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UNILEVER TEA KENYA
MANAGING A COMPREHENSIVE PROGRAM THAT MOVES BEYOND THE WORKPLACE
15th JUNE 2006
UNILEVER TEA KENYA LTD HIV/AIDS
ABOUT THE COMPANY • Tea plantation company with estates in four districts
•18,000 employees majority of whom are permanently employed
•100,000 employees and dependants living on company premises and with medical cover
UNILEVER TEA KENYA LTD HIV/AIDS
ABOUT THE COMPANY • Housing
•Water and Sanitation
•Roads and engineering works
•Schools -- 23
•Medical care . Hospital and 4 medical centres
UNILEVER TEA KENYA LTD HIV/AIDS WHY HIV PROGRAMS?
Reduced healthcare/medical costs
Healthier workforce
Sick-off/ absenteeism.
Training costs
Funeral expenses
COMPONENTS OF THE PROGRAM
•AWARENESS AND EDUCATION
•PREVENTION
•CARE AND SUPPORT
•COLLABORATION WITH OTHER ORGANISATIONS
•COMMUNITY OUTREACH
AWARENESS & EDUCATION PROGRAMS
•Company policy on HIV and AIDS
•New employee induction exercise on HIV
•Video shows
•HIV messages on payslips
•Pamphlets
•Lectures, workplace discussions
•Slogan on HIV “Tumaini kwa wote”
Workplace programs cont..
•Addressing stigma by PLWHA Involvement- GIPA, Support groups, Ambassadors of Hope
•VCT centres and mobile VCT
•Care and support programs- HAART clinic for employees and dependants
VCT PROGRAME CASES Total 6741
0200400600800
1000120014001600
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
20022003200420052006
Workplace programs cont..
PEER EDUCATION
Training of Trainers - 16
Roll out of peer educators – 269
Workplace discussions
Refresher courses
UNILEVER TEA KENYAGTZ-KTGA
MOVING BEYOND THE WORKPLACE
15TH JUNE 2006
BACKGROUND
•Started in 2003
•Extending HIV programs to the community
•Targets – Tea Out-growers– The youth– General Community
RATIONALE FOR MOVING BEYOND THE WORKPLACE
•Interaction between the Unilever community and the outer community
•Gap in the KABP* between the workforce and the surrounding community
•Partnership with GTZ
*Knowledge Attitudes Behaviour and Practices
STEPS IN PROGRAM FORMULATION
Discussion with stakeholders; The company Executives, Partners, The community
Strategy (peer education)
Implementation
Why Peer Education?
•Sustainability
•Effective tool in behaviour change
•Cost effective; Time and Resources
•Addresses Culture Issues
•Multi-tasking(VCT referral,STI referral,community mobiliser,co-ordinator)
PEER EDUCATION
Peer Educators-trained to;• facilitate discussions • plan meetings• Condom distribution systems• VCT and STI referrals• Community mobilisation
YOUTH PROGRAM
STRATEGY
•Youth Peer education
•Inception meetings; parents, education officers, school heads, teachers
•Teachers’ Trainers of Trainer(TOTs) nominations
•TOT training
•Youth-- “Ambassadors of Change”
OUTGROWERS/COMMUNITY PROGRAMS
• peer education program
•Tea growing community
•Target hotspot areas• 160 community members in the tea growing• Community Based Organisations (CBOs)
– Educate, mobilise,distribute condoms
• 5 CBOs to cover regions
SOURCES OF SUPPORT FOR SUCCESS OF PROGRAM
•Support from the top (company executives)
•Enthusiasm of the staff
•Support from partners and donors e.g. Walter Reed Project , GTZ
CHALLENGES
•The novelty of HIV work
•Time for HIV activities away from usual business
•Burn-out, including motivation
•Resources
WAY FORWARD
Sustainability of the programs
•Revamping of the programs- growth
•Ownership by the communities
•Technical support
Lessons learnt
Start simple -- Build on it Support from the top.Networking.Empower members of staff and team workMeet communities needsUse what has workedEncourage communities to own it
successes
•Reduced absenteeism at the workplace
•Healthier Unilever Tea Community
•Benefits to the surrounding community
•Benefits to other companies-Best practice
•Global recognition - Global Business Coalition
Feed Back from the community;
• “we are really happy because this problem is very serious in my village..people are dying..”
• “..at the village, we never used to talk about HIV,it was almost taboo..but now, I tell them everything frankly, according to the training we got..and they ask me questions..”
• “We teachers are excited about this program. I am going to go home and start with the teenagers in my house!”
Collaborating Partners
Walter Reed
The PEPFAR Project
GTZ
Ministry of Health
NASCOP
The Kenya HIV/AIDS Business Council
KTGA
NOPE, SWAK
Thank you