Development & ProgressEdited 23 May, 2012

Athirah Tan, CPRD Department

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CONSUMERInfo is designed as a long term program to provide educational information to enable consumers to make well-informed decisions when subscribing any communications and multimedia services.

CONSUMERInfo aspires to empower the consumer to be in a better position and make well-informed decisions on communications and multimedia products and services that best meets their needs. This education series is also intended to help the public to better understand their rights and responsibilities as consumers.

PROJECT CONCEPT & PLAN5 Year Program

2009 2010 2011 2012 2013

STRATEGYFocus on building database

Establish network of distribution

EXECUTIONPublishing of Factsheets Publishing of Booklets Publishing of Booklets Booklet Additional Topics Booklet Additional Topics Setup Website Approval Portal Development Portal Phase 2

Portal Phase 2 Content Development

Local Content Development Content EnrichmentInteractive Network +

PREstablish Network Content Establish Community Cotent Ownership

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1. As a Malaysian educational portal for users of communications & multimedia services available in local languages.

2. To develop ConsumerInfo into a complete idiot’s guide/educational series for the Malaysian consumer awareness consumption

3. To be used as a cross check and neutral reference point for information on communications & multimedia products & services available to the public.

4. To be used as a review site for consumer and expert feedbacks on all things c & m closely relevant to the consumer.

5. To promote ConsumerInfo as a relevant, practical and valuable tool to the consumer

6. Create awareness, value, interest & benefits for the consumers

PROJECT MISSION

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1. Provides an instant visual assembly of total market information to the public.

2. Improve credibility.

3. Relevant and practical tools for making informed choices.

4. Pro-Consumer Value, Avenue for Service Providers’ Business Communications.

5. Conveniently accessible for the consumer, assisted with applications

• for easy understanding and navigation• visually attractive • engaging for easy info digestion.

HOW DOES THE PORTAL ADD VALUE TO THE BRAND

www.consumerinfo.my

MOCK UP vs ACTUAL

MAIN LANDING PAGE

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User Type Navigatio

n

Flash Banner

Service Selection

Brief Intro

Periodical PollsAwarenes

s Campaign

s

Current Issues

Advice & Guides

News

Consumer Reviews

Secretariat Sharing/Advi

ce

Main Landing Page

Main Navigatio

nBar

DEVELOPMENT SPAN OUT, MECHANICS & CYCLE

User Navigation

Quick Links

Landing Page Info

Service Navigation

Default TopNavigation

ConsumerInfo

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Visit www.smartdraw.com or call 1-800-768-3729.

2011 2012 2013

EXECUTIONWebsite Approval Portal Phase 2 Content Enrichment

Content Development Establish Content Network Local Content Development Interactive Network + PR

Establish Community Content Ownership

PORTAL DEVELOPMENTTop Navigation User Navigation

ContentService Navigation User Navigation OwnershipSP Package Info Feeding SOP Portal Tool

Awareness CampaignsFree Ads SOP Community ContentPackage Comparison EngineTools LinkageSP Linkage

SITE NAVIGATION CONTENT CYCLE

http://www.consumerinfo.my/