CONCEPT OF MARKETING

PRODUCTION CONCEPT SELLING CONCEPT MARKETING CONCEPT SOCIAL MARKETING CONCEPT

PRODUCT HIERARCHY

PRODUCT HIERARCHY

The product hierarchy stretches from basic needs to particular items that satisfy those needs. We can identify six levels of the

product hierarchy.

NEW PRODUCT DEVELOPMENT

NEW PRODUCT DEVELOPMENT

(NPD) is the complete process of bringing a new product to market.

New product development is described in the literature as the

transformation of a market opportunity into a product

available for sale.

DIFFUSION PROCESS

DIFFUSION PROCESSDiffusion is the process by which a

new idea or new product is accepted by the market. The rate of diffusion is the speed that the

new idea spreads from one consumer to the next.

PRODUCT LIFE CYCLE

PRODUCT LIFE CYCLEThe product life cycle is an important

concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market.

Not all products reach this final stage. Some continue to grow and others rise

and fall.

THANK YOUSUUBMITTED BY: 1) BRAJESH

KUMAR2) LOKESH

KUMAR3) ALOK PRAKASH4) RENU

CHAUHAN5) SHWETA

SHARMA