OUR SPONSORS HELP SUPPORT OUR MISSION ALL YEAR! What started as an annual parade celebrating local farms and food producers, now supports year-round Strolling of the Heifers programs. Each year after the heifers and thousands of enthusiastic fans return home, our devoted team goes to work supporting farm and food entrepreneurs, providing job training to underemployed community members, and connecting food producers and consumers. Our mission - to strengthen the food and farm economy - is critical to providing access to local healthy food, creating jobs and growing local businesses. More information at www.StrollingOfTheHeifers.com/sponsorship CONNECT WITH CONSCIOUS CONSUMERS AT STROLLING OF THE HEIFERS BRATTLEBORO, VERMONT JUNE 7-8-9, 2019 Dear Friend of the Stroll: Each year thousands of enthusiastic and engaged fans flock to the small town of Brattleboro, Vermont looking for new products and innovative solutions that align with their values. The time-honored Strolling of the Heifers Weekend has gained a reputation as a showcase for forward thinking brands that support sustainable agriculture, local food, renewable energy, green building and healthy living practices. Position your organization as a MOOver and shaker with your sponsorship and presence at the Stroll! Your sponsorship directly connects you with tens of thousands of consumers eager to learn about your brand. But, the impact doesn’t stop there! We offer the opportunity to connect with our global fan base all year long. We’re excited to work with you to craft a sponsorship package that gives you optimal brand and product exposure at our events. Space is limited, so please call or email us immediately to discuss opportunities and benefits. With best wishes, 2018 KEY SPONSORS PRESENTING SPONSORS KEY MEDIA SPONSOR SPONSORS Ben & Jerry’s Brattleboro Memorial Hospital Brattleboro Retreat C & S Wholesale Grocers FirstLight Pete & Gerry’s Eggs Price Chopper Sandri Energy Udderly Smooth United Natural Foods Inc. MEDIA SPONSORS BCTV The Commons Vermont Public Radio WCAX-TV WKVT WTSA WRSI WYRY Orly Munzing Founder & Executive Director Office/Cell: 802-258-7070 Email: [email protected]Online: www.StrollingOfTheHeifers.com PRSRT STD NON-PROFIT ORG U.S. POSTAGE PAID BRATTLEBORO, VT PERMIT # 29 Orly Munzing, Executive Director 105 Partridge Road East Dummerston, VT 05346-9571 THE 9TH ANNUAL SLOW LIVING SUMMIT June 6-7, 2019 FRIDAY STROLL FESTIVAL Friday June 7, 2019 WORLD FAMOUS STROLLING OF THE HEIFERS PARADE Saturday June 8, 2019 SLOW LIVING EXPO Saturday June 8, 2019 TOUR DE HEIFER Sunday, June 9, 2019 FARMERS BREAKFAST Sunday, June 9, 2019 FARM TOURS Sunday, June 9, 2019 STROLLING OF THE HEIFERS SPONSORSHIP OPPORTUNITIES Connect with thousands of conscious consumers! 2019 Sponsorship information inside.
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OUR SPONSORS HELP SUPPORT OUR MISSION ALL YEAR!What started as an annual parade celebrating local farms and food producers, now supports year-round Strolling of the Heifers programs.
Each year after the heifers and thousands of enthusiastic fans return home, our devoted team goes to work supporting farm
and food entrepreneurs, providing job training to underemployed community members, and
connecting food producers and consumers.
Our mission - to strengthen the food and farm economy - is critical to providing access to local healthy food, creating jobs and growing local businesses.
More information at www.StrollingOfTheHeifers.com/sponsorship
CONNECT WITH CONSCIOUS CONSUMERS AT
STROLLING OF THE HEIFERSBRATTLEBORO, VERMONT JUNE 7-8-9, 2019
Dear Friend of the Stroll:
Each year thousands of enthusiastic and engaged fans flock to the small town of Brattleboro, Vermont looking for new products and innovative solutions that align with their values.
The time-honored Strolling of the Heifers Weekend has gained a reputation as a showcase for forward thinking brands that support sustainable agriculture, local food, renewable energy, green building and healthy living practices.
Position your organization as a MOOver and shaker with your sponsorship and presence at the Stroll!
Your sponsorship directly connects you with tens of thousands of consumers eager to learn about your brand.
But, the impact doesn’t stop there! We offer the opportunity to connect with our global fan base all year long.
We’re excited to work with you to craft a sponsorship package that gives you optimal brand and product exposure at our events. Space is limited, so please call or email us immediately to discuss opportunities and benefits.
With best wishes,
2018 KEY SPONSORS
PRESENTING SPONSORS
KEY MEDIA SPONSOR
SPONSORSBen & Jerry’sBrattleboro Memorial Hospital Brattleboro RetreatC & S Wholesale GrocersFirstLightPete & Gerry’s Eggs
Price ChopperSandri EnergyUdderly SmoothUnited Natural Foods Inc.
MEDIA SPONSORSBCTV
The CommonsVermont Public RadioWCAX-TVWKVT WTSAWRSIWYRY
Sunday Tour de Heifer: vending/sampling opportunity √ √ √ √ √
ADVERTISING SPACE AND SPONSORSHIP CREDIT
Slow Living Summit Program Book (full page size: 4.75” W x 7.75” D) Full page, back cover, color Full page Full page 1/2 page 1/4 page 1/8 page
Stroll Weekend Program Book (full page size: 10.125” W x 10.75” D) Full page, back cover, color
Full page, color Full page 3/4 page 1/2 page 1/4 page 1/8 page 1/16th
page
Stroll Weekend Program Book, sponsor level list √ √ √ √ √ √ √ √ √ √
Discounted rates for any additional advertising or color upgrade √ √ √ √ √ √ √ √ √ √
LOGO PLACEMENT
EXCLUSIVE placement in all Stroll Weekend print ads, posters, rack cards; front cover of Weekend Program Book; top of Program Book acknowledgements page and post-weekend acknowledgments ad; and all email blasts
√
Tour de Heifer: cycling route map √ √ √ √ √
Stroll Website: text with logo on individual sponsor page (up to 200 words) √ √ √ √ √ √
Stroll Website: rotating sponsor banner on every page w/link (150+ pages) √ √ √ √ √ √ √
Stroll Website: sponsor page with link to your website √ √ √ √ √ √ √ √ √ √ √
BRAND MENTIONS
EXCLUSIVE placement in all radio advertising √
Stroll, River Garden and Slow Living Summit Facebook pages √ √ √ √ √
Stroll Tweets and other social media mentions √ √ √ √ √
EXCLUSIVE placement on SOTH floatat the head of the Parade √
Placement in UNIT ONE in Parade √ √
Your banner on display at the River Garden during SOTH Weekend √ √
Slow Living Summit Events √ √ √ √
Tour de Heifer √ √ √ √
Slow Living Expo √ √ √ √ √
In the Parade (sponsor to provide banner carriers) √ √ √ √ √ √ √
Parade VIP viewing stand seats (2) √ √ √ √
2019 SPONSORSHIP OPPORTUNITIES & BENEFITS
STROLLING OF THE HEIFERS BY THE NUMBERSSTROLL WEEKEND ATTENDANCE
45,000SPONSORS & VENDORS
400 FACEBOOK FANS
9,977PROGRAM BOOKLET
18,000 ONLINE UNIQUE VISITORS
98,490TWITTER FOLLOWERS
1,413 RACK CARD DISTRIBUTION
10,000 ONLINE PAGE VIEWS
654,954ANNUAL EVENTS
412 POSTER DISTRIBUTION
1,000EMAIL SUBSCRIBERS
12,320
RIVER GARDENINNOVATION CENTERLocated in downtown Brattleboro, our 9,000 square foot innovation center hosts community gatherings, meetings, lectures, concerts and events year round including:
SLOW LIVING SUMMITOur two-day annual Summit provides a living lab for attendees to learn and practice innovative models to help reclaim ownership of our communities.
LOCAVORE INDEXOur annual Locavore Index, which rates all 50 states on their commitment to healthy local food, stimulates discussion around the country about increasing local food consumption.
STRENGTHENING THE FARM AND FOOD ECONOMY SINCE 2001Our world-famous Strolling of the Heifers Weekend, featuring the Parade of well-groomed heifer calves, Slow Living Expo, Street Festival and Tour de Heifer, supports our year-round work.
Each year, after the heifers and thousands of enthusiastic fans return home, our devoted team goes to work supporting entrepreneurs, providing culinary job training to veterans and underemployed community members, and connecting food producers and consumers.
We provide resources to grow the businesses of entrepreneurs and farmers, and place underemployed community members in meaningful jobs.
1. Vermont
2. Maine
3. Montana
4. Oregon
5. New Hampshire
6. Massachusetts
7. District of Columbia
8. Hawaii
9. Wisconsin
10. Rhode Island
11. Washington
12. Idaho
13. Minnesota
14. West Virginia
15. Iowa
16. Michigan
17. South Dakota
18. Connecticut
19. North Dakota
20. Nebraska
21. Wyoming
22. Alaska
23. Pennsylvania
24. New Mexico
25. Delaware
26. South Carolina
27. California
28. New York
29. Maryland
30. Colorado
31. Kentucky
32. Virginia
33. Ohio
34. North Carolina
35. Arkansas
36. Indiana
37. Mississippi
38. Missouri
39. Kansas
40. Georgia
41. Tennessee
42. New Jersey
43. Illinois
44. Alabama
45. Utah
46. Oklahoma
47. Florida
48. Arizona
49. Puerto Rico
50. Louisiana
51. Nevada
52. Texas
Strol l ing of the Heifers
2018 LOCAVORE INDEX
Stronger Commitment Weaker CommitmentRanking the 50 states, Puerto Rico and D.C. in terms of their commitment to healthy local food
1. Vermont
2. Maine
3. Montana
4. Oregon
5. New Hampshire
6. Massachusetts
7. District of Columbia
8. Hawaii
9. Wisconsin
10. Rhode Island
11. Washington
12. Idaho
13. Minnesota
14. West Virginia
15. Iowa
16. Michigan
17. South Dakota
18. Connecticut
19. North Dakota
20. Nebraska
21. Wyoming
22. Alaska
23. Pennsylvania
24. New Mexico
25. Delaware
26. South Carolina
27. California
28. New York
29. Maryland
30. Colorado
31. Kentucky
32. Virginia
33. Ohio
34. North Carolina
35. Arkansas
36. Indiana
37. Mississippi
38. Missouri
39. Kansas
40. Georgia
41. Tennessee
42. New Jersey
43. Illinois
44. Alabama
45. Utah
46. Oklahoma
47. Florida
48. Arizona
49. Puerto Rico
50. Louisiana
51. Nevada
52. Texas
Strol l ing of the Heifers
2018 LOCAVORE INDEX
Stronger Commitment
Weaker Commitment
Ranking the 50 states, Puerto Rico and D.C. in terms of their commitment to healthy local food
WHY SPONSOR STROLLING OF THE HEIFERS?Your sponsorship enables you to share your brand, products and services, with the thousands enthusiastic and engaged fans who attend our events. The time honored Strolling of the Heifers Weekend has gained a reputation as a showcase for forward thinking brands and positions your organization as a MOOver and shaker.
With a Strolling of the Heifers event marketing package, your firm, organization or brand will profit from:
• Direct engagement with consumers eager to learn about your brand
• Association with the overwhelmingly positive public image of Strolling of the Heifers, as portrayed in widespread media exposure
• Recognition of your brand as a support of sustainable agriculture, local food, renewable energy, green building and healthy living practices
• Exposure of your brand and logo through our marketing and PR outreach program
* Additional benefits outlined in the sponsorship grid.
FARM-TO-TABLE APPRENTICESHIPTeaches culinary and nutrition skills to unemployed and underemployed community members, placing them in paid internships which lead to full-time, permanent positions at local restaurants and institutional kitchens.
WINDHAM GROWSEntrepreneurship plays an important role in the growth of our national and local economy. Our farm and food business accelerator provides the mentorship, resources and support entrepreneurs need to take their business to the next level.The accelerator serves as an innovation hub and model to create thriving companies and entrepreneurial ecosystems in communities nationwide.
