Social Influence
Social Influence
Conformity
Change in belief or behaviour in order to fit in with a group
Conformity Asch (1956)
75% of participants conformed at least once3
Reasons why we conformNormative Social Influence
Informational Social Influence
Summer Projects: Asch (1956) What is Conformity? Asch (1956) Aim, Method, Results, ConclusionEvaluation of Aschs experiment Is Aschs research supported by any other psychological studies?Further trials of Aschs experiment Factors affecting conformity: Size of groupSocial SupportDifficulty of TaskAnswer in PrivateStatus of Majority groupWhy do people conform? - Normative vs. Informational social influence (explain and give examples in real life)