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Concept to Customer - Kano ModelCustomers, Market, Scope, Goals, Constraints, Strategy, Team...

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All Customer Wants (C) Document & Prioritize the Customers' "Needs" A useful and optional e-QFD "Shortcut/Filter") Result: A Prioritized Hierarchy of Customer Needs Priority Index Company Measures Target Values Technical Competitive Assessment Priority Customer Wants (D) Develop Metrics and set Product Goals (HOQ Optional) Product Design Parameters (Control Factors) Targets & Tolerances Ranges/ Conditions Performance Metrics, Functions & Targets (J) Detailed Product Design Design Functions & Targets Targets Process Design Parameters (Control Factors) Targets & Tolerances Ranges/ Conditions (L) Detailed Process Design Concepts Alternatives Evaluation Criteria Totals D a t u m + + + + + + + + + s s s s s - - - - - - - (F) Design FMEA (If Design Concept is known) (G) The "Trimming Technique" ** $$ $ Excitement Needs Performance Needs Basic Needs DFM & Robust Engineering Are Cost, Complexity, or Breakthrough major drivers? c 1999 - 2010 C2C Solutions, Inc. (All rights reserved) - e-mail: [email protected] - Phone # 248-879-8040 - Visit our web-site and request a "printable" electronic copy of this roadmap ( www.c2c-solutions.com ) (Acrobat Reader required) 1) Knowledge base of 9,000 Scientific Effects ** 2) Separation Principles for Physical Conflicts ** 3) Inventive Principles for Engineering Conflicts ** 4) Patterns of System Evolution ** 5) The "Ideal" System and the Use of Resources ** 6) Strategic Patent Analysis 7) Semantic "Knowledge" Mining 8) Product & Society Trends 9) Lateral Benchmarking 10) The Holistic Cube 11) Customer Modifications 12) The Trimming Technique ** 13) Morphological Tables 14) Blue Ocean Strategy 1 5) Brainwriting 6-3-5 16) Have the "Right" People 17) "Painstorming" 18) Unintended Uses/Applications 19) The MSE Effect 20) Super Lateral Benchmarking 21) Biomimicry 22) DeBono's 6 Hats 23) Simplified Synectics 24) Time Savers 25) Can't Fix it?, Feature it! 26) The "Pagoda" Effect 27) Future-Mapping 28) A nd several more . . . . (E) Product Function Analysis Difficulty of Product Goals? (K) Process Function Analysis ** (G) The "Trimming Technique" (F) Process FMEA (If Process Concept is known) Low Medium High (I) Process Concept Evaluation and Selection Robust Manufacturing (H) 25+ Tools for Innovation, Problem Solving, and Concept Generation Watch Video --> www.c2c-solutions.com/sys-inn01.html Difficulty of Process Goals? A. Business Case / Project Plan - Here the team explains why it is important to work on this "Project" and develops a plan which includes the Issues, identification of Customers, Market, Scope, Goals, Constraints, Strategy, Team Membership, etc. B. Understanding your Customer's Needs - The cornerstone for every sucessful project. The "Enhanced" Kano Model illustrates three critical types of needs that must be delivered to the customer: 1) Basic Needs - Are expected needs, yet unspoken by the customers. 2) Performance Needs - Are the spoken and consciously evaluated needs that customers will talk about. 3) Excitement Needs - Are the Innovations, "WOWs", & neat surprises. Over 35 strategies exist to "uncover" the Voice of the Customer (VOC) and truly understand the "Mind" of the Customer (MOC). C. Document & Prioritize the Customers' "Needs" - A well documented and prioritized list of requirements helps keep them current and visible. This (eQFD "shortcut") uses specific criteria to help decide how each requirement will be "deployed". This also keeps a "House of Quality" from turning into a "Mansion of Quality"!! D. Developing Metrics & Goals - It's very hard to improve things that can't be measured. The QFD "House of Quality" is an excellent "tool" to help develop metrics and specific goals for the customer's "fuzzy" requirements. E. Product Function Analysis - "A problem well described is a problem 80% solved." Functions are the most important aspect of any engineering system. Here, we describe in terms of functions, our engineering system, it's problems, and perform a comprehensive "Value" Analysis. F. Design & Process FMEA's - An FMEA (Failure Modes & Effects Analysis) is a proactive systematic approach used by Product & Process Engineers to help assure your product and processes perform their intended functions over their entire life span. A tabular method is applied to analyze potential failure modes, their effects, and develop an action plan to ensure your customers never see these failures. G. The "Trimming Technique" - When cost reduction, complexity reduction, or a true breakthrough is needed in the design, this technique uses cost and complexity reduction strategies and algorithms for simplified product or process scenarios. (VA/VE "Tool") H. 25+ Strategies for Innovation - Difficult problems need breakthrough thinking. Most people think only "special" people have the ability to Innovate. NOT TRUE!! Several Psychological and Technological strategies for "Systematic Innovation" are being leveraged by "normal" people to accelerate innovation. I. Concept Selection - Several methods for Concept Selection exist ranging from simple multivoting techniques to sophisticated mathematical methods that take into consideration multiple opinions, confidence levels and risk. Deciding which method to use depends on the importance of the decision. J. Detailed Product Design - This step integrates DFM principles & Taguchi's Methods for "Robust Designs" with QFD to detail critical Design Characteristics with "optimized" target values to achieve a "Robust Design" that is easy to manufacture. K. Process Function Analysis - "A problem well described is a problem 80% solved." Process functions are the most important aspect of manufacturing design. Here we describe, in terms of functions, our manufacturing process, its problems, and perform an operational "Value" Analysis. L. Detailed Process Design - This step integrates Dr. Taguchi's philosophy of "Robustness" with QFD to detail the critical Process Parameters and "optimized" target values to achieve a "Robust Process". M. Production Control - These are the "shop floor" activities that are needed in order to maintain capable processes and approach a Six Sigma operation. These activities help to prevent reverting back to the "old way". N. Kaizen - Methods to encourage gradual, structured, and continuous improvement for internal and external "customers" through the elimination of waste. People work together on making small continuous improvements without large capital investments. (N) Kaizen! Low Medium High No Yes Yes No High RPN's High RPN's Noise Factors Noise Factors QUALITY CONTROL CHARTS OPERATOR TRAINING PREVENTIVE MAINTENANCE GAGE R&R STUDIES ON-LINE QUALITY ENG. MISTAKE PROOFING (M) Production Control Target UCL LCL In the late 20th century leading companies realized that the Product Development Process was as important as the product itself. This process must involve Strategic Thinking, Customer Input, Technical Discipline, Advanced Knowledge, Creativity, Speed, and Innovation to ensure a successful output for your Customers. This uniquely structured "C2C Flowchart" integrates leading Design for Six Sigma (DFSS) "tools" which accelerate product introduction and ensures profitable life cycles. Along the right side is a very brief explanation of the Integration steps. Each step represents a DFSS "tried and proven" technique which additional detailed explanation is available. Detailed explananation of each step is available upon request. D. Verduyn - 6/23/00 - Revision Date: 10/23/2007 - This roadmap gets "enhanced & updated" regularly. What you are reading is "probably" an "out-of-date" version - E-mail us at [email protected] for a printable electronic copy of the latest version of this Roadmap Delivery to Customer ( With Quality, Cost, and Time Objectives Achieved ) (B) Understanding your Customers better than they do ! (VOC + MOC) Video ->www.kanomodel.com Process Concepts "Standard" Product Engineering Procedures "Standard" Manufacturing Engineering Procedures (A) Business Case and Project Plan (I) Design Concept Evaluation and Selection "Left Brained" Techniques . . . . . . ."Right Brained Techniques" Ideas, Concepts, Solutions H PROJECT PLAN Issues / Mission ID Customers Market Segment Project Scope Project Goals Project Constraints Project Strategy Team Membership C C SolutionS C oncept C ustomer C C 2 2 Product De v elopment Ser vices Technical Workshops, Training, Consulting, Project based Coaching E-mail [email protected] for a printable electronic copy of the latest version of this Flowchart c 1999 - 2010 C2C Solutions, Inc. (All rights reserved) - www.c2c-solutions.com $$ $ Design "Challenges" Manufacturing "Challenges" Design Concepts Are Cost, Complexity, or Breakthrough major drivers? (Integrating DFSS "best-practices" into a Product Development Flowchart) " C oncept to C ustomer" " ** " - TRIZ Techniques Score- cards Concepts Alternatives Evaluation Criteria Totals D a t u m + + + + + + + + + s s s s s - - - - - - -
Transcript

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(C) Document & Prioritize the Customers' "Needs"

A useful and optional e-QFD "Shortcut/Filter")Result: A Prioritized Hierarchy of Customer Needs

Prio

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Target Values

Technical CompetitiveAssessment

Prio

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(D) Develop Metrics and set Product Goals

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Targets &Tolerances

Ranges/Conditions

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ConceptsAlternatives

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Crit

eria

Totals

Datum

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+

+ +

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--

--

(F) Design FMEA(If Design Concept is known)

(G) The "Trimming Technique" **

$$ $

ExcitementNeeds Performance

Needs

BasicNeeds

DFM & RobustEngineering

Are Cost,

Complexity,or Breakthrough

major drivers?

c 1999 - 2010 C2C Solutions, Inc. (All rights reserved) - e-mail: [email protected] - Phone # 248-879-8040 - Visit our web-site and request a "printable" electronic copy of this roadmap ( www.c2c-solutions.com ) (Acrobat Reader required)

1) Knowledge base of 9,000 Scientific Effects ** 2) Separation Principles for Physical Conflicts **3) Inventive Principles for Engineering Conflicts ** 4) Patterns of System Evolution ** 5) The "Ideal" System and the Use of Resources ** 6) Strategic Patent Analysis 7) Semantic "Knowledge" Mining

8) Product & Society Trends9) Lateral Benchmarking10) The Holistic Cube11) Customer Modifications12) The Trimming Technique **13) Morphological Tables14) Blue Ocean Strategy

15) Brainwriting 6-3-516) Have the "Right" People17) "Painstorming"18) Unintended Uses/Applications19) The MSE Effect20) Super Lateral Benchmarking21) Biomimicry22) DeBono's 6 Hats 23) Simplified Synectics24) Time Savers25) Can't Fix it?, Feature it!26) The "Pagoda" Effect 27) Future-Mapping28) And several more . . . .

(E) Product Function Analysis

Difficultyof Product

Goals?

(K) ProcessFunction Analysis **

(G) The "Trimming Technique"

(F) Process FMEA(If Process Concept is known)

Low Medium

High

(I) Process Concept Evaluation and Selection

RobustManufacturing

(H) 25+ Tools for Innovation, Problem Solving, and Concept GenerationWatch Video --> www.c2c-solutions.com/sys-inn01.html

Difficultyof Process

Goals?

A. Business Case / Project Plan - Here the team explains why it is important to work on this "Project" and develops a plan which includes the Issues, identification of

Customers, Market, Scope, Goals, Constraints, Strategy, Team Membership, etc.

B. Understanding your Customer's Needs - The cornerstone for every sucessful project. The "Enhanced" Kano Model illustrates three critical types of

needs that must be delivered to the customer: 1) Basic Needs - Are expected needs, yet unspoken by the customers. 2) Performance Needs - Are the

spoken and consciously evaluated needs that customers will talk about. 3) Excitement Needs - Are the Innovations, "WOWs", & neat surprises.

Over 35 strategies exist to "uncover" the Voice of the Customer (VOC) and truly understand the "Mind" of the Customer (MOC).

C. Document & Prioritize the Customers' "Needs" - A well documented and prioritized list of requirements helps

keep them current and visible. This (eQFD "shortcut") uses specific criteria to help decide how each requirement will

be "deployed". This also keeps a "House of Quality" from turning into a "Mansion of Quality"!!

D. Developing Metrics & Goals - It's very hard to improve things that can't be measured. The QFD "House of Quality" is an excellent "tool" to help develop metrics and specific goals for the customer's "fuzzy" requirements.

E. Product Function Analysis - "A problem well described is a problem 80% solved." Functions are the most important aspect of any engineering system. Here, we describe in terms of functions, our engineering system, it's problems, and perform a comprehensive "Value" Analysis.

F. Design & Process FMEA's - An FMEA (Failure Modes & Effects Analysis) is a proactive systematic approach used by Product & Process Engineers to help assure your product and processes perform their intended functions over their entire life span. A tabular method is applied to analyze potential failure modes, their effects, and develop an action plan to ensure your customers never see these failures.

G. The "Trimming Technique" - When cost reduction, complexity reduction, or a true breakthrough is needed in the design, this technique uses cost and complexity reduction strategies and algorithms for simplified product or process scenarios. (VA/VE "Tool")

H. 25+ Strategies for Innovation - Difficult problems need breakthrough thinking. Most people think only "special" people have the ability to Innovate. NOT TRUE!! Several Psychological and Technological strategies for "Systematic Innovation" are being leveraged by "normal" people to accelerate innovation.

I. Concept Selection - Several methods for Concept Selection exist ranging from simple multivoting techniques to sophisticated mathematical methods that take into consideration multiple opinions, confidence levels and risk. Deciding which method to use depends on the importance of the decision.

J. Detailed Product Design - This step integrates DFM principles & Taguchi's Methods for "Robust Designs" with QFD to detail critical Design Characteristics with "optimized" target values to achieve a "Robust Design" that is easy to manufacture.

K. Process Function Analysis - "A problem well described is a problem 80% solved." Process functions are the most important aspect of manufacturing design. Here we describe, in terms of functions, our manufacturing process, its problems, and perform an operational "Value" Analysis. L. Detailed Process Design - This step integrates Dr. Taguchi's philosophy of "Robustness" with QFD to detail the critical Process Parameters and "optimized" target values to achieve a "Robust Process".

M. Production Control - These are the "shop floor" activities that are needed in order to maintain capable processes and approach a Six Sigma operation. These activities help to prevent reverting back to the "old way".

N. Kaizen - Methods to encourage gradual, structured, and continuous improvement for internal and external "customers" through the elimination of waste. People work together on making small continuous improvements without large capital investments.

(N) Kaizen!

Low Medium

High

No

Yes

Yes

NoHigh RPN's

High RPN's

Noise Factors

Noise Factors

QUALITY CONTROL CHARTS

OPERATOR TRAINING

PREVENTIVE MAINTENANCE

GAGE R&R STUDIES

ON-LINE QUALITY ENG.

MISTAKE PROOFING

(M) Production Control

Target

UCL

LCL

In the late 20th century leading companies realized that the Product Development Process was as important as the product itself. This process must involve Strategic Thinking, Customer Input, Technical Discipline, Advanced Knowledge, Creativity, Speed, and Innovation to ensure a successful output for your Customers. This uniquely structured "C2C Flowchart" integrates leading Design for Six Sigma (DFSS) "tools" which accelerate product introduction and ensures profitable life cycles. Along the right side is a very brief explanation of the Integration steps. Each step represents a DFSS "tried and proven" technique which additional detailed explanation is available. Detailed explananation of each step is available upon request.

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Delivery to Customer ( With Quality, Cost, and Time

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(B) Understanding your Customers better than they do ! (VOC + MOC) Video ->www.kanomodel.com

ProcessConcepts

"Standard" Product

Engineering Procedures

"Standard" ManufacturingEngineering Procedures

(A) Business Case and Project Plan

(I) Design Concept Evaluation and Selection

"Left Brained" Techniques . . . . . . ."Right Brained Techniques"

Ideas, Concepts,Solutions

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Issues / MissionID Customers

Market SegmentProject ScopeProject Goals

Project ConstraintsProject Strategy

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Technical Workshops,Training, Consulting,

Project based Coaching

E-mail [email protected] for a printable electronic copy of the latest version of this Flowchart

c 1999 - 2010 C2C Solutions, Inc. (All rights reserved) - www.c2c-solutions.com

$$ $

Design "Challenges"

Manufacturing"Challenges"

DesignConcepts

Are Cost,

Complexity,or Breakthrough

major drivers?

(Integrating DFSS "best-practices" into a Product Development Flowchart)

"Concept to Customer"

"**" - TRIZ Techniques

Score-cards

ConceptsAlternatives

Eva

luat

ion

Crit

eria

Totals

Datum

++

+

+ +

++++s

ss

s

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--

--

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