Once upon a time there was a Kingdom…………………

It was Vast , prosperous and Young ………

If getting the attention of the Young is your problem ……………..

Meet your solution

A little bit about us !

• India’s 1st youth marketing and communications agency • Represents India at The Global Youth Research Partnership • JV between Electronic Youth Media and Mudra Max• Run by India’s Youngest Media Entrepreneur , Samyak Chakraborty • Developed the proprietary “Offline Social Network “ of insight seekers spread across campuses

Our Approach

Beyond SEC ABC

Archetype MindsetsConstantly evolving

Extremely diverse

Beyond traditional SEC segmentation

Traditional

The Result :11 youth mindsets

bonds

passionistas

off-roaders

kites

parasites

shiny disco balls

x.o

race horsesfans of god

labels

needy weedies

The mindsets at work

Influencer Mindsets

Adopters

Sub-culture

Test Phase

Mainstream Adoption

Increased Adoption

Question: How do you tap these Mindsets ?

Seed

Chat

What’s inside

Infiltrate

Idea

Dig

Listen

Conv

ersa

tions

Influence

Conn

ect w

ith w

hat t

hey

real

ly w

ant

Totally Candid

Subtly Engage

Embed yourself

Answer : By building brand specific student networks

Yougle !

We collaborate with our international partners to turn these insights into actionable brand strategies

Mr. Bernard Hor, CEO, Youth Works Asia

Mikko Ampuja,Chairman, (Europe) Global Youth Research Partners

Mr. Jereon Boschma, Chairman, Gadfly the Increation Company

Graham Brown Director, Global Youth Research Partners

Some of our clients !

Our insights lead to more than just brand strategies !

Some ways in which we can help you connect to the youth !

Campus Ambassador’sIdentification and creation of campus brand ambassadors to increase WOM and advocacy for your brand

Co-Creation Utilizing our student network to co-create campaigns which actively involve the Youth Segment

Cause Led Engagement Increasingly college campuses are become hotbeds of social activism whose potential can be harnessed by brands to build a deeper connect . The YPF is one such case in point

Leaves Home 7:30 am

Rides train to college 7:30-8:30 am

Lunch Break Time spent in cafeteria and hang out 1:30 -2:30 pm

First break time spent in cafeteria

Time spent post college at hang out 5:30-6:30 pm

Rides train home 6:30-7:30 pm

Watches TV with family 8:00 -10:00 pm

Surfs online alone 10:00- 12:00 am

Innovative Touch Point mapping and DevelopmentWe help you brand connect with the youth where your message will have the greatest relevance by mapping unique touch points

Property Advisory Services We develop customized plans to enable your brand to get the maximum engagement at college festivals

Thank you !waridhi.joshi@concrea.in

9819708221