Date post: | 06-May-2015 |
Category: |
Business |
Upload: | conceptbakery |
View: | 900 times |
Download: | 0 times |
conceptbakery llc | 10230 Zenobia Cir | Westminster, CO 80031 | T: (303) 500 3130 | E: [email protected] | www.conceptbakery.com | ©2002 - 2013
MARKETING DELICACIESAlternative Marketing Strategies since 2002
NUMBERS & FACTS
Specialty: Freshly-baked alternative marketing strategies
Ingredients: Social Media, Digital, Mobile, Cross-Media
Known for: Viral and Word-of-Mouth delicaciesLocations: Denver, USA / Cologne, Germany
Team: 22 in-house employees supported by a worldwide freelancer network
Founded: September 2002
Good to Know: We are one of the top 10 social media agencies in Germany as per the BVDW Ranking
(DIGITAL) STRATEGY
ASK THE RIGHT QUESTIONS...And answer them! Turn your messages into delicacies that stick in peoples’ minds.
Consulting: What’s the impact of the ongoing digital revolution on businesses, brands and processes?
Positioning: How do you create sustainable appetites for your offers, not just one-time cravings?
Social Web Analysis, Monitoring & Controlling: What does the world look like in your audiences’ eyes?
Goals & ROI: How successful is your digital marketing on the social web?
OUR RECIPE
VIRAL & WORD-OF-MOUTH SPECIALSOriginal ideas and activities
Memorable promotions to drive conversation
Increased awareness
The icing on the cake of a successful promotion? You as the talk of the town.
SOCIAL WEB INGREDIENTS
Production: Design, programming, Facebook Pages, social media profiles, social & mobile apps, games, videos, etc., all done in-house
Promotion: News releases, media buys, initiating word of mouth sharing
Community Management: Content creation, posting, monitoring, CRM 2.0
Legal Issues: Social media policy, guidelines, privacy rules
Baking an amazing pie is one thing. Making sure others know about it is what makes us master bakers.
SOCIAL + MOBILE = KILLER APPMOBILE - MARKETING 2 GOThe use of apps, Facebook, Foursquare and other location-based services on smartphones and tablets has soared.
What does this mean for businesses, brands and products?
How do you adjust to different user behaviors?
Is your digital content mobile-friendly?
Does an app makes sense for you?
We can help answer these questions and add these ingredients to your marketing mix.
NO MORE DEAD ENDS
CROSS-MEDIA - MIXING IT ALL TOGETHEREggs, flour, sugar, butter, and salt come together to form delicious cookies. Cross-media connects single marketing elements to form a strong, cohesive message.
Reach and engage your audience at any starting platform, from social to digital to traditional advertising.
The results of cross-media done right will always greatly exceed the effects of some standalone marketing efforts.
Build a lasting impression for your brand, and automatically create appetite for more.
LITTLE AND BIG HELPERS
CREATE, RE-WORK, MASTERTop-notch baking requires working with the best tools. We know the best ways to use all of them!
BAKING IS A PRECISE SCIENCE
MASTER BAKERS AT WORKProper planning, organization and execution of our projects are key to the overall conceptbakery recipe.
Planning: high-quality brainstorming, action plan development and execution
Project Management: coordinate resources, track client updates, modification requests and milestones at a central location, compile relevant statistics and feedback, analyze results, log time worked.
SOME OF OUR CLIENTS
SHOWCASES
Sample some of our delicacies!
CARBONA - STAINTALKSocial media story for household cleaning brand.
WOM specials
Social media management for Facebook, Twitter, Pinterest, YouTube, etc.
Social web and digital media workshops
Setup and maintenance of website, online store and blog
Writing, designing and distributing newsletter
Program expansion into Canada and Mexico
Ongoing management and consulting
DENON - FEEL ITDigital and social web strategy for Europe.
Established Facebook in FR, BE, NL, GB and GER
Apps and campaigns on Facebook
Ongoing management and consulting
REBUSFARM
International social web strategy for 3D rendering
software provider.
WOM specials
Facebook page
Social media ads
Ongoing consulting
ROYAL CARIBBEAN INTERNATIONALSocial web strategy becomes cross-media lead campaign “Seafari” (2011 and 2012).
WOM specials
Facebook Page, apps, microsite, YouTube, Twitter, Flickr, Google+, mobile
Media buys on Facebook and YouTube
Ongoing management and consulting
RANGE ROVER & JAGUARDigital strategy consulting for the launch of the Range Rover Evoque.
Nationwide dealer training in Germany on the use of digital technology and social web.
Promotions extended to the the Jaguar brand due to the success of our initial work.
RAVENSBURGER - BEING FUN & SOCIALSocial web strategy for leading book publisher, board game and puzzle producer.
WOM specials
App development
Facebook Friends Memory Game(Shortlist, Best Of Social Media Award 2012)
Product tests and sweepstakes
Augmented reality Facebook app
Alternate reality game to support book launch
Web videos
Social media ads
REDKEN - COLOR GENERATIONB2B and B2C social web strategy for leading hair care brand owned by L'Oréal.
WOM specials
SoMo Bridge technology
Connecting POS and mobile events
Maintaining website & managing newsletter
Ongoing management and consulting
KARSTADT - MAIN BRAND & HRSocial web campaigns including mobile elements for leading German retailer.
WOM specials
App development
Cross-media concepts
SoMo Bridge technology
Social media ads (focus on Facebook)
Social newsroom blog
Ongoing management and consulting
YTONG - QUALITY IN LIFEOnline marketing strategy for a new apparel line.
Corporate identity and design
WOM specials
Setup of Facebook page
Social media ads
Ongoing management and consulting
GET IN TOUCH
conceptbakery llc | 10230 Zenobia Cir | Westminster, CO 80031 | T: (303) 500 3130 | E: [email protected] | www.conceptbakery.com | ©2002 - 2013
THANK YOUfor your attention!