Conferência “Internet, Negócio e Redes Sociais”
24 de maio de 2012
Auditório ISEGI - UNL
Patrocinadores Globais APDSI
Patrocínio Principal
Apoios
UM MUNDO EM MUDANÇA HOTZNOW
Fernando Matos ISEGI Maio 2012
MISSÃO
If Facebook were a country it’d be the world’s 3rd largest.
And every minute 24h of video are being uploaded to youTube.
What happens in Vegas stays in Flickr.
And 1 in 5 couples meet online.
Also 1 in 5 divorces are blamed in Facebook.
Half the world’s population is under 30 years old.
That’s why children are learning in iPads and not chalkboards.
Play the game of your life. Live the game you play.
WHY HOTZNOW?
THE WORLD IS CHANGING
GET OUT WITH YOUR FRIENDS
SHARE YOUR EXPERIENCES
DISCOVER FANTASTIC
PLACES
SHARE STRONG EMOTIONS
WHY HOTZNOW?
THE WORLD IS CHANGING
LEAVE YOUR VIRTUAL WORLD AND GO OUTSIDE
STAY CONNECTED WITH REAL LIFE
SOME PEOPLE LOOK FOR
HOT PLACES
OTHER TURN THE
PLACES HOT
FIND THE HOTTEST… RESTAURANTS, BARS,
DISCOS, HOTELS, BEACHES, STADIUMS,
MUSEUMS, AND MUCH MORE
HOTPLACES
GET OUT WITH YOUR FRIENDS
KNOW WHERE YOUR FRIENDS ARE
AND MEET THEM NOW
FRIENDS
CHECK-INS
DISCOS
DISCOVER MANY OTHER FEATURES
HOTPLACES
FAVORITES FRIENDS NEARBY
EAGER TO GO CHECK-INS FACEBOOK INTEGRATION
PROMOTIONS
RECOMMENDATIONS
GEO LOCATION
SUGESTIONS
TRACE ROUTE
MOODS
RA
NK
ING
S
TWIT
TER
IN
TEG
RA
TIO
N
RESTAURANTS
SHARE
TABLE RESERVATION
FRIENDS TAGS
PLANS HOTELS
BANDS
MUSEUMS PLACE TAGS
FREE MESSAGES SEARCH ENGINE
BEACHES
BARS
ACTIVITIES
REVIEWS
DJ’s
BLA
CK
BEL
T
SOCIAL GAMING EMOTICONS
EVENTS MUSIC
ZCARDS
AVAILABLE IN ALL MARKETPLACES
TURN IT HOT, DO IT NOW!
SOCIAL INTELLIGENCE ENGINE
detects patterns HELPING USERS TO DECIDE
and turn their lives more enjoyable
INNOVATIVE FEATURES
A BETTER LIFE EXPERIENCE BRINGING TOGETHER THE
ADVANTAGES OF VIRTUAL NETWORKS INTO EVERYDAY LIFE
OUR MISSION
Our mission is:
TO BRING EXCITEMENT TO OUR MEMBERS LIVES
SOME PEOPLE LOOK FOR HOT PLACES OTHER TURN THE PLACES HOT
LIFE ISN´T ABOUT WAITING FOR THE STORM TO PASS,
IT´S ABOUT LEARNING TO DANCE IN THE RAIN
A YEAR FROM NOW YOU WILL WISH YOU HAD STARTED TODAY
• O ser humano é atraído por
outros e liga-se a quem tem
mais relações (hubs)
• Quem tem mais relações
(hubs) tem mais influência
• Influência pessoal implica
maior eficácia comercial
• A tecnologia actual acelera
este processo tornando o
‘marketing viral’ já uma
realidade
Desafios e Oportunidades – Preferential Attachement
THE ROI OF SOCIAL MEDIA IS
YOUR BUSINESS WILL STILL
EXIST IN 5 YEARS.
OBRIGADO!
Fernando Matos [email protected]
Empreendimento das Amoreiras
Avenida Engenheiro Duarte Pacheco, Torre 2, 14º-C
1070-102 Lisboa, Portugal
Tel/Fax (+351 ) 21 795 74 26 Tlm. 91 359 10 40 www.closer.pt