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Concept Attainment Americanization: Selling of American products around the World Chapter 15 and 16 Wednesday, April 25, 12
Concept Attainment
Americanization: Selling of American products
around the World Chapter 15 and 16
Wednesday, April 25, 12
Three things• What do YOU think of yourself? (Resume)
• What is your track RECORD? (Transcript)
• What do OTHERS think of you? (References)
Wednesday, April 25, 12
What? WWII GI’s brought products around the world
Americanization: the bringing of American popular culture, technology, business practices, political techniques or language, to other countries.
Wednesday, April 25, 12
Why? Europe and Japan were destroyed
US economy will grow 15% during WWIIEurope’s economy will decrease by 1/3
Wednesday, April 25, 12
How? Marshall PlanMarshall Plan promoted
practical plans for recovery
Production: Marshall Plan will fund the making
of Vespa’s
6 trillion was spent
Wednesday, April 25, 12
Cold War Hard Power
• Massive Retaliation: This was the first option for war, nuclear weapons would be used this was adopted by Pres. Eisenhower
• Sputnik: 1957 first successful launch of a satellite by the Russians.
• Space Race: 1955-1969 a race between Russians and US to get a man in space.
• ICBM’s: 1953 the Russians were making ICBM’s and the first successful launch was in 1957. Wednesday, April 25, 12
Cold WarSoft Power
• The Goal: “Ever rising standard of living”
• Health benefits stressed.
• Retirement benefits a given
• Workers are middle class and shouldn't everyone be middle class.
• We are spreading the American Dream throughout the WORLD!
Wednesday, April 25, 12
Cold War Soft PowerMaidenform bra
I Dreamed ads 1948-1968
Will run for 2 decades and was absolute geniusWednesday, April 25, 12
Cold War Soft PowerMarlboro Man 1950’s-1980’s
What does this convey?
Very successful and an enduring imageWednesday, April 25, 12
Cold War Soft PowerLevitt town and the World Expo 1958Russians showed strength and workers
The fashion show was the centerpieceGOAL: ever rising standard of living!
Workers could get a house, which the Russians were confused about.
1958 US Expo
Text
Wednesday, April 25, 12
How important is the Kitchen?
Modern kitchens are one of the most important weapons in the “psychological battle to win the uncommitted nations to the free way of life. . . .It is one of the wonders of the world that Americans in every economic strata have kitchens with labor-saving devices which free the American woman from drudgery, which make the kitchen the heart of the home.” – Katherine Howard (2nd deputy commissioner of the exhibition).
Wednesday, April 25, 12
Russian Expo: Kitchen and mail order catalog
Wednesday, April 25, 12
What is the US Reputation after WWII?• What did we think of OURSELVES?
• What is our RECORD?
• How about our REFERENCES?
Wednesday, April 25, 12
Cold War Post-test
• (1)Definition of Cold War?
• (1)Cause of the Cold War?
• (1)Effects of the Cold War?
• (1)Who was President?
• (1)What was is the impact of the Cold War today?
Wednesday, April 25, 12
Answers to Cold War Post-test
• Definition: A state of political tension and military rivalry between nations that stops short of full-scale war, especially that which existed between the United States and Soviet Union following World War II.
• Cause of the Cold War? WWII, Truman’s dislike of Stalin, Berlin Crisis, Capitalism, Atomic bomb, Sputnik, Russia spreading Communism worldwide, our fear of an attack.
• Effects of the Cold War? Build up of weapons, NATO and Warsaw Pacts formed, Vietnam War, Korean War, Soviet Union has economic collapse, Berlin wall falls and Germany unified, Communism collapses worldwide, and America becomes sole superpower.
• Who was President? Eisenhower, Truman, Kennedy, Johnson, Nixon, Ford, Carter, Reagan and Bush.
• What was is the impact of the Cold War today? Wednesday, April 25, 12
Cold War Pre-test
• (1)Definition: Cold War?
• (1)Cause of the Cold War?
• (1)Effects of the Cold War?
• (1)Who was President?
• (1)What was is the impact of the Cold War today?
Wednesday, April 25, 12
