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Computer Vision Technologies and Markets
December 9, 2015
ANAND JOSHI
Senior Analyst
About Tractica
2
Tractica is a market intelligence firm
that focuses on human interaction
with technology.
The firm’s market research and
consulting services provide industry
participants and stakeholders with in-
depth analysis of emerging technology
trends, business issues, market drivers,
and end-user demand dynamics across
multiple application domains.
Sector Focus
• Computer Vision
• Biometrics
• Digital Health
• Wearable Devices
• Automation & Robotics
Research Services
• Research Reports
• Research Subscriptions
• Analyst Inquiry Sessions
• Consulting Projects
• Go-to-Market Services
• End-User Surveys
Copyright © 2015 Tractica
Computer Vision Market
3
Computer vision refers to identification of objects via an image or video
Copyright © 2015 Tractica
Computer Vision - Technology
Computers are notoriously inadequate
Humans derive information based on context
Unknown solution to unknown problem
Deep learning technologies are emerging as front runner
100% accuracy still remains elusive
OCR, one of the oldest computer vision technology, is yet to exceed 99%
accuracy
Device side vs server side processing
Embedded devices
GPUs and FPGAs
4
Computer Vision Market
Six key application areas
Automotive, sports & entertainment, consumer & mobile, robotics &
machine vision, medical, and security & surveillance
Devices (hardware) make up majority of market
Different business models
Software-as-a-service
Technology licensing
One time payment
Pay-as-you-go
5
Key Market Trends
Fragmented. Startup dominated. Like a “rookie quarterback”
Ready for takeoff
“Killer apps” are eagerly awaited
Different drivers in different markets
6
Key Application Markets
7
Computer Vision Market Forecast
8
(Source: Tractica)
Computer Vision Revenue by Application Market, World Markets: 2014-2019
The total computer vision market is expected to grow from $5.7 billion
in 2014 to $33.3 billion in 2019 at a CAGR of 42%.
Copyright © 2015 Tractica
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2014 2015 2016 2017 2018 2019
Automotive
Sports & Entertainment
Consumer
Robotics and Machine Vision
Medical
Security & Surveillance
($ M
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on
s)
Computer Vision Hardware vs. Software
9
(Source: Tractica)
The computer vision market is driven by hardware, but software and
services will be an increasing area of opportunity in the next few years.
Copyright © 2015 Tractica
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2014 2015 2016 2017 2018 2019
Hardware
Software and Services
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Computer Vision Revenue by Segment, World Markets: 2014-2019
Computer Vision in Automotive
Key applications
Advanced driver assistance systems, obstacle detection systems,
parking assist, driver alertness monitoring, lane departure warning…
Dominated by hardware
Ultimate vision: autonomous vehicles
Drivers and challenges
Regulations
Buzz generated by self driving cars
Liability issues
Human factors (do I really trust my car more than me?)
Security
10
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2014 2015 2016 2017 2018 2019
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North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Computer Vision in Automotive
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(Source: Tractica)
The market is expected to increase from $1.28 billion in 2014 to $5.5 billion in 2019 at a CAGR of 33.7%.
Computer Vision in Consumer & Mobile
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Market trends and challenges
Consumers want “cooler” devices and applications
VR is being expected to be a “killer app”
“Nice to have” vs. “must have”
Camera on smartphone being utilized for CV apps
Key applications
Gaming and gesture recognition
Smartphone and camera apps
VR and AR
OCR
Wearables with vision
Copyright © 2015 Tractica
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2014 2015 2016 2017 2018 2019
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North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Computer Vision in Consumer & Mobile
13
(Source: Tractica)
The consumer market is expected to grow at a CAGR of 61% to $17.5 billion by 2019
Computer Vision in Robotics & Machine Vision
14
Market drivers and challenges
Need for automation
Lower costs
Dedicated vs general purpose systems
Key applications
Quality inspection, measurement and alignment, label
inspection via OCR
Programmable systems and self-guiding robots
Copyright © 2015 Tractica
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Europe
Asia Pacific
Latin America
Middle East & Africa
Computer Vision in Robotics & Machine Vision
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(Source: Tractica)
The market will reach $5.49 billion by 2019 from $1.52 billion in 2014 at a CAGR of 29%
Computer Vision in Medical
16
Market drivers and challenges
Ease of extracting relevant information
Usefulness of data
Key applications
CT, MRI, Ultrasound
Dentistry
Artery highlighting
Augmented reality
Copyright © 2015 Tractica
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2014 2015 2016 2017 2018 2019
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North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Computer Vision in Medical
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(Source: Tractica)
The medical market will grow at a CAGR of 22.7% to $1.5 billion by the year 2019.
Computer Vision in Sports & Entertainment
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Market drivers and challenges
Powerful video effects for entertainment
Play and strategy analysis
Improved decisions
On-field movement for better vision extraction
Key applications
Ball and puck tracking, virtual marker, 3D imaging
Image stitching, warping, 3D effects are frequently used in
entertainment
VR broadcast
Copyright © 2015 Tractica
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2014 2015 2016 2017 2018 2019
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Europe
Asia Pacific
Latin America
Middle East & Africa
Computer Vision in Sports & Entertainment
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(Source: Tractica)
The sports and entertainment market is expected to grow at a CAGR of 25.9% to $1.37 billion by 2019.
Computer Vision in Security & Surveillance
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Drivers and challenges
Terrorism
Law Enforcement
Privacy
Key applications
Person tracking, behavior analysis
Facial recognition
Biometrics
Video storage and analysis
Drone based surveillence
Copyright © 2015 Tractica
Computer Vision in Security & Surveillance
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Europe
Asia Pacific
Latin America
Middle East & Africa
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Europe
Asia Pacific
Latin America
Middle East & Africa
The security and surveillance market is expected to reach $1.9 billion by 2019, growing from $381 million in 2014 at a CAGR of 38.2%.
Conclusions
22
Computer Vision is poised to take off
Technology is maturing
Market is ready
Tractica believes key applications will emerge in VR, robotics
and automotive markets. Consumer will be the largest
application segment
More value in hardware than software
Tractica remains bullish and continues to follow developments
closely
Copyright © 2015 Tractica
Contact [email protected]
1111 Pearl Street, Suite 201
Boulder, CO 80302 USA
+1.303.248.3000
www.tractica.com