OrganizationalStructure

Team Restaurant will be a sole proprietorship established under the name, WC’s Mexican, LLC.

TEAM RESTAURANTSole Proprietor

HUMAN RESOURCES OPERATIONS

FINANCIALOPERATIONS

OPERATIONSGENERAL MANAGER

FRONT OF HOUSE MANAGERASSISTANT MANAGER

BACK OF HOUSE MANAGERCHEF

PREP COOKS

BUSSERS

DISHWASHERS

HOSTS

SERVERS

BARTENDERS

The friendly and courteous staff of WC’s Mexican Grille strives to achieve patron loyalty through outstanding service and consistently

high quality authentic food and beverage menu options at competitive prices. It is our policy to

assume the highest level of hospitality in a clean, safe, comforting, attractive and

entertaining environment for all guests to enjoy. It is our objective to employ personnel

who thoroughly demonstrates knowledge, professionalism, and efficiency to all of our guests while providing a cooperative and

rewarding environment to work.

Organizational Mission

Marketing Objectives

• Complete construction 90 days after acquiring financing

• Break even by the end of the second year

• Average revenues of $50,000 per month

• Increase annual sales 5-10% per year

Open a second location in 3 years

Situation AnalysisSWOT

STRENGTHS• 15 years Experience• High Quality Food• Signature Sauces

WEAKNESSES• No Market Presence• Limited Locations• Brand Not Established

OPPORTUNITIES• Emerging Market• Future Locations• Catering

THREATS• Economic slow-down• Competition Leases

See pages 7-8 for additional information

Marketing Strategy

WC’s Marketing Strategy will use a combination of event marketing and local media marketing to promote and establish

ourselves in the food service industry in Mason.

• Member of the Chamber of Commerce

• Radio

• Print Media

• Web-page

Consumer Profile

WC’s Mexican Grille intends to target a wide variety of patrons within the City of Mason and in surrounding areas

IDEAL CUSTOMER PROFILES

WEEKDAY• Professionals want quick service during lunch and after hours• Families within proximity value quality food at reasonable prices

WEEKEND• Frequent shoppers want convenient location for lunch/dinner• Travelers for business or pleasure find a unique place near hotel• Value entertainment with family & friends in private dining room

Target Market

The current population for the City of Mason has grown by approximately 57% since 2000.

See pages 27-30 for additional information

SCHOOLS

WC’s

BUSINESSES

WC’s

Marketing & the Internet

Improving our website and infrastructure

• Steadily increase website traffic each year

• Enhance overall revenues with the income from internet orders through:

INTERNET MARKETING GOALS

Advertising through Google and social networking sites

Soliciting links

Posting content around the Web

Improving search engine rankings

See pages 24-25 for additional information

Web-Page

Societal, Ethical and Consumer Issues

Social ResponsibilityEnvironmental ConsciousnessAnimal CareNutritional Awareness

Ethics ResponsibilityExpect High StandardsDisclosureComplianceTraining

Consumer Rights Our customers will not only experience their basic consumer rights, but their expectations will be exceeded with the professional and outstanding customer service that WC’s staff offers.

See pages 21-23 for additional information

Product Planning

WC’s Mexican Grille is centered on the quality of the ingredients of our food and our large variety of sauces to choose from.

Our customer service policy is simple: “Where we know your name!” and that all customers must leave happy about our service

and food!

• Our floor managers are extremely high profile, taking the time to greet every customer at some point in their stay.

• One manager carefully orchestrates the proper execution of the kitchen, so that all food comes out prepared perfectly, and on time.

• The other manager attends to the flow of the dining room, there to facilitate outstanding customer service and satisfaction.

• We are family orientated offering lunch on Monday through Sunday and "late-night seating."

See pages 10-12 for additional information

Promotional Planning

A combination of local media and event marketing will be utilized.

• TV AND RADIO

• Web-page and Social Media

• Mason Little League Baseball/Soccer

• Direct Mailing & Coupons

• Restaurant Meal Deals

• Co-op Promotions with Regal Movie Cinema

In Store Promotions

• Recognizing the Community

•“Four Walls” Marketing

•Customer Promotions

•Product Giveaways

See pages 13-20 for additional information

Questions?

Team RestaurantLetitia Williams

Jenn SmootAnthony Pearce

Tony Dick