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Continued from page 3Personnel

ummer is upon us, and that gets us think-ing about travel. Not vacation travel,

mind you, but a trip to the 2017 Island Inva-sives Conference in Dundee, Scotland, ofwhich Bell Laboratories is a sponsor.The conference takes place over five days

and will be chock-full of presentations andconversations regarding the best ways to con-trol invasives and help restore delicate and en-dangered ecosystems. On day two of the

S conference, Bell’s Senior International Regis-tration Specialist, Craig Riekena, will give aconference-wide presentation on baits used inBell’s island conservation projects. There, he’lldiscuss Bell’s process of developing baits to useon island habitats. This includes formulation,research and development, pellet manufactur-ing, testing, and finally, application. He’ll alsotalk about Bell’s history and how the companygot involved in island conservation projects.

Bell owner, Anne Stack Connor, will joinRiekena at the conference. Last summer,Connor and Technical Advisor, Peter Martin,traveled to the Galápagos Islands withrepresentatives from Island Conservation(www.IslandConservation.org), which ledsuccessful campaigns to eradicate invasiverodents on Rábida and Pinzón, and is laying thegroundwork for a similar project on the islandof Floreana.

and technicians on inspections at hard-to-control rodent infestation sites.Prior to joining Bell, Nick Branca worked as

a Residential and Commercial Manager atVentura Pest Control for 15 years. In his posi-tion, he provided pest control solutions to hiscustomers and was a firsthand user of Bell Lab-oratories’ products. In addition to his role atVentura, Branca was also an attendee of theNew York City Rodent Academy in 2015 andcurrently serves as an instructor at the West

Coast Rodent Academy. Branca is based inVentura, California.Brad Newell brings diverse experience to his

new role after holding positions at BASF, TitanAmerica, and most recently, Hera Lighting.Upon graduating, Brad joined the ProfessionalDevelopment Program with BASF and spent 18months working on special assignments fromPuerto Rico to Pittsburgh. In this role, Brad op-timized plant turnaround time and reducedtotal man-hours required by nearly 60%. From

there, Brad attained a sales role for AgriculturalProducts at BASF and further moved on toTitan Amerca to develop their inside sales de-partment. In his most recent role at Hera Light-ing, Brad was responsible for managing salesactivity for lighting lines in the Midwest fromKentucky to the Dakotas.Newell earned a B.S. Degree in Chemical

and Biomolecular Engineering from GeorgiaInstitute of Technology. Newell is based nearAtlanta. n

Bell SponsorsIsland InvasivesConference 2017in Scotland anddiscusses nextmoves withrepresentativesfrom IslandConservation

Continued from page 2Conference

Bell’s CEO, Steve Levy, with Gregg Howald and Karl Campbellof Island Conservation at Bell’s Headquarters in Madison, WI.

Representatives from Island Conservation take notes as a prominent landowner and council member discusses theeradication of invasive species on Floreana in the Galápagos Islands.

Most of our work can be described as preventative – stopping infestations,” hesaid. “The island conservation work is actually adding to populations. The in-crease in specific seabird and other populations due to our products is in manyinstances staggering.”Going forward, look for Bell to do some specialized branding for its island con-

servation baits. Bell’s VP of Marketing, Todd Butzow, indicated that this will helpBell promote this small but important segment of its business. The line, tenta-tively named “Bell Island,” will encompass different formulations and bait sizesand strengths, as each project gets its own bait to meet the island and invasives’unique needs. n

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Personnel News

ell Laboratories is pleased to welcometwo new technical representatives to

the team. Nick Branca joined in March asa Technical Sales Representative for theWest territory. He represents Bell productsto distributors and pest management pro-fessionals (PMPs) in Southern California,Southern Nevada, Arizona and Hawaii.Brad Newell also joined Bell’s sales team inMarch to represent the Southeast territory.He will cover Georgia, Alabama and theCarolinas.Branca and Newell work closely with

Bell distributors, providing product infor-mation and training sessions to their salesrepresentatives and pest control customerson the proper use and application of Bellproducts. They also assist distributors inidentifying and developing promotionalstrategies to increase market share and rep-resent Bell at distributor-organized events,as well as national tradeshows.In the field, technical representatives

conduct training workshops and lend tech-nical support on pest control strategies, ac-companying distributor representatives

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Nick Branca

Brad Newell

Branca & Newell joinBell’s Technical Team

Continued from front pageConference

Recently, Bell was fortunate to receive a visitfrom Gregg Howald and Karl Campbell, ofIsland Conservation, at its Madison, Wisconsinlocation. Bell has partnered with IslandConservation to eradicate invasive rodents fromthe South Georgia Islands to the GalápagosArchipelago.Howald (North America Regional Director)

and Campbell (Program Director),met with a handful of Bell employees to discusspast and upcoming projects and to tour Bell’snew manufacturing facilities.“It was a pleasure to see everyone again and

visit the new and improved spaces that you haveoutside of town. [They’re] very impressive,”Howald said. He and Campbell attended sev-eral meetings throughout the day, including onewith Bell’s CEO, Steve Levy.“It was a very productive visit,” Levy said.

“We reviewed ongoing projects and discussedfuture projects throughout the globe thatpushes our participation well into 2020.”Riekena showed them the new Mill room,

where pellets for the restoration projects are

manufactured, and touched on a few newprojects, including Midway in Hawaii andKiska in the Aleutian Islands in southwestAlaska.Campbell, who is managing the Floreana

project in the Galápagos and led Connorand Martin’s trip there, joked that it was re-freshing to give a presentation to the Bellgroup, because we understand that invasiverats and mice need to be eradicated in orderfor native species to thrive. He often needsto convince his audience of this for thosewho are not in the rodenticide industry.Amy Breunig, Bell’s Customer Service &

Communications Manager, attended themeetings and walked away feeling proud ofthe work that Bell does in partnership withIsland Conservation.“Bell employees feel really good about the

conservation work we’re doing,” Breunigsaid. She added, “So often, we come to workand although we believe in our products, wedon’t see directly how the work we do im-pacts populations. When we talk to employ-ees about our conservation efforts, they seethat we’re saving things. We’re restoringthings.”Levy reinforces this sentiment. “In addi-

tion to making products that address a pub-lic health concern – eliminating rodents thatspread disease, contaminate the food supplyand do structural damage, our employees aregratified to see that the products that theymake can be used to help prevent birdspecies’ [and other endangered animals’] ex-tinctions.”Howald, who has been to Bell in the past

but hadn’t visited recently, had nothing butpraise for the manufacturing facilities andthe people that make Bell tick.“I can only describe [Bell] as one of the

most, if not the most, healthy and positivecorporate cultural environments that I havewitnessed,” Howald said. “The staff was ex-tremely gracious and generous, and are allvery enthusiastic about the work that we doand that the work that they do in their con-tributions toward conservation.”Levy returned the praise and looks for-

ward. “We at Bell are very proud to be apart of island conservation projects. An ob-vious benefit is the prevention of animal ex-tinction through rodent eradication and thefeel-good component associated with that.The other is demonstrating what an impor-tant tool rodenticides provide in a venue thatis not as obvious to the general public.

Peter Martin of Bell inspects a bait tube on theisland of Floreana in the Galápagos Islands.

ast year, Bell Laboratories launched theHidden Kill Mouse Trap—a better, more

professional way to trap mice. The Hidden Killmouse trap boasts a stealthy, low-profile designas well as a fully-enclosed capture area—keep-ing the captured mouse hidden inside.Hidden Kill mouse traps are sold in a carton

of 24 at a price comparable to wood traps—making these traps an economical option forPMPs looking for both a professional and value-priced mouse trap. Patrick Lynch, Vice Presidentof Sales – West, says, “The easy-to-use trap al-lows the PMP to provide a high quality andmore importantly, discrete mouse trap at resi-dences, offices, schools, and other accountswhere a completely contained mousetrap is valu-able.”In order to generate awareness and trial by

PMPs who are looking to make the switch fromwood traps to Hidden Kill, Bell Laboratories in-troduced a Hidden Kill Counter Display. Thecounter display still holds 24 traps, but the trapscan be sold individually. The counter display ar-rives as a single carton to the distributor and canbe assembled in a few simple steps. From there,the distributor can place it on their counter for aquick, point-of-sale purchase by PMPs.The Trapper Hidden Kill Mouse Traps and

Counter Display are available from Bell Distribu-tors. Contact yourBell TechnicalRepresentative formore information, or visit www.belllabs.com. n

New!

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TRAPPER T-REX& MINI-REX

Technician Tips

� Place zip-ties through securing holes onrat traps to fasten the traps to pipes andrafters. Capture rats where they travel.

� Pre-Baiting:• To allow the rats to get accustomed tothe traps, place them backwards againstthe wall and bait them without settingthem for 3-7 days• Once the rats get used to the traps, re-turn to bait & set them with the openmouth toward the wall

No rodent controlarsenal is completewithout TrapperT-Rex and Mini-Rexsnap traps. Beloware some helpfultips for these traps:

� Setting Traps:• Set traps close to walls, and in dark/se-cluded spaces as this is where rodentstend to travel and seek shelter• Place traps where you see signs of ro-dents, such as by droppings or gnawmarks• If traps are set parallel to the wall, theyshould be set in pairs to intercept ro-dents traveling from either direction

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