CONCEPT PRESENTATION - ACROSSindustry news PEOPLE Recruitments, promotions and appointments in the...

JULY 2018

CONCEPT PRESENTATION

2018 – CONCEPT PRESENTATION – 2www.across-magazine.com

WELCOME!

„We appreciate your interest in ACROSS Magazine.

Here you learn more aboutour concept and ideas – and how we can support you and your goals.“

Reinhard Winiwarter Publisher and Managing Partner


ACROSS MAGAZINE

is the international and independent platform for retail real estate in Europe.


CONTENT

The platform covers topics through the entire value chain of modern retail properties.

Editorial coverage focuses on interviews and experts’ opinions.

The latest retail or development trends and news about the different markets, round out the magazine’s content.


ADVISORY BOARD

The ACROSS Advisory Board was created in mid-2016. The body’s declared aim is to offer its expertise in topic formulation. It identifies the challenges the industry faces as well as the opportunities, emerging trends, etc. it sees. ACROSS’s Advisory Board currently has 20 members.

ADVISORY

ACROSS ADVISORY BOARDThe ACROSS Advisory Board was created in mid-2016. The body’s declared aim is to offer its expertise in topic formulation. It identifies the challenges the industry faces as well as the opportunities, emerging trends, etc. it sees. ACROSS’s Advisory Board has 20 members. These are (in alphabetical order):

SCOTT DWYERGroup Chief Operating Officer at Atrium

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ÁRPÁD TÖRÖK CEO of TriGranit

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HENRIKE WALDBURGHead of Investment Management Retail at Union Investment

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KATHARINA VON SCHACKYGlobal Head of Real Estate Markets Shopping at Commerz Real

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DIETMAR REINDLCOO of Immofinanz Group

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MARTIN SABELKOManaging Director at Warburg-HIH Invest Real Estate Austria

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JACQUES SINKECEO of reteam international

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CHRISTOF PAPOUSEKCFO of the Constantin Film Group of Companies

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JONATHAN DOUGHTYGlobal Head of Foodservice at ECE

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HENRIK MADSENManaging Director Northern Europe at McArthurGlen

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THOMAS MARKPresident of MK Illumination Group

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DANIEL LOSANTOSCEO of Neinver

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JOSIP KARDUN CEO of Multi Corporation

PETER KARAI Sales Director at Futureal Group

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ANDREAS HOHLMANN Managing Director Germany of the Unibail-Rodamco-Westfield Group

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CHRISTOPH ACHAMMERChairman of the Board at ATP architects engineers

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JOANNA FISHERManaging Director Center Management at ECE

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LISETTE VAN DOORNChief Executive Europe at ULI

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MARCUS WILDCEO of SES Spar European Shopping Centers

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PATRICK DELCOLCEO of BNP Paribas Real Estate for CEE

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READERSHIP

The readers of ACROSS are the decision makers of the industry like

• developers• retailers • investors • international real estate agencies • asset managers • facility and center managers • attorneys at law • tax consultants, etc.


CIRCULATION

ACROSS Magazine is published five times a year entirely in English with an exclusive circulation of 18,000 copies.

The magazine is distributed in 42 countries all over Europe.

Delivered directly to decision makers.


READERSHIP BY REGION


WHICH INDUSTRY SECTORSARE COVERED?


OPINION Personal commentaries of shopping center experts

PROJECTS & OPENINGS Center openings, personnel announcements, industry news

PEOPLERecruitments, promotions and appointments in the European retail real estate industry

DEVELOPMENT Trends and strategies of developers

CENTER MANAGEMENTThe newest trends and progresses

FACTORY OUTLETS European trends of factory outlet centers

COVER STORYEuropean trends of factory outlet centers

RETAIL Strategies and expansion plans of international retailers

RETAIL TECHNOLOGY Reports and opinions on innovative solutions

INVESTMENT Plans of investors and owners

COUNTRY REPORT Special retail real estate developments in European countries

STUDIES & REPORTS The most current reports

EVENTS Industry related events and trade fairs

EDITORIAL STRUCTURE


LAYOUT


www.across-magazine.com

INTERVIEW Marcel Kokkeel, CEO of Citycon CEO, focuses on urban crosspointsCITY REPORT VIENNA The Austrian capital is very popular with international retailersSURVEY The members of ACROSS’s Advisory Board explain malls’ criteria for success

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EUROPEAN RETAIL IN 2017

GfK study on key retail indicators: 2016 review and 2017 forecast


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OPINION Sonae Sierra’s José Falcão Mena says developing outstanding projects in CEE is a key challengeINTERVIEW Marcus Wild of SES takes a look back on the occasion of the company’s 10th anniversaryECE GASTRONOMY SPECIAL The new food experience

ARE MALLS IN GERMANY ALSO FACING DEATH?

The retail trade is in a state of massive upheaval. The creative destruction unleashed by online commerce has brought in the next stage of evolution.

What does this mean for commercial real estate?

HEAVENLY DELIGHTS AT FOOD SKY“Eating is the new shopping” is the success recipe that ECE and Allianz Real Estate follow with regard to the refurbishment of Europa Passage Hamburg. The new Food Sky, which is already completely leased, will open on September 29, 2017 – an entire floor full of culinary delights with 15 dining options in the food court, approximately 400 seats, and further five restaurants. The offerings range from small takeouts to starred restaurants. www.ece.com

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GLOBAL ATTRACTIVENESS Union Investment’s new index analyzes the top-17 markets

OPINION Radosl/aw Knap of PRCH on banning Sunday trading in Poland

INTERVIEW A conversation with Invester United Benefi ts co-founder Franz Alexander Kollitsch


NOT MY DATAHow the EU’s General Data Protection Regulation affects

the European shopping center industry


OUTLOOK What industry experts expect from the retail real estate year 2017OPINION Alexander Otto on the shopping center industry’s security dilemmaFACTORY OUTLET Roermond is the best-performing European outlet center

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DIGITAL RETAIL How Retail Technology and Increasing Digitalization Are Changing Retail and the Shopping Center Industry

From ideas to innovations – from planning to implementation. By using innovative concepts ECE makes shopping a unique experience. Exciting entertainment, tailored ECE services, and multi-sensor experiences turn our centers into Third Places with real extra value. Good for investors. Good for retail partners. Good for you. For more on Ideas to Innovations go to: www.ece.com/ideastoinnovations

We want our customers to enjoy not only great shopping. But a great experience.






ACROSS: PARt Of yOuR bRAnd StRAtegy iS tO COntinue tO gROw with the RetAil bRAndS StOP ShOP And ViVO! in euROPe. whAt AdVAntAgeS ARe theRe tO mARketing RetAil PROPeRtieS undeR A unifORm umbRellA bRAnd?dietmAR Reindl: Our brand provides our customers with a sense of security and confidence in its quality. This begins with a partner who accom-panies the tenant throughout, continues with stan-dard leases and services, and extends to the quality and attractiveness of the building, facility manage-ment, and resource exploitation. A holistically coordinated appearance also guarantees high recognition value. Our tenants can rely on these IMMOFINANZ standards in all our markets. They can grow rapidly in several countries with our brand con-cept. For IMMOFINANZ, this brand policy means a competitive advantage because of the high degree of standardization, which allows us to expand rapidly and save on costs. Rather than develop many individual concepts, we roll out a uniform concept with high recognition value. ACROSS: in the fOuRth quARteR Of 2017, yOu wAnt tO OPen A ViVO! ShOPPing mAll in kROSnO, POlAnd. whAt mAkeS kROSnO SO inteReSting AS A ViVO! lOCAtiOn And hOw ARe the tAlkS with POtentiAl tenAntS gOing?Reindl: Medium-sized cities like Krosno are ideal for our VIVO! shopping centers because of their locations and catchment areas. The hitherto limited retail offer in the city and the very favorable location for the VIVO! center played a central role in our decision to locate in Krosno. Our goal is to ensure an optimal tenant mix of international, national, and local brands. And we have been very successful:

completed by the end of 2017. We are also prepar-ing a development in Romania. As you can see: We are rapidly approaching our goal of increasing the number of STOP SHOPs to over 100 in the next few years. We will then clearly be the leading retail park operator in the CEE region. Our STOP SHOPs are virtually fully leased and the concept is also increas-ingly in demand from retailers who traditionally established themselves in malls or shopping streets. They have realized that, with comparatively low rents and good quality, they can very quickly reach sig- nificant market coverage with this product. ACROSS: whAt ARe the benefitS Of ACquiRing And OPeRAting RetAil PARkS in COntRASt tO ShOPPing CenteRS in teRmS Of CORPORAte StRAtegy? Reindl: Our STOP SHOPs are a standardized prod-uct, which enables us to grow rapidly and inexpen-sively. The total investment cost per site is very easily understood from the developer point of view, the construction period is less than one year, and the sites are fully leased at opening, even as the rela- tively cheaper rents attract new retailers. Unlike large shopping malls, our STOP SHOPs serve as practical local suppliers with a catchment area of 30,000–150,000 residents and offer a wide range of goods at an attractive price-performance ratio. With their transport-convenient locations and extensive park-ing, they appeal to budget-conscious “smart shop-pers,” who appreciate convenient accessibility. There is also virtually no overlap with online retailing. ACROSS: in AuStRiA And OtheR euROPeAn COuntRieS, RetAil PARkS CAn be fOund At PRACtiCAlly eVeRy ROundAbOut. in whiCh COuntRieS dO yOu think demAnd fOR RetAil PARkS iS PARtiCulARly high?Reindl: We see strong demand in Central and Eastern Europe, where there are still some white spots on the map, especially in southern and south-eastern Poland and in Romania. We will also continue our rapid growth in Serbia and are aiming to add 10 additional locations in the next couple years. In principle, our STOP SHOP concept is suitable for every country. I therefore cannot rule out expanding into new countries if the possibility presents itself. ACROSS: yOu geneRAlly fOCuS On PORtfOliO OPtimizAtiOn. lAte lASt yeAR, immOfinAnz SOld fRAgmented

Among others, we already have on board Media-Markt, H&M, Helios Cinema, Home&You, Martes Sport, CCC, and the four LPP Fashion Brands Re-served, House, Cropp, and Sinsay . ACROSS: hOw mAny ViVO CenteRS dO yOu wAnt tO OPen in the next few yeARS? wheRe exACtly?Reindl: In addition to developing new VIVO! cen-ters like that in Krosno, we are rolling out the VIVO! brand to existing shopping centers in our portfolio in the four countries Poland, Romania, the Czech Republic, and Slovakia. The restructuring process on our four shopping centers in Romania has been completed, turning, for example, Maritimo Shopping Center Constanta into VIVO! Constanta. The rebranding our shopping center Park Hostiva is currently underway in Prague. It is now called VIVO! Hostiva. Regarding further expansion, we con- stantly carry out analyses in our core markets. I can well imagine that our portfolio could grow every year by an average of one VIVO! shopping center. ACROSS: yOu PuRChASed eight mORe lOCAtiOnS fOR yOuR StOP ShOP RetAil PARkS in SlOVAkiA And hungARy in nOVembeR. the ChAin iS Set tO COntinue tO gROw. wheRe And hOw?Reindl: Yes, we’re committed to rapid growth for our STOP SHOPs. This will be accomplished both via development projects and acquisitions. We com-pleted and opened three fully-let sites in Poland and Serbia in the second half of 2016. We have also acquired nine STOP SHOPs in Slovakia, Hungary, and Romania. That also marks our market entry into Romania. In the area of project development, we are currently working on three other locations in Serbia and two in Poland, all of which are due to be

AuStRiAn RetAil PROPeRtieS AmOunting tO 88 ObjeCtS And A tOtAl AReA Of 108,000 Sq m. why wAS theRe nO mORe ROOm in yOuR PORtfOliO fOR thAt PACkAge?Reindl: The properties sold formed a complex and fragmented special portfolio that is tailored to the needs of a major tenant. The sale represents anoth-er step in our portfolio optimization and in increasing our portfolio efficiency. To illustrate: The transaction reduces the number of our retail properties in Austria by almost 90% to 13 objects, but has more than tripled the average area to around 6,250 sq m. ACROSS: the PlAnS fOR immOfinAnz And CA immO tO meRge ARe dePendent, AmOng OtheR thingS, On the SAle Of yOuR fiVe ShOPPing CenteRS in RuSSiA, but the SAle iS tuRning Out tO be Anything but eASy. whAt PROblemS ARe yOu fACing in the SAleS PROCeSS And hOw dO yOu PlAn tO PROCeed?Reindl: That’s not entirely true. Yes, we want to sell or hive off our Russian portfolio, which is subject to different market dynamics and a higher risk profile, before the planned merger. We are not facing problems with it, however. We just decided towards the end of 2016 that we want to take a little longer than originally planned to carry out the sepa-ration. The current stabilization of economic condi-tions contributed to that decision. In addition, we have made intensive use of the last few quarters to adapt our five shopping centers to the market envi-ronment. We have used an experienced local management team and have formed an alliance with ECE for our Rostokino shopping center. In parallel, we have developed concepts for the future of the shopping center in order to secure its long-term positioning in the market. All these measures have been effective, as can be seen in the development of the occupancy rate. This rose to around 90% in the second half of 2016 from approximately 81% previously. This is a great success in a difficult market environment. The new large tenants include the international toy seller Hamley’s, which will take up almost 5,000 sq m in Rostokino. As announced, we will initiate a structured bidding process in 2017 after we have finalized all preparations. In general, we are seeing very good interest in our five shopping centers. The transaction will be closed by the end of this year in any case.

“In prIncIple, our STop SHop concepT IS SuITable for every counTry”In an interview with acroSS, Dietmar reindl, coo of the listed austrian company IMMofInanZ, explained the advantages of retail parks and why an umbrella brand strategy in retail properties is surely worthwhile.

dietmAR Reindl

COO IMMOFINANZ: “Our STOP SHOPs are a standardized product, which enables us to grow rapidly and inexpensively.”

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DevelOpment


Bullring has attracted over 35 million annual visitors and

sparked Birmingham’s renaissance.

Driving an Urban renaissancea city center location is always more complicated, expensive, and time-consuming for new retail projects than an alternative on the periphery. Despite these hurdles, investors and developers have created projects across europe that not only serve existing markets but are also catalysts for growing demand and transforming cities.

This is an extraordinary time to be in the retail real estate industry. The “how and where” of the shop-ping experience is changing at a dizzying pace. The challenge of e-commerce to place-based retail has meant that the “how” of shopping seems to capture more article ink and conference airtime. This deflects attention from the “where” trend of retail places as drivers of an urban renaissance.

To put this trend in perspective, it’s useful to look at how we got here. For most of history, retail activity (including shopping, food and beverage, and leisure and services) was loosely organized into city-center markets, districts, and shopping streets. The advent of arcades in the 19th century preceded what we now think of as “shopping centers.” Until the mid-20th century, retail places formed the essential core of cities.

The shopping center as we know it today was born in the US in the 1950s, the offspring of the auto- mobile and rapid suburbanization. Shopping centers were both a product and an enabler of a

heart of Prague, was redeveloped and opened in 2007. With 183 shops and 27 bars and restaurants, this repurposed landmark added to an already thriv-ing retail offer in the city. In Moscow, a visionary project by ADG group is redeveloping 39 former Soviet-era neighborhood cinemas into mixed-use, retail, food, and leisure community anchors.

TransporT hubs bring fooTfall

The complexity of developing major retail projects in city centers is compounded when they are part of major existing transit infrastructure. Across Europe, in cities from Berlin and London to Utrecht and Leipzig, railway stations have been transformed into shopping destinations. Retailers, developers, and investors have long recognized the potential of these high-footfall anchors of urban infrastructure.

Leipzig’s Hauptbahnhof houses Promenaden, the city’s largest shopping center. Developed by ECE, this award-winning project comprises over 30,000 sq m and 140 shops. Opened almost 20 years ago, Promenaden has since served as the benchmark for similar developments around Germany. A major refurbishment of Utrecht’s Hoog Catharijne is near-ing completion by Klépierre. When finished, it will comprise over 100,000 sq m with 180 stores. This project is being developed while one of the busiest stations in Europe continues to operate. Network Rail in the UK has added over 100,000 sq m to the 19 stations it runs across the country. Main stations in London have undergone substantial redevelop-ment over the past decade, with the addition of an extensive retail, food, and beverage offer.

Faced with the challenge of e-commerce, the “where” of retail places has never been more important. City centers have always offered the access and diverse experience that can be challenging to re-create on a greenfield site. The European retail real estate industry under-stands that the added complexity and challenges of developing in city centers is worth the effort. More than other asset classes, retail real estate has shown that it can be the catalyst of an urban renais-sance. Lessons learned from successful projects across Europe can be valuable to cities around the world as they seek ways to enhance their competi-tiveness. City leaders also increasingly recognize that partnering with retail developers and investors is key to the vitality of their cities.

subsequent flight from cities in the US. This trend found slightly less traction in Europe due in part to planning constraints, more available public trans-portation, and a stronger urban tradition.

parT of EuropE’s Thriving ciTiEs

This is not to suggest that shopping centers outside of the center of cities have not flourished in Europe. Over the last several decades, many great retail centers have been built on the periphery of cities across Europe. When compared to the US however, more of Europe’s retail offer remains located in the heart of the cities. This reflects a more urban-ized population in Europe and undoubtedly is a factor in the relative success of European cities.

Today, a high-quality urban retail offer is an essen-tial part of the vitality of Europe’s thriving cities. More than other asset classes, retail is a corner-stone of environments that attract people and ulti-mately define the very character of the city. In many ways, the retail offer in cities makes them the

original “centers of shopping.” Unlike e-commerce, the “where” of physical retail must follow the location of its market.

For new retail projects, a city-center location is always more complicated, expensive, and time-con-suming than an alternative on the periphery. It is also more likely to include a mix of uses and a relationship to public transportation. This usually means a more challenging financial structure and a greater need for close collaboration with public authorities. Despite these hurdles, investors and de-velopers have created projects across Europe that not only serve existing markets, but are also cata-lysts for growing demand and transforming cities.

uK bEnEfiTs

Cities in the UK have benefited greatly from this trend over the past 20 years. From Birmingham, Liverpool, and Leeds to Glasgow, Bristol, and Manchester, new retail projects have transformed city centers, stimulating other investment and development around them.

Birmingham’s Bullring, a 121,000-sq-m joint venture between Hammerson and Land Securities, is a case study in the power of such projects. Opening in 2003, it has attracted over 35 million annual visitors and sparked Birmingham’s renaissance. Liverpool One has had a similar effect on the eponymous city. Developed by Grosvenor and opened in 2009, this 17-ha, 234,000-sq-m mixed-use project has trans-formed an entire district in the heart of Liverpool. 56% of the space is retail, adding value to leisure, offices, and apartments. This project has drawn commercial activity back into the city, helping it to rise from 14th to 4th place in the UK’s urban retail rankings.

City-center retail projects have been on the rise over the past decade across Europe as well. Unibail Rodamco’s Zote Tarasy in the center of Warsaw is anchored by 66,000 sq m of retail and leisure and adjacent to the city’s main rail stations. An innova-tive design by the Jerde partnership has helped it to become one of the city’s main attractions. In Bordeaux, the Promenade Sainte-Catherine, con-sisting of 17,000 sq m, was developed by Redevco and opened in 2015. It transformed an abandoned industrial site into a vibrant part of the city’s fabric. Palladium, a 200-year-old former barracks in the

About the Author

Bill Kistler is ICSC Executive Vice President & Managing Director – EMEA.

by bill Kistler, iMages: icsc

covEr sTorY

38 across 2 | 2017 2 | 2017 across 39


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PRINT MAGAZINE


INTERVIEW Marcel Kokkeel, CEO of Citycon CEO, focuses on urban crosspointsCITY REPORT VIENNA The Austrian capital is very popular with international retailersSURVEY The members of ACROSS’s Advisory Board explain malls’ criteria for success

3|2017PP, A-1010 VIENNA

VN: 08Z037864M

EUROPEAN RETAIL IN 2017

GfK study on key retail indicators: 2016 review and 2017 forecast


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CONCEPT PRESENTATION - ACROSSindustry news PEOPLE Recruitments, promotions and appointments in the...

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