250 BROADWAY STREET LAGUNA BEACH, CA 92651 TEL 949.715.4100 FAX 949.715.4106 2016 Media Kit Concierge Concierge PROVIDING AFFLUENT AND CULTURED TRAVELERS WITH THE MOST UP-TO-DATE INSIDER KNOWLEDGE AND RESOURCES. A LUXURY LIFESTYLE PUBLICATION SERVING THE MOST DISCRIMINATING TRAVELERS. Concierge MIAMI WINTER 2014/15 FUSION FARE FRESH TAKES ON JAPANESE FOOD MUSEUM MECCA PERUSE LOCAL INSTITUTIONS DEDICATED TO ART CULINARY WEEKEND SAVOR THE SOUTH BEACH WINE & FOOD FESTIVAL miami Discover EXPLORE LIKE A LOCAL WITH EXPERT TIPS FROM THE CITY’S TOP CONCIERGES 12/11/14 11:19 AM bespokemagazineonline.com
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250 BROADWAY STREET LAGUNA BEACH, CA 92651 TEL 949.715.4100 FAX 949.715.4106
2016 Media Kit
ConciergeConcierge
PROVIDING AFFLUENT AND CULTURED TRAVELERS WITH THE MOST UP-TO-DATE INSIDER KNOWLEDGE AND RESOURCES.
A LUXURY LIFESTYLE PUBLICATION SERVING THE MOST DISCRIMINATING TRAVELERS.
ConciergeMIAMI
WINTER 2014/15
FUSION FARE
FRESH TAKES ON
JAPANESE FOOD
MUSEUM MECCA
PERUSE LOCAL INSTITUTIONS
DEDICATED TO ART
CULINARY WEEKEND
SAVOR THE SOUTH BEACH
WINE & FOOD FESTIVAL
miami Discover
EXPLORE LIKE A LOCAL WITH EXPERT TIPS
FROM THE CITY’S TOP CONCIERGES
MI_BS2_Winter2014Cover.indd 10
12/11/14 11:19 AM
bespokemagazineonline.com
250 BROADWAY STREET LAGUNA BEACH, CA 92651 TEL 949.715.4100 FAX 949.715.4106
READERSHIP & DISTRIBUTION
Delivering AffluenceBespoke Concierge offers its partners access to one of the world’s top audiences:
the savvy, cultured traveler staying in the finest luxury hotels in the city.
ASPEN • CHICAGO • LOS ANGELES • MIAMI • NEW YORK CITY • SAN FRANCISCO
DEMOGRAPHICS
Concierge
57% of affluent travelers rely on on-site staff (concierges) to decide on activities once on their trip.
Source: Ipsos MediaCT, Google Travel Study, May to June 2013
Bespoke Concierge is a destination-travel guide geared to the most affluent travelers. Partnering with concierge teams at the top luxury hotels, Bespoke Concierge is the most
reputable source for local recommendations on the best of everything in the city, from upscale dining and shopping to culture and nightlife.
Average Household Income ......................................$250,000+Average Age ..................................................................32+ years oldCollege Graduate ........................................................80%+Male/Female ................................................................60%/40%Second Homeowner ...................................................42%
READERSHIPThe majority of copies are distributed to our select lists of the finest
luxury hotels in each city. See distribution list for details.
All advertising partners and businesses mentioned in Bespoke Concierge are provided copies to distribute as needed. Other distribution includes:
Bespoke Concierge is also distributed to our exclusive mailing lists and at promotional events.
Readership: 210,000*
* Includes all regions: ASPEN • CHICAGO • LOS ANGELES • MIAMI • NEW YORK CITY • SAN FRANCISCO
250 BROADWAY STREET LAGUNA BEACH, CA 92651 TEL 949.715.4100 FAX 949.715.4106
ConciergeEDITORIAL
“The Authoritative LOCAL Guide”
Bespoke Concierge utilizes our participating concierge teams from the finest luxury hotels as our main expert sources for the best of everything in the city.
From curated calendars and itineraries to shopping and dining by neighborhood, we helpour readers discover what only the most well-informed city experts know.
Each issue includes recommendations, resources and infotainment in an easy-to-read, highly engaging format. CalendarA curated selection of the top events, exhibits, shows and high-profile local festivals and activities.
RadarA snapshot of what’s hot in the city features tips on the newest restaurants, lounges/bars, shops, museums, galleries and attractions.
SpotlightOffering a zoomed-in look at a singular neighborhood, featuring top recommendations on where to dine, drink, shop and play.
ShopThese shops and boutiques will carry the latest trends in categories that include watches, jewelry, women’s apparel and more.
SavorA look at what’s new on the culinary landscape highlighting specific restaurants that are must-visit dining destinations.
ItineraryThree morning-to-night itineraries featuring curated days dedicated to a different type of vacation, from romance to family fun.
Bespoke Concierge is the most reputable luxury guide to the city, focusing on: 8SHOPPING 8CULTURE 8DINING 8VIP ACCESS 8STYLE
Regional FeaturesEach issue of Bespoke Concierge will include in-depth, local coverage that offers additional insight into the featured region. These features take readers into the heart of the city to experience the neighborhoods, arts, culture, dining and shopping in a new, vibrant way. Global Interest/ TravelBespoke Concierge will also include a set of general interest features that cater to the broader pursuits and global worldviews of the affluent traveler, including emerging destinations, first-class travel experiences and more.
250 BROADWAY STREET LAGUNA BEACH, CA 92651 TEL 949.715.4100 FAX 949.715.4106
PRINT DEADLINES
Concierge
ADDED VALUE FOR FULL PAGE ADVERTISERS
After you book your full-page ad, your sales representative will send you a form for your promo-tional content. Send us a hi-res image and an outline of what you’d like us to promote (keep in mind that the word count will be around 100 words). Clients will have the opportunity to approve the editorial.
All full page advertisers will receive free promotional content both in print and online.
Promotional content will be written by a member of the Bespoke Concierge editorial staff and includes one image.
www.bespokemagazineonline.com
MULTI-MARKET DISCOUNTS*
2 Markets....10% Discount
3 Markets....15% Discount
4 Markets....25% Discount
5 Markets....30% Discount
6 Markets....35% Discount
* Excludes Premium Positions
2016 NET RATE PER MARKET Size 1x 2x (per issue)
Full Page $3,900 $3,510
Inside Front Cover Spread $8,500 $7,650
Pre TOC Spread $6,000 $5,500
Spread $5,500 $5,000
Inside Back Cover $4,500
Back Cover $5,000
Half Page $2,500 $2,250
MARKETS AVAILABLEASPEN • CHICAGO • LOS ANGELES • MIAMI • NEW YORK CITY • SAN FRANCISCO
Spring/Summer 2016 AD CLOSE: March 4, 2016 MATERIALS DUE: March 11, 2016 PUBLISHED: April 1, 2016
Fall/Winter 2016 AD CLOSE: SEPTEMBER 5, 2016 MATERIALS DUE: SEPTEMBER 12, 2016 PUBLISHED: OCTOBER 3, 2016
250 BROADWAY STREET LAGUNA BEACH, CA 92651 TEL 949.715.4100 FAX 949.715.4106
Concierge
AD DIMENSIONS: All live matter must be at least 0.25” (1/4) from the trim and a minimum of 0.125” (1/8) bleed added to all sides.
NOTE: All live matter must be at least 1/4” from the TRIM of the magazine. The bleed size listed above is the page trim size with 1/8” minimum bleed added to all sides. It is not the trim size. Make sure that copy does not run into the gutter on two-page spread ads.
PREPRESS GUIDELINES: Bespoke Concierge Magazine is a Macintosh format Computer to Plate (CTP) environment, Adobe
InDesign is the primary page layout program used. PDF/X1-a and Macintosh formatted InDesign documents are the preferred material formats. Your files will pass through a preflight operation to confirm all elements are present and correct. If there are problems, we will contact you and work to resolve them (with applicable charges). To minimize problems, please read and follow the guidelines below.
DIGITAL FILE REQUIREMENTS: We accept the following native file formats: Adobe InDesign (preferred) *Adobe Photoshop and *Adobe Illustrator. You must package or collect all support files including fonts. Do not apply style attributes to fonts. Use only standard Adobe fonts in PC-created documents. Convert all PMS spot colors used in any application to CMYK.
IMAGES: All images must be submitted (grayscale or CMYK) as native Photoshop PSD, EPS or TIF at 300 dpi. (Images supplied at
lower resolution will result in an inferior print quality that will not be the publisher’s responsibility.) Any images supplied as RGB, index, lab or containing color profiles will be converted to CMYK, which may result in an undesirable color shift. We can’t be responsible for files supplied in formats other than CMYK. Scaling, rotating or other image manipulation must be done prior to placement in the page layout program.
PDFS: PDF x1a files are acceptable only if they meet size, color and resolution requirements as detailed in the Images section above.
PROOFS: For color-sensitive materials, a proof created to SWOP specifications is required. Ink jet and laser prints are acceptable for content only. We will not be responsible for color shifts on press if no approved color proof has been supplied.
AD SUBMISSION: Please send or email materials and direct questions to the following:
Bespoke Concierge Magazine c/o Firebrand Media, LLC Attn: Tina Leydecker 250 Broadway St., Laguna Beach, CA 92651 Phone: 949-715-4100 Fax: 949-715-4106 [email protected]
FULL PAGETRIM: 7” X 9”BLEED: 7.25” X 9.25”LIVE AREA:6” X 8”
1/2 PAGETRIM:6” X 4”
SPREADTRIM: 14” X 9”BLEED: 14.25” X 9.25”LIVE AREA: 13” X 8”
ADVERTISING SPECIFICATIONS 2016THIS PUBLICATION PRINTS COMPUTER-TO-PLATE.
PRINTING Web offset BINDING Perfect bound TRIM SIZE 7” width x 9” depth LINE SCREEN / DENSITY 150 line / 300% maximum density
250 BROADWAY STREET LAGUNA BEACH, CA 92651 TEL 949.715.4100 FAX 949.715.4106
IN ADDITION TO BESPOKE CONCIERGE MAGAZINE, FIREBRAND MEDIA PUBLISHES A WIDE PORTFOLIO OF PRINT AND DIGITAL MEDIA, INCLUDING:
» Bespoke Concierge Magazine: A regional luxury travel publication distributed at the top hotel concierge desks in major cities» Sea Island Life Magazine: The official publication for Sea Island Resort and residences» Loews Magazine: The in-room publication for Loews Hotels & Resorts» Laguna Beach Magazine: An award-winning city publication for Laguna Beach, California» Newport Beach Magazine: An award-winning city publication for Newport Beach, California» OCinSite.com: A coastal Orange County lifestyle portal» Laguna Beach Independent: The weekly newspaper of choice for Laguna Beach» Newport Beach Independent: The weekly newspaper of choice for Newport Beach» Coastal Real Estate Guide: Reaches more than 80,000 affluent readers in Laguna and Newport
For more information, contact your Firebrand Media representative or Steve Zepezauer, CEO & Editorial Director
ENTERTAINING AT HOME | TOP TRENDS FOR MEN | TRAVEL: A SCOTTSDALE GETAWAY
SILVER
SCREEN TO
COASTAL
SCENE
PHILANTHROPIST
KATHY THOMPSON’S
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NEWPORT
ART IN
THE PARK
DISCOVER THE
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ALL IN THE DETAILS
FASHION-FORWARD LOOKS FOR FALL
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Design Style&
FC_NBM32_cover.indd 3 9/29/14 1:39 PM
NBPD Conducts Motorcycle Safety
Operation
Off the MenuRenowned restaurateur David Wilhelm is back with a new din-ing concept. Page 12
Biz BuzzNew store caters to upscale canines and pampered pooches.Page 4
Senior MomentsColumnist Felicia Wiseman has the keys to good health.Page 7
On FaithCindy Christeson writes about “Blessing of the Backpacks.” Page 13
Newporters Prepare for Disaster
NEWPORT BEACH
DISASTER, Page 23
online at newportbeachindy.com “For Locals, by Locals” SEPTEMBER 20, 2013 | Volume IV, Issue 38
LinksInside the Indy
NEWPORT BEACH
Independent
New Balboa Theater CEO Steve Beazley in front of the theater in Balboa Village
COASTALREAL ESTATE GUIDEA bit of Tuscany in Shady Canyon
ALSO INSIDENews 3Briefs 3Benefi t 4Lifestyle 5 Faith 7Forum 8Calendar 10Biz Buzz 11Stepping Out 12Waterfront 14Sednior Moments 16Charity 18Artscapes 20Campus 21Slideshow 22
By Sara Hall | NB Indy More than 500 people learned vital information about what to do in case of an emergency at a city-wide event last weekend.
The Newport Beach Fire Depart-ment hosted the Fifth Annual Disaster Preparedness Expo on Saturday at the Newport Beach Central Library.
Attendance was a little lower than usual, said NBFD life safety specialist Matt Brisbois, but he was still pleased
with the turnout.There were a lot of locals there with
specifi c questions and concerns, he added.
“It was nice to have all that informa-tion right there, ready to be provided to them,” he said.
Booths included: City of Newport Beach, SoCal Edison, Orange County RACES (Radio Amateur Civil Emergen-cy Service), Alert OC, Ready OC, NB
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SEPTEMBER 21 & SEPTEMBER 22
The Newport Beach Police Depart-ment is nearing the conclusion of specialized Motorcycle Safety Enforce-ment Operations in an effort to lower deaths and injuries.
These operations began in August and continue through the end of September. Extra offi cers are on duty patrolling areas frequented by motor-cyclists and where motorcycle crashes occur. Offi cers are looking for viola-tions made by drivers and riders alike that can lead to motorcycle crashes, including being under the infl uence of drugs or alcohol, speeding, making illegal turns, or any other dangerous violation.
Motorcycle fatalities saw a drop of 37 percent from 2008 to 2010, but fatalities rose nearly 18 percent in 2011. Operations like this are aimed at curbing rises in motorcycle deaths and sending the numbers back down.
In 2012, Newport Beach saw 37 motorcycle-involved collisions, which resulted in 39 injuries and no fatali-ties. So far in 2013, Newport Beach has seen 31 such collisions, resulting in 30 injuries and one fatality.
California collision data reveals that primary causes of motorcycle-involved crashes include speeding, unsafe turn-ing and impairment due to alcohol and other drugs.
The NBPD is also reminding all motorists to always be alert and watch out for motorcycles, especially when turning and changing lanes.
According to the NBPD, as the economy continues to improve, more drivers are on the road, including novice motorcycle riders who are untrained and unable to handle the power of today’s motorcycles.
The NBPD message to all drivers and motorcyclists is to share the road. Riders can obtain training through the California Motorcyclist Safety Program. Information is available at CA-msp.org or (877) RIDE411.
Race for the Cure Takes to the Streets of Newport this Sunday
Thousands of runners will be taking to the streets of Newport Beach this Sunday, September 22, for the 22nd annual Susan G. Komen Orange County Race for the Cure.
The event connects breast cancer ad-vocates, survivors, families and friends, in support of Komen’s mission to serve people and save lives.
“Each year, the Race is the one inspi-
rational community event that honors those whose lives have been touched by breast cancer,” said Marie Cammack, 2013 Race for the Cure chair. “Every $125 raised above the registration fee can pay for a mammogram for a woman in need.”
The Race is a family-friendly public event fi lled with poignant memories,
Southern California Edison’s “routine” replacement of two utility poles in Bluebird Canyon was anything but routine for the residents of 50 nearby homes. They received mandatory evacuation orders prior to Wednesday’s extraction by helicopter of two utility poles located behind properties on Wykoff Way.
Despite the mandatory evacuation notice, Bluebird Canyon Drive resident Lori Solomon said she was caught off guard because she assumed that Wednesday morning’s intermittently gusty winds might keep the copter grounded. So when a
worker knocked on her door to give her a 15-minute warning at around 10:30 a.m., she had to scramble to get out the door in time.
Solomon received written notice a couple of weeks before and SCE representatives went door to door last week to make sure residents understood they would need to temporarily evacuate their homes between 9 and 11 a.m.
Laguna Beach Public Works Director Steve May said the evacuation protocol stemmed from Federal Aviation Administration guidelines. FAA rules prohibit aircraft
Replacing utility poles required extraordinary efforts this week in a Bluebird Canyon neighborhood.
PH
OTO
BY M
ITCH
RID
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Flying Poles Force Brief Evacuation By Jennifer Erickson | LB Indy
’ 93 Arsonist Never Caught By Loreen Berlin, Special to the Independent
Twenty years ago this month, a savage fi re devoured 14,000 acres of Laguna Canyon wilderness and
ravaged multiple neighborhoods.
The fi re that destroyed 391 homes and threatened more than 1,000 others at the time
was believed to be the work of an arsonist, but the perpetrator were never found. Investigators collected evidence statements, received 480 arson leads and ruled out non-human causes, but investigators were never able to determine who started the fi re.
“That’s the frustrating part of our business; often the fi re destroys evidence,” said Scott Brown, division chief of the Orange County Fire Authority, which investigated the blaze because it ignited fi rst in county territory.
On that fateful day, Brown was a fi re captain and one of the fi rst arriving engine companies, No. 222, on the scene in Laguna Canyon.
Investigative reports on the Laguna fi re of 20-years-ago were purged, according to Brown, as records are required to be kept for only seven years.
While the “cold case” arson may never be solved, the impact on human lives that dark day in Laguna history
Tennis Courts Set for RepairsBy Rita Robinson | LB Indy
Line-up Reshuffl ed on Two Stages
After years of tension between the school district and the city over responsibility for the deteriorating tennis courts at the high school, the courts are finally set to be competitive again.
With a joint-use agreement approved by the City Council last month, school board members voted this past Tuesday, Oct. 8, to spend $69,000 to hire Irvine’s LPA, Inc., architectural and engineering firm, to firm up a $620,000 repair plan expected to be completed by next August.
The cracked and weathered courts next to the swimming pool,
LAGUNA BEACH4 Emerald Bay > $5,995,000 1088 North Coast Highway > Laguna Beach, CA 92651 > 866.745.3322
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No Square Theater’s annual production of “Lagunatics” was offi cially postponed until 2014 and Laguna Playhouse will make substitutions in their season line-up, the two theaters announced separately this week.
FIRESTORMREMEMBERING THE
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TUCSON TRAVELTHE JEWEL OF THE SONORAN DESERT
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• A Look at Oscar History
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GATHERING OF THE MINDS
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the Perfect PICNICTHE BEST LOCALES AND BASKET NECESSITIES
