Date post: | 12-Jul-2015 |
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Law |
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An online marketplace for legal advice
Willy Ogorzaly [email protected]
Tyler Cox [email protected]
congo.io 303.945.4553
Problem Solution
Market Testimonial Industry Marketing Competition Team Traction Ask Contact
Trends in Technology
$300 B
?$40 B $13 B
Valuation$??? B
Total Industry (USA)
$155 B$11 B..........................................................
.............................................................
Time PriceComplexityProblems for Clients:
Problems for Attorneys:Client AcquisitionInefficiency Profitability
The Modern Legal Industry
Problem Solution
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Introducing Congo…
. . . . . . . . . . . . . . . . . . .
Clients, Connect with attorneys
. . . . . . . . . . . .
Attorneys, Connect with clients
. . . . . . . . . . . .
A digital marketplace for on-demand legal advice
Via secure Web RTC 2.0 video conferencing
Problem Solution
Market Testimonial Industry Marketing Competition Team Traction Ask Contact
. .. .
. . .
. . .
. .. . . . . . . . . .. . . . . . . .
Attorneys pay CongoDrive C
lients
to site
Marketing: Slide 12
10% up to $500
Experts set their
own rates
Clients pay per minute or
package
Clients pay Attorneys
How does it work?
Problem
Market Testimonial Industry Marketing Competition Team Traction Ask ContactSolution
How does it really work?
Maximum user security*Built to scale w/ 3rd party API’s Seamless User Experience
Problem
Market Testimonial Industry Marketing Competition Team Traction Ask ContactSolution
Find attorneys Compare options Manage everythingConnect securely
1 2 3 4
Problem
Market Testimonial Industry Marketing Competition Team Traction Ask Contact
Tech StackIn order to decrease risk and increase speed to market, Congo integrates a suite of 3rd Party API's (Application
Programming Interfaces). The result is a beautiful, inexpensive, and scalable beta product.
(
Solution
Problem
Market Testimonial Industry Marketing Competition Team Traction Ask Contact
To be the leading ‘virtual law office.’ One in which clients across the United States can connect with a wide range of attorneys, and attorneys across the United States can count on Congo for all their legal needs.
Solution
Five Year Vision
Day One Vision
As a starting point, we’ve chosen to focus on DUI offenders and attorneys. See the following slides for justification.
Target Attorney
79.5% more non-hourly billing
Small to Medium Law firms Initially: DUI Attorneys on LinkedIn
Who can use our platform? Any licensed, insured attorney with no history of malpractice.
Who will we market to? Why?
• Early Adopters, love online tools• Need constant supply of clients
• Comfortable with technology
Permanent changes in the marketplace include*:95.6%
more price competition improved practice efficiency
78.6% more competition from non-traditional service providers
*According to 2014 Georgetown State of Law, survey of law firm leadersProblem Solution Testimonial Industry Marketing Competition Team Traction Ask Contact
Market
Millennials are projected to be the biggest spenders by 2018!
Target Client
There are over 80 Million millennials in the United States
Lawyers have no clue how to engage millennials.
Male College Students Initially: CU Male Freshman
Who can use our platform? Anyone over the age of 18 with internet access.
Who will we market to? Why?
• 4/5 DUI offenders are Male• Males age 21-25 have highest
% of DUI’s• Out of state students are the
heaviest drinkers. They also know the fewest local attorneys.
Problem Solution Testimonial Industry Marketing Competition Team Traction Ask Contact
Market
America's Legal Industry
DUI's in Colorado
90%
Imminent Disruption
Online Legal Industry
By 2020
64% Growth $4.8B
DUI Attorney Fees
#2
Drug and Alcohol Arrests (CU)
400k 4/5 DrinkCollege Students
in Colorado
31k (or $90M)
DUI’s Annually (not incl. DWAI)
2.5k
on CU campus alone
firm leaders recognize
alcohol violationsin country
*2014 Georgetown State of Law*IBISWorld
*US Census Bureau *Denver Post *Rehabs.com/explore/drugs-on-campus
Problem Solution
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How will we reach clients?
• Direct Emails• Content Syndication
• Influencer Outreach
• SEO• Paid Traffic
• Blogging
• PR
• Video Marketing• Social Media
A/B Testing Analytics Conversion Optimization
Problem Solution
Market Testimonial Industry Marketing Competition Team Traction Ask Contact
$150kMarketing
$200Per
Conversion
750DUI Case Packages
$187kRev. from Marketing
$250Rev. per
Conversion
25%ROMI
Return on Marketing Investment
Problem Solution
Market Testimonial Industry Competition Team Traction Ask ContactMarketing
(conservative)
Marketing Partners
State by State Expansion Plan (years 1-3)
Problem Solution
Market Testimonial Industry Competition Team Traction Ask ContactMarketing
Revenue/Period
Problem Solution
Market Testimonial Industry Competition Team Traction Ask ContactMarketing
Year 1
Year 2
Year 3
ClientsAttorneys Revenues
$400k1200
12000
60000
50
500
2,500
8kOur Cut
300
24Clients
Revenue/ Attorney/
Year15 min
consultations
$4.1M
$20.3M
Talk to Lawyer
Video Chat
Docs. Legal In Court
Price Flexibility
Expert Satisfaction
No Lawsuits Pending
Competition
Marketing to Millennials
Problem Solution
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Core Team
Joe Burchard Project Manager
Willy Ogorzaly CEO
Tyler Cox President
As members of the millennial generation, we couldn’t possibly accept the stagnant and archaic legal industry. We set out to build a new type of legal platform: one that was uniquely
tailored to suit the needs of the millennial generation. The result is a simple, efficient, and convenient platform that works for everyone.
Problem Solution
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Advisors
Patrick Burcky
Monty Seitz
Karl Bring
Bob Steiner
Former Senior Counsel @ HP Owner at The Bring Law Firm
CFO @ Prieto Battery Director of Finance @ IKOR
Director of Finance @ Grasp Systems International
Senior Director of R&D @ HP Formerly Product Marketing Manager (America’s Region)
Worldwide Product Management Director
President of Management Systems IncProvided technology solutions
for private business, local governments, and Federal agencies.
Problem Solution
Market Testimonial Industry Marketing Competition Team Traction Ask Contact
Advisors
Josef Shapiro
Elizabeth Stapp
Coach at eMyth Founder of Emergent Business
CU Professor of Corporate Governance and Corporate Ethics and Responsibility
Licensed Attorney
Joe Fromandi President and Founder of VSR Solutions Former VP of Risetime
Bill DietrichCourse Director for Stanford's Advanced Project
Management Program and former Lab Director @ HP
Problem Solution
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Congo In The News:Recent Traction
Content Marketing:Blog for attorneys
(rebelmouse.com/congoattorneys) Blog for clients
(rebelmouse.com/congoknowyourrights)
655 Engagements
2.11k Views
59% Viral
41% Seed
8.29k Views
2.14k Engagements
Overall Traffic
Problem Solution
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Every program we’ve engaged with is cash and equity free
Accelleration Programs
Problem Solution
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Accelerator Program
Coaching
Mentorship Program
Catalyst Startup Program
What are people saying?
- Asha M., Client
Before: I need this right NOW ! After: This is AMAZING, you just solved a gigantic problem for me. I
feel relieved...
Problem Solution
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$300 B
?????
Disruption is Imminent
The question is this…
Ask
$90K closed Seeking $500k$200k assets
Why do we need it?What do we need?
Smart Money (about $500k)
Analysis and Optimization
Intellectual PropertyOperationsPrep for Series A
Advertising and Promotion
Completing Development
Attracting New Talent
Current Employee Wages
Problem Solution
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Capital is great. Experience, Resources,
and Network are priceless
Willy Ogorzaly [email protected]
Tyler Cox [email protected]
............................................
www.facebook.com/Congocorp
https://twitter.com/Congodotcom
https://www.linkedin.com/company/congo-ltd-
www.congo.io
1310 College Avenue, Suite 100, Boulder, CO, 80302
303.945.4553
Problem Solution
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