Confluence of Mall & Mobile: The Omnichannel Way
BhavikBhavik JhaveriJhaveriCEO, FounderCEO, Founder -- PRETR PRETR
Disrupting Consumer Behaviour through Omnichannel Capabilities
BhavikBhavikBhavikBhavik JhaveriJhaveriJhaveriJhaveri
CEO, Founder - PRETRA serial technoprenure and an "emerging market" observer
Founded Ambabscaled from 8 to 200+ member team in 3 years. Part of 100+ key implementations in country
CTO, TrueFacet.com,USAPart of Techstars batch 2014 and raised to $10 mn
CTO & Co-Founder, CraftsVilla.comScaled to a full-fledged Marketplace Model with approximately 1M
visitors a day and 2000+ sellers
Founding Member & CTO - SMILE Group’s Center of Excellence First of it’s kind & hitting 50,000 transactions per day
Founding Member E-billing Solutions Spearheaded complete business development at this first payment
solutions company in the country
One or more buildings forming
a complex of shops
representing merchandisers.
Malls Definition
representing merchandisers.
They are the heart and soul of
creating unique shopping
destinations and the foundation
of experiential shopping
The Divided World!Online vs Offline
Differential Experiences & Policies Across Channels
Uncertain Delivery & Product Availability
Inconsistent Price And Authenticity
Limited Brands & Retailers To Shop From
Consumer’s Dilemma
Retailer’s Dilemma
Unhealthy Channel Competition
Loss Of Brand Value And Loyalties
Online Is Discount; Offline Is Inefficient
High Cost Of Convenience & Operations
Consumers DonConsumers Don’’t Buy Online t Buy Online
Because Because IIts Convenient, ts Convenient,
But Its Because The But Its Because The
Alternate Is InconvenientAlternate Is Inconvenient
The Underlying TruthTechnology can take you online but not Omnichannel !
KEEP CALMAND
LETS GET LETS GET
PHYSICALPHYGITAL
Malls Redefined
A Physical + Digital(Phygital)
Infrastructure Enabler that
creates Holistic Malls are not just Shopping ComplexBut… Holistic
Experiences, increase
Efficiency & Loyalty while
consistently supporting the
Brand Promises.
WE ARE PART OF
CONSUMER REVOLUTION
Your Consumers Are Omnichannel
Are You?
Competition don’t kill business but
failure to adapt quickly
to a new Behaviours does
How to Create WOW?How to Create WOW?
OfflineIn Mall
O2O Model
OnlineAt Home
O2O Model
ExperiencesAt Home
Hyper Local Discovery
Discover, Products, Brands, Offers in nearby vicinity.
Know, what’s in your favorite brand store in your favorite mall !
ExperiencesAt Home
Trial Basket
Create Trial baskets at home, to try & buy at stores
ExperiencesAt Home
Online Shopping
Create Shopping cart & checkout with a tap on your phone.
Pay online or cash on delivery.
ExperiencesAt Home
Same Day Delivery Across City
Get same day delivery across city, right from
the brand store in the nearby Mall.
Get delivery with store bag & invoice.
ExperiencesAt Home
Reserve & Pick up From store
Reserve the products you like in your preferred store & Pick it up
at your convenience, after trying.
With option to pay in store.
ExperiencesAt Home
Curbside Pickup
Drive through the mall parking and collect your products.
ExperiencesAt Home
Single Identity Checkout
Discover, Products, Brands, Offers in nearby vicinity.
Know, what’s in your favorite brand store in your favorite mall !
ExperiencesAt Home
Cashbacks
Get cashback & other benefits in digital wallet
ExperiencesAt Home
Real Time Promotions
Stay updated with upto the minute offers & promotions
in stores near you
ExperiencesIn Mall
Incentives & Reward Program
Incentivize loyal customers to make them revisit you !
ExperiencesAt Home
Free Cab to Mall
Get a free cab to pickup your order from the store near you.
ExperiencesAt Home
Concierge Service
Shopping Assistance over call & chat
ExperiencesIn Mall
Shop at Mall & Ask for Delivery
Shop across malls & get rid of hassle to carry shopping bags till home.
Drop your bags at mall & get delivery at Home.
ExperiencesIn Mall
Smart Shopping List
Ping on the Smartphone to reminds what you need to buy as you get closer to the shelf
ExperiencesIn Mall
Store & Mall Navigation
Stores can be selected based on products, brands, types of productson offer or other criteria. The route can be planned for customer’s
comfort
ExperiencesIn Mall
Trial Review
Save review about products that you try at store. To decide, what to buy later.
ExperiencesIn Mall
Trial Review
Save review about products that you try at store. To decide, what to buy later.
ExperiencesIn Mall
Try at Mall, Shop at Home
Try, touch & feel products that you like &Finalize shopping cart at home & proceed to checkout !
ExperiencesIn Mall
Contextual Product Information
Prompt Product details, right when they look for it. Show product information – price, offer, specification..
when they are closer to that rack !
ExperiencesIn Mall
Proximity Marketing
Prompt Discounts & offers for quick conversions !
ExperiencesIn Mall
Exit Intent
Could they not make a decision? Maybe you could offer them a rebate at the exit? Maybe you could direct them to your online outlet?
They can be turned around.
ExperiencesIn Mall
Exit Intent
Could they not make a decision? Maybe you could offer them a rebate at the exit? Maybe you could direct them to your online outlet?
They can be turned around.
ExperiencesIn Mall
Mobile Payment
No codes, no need to register amounts, or present generated images. Just a simple “yes, I accept”. Beacons may be integrated with
existing payment systems.
ExperiencesIn Mall
Personalization
Basis Abundant Carts , past purchase history & Wishlists, know your customer better.
Keep trial Baskets ready when they walkin !
ExperiencesIn Mall
Parking Assistance
Navigate the driver towards the nearest available space,remotely pay for parking and allow security officers the
to call on the vehicle owner when necessary.
ExperiencesIn Mall
Impairment Assistance
Create a digital layer of space visible and hearable to the impaired.Right at the very moment, When they need it most. Just as they expect
it.
ExperiencesIn Mall
Locating Family Members
We know where the kids are, we know when they leave the area where they should stay and allow staff to call on parents’ mobile when a
child gets lost.
Disrupting Consumer Behaviour through Omnichannel Capabilities
Email:
Twitter handler:
tweetbhj
Natasha Video from 2:09 to 5:25
https://www.youtube.com/watch?v=sUIqfjpInxY
0:27 to 1:08
0.05 to 0.550.05 to 0.55
http://www.hointer.com/product_whoosh_full.html#Video
Mall parking lotsThe Beacon technology makes it possible to locate available parking spaces,
navigate the driver towardsthe nearest available space,remotely pay for parking andgive security officers theoption to call on the vehicleowner when necessary. Itprovides reports on spaceprovides reports on spaceavailability and full analyticsof the system available inreal time
Smart Shopping ListsWe make our shopping lists to remember.
It possible not only to share the lists withthe family, but pings theSmartphone and reminds thatyou need to buy something themoment you get to the shelfon which it sits.on which it sits.
Navigation towards the storeWe guide the customer to a particular store.
Stores can be selected based onproducts, brands, types of productson offer or other criteria. Instead ofwandering about the shopping wandering about the shopping centerthe route may be planned forcustomer’s comfort.
Promoted productsInformation regarding promoted products are sent directly to the mobile device in the form of a message from the app.
How to avoid annoying userswith such messages? Bypersonalizing the messages –e.g. we only send information tothose clients standing in theparticular department of the particular department of the store,by the specific type of products.Can’t decide on their own?
Reducing the empty basket effectIf the client leaves without making any purchase and they spent a while at a particular department?
an be turned around. Could they not make a decision?Maybe you could offer them arebate at the exit? Maybe youcould direct them to your onlineoutlet? They coutlet? They c
Mobile paymentsUsers of mobile devices may use them to make payments.
How is this different from existing
payment methods? We know who
is at the cash register and we is at the cash register and we send
that particular person a confirmation
of payment. No codes, no need to
register amounts, orpresent generated images. Just a
simple “yes, I accept”. Beacons may be integratedwith existing payment systems.
Customers with impairmentsCenter of equal opportunities – we open new places to those, whose cognition or mobility is limited.
Beacons create a digital layerof space visible and hearable to theimpaired. Thanks to this technologywe are able to navigate visuallytechnologywe are able to navigate visuallyimpaired people or those usingwheelchairs and provide additionalinformation to those with hearingImpairment. Right at the very momentWhen they need it most. Just as they expect it.
Locating family members at shopping centersLet’s not lose each other again, so we don’t have to look for each other anymore.We know where the kids are,we know when they leave thearea where they should stayand we allow staff to callon parents’ mobile when achild gets lost.
Reserve Online and Pickup From Store
Curb Side Drive Through Pickup
Same Day Delivery
Offline to Online