Date post: | 09-Dec-2014 |
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Conducting Remote Unmoderated Usability Studies: Part 1
www.userzoom.com
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Conducting Remote Unmoderated Usability Studies: Part 1
Ann RochanayonSr. Director UX/CX Research
UserZoom
speaker
Meet the Speakers
Alfonso de la
NuezCo-founder & Co-CEO
UserZoom
moderator
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The #1 SaaS Company for Cost-effectiveUser Experience & Usability Testing
Our all-in-one enterprise solutions make research & testing cost-effective, agile and easy
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• Chat box is available if you have any questions
• There will be time for Q&A at the end
• We will be recording the webinar for future
viewing
• All attendees will receive a copy of the
slides/recording
Quick Housekeeping
Continue the discussion using #LearnRemoteUX
Continue the discussion using: #LearnRemoteUX
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• Introduction to Remote Unmoderated Research
• Study Design
• Recruitment
• Q&A
Agenda
Continue the discussion using #LearnRemoteUX
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Conducting Remote Unmoderated Usability Studies: Part 1
• What is it?
• Benefits
• Fast data collection
• Geographic reach
• Natural environment
• Large sample sizes
• No moderator bias
• Cost efficient
Remote Unmoderated Research
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Conducting Remote Unmoderated Usability Studies: Part 1
• Types of remote unmoderated research
• Task-based
• Prototypes, wireframes
• Longitudinal
• Competitive
• A/B testing
• Ad testing
• Marketing / branding studies
• Timeout testing
• Information architecture
• Card sorting (Open and closed)
• Tree testing
• Screenshot click test
Types of Remote Unmoderated Research
Task-based
Card Sorting
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Conducting Remote Unmoderated Usability Studies: Part 1
• Quantitative
• Task effectiveness (Task Success)
• Task efficiency (Number of clicks,
unique page views, time on task)
• Rating scales, means, standard
deviation
Types of Data Collected
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Conducting Remote Unmoderated Usability Studies: Part 1
• Qualitative
• Open ended questions
• Videos of participants’ screen
• Video and / or audio of participants performing the task
• Video question feedback
Types of Data Collected
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Conducting Remote Unmoderated Usability Studies: Part 1
• Behavioral
• Clickstreams
• Heatmaps
Types of Data Collected
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Conducting Remote Unmoderated Usability Studies: Part 1
• Define the study goals
• What are the hypotheses?
• Determine the study length
• Keep the participant experience under 20
– 30 minutes to minimize participant
fatigue
• Determine the number of activities and
tasks
• Estimate the amount of time required
• Between subjects design vs. within subjects
design
Study Design
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Conducting Remote Unmoderated Usability Studies: Part 1
• Use multiple measures to triangulate on the user experience
• Quantitative measures
• Qualitative measures
• Behavioral measures
Study Design
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Conducting Remote Unmoderated Usability Studies: Part 1
• Set expectations
• Determine what questions to ask at the beginning of
the study
• Demographic information
• Market research questions
• Brand awareness
• Any questions for pre vs. post metrics
• If segmentation or filtering of the data is needed,
close-ended questions are required for the filters
Introductory Questions
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Conducting Remote Unmoderated Usability Studies: Part 1
• Define the tasks
• Navigation
• Process-oriented
• Content
• Value proposition
• Use a combination of close-ended and open-ended
questions to better understand the user experience
• Hypothesize potential task obstacles; design questions
to test these hypotheses
Task Design and Questions
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Conducting Remote Unmoderated Usability Studies: Part 1
• Ask questions to understand overall experience
• Include any pre / post metrics
• Net Promoter Score (NPS)
• System Usability Score (SUS)
• Call-to-action metrics
Final Questions
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Conducting Remote Unmoderated Usability Studies: Part 1
• Determine a target participant profile
• Who is the audience?
• What type of people use the site?
• Consider how common this type of person is in the general population.
• Create a screener if necessary
• Determine the sample size
• Methods of recruitment
Recruitment
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Conducting Remote Unmoderated Usability Studies: Part 1
Questions & Answers
Continue the discussion using #LearnRemoteUX
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Conducting Remote Unmoderated Usability Studies: Part 1
• Tuesday, October 7, 2014
• Conducting Remote Unmoderated Usability Testing: Part 2
Next Webinar
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