Computer & Digital Training - EMA · SharePoint and Office 365 - the fundamentals Sharepoint for...

Computer & Digital Training

Training directory 2017

EMA provides training in common computer applications, including Microsoft, that are widely used in business today.

We also provide training in digital media and other web-based technologies that are shaping the modern workplace.

COMPUTER & DIGITAL TRAINING

For up-to-date information and course dates please visit www.ema.co.nz/events

Phone: 0800 300 362 (NZ) 1800 300 362 (AU)Email: [email protected]

For more detailed information about EMA Learning, NZQA Assessments etc. please see the ‘General Info’ booklet.

4COMPUTER & DIGITAL TRAINING

Business intelligence using excel

Excel for new and novice users

Excel for intermediate users

Excel for advanced users

Top 10 tips for productivity using excel

EXCEL

Introduction to OneNote

Introduction to Project

Introduction to Publisher

Introduction to Skype

Increase your productivity with outlook

Outlook for new and novice users

SharePoint and Office 365 - the fundamentals

Sharepoint for site administrators

OUTLOOK, ONE NOTE & SHAREPOINT

WEB, DIGITAL MEDIA AND TECHNOLOGY

Creating marketing content that's not boring

Digital advertising for business - the fundamentals

Digitial team building and design thinking

How to build a powerful digital brand using content marketing

Introduction to cybersecurity

Marketing automation and data driven content

Using content to drive the customer experience

PAGE PAGE PAGE

8

10

12

14

16

18

20

22

24

26

28

34

36

Word for new and novice users

Word for intermediate users

Word for advanced users

Powerpoint for new and novice users

Powerpoint for intermediate users

WORD & POWERPOINT

PAGE

38

40

42

30

32

46

48

50

52

54

56

58

CONTENTS

COMPUTER TRAINING

COURSE OVERVIEWThis is a practical half-day workshop focusing on how you can use Excel to understand more about your business. Learn to analyse data and extrapolate information for making projections useful for the growth of your business.

BUSINESS INTELLIGENCE USING EXCEL

AFTERWARDS, YOU’LL BE ABLE TO...• Format and analyse tables of data.

• Highlight key data with Conditional Formatting.

• View trends with Sparklines.

• Analyse data with Pivot Tables and Pivot Charts.

• Add multiple tables to a Data Model and create relationships between the tables.

• Analyse your Data Model with PowerPivot Tables and PowerPivot Charts.

• Create interactive reports with Power View.

TOPICS INCLUDE• What is Business Intelligence (BI)?

• Excel 2013 and BI.

• Format data as a table.

• Using sort, filter and search.

• Conditional formatting.

• Working with Sparklines, Quick Analysis, Flash Fill, Pivot Tables and Charts.

• Analysing with PowerPivot, Pivot Slicers and Timelines.

• How to use Power View.

FACILITATORA Fit-for-Business Computer Coach

VALUEHalf day

PRICINGEARLY BIRD: EMA Member*$240.00 +GST ($276.00)

EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)

GROUP BOOKING OFFER:Book additional team members and save. Details in ‘General Info’ booklet.* Early Bird applies to registrations received 1 month prior to course.

MORE INFORMATIONFor dates and to register: Visit: www.ema.co.nz/events Phone: 0800 300 362 (NZ) 1800 300 362 (AU) Email: [email protected]

RELEVANT TO YOU?If you want to analyse your business data and produce meaningful reports and dashboards using Excel, this workshop is ideal.


COURSE OVERVIEWIt doesn’t matter if you are new to Excel or need to brush up your skills; this half-day workshop is designed to give you a solid foundation in Excel.

EXCEL FOR NEW AND

NOVICE USERS

AFTERWARDS, YOU’LL BE ABLE TO...• Navigate Excel workbooks.

• Create your own workbooks and edit existing workbooks.

• Apply formats to key data.

• Enter formulas.

• Set up Excel to print.

• Distribute Excel workbooks via email.

• Add charts to Excel.

TOPICS INCLUDEThis workshop will help you get more from your Excel programme: • Navigate Excel.

• Create and edit workbooks.

• Format data.

• Formulas.

• Print and Email.

• Chart.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)


MORE INFORMATIONFor dates and to register: Visit: www.ema.co.nz/eventsPhone: 0800 300 362 (NZ) 1800 300 362 (AU) Email: [email protected]

RELEVANT TO YOU?If you are a new or novice Excel user or you have never had formal training in Excel, this is the workshop for you.


COURSE OVERVIEWDo you use Excel and need to take your skills to the next level? This half-day workshop is designed to consolidate your Excel skills at the Intermediate level, where you can work with data and perform more complex functions within Excel.

EXCEL FOR INTERMEDIATE

USERS

AFTERWARDS, YOU’LL BE ABLE TO...• Set up Excel to find key commands

more easily.

• Apply custom formats to key data.

• Analyse tables of data.

• Use Logical, Date, Text and Lookup functions.

• Report on data with Pivot Tables and Charts.


TOPICS INCLUDEThis workshop will help you get more from your Excel programme: • Time Saving Features.

• Sort and Filter.

• Format data.

• Formulas.

• Analyse with Pivots and Charts.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)


MORE INFORMATIONFor dates and to register:

Visit: www.ema.co.nz/events Phone: 0800 300 362 (NZ) 1800 300 362 (AU) Email: [email protected]

RELEVANT TO YOU?If you are an Excel user who wants to increase your current skill level to Intermediate, this is the workshop for you.


COURSE OVERVIEWThis half-day workshop is designed to build on your intermediate skills and take you to the Advanced level, where you will be able to use the advanced tools and features within Excel, to analyse and interpret data and project reults with efficiency and precision.

EXCEL FOR ADVANCED

USERS

AFTERWARDS, YOU’LL BE ABLE TO...• Set up and refresh data connections

to call in data from external sources.

• Analyse and report on key data with Pivot Tables and Charts.

• Analyse and report on multiple sets of data with PowerPivot.

• Connect to and transform data with Power Query.

• Insert Form Controls to customise worksheets.

• Record and run macros to automate actions.

TOPICS INCLUDEThis workshop will help you get more from your Excel programme:

• Data Connections.

• Analysing Data.

• Pivot Tables and Charts.

• PowerPivot.

• Power Query.

• Form Controls.

• Macros.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)



Visit: www.ema.co.nz/eventsPhone: 0800 300 362 (NZ) 1800 300 362 (AU) Email: [email protected]

RELEVANT TO YOU?If you are an Excel user who wants to increase your current skill level to Advanced, this is the workshop for you.


COURSE OVERVIEWThis half-day workshop is designed to give you a solid overview of the most ueful functions within Excel, as well as tips and tricks to optimise your everyday use of the applications.

TOP 10 TIPS FOR PRODUCTIVITY

USING EXCEL

AFTERWARDS, YOU’LL BE ABLE TO...• Customise the quick access toolbar.

• Use key functions for formulas.

• Understand paste options.

• Sort and filter data.

• Detect and track calculations with formula tools.

• Useful shortcut keys.

• Create, combine, copy and split data.

• Analyse tables of data in Excel.

• Apply conditional formats to highlight key data.


TOPICS INCLUDE• Different ways to work faster -

quick access toolbar, autosum and shortcut keys.

• Building formulas and using functions like If and Date.

• Paste options.

• Sort and filter; using name manager; choosing flash fill and autofill options.

• Conditional formatting, inserting slicers, removing duplicates.

• Learning how to analyse data with a pivot table.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you want to work faster and smarter on Excel, this is the workshop for you.


COURSE OVERVIEWOneNote is Microsoft’s digital note taking app. This half-day workshop is designed to give you solid foundations in OneNote, and show you how to take notes across devices and retrieve and share them when required.

INTRODUCTION TO ONENOTE

AFTERWARDS, YOU’LL BE ABLE TO...• Identify key uses for OneNote.

• Navigate OneNote.

• Create and manage Notebooks.

• Add notes.

• Add pictures, files, tables and spreadsheets.

• Record audio in OneNote.

• Tag key information.

• Find key information.

• Share a Notebook.

• Print, email and export notes.

TOPICS INCLUDEThis workshop will help you get more from your OneNote programme:

• Benefits of Digital Note Taking.

• Navigate OneNote.

• Create Notebooks.

• Organising Information.

• Create Content.

• Add Content form external sources.

• Tags.

• Search.

• Share.

• Print.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you want to utilise OneNote to take notes in the digital world, this is the workshop for you.


COURSE OVERVIEWIt doesn’t matter if you are new to Project or need to brush up your skills; this half-day workshop is designed to give you solid foundations in Microsoft Project and show you how to use the application to plan and manage your projects better.

INTRODUCTION TO PROJECT

AFTERWARDS, YOU’LL BE ABLE TO...• Navigate Project plans.

• Create your own projects and edit existing projects.

• Create tasks and link them.

• Create and assign resources to tasks.

• Set a baseline and track your project.

• Print your project plan.

TOPICS INCLUDEThis workshop will help you get more from your Project programme:

• What is Project.

• Navigate Project.

• Create a project schedule.

• Tasks.

• Resources.

• Tracking.

• Print and export.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you are a new or novice Project user or you have never had formal training in Project, this is the workshop for you.


COURSE OVERVIEWIt doesn’t matter if you are new to Publisher or need to brush up your skills; this half-day workshop is designed to give you solid foundations in Publisher, and show you how to operate this easy-to-use desktop publishing application to create, edit and distribute professional looking publications.

INTRODUCTION TO PUBLISHER

AFTERWARDS, YOU’LL BE ABLE TO...• Navigate Publisher publications.

• Create your own publications and edit existing publications.

• Setup the layout and design of a publication.

• Enter and format text.

• Enhance publications with pictures and shapes.

• Set up publications to print.

• Distribute publications via email.

TOPICS INCLUDEThis workshop will help you get more from your Publisher programme:

• What is Publisher.

• Navigate Publisher.

• Create and edit publications.

• Design and layout.

• Add text, pictures and shapes.

• Building blocks.

• Finalise a publication.

• Print and export.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you are a new or novice Publisher user or you have never had formal training in Publisher, this is the workshop for you.


COURSE OVERVIEWSkype for Business is Microsoft’s integrated communications tool. It doesn’t matter if you are new to Skype for Business or want to unleash its full potential; this half-day workshop is designed to give you a solid foundation in Skype for Business.

INTRODUCTION TO SKYPE FOR

BUSINESS

AFTERWARDS, YOU’LL BE ABLE TO...• Make and receive calls.

• Send and reply to instant messages.

• Set up presence to indicate your availability to colleagues.

• Call multiple parties.

• Share screens, programmes and whiteboards in calls and meetings.

• Schedule online meetings.

TOPICS INCLUDEThis workshop will help you get more from your Skype for Business:

• What is Skype for Business.

• Navigate Skype for Business.

• Presence.

• Calls and Video Calls.

• Conferences.

• Share and collaborate.

• Instant messaging.

• Online meetings.

• Settings.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you want to utilise Skype for Business for calls, messaging meetings and collaboration, this is the workshop for you.


COURSE OVERVIEWDo you use Outlook and need to take your skills to the next level; this half-day workshop is designed to increase your productivity in Outlook.

INCREASE YOUR PRODUCTIVITY WITH OUTLOOK

AFTERWARDS, YOU’LL BE ABLE TO...• Set up Outlook to find key

commands more easily.

• Find items efficiently using Search.

• Use categories and conditional formats to manage email and appointments.

• Use tasks to get things done.

• Enhance content in emails and meeting requests.

• Automate processes with Rules and Quick Steps.

TOPICS INCLUDEThis workshop will help you get more from your Word programme:

• Time Saving Features.

• Quick Parts.

• Quick Steps.

• Rules.

• Conditional formats.

• Categories.

• 4Ds.

• Integrate email, tasks and calendar.

• Search.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you are an Outlook user who wants to become more productive with Outlook, this is the workshop for you.


COURSE OVERVIEWIt doesn’t matter if you are new to Outlook or need to brush up your skills; this half-day workshop is designed to give you a solid foundation in Outlook.

OUTLOOK FOR NEW AND NOVICE USERS

AFTERWARDS, YOU’LL BE ABLE TO...• Navigate Outlook.

• Create and manage email.

• Record and monitor tasks.

• Record appointments and set up meetings.

• Store key contact information.

• Find key information.

• Print email and calendar.

TOPICS INCLUDEThis workshop will help you get more from your Outlook programme:

• Navigate Outlook.

• Email.

• Tasks.

• Calendar.

• Contacts.

• Notes.

• Print.

• Search.

• Permissions.

• Settings.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you are a new or novice Outlook user or you have never had formal training in Outlook, this is the workshop for you.


COURSE OVERVIEWIt doesn’t matter if you are new to PowerPoint or need to brush up your skills; this half-day workshop is designed to give you a solid foundation in PowerPoint.

POWERPOINT FOR NEW AND NOVICE

USERS

AFTERWARDS, YOU’LL BE ABLE TO...• Navigate PowerPoint presentations.

• Create your own presentations and edit existing presentations.

• Apply formats to text.

• Organise information in tables.

• Enhance slides with pictures and diagrams.

• Set up presentations to run.

• Set up presentations to print.

• Distribute presentations via email.

TOPICS INCLUDEThis workshop will help you get more from your PowerPoint programme:

• Navigate PowerPoint.

• Create and edit presentations.

• Format text.

• Tables.

• Pictures.

• SmartArt.

• Print and email.

• Run a slideshow.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you are a new or novice PowerPoint user or you have never had formal training in PowerPoint, this is the workshop for you.


COURSE OVERVIEWDo you use PowerPoint and need to take your skills to the next level? This half-day workshop is designed to build on the basics you have and take you to Intermediate level in PowerPoint.

POWERPOINT FOR INTERMEDIATE

USERS

AFTERWARDS, YOU’LL BE ABLE TO...• Set up PowerPoint to find key

commands more easily.

• Modify Master Slides.

• Utilise Video in a presentation.

• Insert charts into a presentation.

• Draw diagrams with PowerPoint drawing tools.

• Enhance slides with animations.

• Review presentations electronically.

TOPICS INCLUDEThis workshop will help you get more from your Powerpoint programme:

• Time Saving Features.

• Master Slides.

• Video.

• Drawing Tools.

• Charts.

• Animations and Transitions.

• Automating Slideshows.

• Review Presentations.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you are a PowerPoint user who wants to increase your current skill level, this is the workshop for you.


COURSE OVERVIEWThis full day course will show you how to navigate, update, customise and manage SharePoint through Office 365. In addition to this you’ll be able to utilise key features of Office 365 including Skype for Business, OneDrive for Business and Office Online.

SHAREPOINT AND OFFICE365 - THE FUNDAMENTALS

AFTERWARDS, YOU’LL BE ABLE TO...• Create a central point for key

company information.

• Audit work and document history with versioning.

• Share key company dates and tasks in SharePoint.

• Build custom apps to record and share information.

• Manage permissions to secure your SharePoint.

• Reduce meeting overheads with Skype for Business.

• Access your documents anywhere on any device.

• Draft documents on any device with Office Online.

• Use key productivity features with the latest version of Microsoft Office.

• Work on what's current by sharing links and collaborating with SharePoint, OneDrive for Business and Microsoft Office.

TOPICS INCLUDE• SharePoint Team Site.

• SharePoint Libraries and Lists.

• Custom apps in SharePoint.

• Permissions in SharePoint

• Skype for Business Online Meetings.

• OneDrive for Business.

• Office Online.


VALUEOne day: 9.00am to 4.00pm


EMA Member $690.00 +GST ($793.50)

Non-Member $950.00 +GST ($1,092.50)




RELEVANT TO YOU?If you want to increase your personal productivity, team collaboration and work mobility by using Microsoft’s cloud based tools and applications.


COURSE OVERVIEWIf you need to manage a SharePoint site or sites; this half day workshop is designed to give you a solid foundation in administrating SharePoint.

SHAREPOINT FOR SITE

ADMINISTRATORS

AFTERWARDS, YOU’LL BE ABLE TO...• Navigate SharePoint.

• Create a SharePoint site.

• Create and edit apps to meet business requirements.

• Secure a site with permissions.

• Set email alerts on content.

• Change the look and feel of a SharePoint site.

• Edit the home page to display key information on a site.

TOPICS INCLUDEThis workshop will help you get more from your SharePoint:

• Key Features.

• Roles.

• Access and Navigation.

• Create and manage sites.

• Site settings.

• Create and manage lists, libraries and apps.

• Add Content from external sources.

• Pages.

• Webparts.

• Views.

• Permissions.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you want to know how to manage SharePoint sites and create and maintain apps and content on a site, this is the workshop for you.


COURSE OVERVIEWIt doesn’t matter if you are new to Word or need to brush up your skills; this half-day workshop is designed to give you a solid foundation in Word.

WORD FOR NEW AND NOVICE

USERS

AFTERWARDS, YOU’LL BE ABLE TO...• Navigate Word documents.

• Create your own documents and edit existing documents.

• Apply format to text.

• Organise information in tables.

• Enhance documents with pictures and diagrams.

• Set up documents to print.

• Distribute documents via email.

TOPICS INCLUDEThis workshop will help you get more from your Word programme: • Navigate Word.

• Create and edit documents.

• Format text.

• Tables.

• Pictures.

• SmartArt.

• Headers and Footers.

• Page Setup.

• Print and Email.

• Views.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?If you are a new or novice Word user or you have never had formal training in Word, this is the workshop for you.


COURSE OVERVIEWDo you use Word and need to take your skills to the next level? This half-day workshop is designed to build on the basics you have and take you to Intermediate level in Word.

WORD FOR INTERMEDIATE

USERS

AFTERWARDS, YOU’LL BE ABLE TO...• Set up Word to find key commands

more easily.

• Create and apply styles to text.

• Insert a Table of Contents.

• Review documents electronically.

• Create envelopes and labels.

• Insert charts into documents.

TOPICS INCLUDEThis workshop will help you get more from your Word programme:

• Time saving features.

• Styles.

• Tables of contents.

• Footnotes.

• Captions.

• Cross references.

• Navigation pane.

• Envelopes and labels.

• Charts.

• Track changes.

• Comments.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?Improve on your existing Microsoft Word skills with this half-day workshop.


COURSE OVERVIEWDo you use Word and need to take your skills to the next level? This half-day workshop is designed to build on the intermediate skills you have and take you to Advanced level in Word.

WORD FOR ADVANCED USERS

AFTERWARDS, YOU’LL BE ABLE TO...• Highlight differences between

documents.

• Set up and edit document templates.

• Create a mail shot with Mail Merge.

• Create an electronic form.

• Insert Form Controls to customise documents.

• Record and run macros to automate actions.

• Work on a document with another user at the same time.

TOPICS INCLUDEThis workshop will help you get more from your Word programme: • Compare Documents.

• Templates.

• Style Sets.

• Mail Merge.

• Forms.

• Macros.

• Co-authoring.


VALUEHalf day


EMA Member $290.00 +GST ($333.50)

Non-Member $350.00 +GST ($402.50)




RELEVANT TO YOU?Push your Microsoft Word skills to their fullest with this half-day workshop for advanced users.



WEB, DIGITAL MEDIA AND TECHNOLOGY TRAINING

COURSE OVERVIEWHave you heard of the term 'content fatigue'? Are you leery of adding to the clutter of articles like '10 Ways to Be Happier' and '3 Ways to be More Productive'? The evidence that content marketing works is compelling, but how do you get it to work for you when everybody's doing it? In this course you will learn how to turn content into sales.

Discover how to develop your own unique voice, create valuable content – as opposed to content that only adds value – and build powerful connections with your customers through a clear brand promise using a variety of new media and channels.

You will learn:• How to develop the systems, processes and

strategies to get more traffic and turn it into sales.

• GIFs to Instagram: Explore multiple media types and platforms (like Outbrain) that will help you maximise reach and engagement.

• How to use content that is relevant, informative and educational to draw your customers through the conversion process.

CREATING MARKETING

CONTENT THAT'S NOT BORING

• Develop relevant, valuable content that isn't boring.

Best practice in key areas• Sales and conversion from content.

• Content creation.

• Understand the digital landscape.

AFTERWARDS, YOU’LL BE ABLE TO...Develop a unique voice, understand the various digital media, channels and platforms available to you and how to use them to create a conversion pipeline that turns engagement into sales.

COURSE LEADERColin Kennedy is the editor of Marketing Online NZ magazine and the founder of content marketing agency Iron Road, a certified HubSpot Agency Partner. An experienced journalist, media adviser and marketer, Colin is an established thought leader in content marketing since 2004.

TOPICS INCLUDEFundamentals in using content marketing to convert reach and engagement into sales • Real New Zealand relevant

examples.

• An overview of the online marketing space in New Zealand; trends, challenges and opportunities.

• Actual New Zealand case studies and examples.

• Tips and advice from leading Kiwi online and digital marketers and leaders.

• Which channels – from Outbrain to Facebook – will help you maximise reach.

• The right media – video, podcasts, GIFs – for your audience.

• Designing a conversion pathway.

Strategic approach to fulfil your business goals• Achieve a ROI from your content

marketing.

• Convert engagement into sales.

FACILITATORColin Kennedy

VALUEHalf day


EMA Member $450.00 +GST ($517.50)

Non-Member $700.00 +GST ($805.00)




RELEVANT TO YOU?• Owners and managers

• Those responsible for marketing and digital assets

• Those responsible for marketing and media strategies


COURSE OVERVIEWDigital Advertising for Business - The Fundamentals is a 2-day training course developed by the IABNZ (Interactive Advertising Bureau of NZ) and delivered in partnership with the EMA.

It is designed to help business owners, managers and advertising and marketing professionals to get an understanding of the fundamentals of the industry, the different formats, the creative, buying methods, metrics, ad-serving and tracking and the opportunities offered by digital media and advertising.

In this course you will learn to select the best approach for your business and learn hands on the best practices in using the key channels of social media, search and display advertising.

TOPICS INCLUDEFundamentals in Digital: • Why digital? An overview of opportunities.

• The industry: An overview – history, components and stakeholders in New Zealand.

• New marketing models: changing purchase funnel and consumer behaviour.

DIGITAL ADVERTISING FOR

BUSINESS - THE FUNDAMENTALS

AFTERWARDS, YOU’LL BE ABLE TO...• Select and implement a digital

advertising strategy that will work for your business.

• Apply best practices across social media, search and display.

ABOUT IABNZThe Interactive Advertising Bureau of NZ (IABNZ) is the not-for-profit trade association for interactive and mobile advertising established in 2007. It promotes growth and best practice for the interactive advertising industry. IABNZ is part of an international group of IAB organisations around the world, providing access to global resources. IABNZ run a series of industry training and certification courses covering interactive advertising, digital advertising operations and digital marketing.

• Basics in Ad-formats and creative – selecting the right one for your objective.

• Buying methods and media math (including Programmatic).

• Targeting and data.

• Measure success; campaign tracking and optimization.

• Fraud and compliance.

• Strategic approach to fulfil your business goals.

• Digital Objectives and KPIs.

• Audiences.

• Research, Insights and Ideas.

• Tactics.

• Best practice in key areas.

• Social Media – background, principles and best practice.

• Search – SEM and SEO.

• Display Ad’s and Targeting.

• Measurement and Optimisation.

FACILITATORAn IAB Coach

VALUETwo days: 9.00am - 4.00pm

PRICINGEARLY BIRD: EMA Member*$950.00 +GST ($1,092.50)

EMA Member $1,050.00 +GST ($1,207.50)

Non-Member $1,800.00 +GST ($2,070.00)




RELEVANT TO YOU?This two-day course delivered in partnership with the Interactive Advertising Bureau NZ is targeted at business owners, managers and professionals who want to develop a successful advertisement strategy for their business. Relevant to owners and managers, those responsible for marketing and media strategies.


IMPORTANTThis workshop is designed for a minimum of four to a maximum of eight people from the same company or team looking for a creative solution (using digital technology) to a business challenge they face.

COURSE OUTLINEA hands-on, full-day workshop to improve and optimise your business with digital technology.

This workshop is designed by Webscope's The Innovation Business and is being offered at a special discounted price for EMA members.

During the workshop you and your hand-picked team of engaged employees will be led through a set of design thinking exercises to critically analyse an important issue facing your business.

You'll also work with our technology experts to learn how digital technology can overcome this issue and improve your customer experience or internal processes.

It is creative team building focused on making a positive impact on your business.

DIGITAL TEAM BUILDING AND

DESIGN THINKING WORKSHOP

AFTERWARDS, YOU’LL BE ABLE TO...• Define and evaluate digital solutions

that fit your business.

• Measure and validate the potential return on your investment.

• Brief your IT team or external suppliers effectively to create the right digital solution.

• Use the framework to solve other issues in your organisation.

TOPICS INCLUDE• Critically analysing a business

challenge.

• Exploring how current and future technology trends could help your business.

• Linking people that can help your business with the technology that can better support them or change their behaviour.

• Defining a minimum viable product - the smallest thing you can invest in to create a positive impact on your business.

• Validating a measurable return on investment.

FACILITATORA webscope coach

VALUEOne day: 9.00am - 4.00pm


EMA Member $740.00 +GST ($851.00)

Non-Member $1,000.00 +GST ($1,150.00)




RELEVANT TO YOU?• You want to dramatically improve your customer

experience, online presence, or internal processes.

• You want to be ahead of the curve and get the jump on your competitors.

• You feel digital technology has the potential to help your business.


COURSE OVERVIEWIn a world where millions of brands are created every single day, what chance do you have of building a strong brand online? The answer is that your chances are very good if you do a few simple things well. In this three-hour workshop you will learn how to develop a proverbial purple cow content strategy that establishes your brand as 'special' within your target market.

In this active, hands on workshop you will not only learn how to create a unique content marketing strategy for your business, you will actually come away with the ideas and the concept you need to differentiate and take your brand forward online.

You will learn:• How to identify a key brand imperative that helps you

outperform your competitors.

• Develop a positioning that automatically makes your message relentlessly relevant.

• The science of how to uncover emotional motivators and target the feelings that drive customer decisions.

HOW TO BUILD A POWERFUL DIGITAL

BRAND USING CONTENT

MARKETING

• Engaging your audience.

• Differentiating your brand.

Best practice in key areas• Content strategy development.

• Content creation.

• Audience engagement.

AFTERWARDS, YOU’LL BE ABLE TO...Develop and implement a content marketing strategy that differentiates your brand, establish a strong online presence and tap into an endless stream of ideas to fuel your marketing, social media and public relations assets.


TOPICS INCLUDEFundamentals in content marketing and brand message design online

• Real New Zealand relevant examples.



• Tips and advice from leading Kiwi online and digital marketers and leaders.

• How to use the techniques of journalism to create and deliver relevant content.

• How to think like a publisher.

• The science of understanding and utilising your customer's emotional motivators.

• Persona mapping to help you better connect with your customer .

Strategic approach to fulfil your business goals• Positioning your brand online.


VALUEHalf day


EMA Member $450.00 +GST ($517.50)

Non-Member $700.00 +GST ($805.00)GROUP BOOKING OFFER:Book additional team members and save. Details in ‘General Info’ booklet.* Early Bird applies to registrations received 1 month prior to course.







COURSE OVERVIEWComputer security , also known as cybersecurity or IT security is the protection of information systems from theft or damage to the hardware, the software and to the information on them, as well as protecting them from disruption or misdirection of the services they provide.

This workshop delivered by the EMA in partnership with Kaon Security will provide you with knowledge and understanding around cybersecurity.

Educate yourself and challenge those around you (staff, partners, suppliers, peers) to prove why the organisation is safe - “If you can’t prove it, you cannot protect it”. It includes controlling physical access to the hardware, as well as protecting against harm that may come via network access, data and code rejection, and due to malpractice by operators, whether intentional, accidental, or due to them being tricked into deviating from secure procedures.

INTRODUCTION TO CYBERSECURITY

AFTERWARDS, YOU’LL BE ABLE TO...• Have a very clear understanding

of and the requirements for - User behaviour, Password management, Privilege management, Physical controls, Administration controls and technical controls.

• Understand what you need to ask your IT staff and provider.

TOPICS INCLUDE• Online, no one knows where you

are and no one cares, but they do want to hack you.

• Your fastest way to make me cash- let me steal your data by not protecting it.

• What you need to be asking your head of IT and your IT Vendors/partners plus your suppliers.

• Can we control the uncontrolled.

• Cybersecurity Audits’-Penetration and vulnerability testing.

• Risk mitigation.

• IT Policies.

FACILITATORA Kaon Security trainer

VALUEOne day: 9.00am - 4.00pm


EMA Member $740.00 +GST ($851.00)

Non-Member $1,000.00 +GST ($1,150.00)




RELEVANT TO YOU?If you are a business owner, IT Manager, CFO/Chief Accountant, Human Resource Manager who wants to understand what it takes and what you can do to protect your organisation in cyberspace, then this course is for you.


COURSE OVERVIEWHow to use marketing automation software effectively. Understand the automation landscape from a New Zealand perspective, get to grips with 'content velocity; and discover new platforms and tools. Learn how data can be used to build, launch and nurture your campaign.

HubSpot, Adobe Marketing Cloud, Marketo, Pardot, Infusion Soft, LiveFyre, EmailHunter, coschedule, Hootesuite, Outbrain... The world is awash with automation software tools and apps.

• Learn which tools are relevant to your business and objectives.

• Understand where various platforms, apps and tools fit in the online marketing eco-system.

• Develop a practical, step-by-step plan for your own digital content marketing process.

• Come away with an overview of data tools and how to create data driven content campaigns.

MARKETING AUTOMATION

AND DATA DRIVEN CONTENT

Best practice in key areas.• Automation.

• Analytical information.

• Track and convert better.

AFTERWARDS, YOU’LL BE ABLE TO...Develop and implement a content and inbound marketing campaign – using a variety of software tools, apps and platforms – based on concrete analytics and campaign measurement tactics.


TOPICS INCLUDEFundamentals in using content marketing to convert reach and engagement into sales • Real New Zealand relevant

examples.



• Tips and advice from leading Kiwi online and digital marketers and leaders .

• How to build automated workflows.

• Streamline your marketing.

• How to use real-time data to provide relevant, contextual marketing experiences.

Strategic approach to fulfil your business goals.• Create a streamlined digital

marketing process for your business.

• Convert data and social media analytics into sales.

• Learn how to track and convert sales leads.


VALUEHalf day


EMA Member $450.00 +GST ($517.50)

Non-Member $700.00 +GST ($805.00)








COURSE OVERVIEWWe are living in a globally competitive market chock-full of competitors and marketing noise. Disruptive technology enables new copycats and competitors to come from nowhere, at a fraction of the cost – think Uber and YourDrive. Adobe's Brad Rencher says it best when he calls products and services 'just table salt' – future competitiveness will be determined by the quality of the customer experience we create.

In this course we look at how your business can use content to disrupt your market and create a high value customer experience.

More than 90% of marketing spend happens at the top of the funnel, but 40% of search happens post purchase... In this course we will unpack new findings on the evolving consumer decision journey and how customers interact with brands and suppliers.

You will learn:

• The stages of the new customer decision journey (CDJ) that have arisen out of a digital ecosystem.

• How to maximise the CDJ (Consider, Evaluate, Buy, Use, Advocate & Bond) to be where others aren't.

• Be discoverable by the right people in the right place at the right time.

• About the power of user generated content and how to use it.

USING CONTENT TO DRIVE CUSTOMER

EXPERIENCE

• Build customer loyalty

• Differentiate your brand

• Best practice in key areas

• Using content to create a customer experience

• Optimise investment across functions

• Audience engagement

AFTERWARDS, YOU’LL BE ABLE TO...Identify key points in your customer's decision journey and create a content and omni-channel ecosystem that moves your customers from the consideration stage to the bonding stage.


TOPICS INCLUDEFundamentals of creating an engaging customer experience using content• Real New Zealand relevant

examples

• An overview of the online marketing space in New Zealand; trends, challenges and opportunities

• Actual New Zealand case studies and examples

• Tips and advice from leading Kiwi online and digital marketers and leaders

• Map your customer experience

• Understand key motivators at each stage of the customer decision journey

• How to move customers along their decision journey

• Turn customers into digital advocates

Strategic approach to fulfil your business goals• Create a great customer experience


VALUEHalf day


EMA Member $450.00 +GST ($517.50)

Non-Member $700.00 +GST ($805.00)




RELEVANT TO YOU?• Owners and managers.

• Those responsible for marketing and digital assets.

• Those responsible for marketing and media strategies.


COURSE OUTLINE AND CONTENTEMA Learning (Digital) will work with you to develop the course outline and content to be delivered in the online training modules. We could use your existing training resources or create new training material as required.

DURATIONCourse modules can be as long or short as required by your business.

FEATURES AVAILABLEListed below are some of the features of the customised courses that we can develop for you and your business.

CUSTOMISED ONLINE TRAINING

TRACKING AND REPORTINGEMA Learning (Digital) delivers all online training using its highly modern and customisable Learning Management System (LMS) – EMA eLearning. Two key features of the LMS are:

• Tracking and Notification - Notification points and alerts can be set up for online learning modules that will automatically notify the participant and/or a designated manager or assessor of critical milestones such as completion deadline date reached, assessment passed, assessment failed, etc. These custom notifications allow proactive management of training course delivery across an organisation.

• Reporting – EMA Learning (Digital) can set up periodic and comprehensive reporting on participant progress, course completion, successful and unsuccessful attempts and other parameters as required by your business and deliver them to you in a variety of formats.

Types of assessments include:

• Instant multi-choice type assessments – These assessments are marked by the system and provide feedback to the participants instantly.

• Instructor Marked – These assessments involve the participant submitting an essay type answer that is marked by a designated assessor upon submission.

• Instructor Observation

• Reflection Tasks

• Surveys

MULTI-DEVICE LEARNINGEMA Learning (Digital)’s online training modules can be delivered to any web-enabled device with a browser*, which enables participants to engage and learn almost anywhere and anytime.

*smartphones are not preferred devices at this stage to view online learning content due to the limiting factor of the screen size.

COSTThe cost for developing customised online modules varies across projects depending on several factors such as the duration of the online training module as well as the number of interactive simulations and activities.Please contact EMA Learning (Digital) to get an estimate for the development of customised online training for your organisation.

MORE INFORMATION

Phone: (09) 367 0962Email: [email protected]

OVERVIEWEMA Learning (Digital) offers a customised online training development service, where we will work with you to create online training modules that address specific training requirements and objectives of your business.

INTERACTIVE SIMULATIONSTo deliver effective online training, EMA Learning (Digital) can develop experiential content by simulating situations that are necessary for participants to interact with and learn in. The interactive simulated content is developed using various animation, graphics and multimedia tools.

GAMIFIED LEARNINGEMA Learning (Digital) believes in enhancing user engagement with online training content through the use of learning games and gamification of content.

• Interactive learning games – EMA Learning (Digital) can develop interactive learning games and activities and build them into the lesson plan to increase user engagement and maintain a high level of motivation and interest in the online learning process.

• Gamification – Social gamification is available as an optional feature to add to custom developed training content. Gamification rewards users for their learning behaviours with points, badges and levels and is able to share their learning progress and achievements socially with other course participants on shared leader boards.

ASSESSMENT OPTIONSEMA Learning (Digital)’s LMS provides a wide range of assessment tools for assessing and verifying the learning of course participants all of which can be configured to course requirements.60COMPUTER & DIGITAL TRAINING

Register your interest or find out more 0800 300 362 or [email protected]

SuperTech is about bringing leading digital practitioners and innovators from New Zealand and overseas, into one place, for one day to deliver an outstanding digital experience.

Happening April 2017 a key focus of this one day event will be helping you explore what a digital strategy looks like for your business.

RELATED CONFERENCE

IF YOU’RE LOOKING FOR DIGITAL INSPIRATION, SUPERTECH IS FOR YOU.

T 0800 300 362 E [email protected]

ema.co.nz

Date post:	05-Aug-2020
Category:	Documents
Upload:	others
View:	4 times
Download:	0 times