Process

- Net present Value Analysis

- Other Issues in project Evaluation

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- Steps in the Capital Budgeting Process

Case Studies

Recommended Books:

Dominic Silvator: Managerial Economics in a Global Economy, 3rd Edition.

William F. Samuelson, Stephen G. Marks, 5th Edition.

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Course Title: ENTREPRENEURSHIP

Course Objectives:

Entrepreneurship is an important component in the process of economic development. The purpose of this course is to analyse the theories of entrepreneurship and to go for case studies of successful entrepreneurs.

Course Contents:

Introduction: The concept of entrepreneurship, The economist view of entrepreneurship, The sociologist view, Behavioral approach, Entrepreneurship and Management

The Practice of Entrepreneurship: The process of entrepreneurship, Entrepreneurial Management, The entrepreneurial business, Entrepreneurship in service institutions, The new venture

Entrepreneurship and Innovation: The Innovation concepts, Importance of innovation for entrepreneurship, Sources of Innovative opportunities, The innovation process, Risks involved in Innovation

Developing Entrepreneur: Entrepreneurial profile, Trait approach to understanding entrepreneurship, Factors influencing entrepreneurship, The environment, Socio cultural factors, Support systems

Entrepreneurship organization: Team work, Networking organization, Motivation and Compensation, Value system

Entrepreneurship and SMES: Defining SMEs, Scope of SMEs, Entrepreneurial, managers of SME, Financial and marketing problems of SMEs

Entrepreneurial Marketing: Framework for developing entrepreneurial marketing, Devising entrepreneurial marketing plan, Entrepreneurial marketing strategies, Product quality and design

Entrepreneurship and Economic Development: Role of entrepreneur in the economic development generation of services, Employment creation and training, Ideas, Knowledge and skill development, The Japanese experience

Recommended Books:

Paul Burns and Jim Dew Hurst: Small Business and Entrepreneurship

P.N. Singh: Entrepreneurship for Economic Growth

Peter F. Drucker: Innovation and Entrepreneurship Peter F. Drucker

John B. Miner: Entrepreneurial Success

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Course Title: PROJECT MANAGEMENT

Course Contents:

1. Overview

Introduction

Understanding Project Management

Defining Project Success.

The Project Manager’s Role (Defining)

The Functional Manager’s Role (Defining)

Classification of Projects.

Differing Views of Project Management

Systems, Programs, and Projects (Defining)

Product Vs Project Management (Defining)

Project life Cycles.

2. Organizational Structures

Introduction

Organizational Work Flow

Pure Project Organization

Matrix Organization form

Modification of Matrix structures

Selecting the) Organizational Form

3. Organizing & Stalling

Introduction

The staffing Environment

Selecting the Project Management

Skill Requirements for Program Management

Selecting the Wrong Project Management

Duties & Job Descriptions

4. Time Management

Introduction

Understanding Time Management

Time Management Forms

Introduction to Stress & Burnt

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Stress in Project Management

Project Communications

5. Conflicts

Introduction and Objectives

The Conflict Environment

Managing Conflict

Conflict Resolution

Management of Conflicts superior, subordinate & Functional Conflicts

6. Net Work Scheduling Techniques

Introduction

Network Fundamentals

Slack Time

Network Re-planning

Estimating Activity Time

Estimating Total Program Time

Total PERT/CPM Planning

Crash Costs & Time

7. Estimating

Estimating High Risk Projects

Project Risks

Pay back Period

The Time Value of Money

Net Present Value (NPV)

Internal Rate of Return (IRR)

Comparing IRR, NPV & Pay back

Risk Analysis

8. Quality Management

Definition of Quality

Quality Movement

Taguchi Approach

The Malcolm Baldridge National Q. Award

ISO 9000

Quality Management Concepts

Page 32: Complete mba course outline adnan ali (1)

Term-4th MBA Course Outlines 32

Cost of Quality

Responsibility for Quality

Just-In Time Manufacturing, (JII)

Total Quality Management (TQM)

Book Recommended:

1. Kerzner Harold (Ph.D). Project Management, van Nostrand Peinhold.

N.Y.

2. Young Trevor, L., the Hand book of Project Management. Kogan Page. U.

K.

3. Goel B. B. Project Management, Principle & Technique. Deep Deep

Publications New Delhi. India.


Recommended