CONNECT THE DOTS…

BY: SAGAR GOUDSIVA SIVANI INSTITUTE OF MANAGEMENT (HYDERABAD)

BOOK REVIEW

ABOUT THE AUTHOR – RASHMI BANSALRashmi Bansal is an economic graduate from Sophia college,Mumbai,and an MBA from IIM Ahmedabad. She is a writer,entrepreneur and youth expert.She is the the author of 06 bestselling books on entrepreneurship, stay hungry stay foolish,connect the dots,I have a dream, poor little rich slum, follow every rainbow and take me home,which have sold more than a million copies and been translated into 10 languages.She is also a motivational speaker and mentor to students and young entrepreneurs.

ABOUT THE BOOKRashmi Bansal has written 20 stories of inspiring entrepreneurs from all the professions and across several states of India. You can see stories starting from Restaurant owners, story writers, and Movie makers and to the stories of even IT folks. And the classification that is being done is very neat and meaningful. The stories are classified into three categories – Jugaad, Junoon and Zubaan.  

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JUGAAD . . . These entrepreneurs have no formal training in

business. They learnt by observation, experimentation and application of mind.

Entrepreneurs like Prem Ganapathy (Dosa Plaza),Ranjiv Ramchandani(Tantra T-Shirts) ,Sunita Ramnathkar(Fem)and six others.

CONTENTS

STREET SMARTPREM GANAPATHY Came to Mumbai like million others in search

of a better future. Inspired by McDonald’s, Prem has risen from humble dishwasher to the owner of the fast food chain Dossa plaza.

Having 26 outlets India. 19 in 3 countries New Zealand,Oman,UAE Total 45 outlets in 4 countries.

WHAT WOMEN WANTSUNITA RAMNATHKAR She wanted to do something for herself

after the birth of her second daughter, launched Fem fairness bleech. Dominated the market for more than 27 years.

Recently sold to Dabur

JUNOON . . . The entrepreneurs, who dared to think ahead of their

time, think different. These entrepreneurs are about making that dream, a

living reality. Entrepreneurs like R Sriraam(crossword),Mahima

Mehra(Hathi chaap), Satyajit Singh (Shakti Sudha Industries) and four others.

PAPER TIGER:MAHIMA MEHRA She wanted to work in recyling, but not

with an NGO. So she ended up starting a business in handmade paper. Along the way she discovered many interesting things, including an unexpected use of elephant dung.

ZUBAAN . . . When creative people express themselves in

different ways. Unique artist too can becomes an

entrepreneur. Entrepreneurs like Abhijit Bansod (studio

ABD), Paresh Mokahi (Harishchandrachi Factory), Krishna Reddy (Prince Dance Group) and Kalyan Varma (wildlife Photographer).

AVATAR:KRISHNA REDDY(PRINCE DANCE GROUP) In a small town in Orrisa Krishna Reddy

assembled a group of daily wage labourers and formed Prince Dance Group. This troupe won the hotly competed India’s Got Talent Show enthralling the audience with its unique brand of mythology inspired choreography.

CONCLUSION You can’t connect the dots looking forward;

you can only connect them looking backwards. So you have to trust… in something – your gut, destiny, life, karma, whatever. This approach has never let you down, and it has made all the difference in your life”.

-Steve Jobs

NOTED REVIEWS

So….. Is this the right forum to say be innovative and be yourself?

Thank You.