Conformance and Certification Global Forum, Brussels, 15 February 2007.

Conformance and CertificationGlobal Forum, Brussels, 15 February 2007

http://www.gs1.org/

©2007 GS12 GS1, 30 years leading towards the global vision

A G E N D A

Pierre Georget, GS1 France• Business Case (GS1 France & IRI Study, June 2006)

Miodrag Mitic, GS1 Global Office• Introduction to the program• Vision • Benefits• Next Steps

The impact of poor quality barcodes at the point of sale

A study by GS1 France & IRI — June 2006Presented by Pierre Georget, CEO GS1 France


The results at a glance

21.2% of all trolleys

1.9% of all items

% of the total number

2 370 trolleys

33 041 items

Check-out transactions studied

504 trolleys

623 items

Number of trolleys with at least one reading error

Errors by type of storeHM+ : 38%HM - : 26%SM+ : 36%

HM+ : 37%HM - : 29%SM+ : 34%

Errors by volume of saleHM+ : 21%HM - : 24%SM+ : 20%

HM+ : 1.8%HM - : 1.7%SM+ : 2.2%


82%

17%

1%

77%

15%

8%

83%

15%

2%

HM+ HM- SM+

3 problèmes & +

2 problèmes

1 problème

1 problème ; 408; 81%

3 problèmes ; 10; 2%




% of the trolleys regarding the number of errors

Repartition by store type

Based on 504 caddies

Most (81%) of the problems concernone single item in the basket


Cashier action:item manipulation

Oui ; 1%

Non ; 99%

Cashier action:call another employee

Oui ; 9%

Non ; 91%

Base : 623

The customer decides to not buy

Oui ; 1%

Non ; 99%

Base : 623 Base : 623

95%

4% 1%

Un Deux Trois ou plus

29%

54%

17%

Un Deux Trois ou plus

Average number of times the cashier attemps to

re-scan the item

Base : 525/ 623

Average number of times the cashier tries to enter the item

manually

Base : 515/ 623

Average time spent trying to solve the problem: 23 seconds!

Cashiers always try to solve the problem…


23.1

20.9

9.4

28.2

9.3

11.1

87.7

Average

Margin

poor print quality

Damaged label

barcode height

color problem

Unknown GTIN

Time spent per type of problem(in seconds)

The Worst Cases: Damaged Label and Unknown GTIN


Poor quality barcodes cost time and money

2% had reading errors

23 seconds on average to resolve each error

20% of super/hypermarket shoppers had a poor experience due to non-conform barcodes.

The equivalent of 2700 cashiers per year spend time trying to solve these problems.

20% of super/hypermarket shoppers had a poor experience due to non-conform barcodes.

The equivalent of 2700 cashiers per year spend time trying to solve these problems.

31 billion annual POS item transactions in France


GS1 Conformance & Certification

Program


CONFORMANCE AND CERTIFICATION (1)

What does it mean in the context of Conformance to GS1 Standards?

• Adherance to a single set of global, uniformly applied GS1 conformance clauses and assessment methodologies

• An assessment for conformance performed by one GS1 MO is recognised and accepted by all of them

Conformance:

Minimum requirements that

must be met to declare a Bar Code or eCom message

in conformance with GS1

specifications.


CONFORMANCE AND CERTIFICATION (2)

In other words…"GS1 Certified" has global significance:

Certified once and accepted everywhere!

Certification:

A formal process of testing that Bar

Codes or eCom messages conform

to GS1 specifications.

What does it mean in the context of GS1 Certification?

• GS1 MOs and/or third parties provide this service on a voluntary basis

• GS1 Conformance & Certification allows for self-assessment by the brand owner, customer assessment by the buyer or by a designated 3rd party (GS1 MO or other)


T H E C H A L L E N G E

Out of 27 MOs surveyed in Europe (July 2006):• 3 have retailer mandates for their bar code certification programmes

• 5 do not check the validity of the data contained in the bar code

• 9 do not check for truncation

• 13 do not check for symbol placement

• 6 accredit user companies to carry out their own bar code verification (3 follow ISO; 2 inspect management procedures; 4 make training of the user company’s staff mandatory; and none inspect users’ equipment)

• 5 endorse third parties to carry out verification under the third party’s brand


A S H A R E D V I S I O N

• Bar code certification and accreditation services offered by MOs are harmonised to adhere to the Conformance Clauses as defined in the GS1 General Specifications.

• As a result, there is recognition in one country of the certificates issued in other countries.

• Companies trading in several countries meet identical GS1 conformance and certification requirements in each.

• Bar code certification is voluntary and allows for self-assessment (brand owner), customer assessment (retailer) or designated 3rd party assessment (MO or other).


Conformance Assessment Report

Conformance Criteria

Pass / Fail Thresholds

B A R C O D E S C O N F O R M A N C E

Methodology to Assess Conformance

• People (knowledge)• Methodology

(process)• Equipment

1. ISO Parameters of

Quality

2. Symbol Structure

3. Data Standard

4. Barcode Applications

5. Symbol Placement

MO Support and Training

STANDARDS

IMPLEMENTATION

• Migration• Implementation


B E N E F I T S (1)

Benefits for Users and Solution Providers

• Ensure integrity and equivalency of various GS1 Bar Codes certification and accreditation programs worldwide

• Have confidence that products purchased are tested and certified for conformance to GS1 Standards.

• Demonstrate to customers that products and services conform to GS1 Standards.

• Train employees using GS1-certified education courses, trainers and publications


B E N E F I T S (2)

Benefits for GS1 Member Organisations

• Plug into a voluntary “turn-key” solution

• Provide new added-value services to users and solution providers

• Facilitate correct implementation of GS1 Standards in your market

• Participate in managing and developing the GS1 conformance and certification framework

• Benefit from global recognition and network


N E X T S T E P S

• Publish Bar Codes Conformance Clauses and General Requirements for Conformity Assessment

• Convene a Steering Group to assist with implementation and benchmarking

• Initiate a program to assist MOs to migrate to the new clauses and general requirements

• Appoint Regional Coordinators to help with migration or adoption

• Begin work on eCom conformance and certification clauses, requirements, methodology & guidelines


www.gs1.org/certification

Website


Thank you!


Contact detailsGS1 Solutions – Conformance & Certification

Avenue Louise 326, bte 10

B-1050 Brussels, Belgium

T + 32 2 788 78 00

F +32 2 788 78 99

W www.gs1.org/certification

E [email protected]

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Conformance and Certification Global Forum, Brussels, 15 February 2007.

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