MUSEUM ASA PLATFORMSistema Museo Berrocal

Domus Academy MID2010 . final project . Judit Pinzón Navarro

01. TORSO / Crowdsourcing the sculpture

02. BERROCAL SAYS… / Almogávares quest

03. LIFELINE COMPASS / Berrocal’s social network

04. CONEXIONES / Links with outside world

VISIT ENHANCEMENT

ARTWORK EXPERIENCE

VISIT ENHANCEMENT

STRATEGIC

CONCEPTS

01. TORSO /Crowdsourcing the sculpture

VISIT ENHANCEMENT

Creating ‘temporary sculptures’ through user-generated content.

People are motivated to draw, paint and post media related to specific topics which are projected real-time over a blank sculpture model.

Contributed material creates an image archive and permanent user-generated exhibition for the museum.

REFERENCES

Democracy poster project Ten thousand centsV&A museum cropping image archive

01. TORSO /Crowdsourcing the sculpture

VISIT ENHANCEMENT

OBJECTIVE Bring the museum to the peopleExchange between museum and visitorsMotivate visitors to become part of the Berrocal community

COMPONENTS Blank sculpture torso modelsInput interfaceCamera and projector

INPUT Drawings, patters and images (onsite & offsite visitors)

i MODALITIES Digital drawing and painting on model partsPosting material and voting through screens

FEEDBACK Real time ‘projection’ of contributions over blank modelVisualization of contributors’ basic profile data (country, age)

OUTCOME Archive from user-generated contentExhibition of images of the series of ‘temporary sculptures’

01. TORSO /Crowdsourcing the sculpture

VISIT ENHANCEMENT

02. BERROCAL SAYS…/ Almogávares quest

ARTWORK EXPERIENCE

Playful collective approach for visit.

The quest consists of finding the 10 Almogávares and building up their puzzle models following a strategy similar to SIMON SAYS.

The progress of assembly unlocks visualizations and information related to the sculptures.

REFERENCES

3D mapping projections Simon Says gameConqwest

02. BERROCAL SAYS…/ Almogávares quest

ARTWORK EXPERIENCE

OBJECTIVE Learn while playingReveal hidden features of sculptures

COMPONENTS Quest map showing completion of tasks Sculpture model parts (LED, RFID + piezo speaker)3D mapping projections or handheld device + AR

INPUT Sculpture recognitionAssembly

i MODALITIES Physical assemblyScanning with handheld device

FEEDBACK Glowing light from parts + soundUnlocking visuals and infoAutomatic disassembly

OUTCOME Built sculptures and quest completionProjections w/t technical drawings & watercolors / ARInformation about technique, process, components, warrior, anecdote

02. BERROCAL SAYS…/ Almogávares quest

ARTWORK EXPERIENCE

03. LIFELINE COMPASS / Berrocal’s social network

VISIT ENHANCEMENT

Compass device that enhances the visit by contextualizing Berrocal’s work.

Points out major artistic influences from his social network and evolution of style & technique throughan interactive timeline.

REFERENCES

Tate Modern, art history timelineLayered, Augmented RealityThe Globe, Shakespeare’s work

03. LIFELINE COMPASS / Berrocal’s social network

VISIT ENHANCEMENT

OBJECTIVE Contextualize Berrocal’s artworkFocalize in the artist’s social networkShow his contributions to other artists

COMPONENTS CompassRFID reader and tags

INPUT Search & questions

i MODALITIES Browsing the interface by date / artist network / style evolution

FEEDBACK Compass signalsAudio

OUTCOME The compass guides the visitor through the experience

03. LIFELINE COMPASS / Berrocal’s social network

VISIT ENHANCEMENT

04. CONEXIONES / Links with outside world

STRATEGY

Offsite installations, teasers and exhibits communicate with the museum system and viceversa.

Communication network that visualizes what happens inside and outside the museum system buildings.

Layered flows of information and visitors.Contributions through audio stories.

REFERENCES

Flight patterns, Aaron Koblin Augmented Sound Data sculpture 1001 stories of Denmark

04. CONEXIONES / Links with outside world

STRATEGY

OBJECTIVE Connect the museum system components Link the outside world with the museum systemParticipation & contribution of new possible visitors Visualize flows of information, visitors and collected storiesBring new visitors from ‘territorial targets’

COMPONENTS RFID tags on visitor ticketsWebsite traffic dataAudio recorders on each siteProjector

INPUT Voice recording

i MODALITIES Interface interactionBrowsing through collected stories and visualized data

FEEDBACK Visualization of personal contribution to the systemAudio stories

OUTCOME Dynamic visualization sculpture with stories archive

04. CONEXIONES / Links with outside world

STRATEGY

01. TORSO / Crowdsourcing the sculpture

02. BERROCAL SAYS… / Almogávares quest

03. LIFELINE COMPASS / Berrocal’s social network

04. CONEXIONES / Links with outside world

MUSEUM AS A PLATFORM Sistema Museo Berrocal

Domus Academy MID2010 . final project . Judit Pinzón Navarro