Technology at the Table

Table Of Contents Slides 3-7: Examples of technology being used in the restaurant

Slides 8-11: How often a month does the average American dine out?

Slide 12: Comparison of previous slides with Student Survey responses

Slides 13-17: Do customers use their mobile devices to order their meals?

Slides 18-23: Popular restaurant review apps consumers use

Slide 24: Resources

Slide 25: Closing Slide

If you have been out to eat recently, you have more than likely seen the decrease in paper and

increase in tablets.

Technology has been on the rise in society as a whole

but the hospitality industry has really taken hold of the

concept.

People can place orders, pay for tabs, and even play games on tablets that restaurants can choose to provide.

Customers can use their mobile devices to make reservations or place an order for carry out.

There are endless possibilities with this new wave of dining out; but the question is how many people are utilizing the features that

restaurants are providing?

How often a month does the average

American dine out?

As a nation, we eat out between four and five times a week, on average.

Monday Tuesday Wednesday Thursday Friday

Saturday Sunday

This number equates to 17-18 meals in an average month eaten outside the home.

Student Survey Responses

Times Eaten outside the home in the past 30 days

Never 1-3 times 4-6 times 7-9 times 10 or more

36%

35%

10%

14%

Never 1-3 times 4-6 times 7-9 times 10 or more0

5

10

15

20

25

30

Times Eaten outside the home in the past 30 days

4%

Comparison of nation to Student Survey Responses

United States Population

Buffalo State Students

0 2 4 6 8 10 12 14 16 18

Number of meals eaten outside the home in 30 days

Paying with Mobile Devices

About 69% percent of consumers order food online

using a mobile device, according to a new study by the Interactive Advertising

Bureau (IAB).

Ordering Food Through Apps

Consumers who do Cunsumers who do not

In the study, IAB found that restaurant-specific app downloads are on the rise. The study found that users

use their mobile device to find out restaurant locations, check out

menus, and see other users’ reviews.

“This research highlights the fact that the mobile internet is increasingly becoming a vital tool to help

consumers navigate their everyday lives – even when it comes to simple tasks such as ordering a pizza.

Restaurant and fast-food chain marketers should pay close attention to this trend and take advantage of the

opportunities that mobile offers, making it a key part of their ad-buying strategy,” said Anna Bager, IAB vice

president and general manager of the Mobile Marketing Center of Excellence.

Popular Restaurant

Review Apps

The study found that 50 percent of

consumers surveyed have downloaded a

restaurant-branded app on their mobile device. Another 55 percent of those surveyed were found to have downloaded

restaurant review apps.

According to the study, Yelp was the most popular restaurant review app. Survey respondents reported that 37 percent of them downloaded the Yelp app. Urbanspoon

came in second to Yelp in the category. The survey found that 24 percent of those surveyed use the Urbanspoon app.

Yelp Urbanspoon Foursquare OpenTable Eat24 Zagat0%

5%

10%

15%

20%

25%

30%

35%

40%

Most Used Review Apps

Those surveyed said that pizza was the favorite food to order on an online mobile device. About 72 percent of those surveyed said they order pizza online using a mobile device.

“Restaurant marketers should consider these

insights when planning for future mobile

campaigns. Mobile users are clearly looking for

benefits to motivate them into transitioning their

food ordering experience onto their smartphone or

tablet,” said Greg Consiglio, IBA President

and chief operating officer.

Resources

1. J. D. (2015, January 1). More Consumers Order Food Online Using a Smartphone or Tablet. Retrieved May 6, 2016, from https://www.clickz.com/clickz/news/2239608/more-consumers-order-food-online-using-a-smartphone-or-tablet2. Food orders happen via mobile devices, marketers get in on it. (2015, May). Retrieved April/May, 2016, from http://www.brafton.com/news/food-orders-happen-via-mobile-devices-marketers-get-in-on-it/3. Eccomerce, R. &. (2014, September). Another Reason to Love Digital: Online Food Ordering - See more at: Http://www.emarketer.com/Article/Another-Reason-Love-Digital-Online-Food-Ordering/1011200#sthash.rEGiGEGK.dpuf. Retrieved April/May, 2016, from http://www.emarketer.com/Article/Another-Reason-Love-Digital-Online-Food-Ordering/10112004. Blank, C. (2015, July). Mobile Makeover. Retrieved April/May, 2016, from https://www.qsrmagazine.com/exclusives/mobile-makeover

5. Roesler, P. (2015, August). How mobile devices influence consumer restaurant choices. Retrieved April/May, 2016, from http://www.bizjournals.com/bizjournals/how-to/marketing/2015/08/how-mobile-devices-influence-restaurant-choices.html

The End

Rachel Radt