CONNECT EVERYTHING. ACHIEVE ANYTHING. ™ SONIC SOFTWARE Changing the Economics of Integration GREG...

CONNECT EVERYTHING. ACHIEVE ANYTHING.™

SONIC SOFTWARE

Changing the Economics of Integration

GREG O’CONNORPresident

February 19, 2004

2 © 2003 Sonic Software Corporation

Agenda

Recap: Analyst Day 2003

Integration Market: The Move to ESB

Goals for 2004

Health of the Business


Goals from Analyst Day 2003

Redefine enterprise messaging landscape with SonicMQ®


#1 Independent Messaging Vendor

* in millions USD

WorldWide Message-Oriented Middleware Software Revenue* by Vendor by Share2000-2002

2000 2001 2002 Share (%) Growth (%)

U.S. Independent Software VendorsProgress Software Corp. - 7.9 14.4 2.8 82.3

Candle Corp. 9.9 9.9 8.6 1.7 -13TIBCO Inc. 40.6 23.8 7.2 1.4 -69.5

Worldwide 2001-2002




Establish Enterprise Service Bus category with SonicXQ™


Emergence of ESB Category

“ESB … will revolutionize IT and

enable flexible and scalable distributed computing for

generations to come.”Sally Hudson

“A new form of enterprise service bus (ESB)

infrastructure – combining MOM, Web services, transformation and

routing intelligence – will be running in the majority of

enterprises by 2005”Roy Schulte


Emergence of ESB Category




Establish leadership in Enterprise Service Bus category with SonicXQ™

Deliver next generation standards-based integration suite with BPM, XIS and Stylus


Sonic Business Integration Suite


Deliver Next-Generation Suite




Establish leadership in Enterprise Service Bus category with SonicXQ™

Deliver next generation standards-based integration suite with BPM, XIS and Stylus

Continue to be industry’s fastest-growing middleware company


Sonic Software

Maintenance 21%

Product 56%

Services 23%

FY03 Revenue by Category


FY03FY00 FY01 FY02

$2.4

$8.0

$15

$23

$0

$10

$20

$30

Changing the Economics of IntegrationTotal Sonic Product Line Revenue (Millions)


Agenda



Goals for 2004



Application & Business Integration Market

Integration Broker Market Segment(in Millions USD)

$1,338$1,160 $1,231

$1,487 $1,678

$1,907

$0

$500

$1,000

$1,500

$2,000

$2,500

2001 2002 2003 2004 2005 2006

Integration Broker Suites Enterprise Service Bus

Composite of Industry Analyst and Sonic Software Estimates

Overall vs ESB Opportunity


$250k - $1M license and 5-7x consulting costs

Projects average 20+ months to complete

Fewer than 35% finish on time and on budget

85% rely on tactical, coded solutions

Why We Had to Invent the ESB

Because customers were paying too much for failed integration projects?




Because ‘legacy’ integration products were beginning to crumble under their own weight?


Enterprise Service Bus (ESB)

Enterprise messaging– Reliable, secure interactions across the extended enterprise– Distributed deployment architecture for high scalability

XML as native data type for document exchange Intelligent routing of business transactions

– Itinerary, content and rule-based routing – Transformation of business data between applications

Service container end-points– Web services, JCA and Application Server support– Unified management and monitoring of entire services network

Building Blocks for Pervasive Integration

Standards-based platform for reliable coordination of applications as loosely-coupled, event-driven services




Because ‘legacy’ integration products were beginning to crumble under their own weight?

Because customers in key industries could see how the intersection of technology trends and forces of competition in the marketplace were conspiring to generate requirements for a cost-effective, manageable, standards-based infrastructure that could reliably scale?


Delivering Business Value:ABNA


Delivering Business Value: Telecommunications

Benefits:

Improved customer service and retention

Cost-effective regulatory compliance

– Standards-based CLEC customer information access

Flexible platform for future integration

– 14 major ESB projects underway

Integrated provisioning, billing, customer care (OSS) for 20+ million wireless customers over 57 million access lines


Delivering Business Value: National Retail Video Chain

Benefits: Cost-effective connection with

home office Improved visibility of retail

inventory and ability to search “proximate inventories”

Centralized configuration and management of in-store systems

Accurate and timely reporting of inventory and sales reports

Improved inventory management and expanded multi-channel operations for 1800+ stores


Agenda



Goals for 2004



Goals for Analyst Day 2004


– “Trust Your Middleware”

Continue leadership in Enterprise Service Bus market– Raise the bar on platform capabilities

Double the number of Sonic ESB customers– 100 customers today– 300 customers in 2005

Continue to be industry’s fastest-growing middleware company – 40% year-over-year license revenue growth


SonicMQ 6.0

Introducing “High Availability for the Masses”– Faster failover time <15 sec– No additional hardware required (Veritas, MS-Sun Cluster)

Priced at $15K per high availability pair

System Availability - current state of the market

SMQ TIBCO IBM

Cluster of Brokers

Multiple Clusters

Failover

Transparent to Client

“Trust Your Middleware”


Typical High Availability Configuration

Additional software required to manage HA configuration

Hardware locks used to detect failure– Difficult to distribute

Failover requires recovery from disk– Up to 15-min delay

Only “easy” operations can resume

ServerServer AA

ServerServer A’A’

Storage

State Persisted to Shared Storage


SonicMQ High Availability

Messaging events sent to backup in real time

Lightweight state engine on backup broker– Minimal CPU usage

Dynamic database synching after failure of either broker

Supports full broker functionality

BrokerBroker AA

BrokerBroker A’A’

Events:

Persistent MessagesDeliveryTransactionsSubscriptionsEtc.

“HA for the Masses”


SonicMQ High Availability

Each broker has a hot backup broker on another machine

Failure detection based on network connection

Transparent to client

Transactional integrity during failover

Once and only once delivery

BrokerBroker AA

BrokerBroker A’A’

BrokerBroker BB

BrokerBroker B’B’

BrokerBroker C’C’

BrokerBroker CC

Cluster

ClientClient

Architecture


Making HA a Reality

Common middleware failure conditions– Trapped messages

Messages stuck “en route” in a failed broker

– Duplicate messages Whether a message has been delivered is not always known

in a failure and a duplicate is sent to be safe.

– Out of order messages Reconnecting, particularly to another broker, can cause a

mixed stream of new and old messages

Whether 99% or 99.999% system-availability goal, you must compensate for these conditions to ensure that your business keeps running

Where Your IT Dollars are Going Today…


Continued Leadership in ESB Market

Inherit *abilities of messaging infrastructure– “Trust Your Middleware”

Enable Sonic ESB to run over WebSphere MQ

Raise the bar on ESB performance and scalability

Be first to market with standards-based initiatives– Web services interoperability (WS-*stack)

– Java business integration (JSR-208)

– Grid ecosystem (Globus)


Agenda



Goals for 2004




Incorporated in 5 countries in EMEA 2003

Incorporated in Japan 2004

Established west coast development team

Provided exit strategy for over 20 people from TIBCO/BEA in the past 12 months– 7 developers

– 13+ Field people at all levels

Increasing quota-carrying reps from 18 to 28

Field-Focused Expansion


Expanding the Partner Channel

NA Partners– Signed Partners 25– Trained Partner Consultants 51

EMEA Partners– Signed Partners 21– Trained Partner Consultants 140

Partner-influenced Revenue– 2003 10%– 2004 20%


FY04FY03FY00 FY01 FY02

$2.4

$8.0

$15

$23

$0

$10

$20

$30

$40

Changing the Economics of IntegrationTotal Sonic Product Line Revenue (Millions)

Projected*

*Per Analysts’ Estimates


CONNECT EVERYTHING. ACHIEVE ANYTHING.

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