Social media has become an inseparable part of our daily lives. As consumers are spending a growing amount of time on computers and mobile devices they are taking their habits online – socializing, work, entertainment and even banking. Banking solutions for Facebook are becoming alternative communication channels that the new generation of customers expects. Comtrade has developed an innovative banking solution for Facebook that improves banks’ ability to make their products and services available to more people, particularly the new generation of customers whose daily activities are strongly tied to social media. Create a community and attract new customers Empower your customers to create and promote fundraising events, transfer money to their friends’ mobile phones and make online purchases via Facebook. You'll gain an opportunity to reach out to more people and attract and target new customers through the Facebook channel. CASE STUDY DATA SHEET Comtrade’s Banking Solution f or Facebook Comtrade’s banking solution for Facebook enables customers to perform transactions, view account details and manage finances using their Facebook profile. Customers can also send vouchers to their Facebook friends and make prepaid purchases directly on Facebook. To do all of this, the customer’s online bank account is linked to their Facebook profile. The service is hosted in a highly secure environment that is only accessibly by the customer and Facebook has no insight into the customer’s personal or banking information. Enhance customer satisfaction and loyality by engaging with your customers the way it suits their habits & preferences Increase customer engagement by delivering highly personalized customer experience Differentiate your brand by responding to your customer in real-time Reduce costs by using a low-cost channel to distribute messages and provide customer service Banking Solution for the Next Generation of Customers Why Social Banking? DIGITAL SERVICES
Transcript
Social media has become an inseparable part of our daily lives. As consumers are spending a growing amount of time on computers and mobile devices they are taking their habits online – socializing, work, entertainment and even banking. Banking solutions for Facebook are becoming alternative communication channels that the new generation of customers expects. Comtrade has developed an innovative banking solution for Facebook that improves banks’ ability to make their products and services available to more people, particularly the new generation of customers whose daily activities are strongly tied to social media.
Create a community and attract new customers
Empower your customers to create and promote fundraising events, transfer
money to their friends’ mobile phones and make online purchases via Facebook.
You'll gain an opportunity to reach out to more people and attract and target
new customers through the Facebook channel.
CASE STUDYDATA SHEET
Comtrade’s BankingSolution for Facebook
Comtrade’s banking solution for Facebook enables customers to perform transactions, view account details and manage finances using their Facebook profile. Customers can also send vouchers to their Facebook friends and make prepaid purchases directly on Facebook.
To do all of this, the customer’s online bank account is linked to their Facebook profile. The service is hosted in a highly secure environment that is only accessibly by the customer and Facebook has no insight into the customer’s personal or banking information.
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Enhance customer satisfaction and loyality by engaging with your customers the way it suits their habits & preferences
Increase customer engagement by delivering highly personalized customer experience
Differentiate yourbrand by responding to your customer in real-time
� Reduce costs by using a low-cost channel
to distribute messages and provide customer service
Banking Solution for the Next Generation of Customers
Why Social Banking?
DIGITAL SERVICES
Account balance details
Limited payments (transfer funds to a friend;
eInvoice payments; eBanking payment
templates; GSM vouchers)
Loyalty and gamification
Donation-based crowdfunding
Surveys
DATA SHEET
Crowdfunding – an Innovative Way to Engagewith Your Customers
Facebook Banking Features for Customers
Provide your customers and partners with a platform for Running Social Campaigns And Fundraising projects using Facebook. By using modern technology and engaging with the new generation of customers, you’ll enhance your community programs and keep pace with the rapidly changing customer base.
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Deliver Personalized Customer Experience
Customers leave a trail of data on Facebook. You can leverage this valuable information to enhance the customer experience. Develop new products, services and targeted offers tailored to the needs and preferences of individual customer.
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Make Data Driven Decisions
You can gain a lot of insight into who your customers are and what is important to them based on their location, likes and sharing history on Facebook. Use this data to understand your customers better and build social CRM solutions that enable you to offer products & services that meet your customers’ needs and preferences.
� Engage with New
Generation
The new generation of customers is social media savvy. They do almost everything online. And they expect real-time responses and interaction. With Comtrade’s banking solution for Facebook, you can engage with your customers in ways that are familiar to them and open up new opportunities for communication.
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Enhance Customer Loyalty
Be where the action is and engage in a two-way conversation with your customers. Answer customers’ questions instantly, provide information they need and fend off negative comments by responding to dissatisfied customers in real time.
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DIGITAL SERVICES
Responsive web design enables rich and seamless online experience that is optimized for multiple devices, including desktop and mobile
A native mobile application for iOS and Android seamlessly integrated with Comtrade’s mBanking solution
Highly scalable – the solution is designed to grow in line with your bank’s needs
Various hosting options o On premise using the bank’s infrastructureo SaaS hosted by Comtradeo SaaS hosted in the public cloud
Built according to industry security standardso Secure integration with the core system and eBankingo Authentication optionso Integrated with Comtrade’s Fraud Detection System
REST services for integration with 3rd party eBanking and mobile banking solutions
DATA SHEET
Technical features
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How it Works
> A Facebook user creates a charity campaign or a fundraising initiative and provides details on Facebook
> The user sends a project proposal to the bank and requests approval
> When the project is confirmed, the user can start encouraging his/her friends to get involved by joining the campaign and making an online donation
> The bank makes its contribution to the campaign based on the number of likes and the amount of funds raised
> The bank rewards the most successful fundraising campaign
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Benefits for Banks:
> Reach new customers through a low-cost channel
> Expose your brand to new groups of people
> Enhance your image as a socially responsible organization
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DIGITAL SERVICES
Responsive web design enables rich and seamless online experience that is optimized for multiple devices, including desktop and mobile
A native mobile application for iOS and Android seamlessly integrated with Comtrade’s mBanking solution
Highly scalable – the solution is designed to grow in line with your bank’s needs
Various hosting options: o On premise using the bank’s infrastructure,o SaaS hosted by Comtrade,o SaaS hosted in the public cloud
Built according to industry security standardso Secure integration with the core system and eBankingo Authentication optionso Integrated with Comtrade’s Fraud Detection System
REST services for integration with 3rd party eBanking and mobile banking solutions
Technical features
1500+Totalemployees
1000+Software engineers
900+Loyalcustomers
10Developmentcampuses
Strategic30
partnerships
03Technology centers
Creating value through partnershipComtrade is a leading IT organization in South East Europe specializing in the fields of IT solutions, system integration and hardware distribution. With more than 900 satisfied customers and offices across Europe and the USA, Comtrade has become a recognized name on the global stage. Founded in 1990, Comtrade now employs over 1,500 business and IT experts, including 1,000+ software engineers. With a proven track record of delivering IT solutions and services that help reduce business complexities and costs, we are a trusted technology partner to medium and enterprise businesses.
Creating value through partnershipComtrade is a leading IT organization in South East Europe specializing in the fields of IT solutions, system integration and hardware distribution. With more than 900 satisfied customers and offices across Europe and the USA, Comtrade has become a recognized name on the global stage. Founded in 1990, Comtrade now employs over 1,500 business and IT experts, including 1,000+ software engineers. With a proven track record of delivering IT solutions and services that help reduce business complexities and costs, we are a trusted technology partner to medium and enterprise businesses.
Creating value through partnershipComtrade is a leading IT organization in South East Europe specializing in the fields of IT solutions, system integration and hardware distribution. With more than 900 satisfied customers and offices across Europe and the USA, Comtrade has become a recognized name on the global stage. Founded in 1990, Comtrade now employs over 1,500 business and IT experts, including 1,000+ software engineers. With a proven track record of delivering IT solutions and services that help reduce business complexities and costs, we are a trusted technology partner to medium and enterprise businesses.
Creating value through partnershipComtrade is a leading IT organization in South East Europe specializing in the fields of IT solutions, system integration and hardware distribution. With more than 900 satisfied customers and offices across Europe and the USA, Comtrade has become a recognized name on the global stage. Founded in 1990, Comtrade now employs over 1,500 business and IT experts, including 1,000+ software engineers. With a proven track record of delivering IT solutions and services that help reduce business complexities and costs, we are a trusted technology partner to medium and enterprise businesses.
