For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
Multi-Device and Connected World:Understanding Audience Behaviour
Mike Shaw, VP Media
4th November 2014
© comScore, Inc. Proprietary. 2comScore MMX Multi-Platform, July 2014
The Multi-Platform Majority Has Arrived
73%UK
66%ES
56%DE
62%US
© comScore, Inc. Proprietary. 3Source: MobiLens, 3 mo. avg. ending March 2014* (*with the exception of Canada -1 month data March 2014), Country:
US, N=32,795, EU5, N=69,328, JP, N=12,240, CA, N= 5,170
Smartphone Owners Tablets in the Household by Market:Fastest growth rates in Spain & Germany
41.1%Of Smartphone owners have
tablets in the household
40.8%
36.2%
28.9%
28.2%
26.8%
24.0%
14.0%
+57.9% year on year growth
+74.6% year on year growth
N/A
+94.7% year on year growth
+68.9% year on year growth
+83.8% year on year growth
+73.6% year on year growth
N/A
© comScore, Inc. Proprietary. 4Source: comScore MMX MP, UK, August 2014
Content Not Consumed Equally:Selected Content Category Consumption by Platform
Tota
l U
niq
ue
Vis
ito
rs (
00
0s
)
Weather
Radio
Social Media
Retail
Newspapers
Health
Sports
TV
Travel
Government
22%
27%
33%
35%
40%
41%
41%
44%
53%
81%
13%
12%
54%
50%
34%
24%
33%
32%
29%
9%
65%
61%
13%
15%
26%
35%
26%
24%
18%
10%
PC Only PC/Mobile/Tablet Mobile Only
© comScore, Inc. Proprietary. 5
Highlighting Importance of Multi-Platform:MailOnline have over 39m mobile/tablet-only users globally
Stephen Kinsella, Head of Analytics
As the world’s largest English-language newspaper site…it is especially important for us to demonstrate the breadth of our audience across the globe.
100.5m Unique Users Worldwide
© comScore, Inc. Proprietary. 6
New Types of Audience Require New Types of MeasurementLearn more about content tagging for more complete reporting:
http://direct.comscore.com
For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
www.comscore.com @comScoreEMEA www.linkedin.com/company/comscore www.facebook.com/comscoreinc
Thank You
Mike ShawVP, Media [email protected]
