Hospitality Industry Proposal

Provide customized websites for conferences utilizing Click2Remember technology.

Provide customized websites for conferences utilizing Click2Remember technology.

Broad: Conference Organizers Specific: Organizers of conferences that don’t already have their own conference websites and may want one

Broad: Conference Organizers Specific: Organizers of conferences that don’t already have their own conference websites and may want one

Through Hotels- Encourage hotels to provide a C2R site free or for nominal fee to conference organizers Direct Sales- Wouldn’t be worth marketing to, but if they find us, we should have a way to sell to them

Through Hotels- Encourage hotels to provide a C2R site free or for nominal fee to conference organizers Direct Sales- Wouldn’t be worth marketing to, but if they find us, we should have a way to sell to them

Note: “Hotels” also includes conference centers

Conference Organizers: Inexpensive (free?) central location to drive attendees for all conference-related information Conference Attendees: Single spot to see all conference-related info, and download custom conference schedule Hotel: Free or inexpensive advertising to conference attendees; value added to packages selling to conference organizers

Conference Organizers: Inexpensive (free?) central location to drive attendees for all conference-related information Conference Attendees: Single spot to see all conference-related info, and download custom conference schedule Hotel: Free or inexpensive advertising to conference attendees; value added to packages selling to conference organizers

Hotels are generally franchised from chains. Generally the chain controls the website, and most chains allow automatic conference room booking through the main site Many chains offer free websites with conference room booking Most registration companies offer free websites with service

Hotels are generally franchised from chains. Generally the chain controls the website, and most chains allow automatic conference room booking through the main site Many chains offer free websites with conference room booking Most registration companies offer free websites with service

Customizable downloadable schedule of events Maps of hotel and conference area Information about booking hotel rooms Information about conference events and speakers

Customizable downloadable schedule of events Maps of hotel and conference area Information about booking hotel rooms Information about conference events and speakers

Event registration Tie-ins to digital signage

Event registration Tie-ins to digital signage

Relatively inexpensive to build (zero marginal cost after initial development) Utilizes our existing technology Scales easily

Relatively inexpensive to build (zero marginal cost after initial development) Utilizes our existing technology Scales easily

Market: VERY niche market with loads of others trying to cater to them and little time or interest to listen Competitive Advantage: No significant advantages over free options (and there are a LOT of free options—through the hotel, registration companies, free website builders, Google Calendar, sched.org, etc) Barriers to Entry: If we do prove it has value, there is nothing stopping the hotels (or anyone else) from developing their own Value Creation: Not selling to the people who gain value from it (attendees) Distribution: Dependent on individual hotels for distribution—very easy to spend more in sales and marketing than could ever hope to make in sales Clients: Those who would be putting the website together are generally more concerned with what happens at the conference itself

Market: VERY niche market with loads of others trying to cater to them and little time or interest to listen Competitive Advantage: No significant advantages over free options (and there are a LOT of free options—through the hotel, registration companies, free website builders, Google Calendar, sched.org, etc) Barriers to Entry: If we do prove it has value, there is nothing stopping the hotels (or anyone else) from developing their own Value Creation: Not selling to the people who gain value from it (attendees) Distribution: Dependent on individual hotels for distribution—very easy to spend more in sales and marketing than could ever hope to make in sales Clients: Those who would be putting the website together are generally more concerned with what happens at the conference itself

Hotels on board- Not just on board, but on board for at least $5/site Hitting niche- Need for there to be people that fit into our specific target audience (conference organizers who don’t have a website yet, but want one) Infrastructure built up front- Very difficult to sell idea to hotels without a finished product

Hotels on board- Not just on board, but on board for at least $5/site Hitting niche- Need for there to be people that fit into our specific target audience (conference organizers who don’t have a website yet, but want one) Infrastructure built up front- Very difficult to sell idea to hotels without a finished product