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CONASYS eBook - Differentiate Your Development

Date post: 08-Apr-2016
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how project marketing companies are leveraging the industry-leading homeowner care platform to enhance their sales & marketing initiatives DIFFERENTIATE YOUR DEVELOPMENT
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Page 1: CONASYS eBook - Differentiate Your Development

how project marketing companies are leveraging

the industry-leading homeowner care

platform to enhance their sales & marketing initiatives

DIFFERENTIATE

YOUR DEVELOPMENT

Page 2: CONASYS eBook - Differentiate Your Development

PAG E 2

At CONASYS, we are proud to be innovators. We like to think that we are

the best at what we do, just like you! Our cloud-based homeowner portal

has been enhancing homeowner care and engagement for new home

builders and developers since 2006. Our latest platform is built on the

feedback of over 350 builders and developers, and 35,000 of their homes.

WE`RE SOCIAL!

CALL US!

EMAIL US!

1.877.744.7547

Page 3: CONASYS eBook - Differentiate Your Development

S O C I A L

D I F F E R E N T I AT E YO U R D E V E LO P M E N T

THE STAKEHOLDERS ..........................................p.4

THE DEVELOPER ................................................p.6

THE DEVELOPMENT ...........................................p.8

THE HOMEOWNER .......................................... p.10

YOU AND YOUR TEAM ..................................... p.12

TA B L E O F CO N T E N TS

Page 4: CONASYS eBook - Differentiate Your Development

PAG E 4

YOURSTAKEHOLDERS

1

As the folks charged with creating, designing, developing

and implementing the communication initiatives for any given

number of new or existing developments, you are at the very

epicenter of the new home construction world; you are pretty

much responsible for how successful that development is!

[In using the CONASYS platform] The developers

win, the marketers win, and the consumer winsBoB Rennie, PrincipalRennie Marketing Systems

Page 5: CONASYS eBook - Differentiate Your Development

S O C I A L

D I F F E R E N T I AT E YO U R D E V E LO P M E N T

DEV

ELOPER

D E V E LO P M E N T

HOMEOWNERCARE

MARKETIN

GPLA

NCOM

MUNICATION

INITIATIVES

HO

MEO

WN

ER

YOU!

Page 6: CONASYS eBook - Differentiate Your Development

PAG E 6

THEDEVELOPER

Our cloud-based homeowner platform is redefining

how builders and developers look at their homeowner

care initiatives... would you like to know why?

The CONASYS platform allows us to provide an

unparalleled level of service to our residents, and also

allows us to connect with them in a more meaningful way

Joo Kim Tiah, CEO, Holborn GroupDevelopers, Trump International Hotel and Tower Vancouver

Page 7: CONASYS eBook - Differentiate Your Development

S O C I A L

D I F F E R E N T I AT E YO U R D E V E LO P M E N T

BRAND ENHANCEMENTOur platform is redefining the homeowner care

category and our developer clients are leveraging

our platform to elevate their brand to new levels .

BUILD TRUSTThere are few things more powerful or important to a

developer than a loyal homewner who is a champion

of their product. Not only does our platform facilitate

this type of relationship, it actually encourages it!

IMPROVE VISIBILITYBy leveraging our dedicated homeowner website, several partner

sites, custom designed Sales Center collateral, as well as our

interactive marketing media, our platform will send developer

visibility, and the project visibility, through the roof.

ONE LAST THING TO THINK ABOUTDevelopers are busy folks and they’d rather not have to worry about how

effective their homeowner care initiatives are. Using our platform will

remove that worry and will also ensure that they become synonymous with

a commitment to homeowner care.

Page 8: CONASYS eBook - Differentiate Your Development

PAG E 8

THEDEVELOPMENT

We designed a comprehensive suite of marketing

collateral, branded to your specifications and

guaranteed to give your sales center some ‘POP’

Page 9: CONASYS eBook - Differentiate Your Development

S O C I A L

D I F F E R E N T I AT E YO U R D E V E LO P M E N T

EXPLAINERMOVIEOur explainer movie was designed to give prospective homeowners a quick overview of how the system works. It is branded to each development and gives a feel for the portal by explaining the core features and benefits.

A FULLYFUNCTIONING PORTALThe hub of the system! We will create a fully functioning and fully branded version of the homeowner portal for potential clients to browse through while visiting your sales center.

THE PRINTED GUIDEAgain branded to each development, the printed guide contains a wealth of information and acts as a ‘offline’ companion to the online portal. It is a super effective tool in the sales center!

TAKE-AWAY BROCHUREDesigned to be included with the core marketing collateral, the 4-page brochure is a quick-reference summary of the system and will reiterate what has already been described in the sales center.

Page 10: CONASYS eBook - Differentiate Your Development

PAG E 1 0

THEHOMEOWNER

Arguably the most important person in the whole

product lifecycle, our innovative platform is universally

loved by homeowners. Here’s how we make that

happen...

Page 11: CONASYS eBook - Differentiate Your Development

S O C I A L

D I F F E R E N T I AT E YO U R D E V E LO P M E N T

UNDERSTAND MAINTAIN ENJOY!

From paint codes to operating manuals & warranty information to community amenities, homewners love our platform because it allows them to better understand their home

Our monthly email reminders gives homeowners a heads-up as to what needs to be done and when it needs to be taken care of

It’s a pretty simple equation, the more an owner understands their home the better equipped they are to keep it in tip-top condition, which will allow them to love their home even more!

Page 12: CONASYS eBook - Differentiate Your Development

PAG E 1 2

YOU AND YOUR TEAM!

AND FINALLY... as the marketers for the development,

what will using our platform do for you and your team

right now and into the future?

The CONASYS platform will help solidify our reputation as innovators and will become a resource that our homeowners will come to trust and rely on.

Chris Vollan, VP of DevelopmentRize Alliance

Page 13: CONASYS eBook - Differentiate Your Development

S O C I A L

D I F F E R E N T I AT E YO U R D E V E LO P M E N T

A KEY DIFFERENTIATOR

Stand head-and-shoulders above your competition by

adding a industry-leading technology to your must-have list

BEDIFFERENT

THE 1-STOP-SHOP SOLUTION

You have enough on your plate... let us take care of your

client’s homeowners while you reap all of the rewards

OUTSOURCE

MAKE YOUR BEST EVEN BETTER!homeowner care is crucial, we can all agree on that. Allow

our technology to keep you AHEAD OF THE CURVE

LEAD,DON’T

FOLLOW

ADDED FEATURES FOR YOUR DEVELOPMENT

The CONASYS platform isn’t just one single add-on feature, it

has a whole host of benefits that will appeal to all demographics

FEATURERICH

LEAVE YOUR DEVELOPMENT IN THE INDUSTRY’S BEST HANDS

When your development sells out, you can rest assured that your

homeowner care initiatives are in safe hands

SAFE&

SOUND

RIG

HT

NO

W

FU

TU

RE

A N D I N TO T H E

INSTILL CONFIDENCE IN YOUR HOMEOWNERS

Using the CONASYS platform will ensure that homeowners will

properly understand, maintain and hence enjoy their home

LOVEYOURHOME

Page 16: CONASYS eBook - Differentiate Your Development

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