55
Integrating PPC with SEO Strategies The Perfect Pair: Stephanie Wallace Director of SEO Nebo @SWallaceSEO
| Date post: | 12-Apr-2017 |
| Category: |
Marketing |
| Upload: | stephanie-wallace |
| View: | 5 times |
| Download: | 0 times |
Integrating PPC with SEO Strategies
The Perfect Pair:
Stephanie WallaceDirector of SEONebo@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Two peas in a pod
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
In reality…
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
It’s not as easy as it
sounds
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Understanding the “Why”…
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
And the “How”
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
The solution?
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
Test Effective Meta Data
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Campaign: Organic Sandbox
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Identify Content Gaps
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Informational Content
Transactional Content
Navigational Content
Keyword: PR Agency
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Define Ranking Opportunities
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Leverage PPC for CRO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
DIGITAL PRSEO
SALE!
PAID MEDIASOCIAL MEDIA
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Theme: Web Design & UX
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Theme: Web Design & UX
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Putting this into practice
February 4-5, 2016 | #ConnectSEW | @SEWatch
@SWallaceSEO
Some things work better together
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
Curate your own tactics
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
Embrace collaboration
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
Questions?Stephanie Wallace
Director of Search Engine Optimization Nebo
T: @SWallaceSEOE: [email protected]
