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Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

Date post:	18-Jul-2015
Category:	Marketing
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Presented By // Lars Birkholm Petersen @LarsBirkholm January 27 th 2015

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Page 1: Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

Presented By // Lars Birkholm Petersen

@LarsBirkholm

January 27th 2015

Page 2: Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

Customer Experience

Page 3: Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

Buying my iPhone 6

Page 4: Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

Dis-Engaged

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Dis-Nurtured

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… not a content problem

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The Steps Towards Creating Lifetime Customers

Digital Marketing

Experience Marketing

Brand Experience

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The holy grail – your customer!

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≠ Your Business ObjectiveLikes ≠ Email opens ≠ Visits ≠ App Downloads

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Source: Sitecore Customer Experience Maturity Assessment, Benchmark 2013

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Quick Wins

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Results

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The Solution

QUALITYCARE™ Personalized Multi-Channel Dialog Program

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Get Started now

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Get a free copy of ConnectEmail shipping address to:[email protected]

www.sitecore.net

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